Affable

Singapore, Singapore Founded: 2017 • Age: 9 yrs Acquired By Bazaarvoice
AI-based influencer marketing for Instagram is facilitated by Affable.
Annual revenue $2.0M Latest available
Total funding $2.7M 2 rounds
Employees - Tracked headcount
Investors 7 Known backers
Products 4 Services tracked
Competitors 10 Brand Intelligence

About Affable

Affable is a company based in Singapore (Singapore) founded in 2017 by Nisarg Shah and Swayam Narain was acquired by Bazaarvoice in October 2023. Affable has raised $2.75 million across 2 funding rounds from investors including Bazaarvoice, Prime Venture Partners and Decacorn Capital. Affable offers products and services including Bazaarvoice Vibe, Ratings & Reviews, Creator Marketing, and Social Commerce. Affable operates in a competitive market with competitors including SuperAwesome, Influential, LTK, Mavely and BitStar, among others.

  • Headquarter Singapore, Singapore
  • Founders Nisarg Shah, Swayam Narain
  • Sectors
    Media & Entertainment
    Technology
  • Email
    Locked
  • Phone
    Locked
  • Website
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  • Social
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  • Legal Name Affable Technologies Pte. Ltd.
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $1.98 M (USD)
    48
    as on Dec 31, 2022
  • Net Profit
    -$807.4 K (USD)
    -263
    as on Dec 31, 2022
  • EBITDA
    -$782.34 K (USD)
    -554
    as on Dec 31, 2022
  • Total Equity Funding
    $2.75 M (USD)

    in 2 rounds

  • Latest Funding Round
    $2 M (USD), Seed

    May 18, 2021

  • Investors
    Bazaarvoice

    & 6 more

  • Employee Count
    Not available
  • Acquired by
    Bazaarvoice

    (Oct 12, 2023)

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Products & Services of Affable

Affable offers a comprehensive portfolio of products and services, including Bazaarvoice Vibe, Ratings & Reviews, Creator Marketing, and Social Commerce.

Product name locked
Category locked
Primary

Integrated platform for optimizing content supply chain and creator marketing.

Product name locked
Category locked
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Leverages opinions and visuals to enhance product sales online.

Product name locked
Category locked
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Manages influencer collaborations to drive brand awareness and sales.

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Converts social content into shoppable experiences for revenue growth.

People of Affable

Headcount 500-1000
Employee Profiles 260
Employee Profiles
People
Neil Lamoureux
Principal Data Engineer
People
Ramananda Sahu
Software Engineering Manager
People
Michael McFall
Director - Global Data Platform
People
Alexa McQuistan
Sr. Sales/marketing Operations Analyst

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Funding Insights of Affable

Affable has successfully raised a total of $2.75M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $2 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Affable

Affable has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include Bazaarvoice, Prime Venture Partners and Decacorn Capital.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture capital fund focused on tech startups
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Tech startups are funded by Decacorn Capital venture capital firm.
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Early-stage deep tech startups are funded by SGInnovate in Singapore.
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Investor details for Affable

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Affable

Investments
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Investment portfolio details for Affable

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Financial Statements - Affable

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Detailed financials for Affable

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  • Historical revenue
  • Profit trends
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  • Financial ratios

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Affable Comparisons

Affable Primary company
Description
AI-based influencer marketing for Instagram is facilitated b...
Location
Singapore, Singapore
Founded Year
2017
Annual Revenue
$1.98 M (USD)
Net Profit
-$807.4 K (USD)
EBITDA
-$782.34 K (USD)
Employees
Not available
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Peer comparison for Affable

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of Affable

Affable operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as SuperAwesome, Influential, LTK, Mavely and BitStar, among others.

Company Name Domain Founded year HQ Location Description
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Kid-safe programmatic ad platform for under-13 audiences is operated.
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Influencer marketing platform is provided for social media content monetization.
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Multi-category products are aggregated online for shopping.
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Influencer marketing platform for enterprises
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BitStar is engaged in supporting creators and businesses with influencer marketing and content production.
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Brands are matched with influencers for targeted marketing campaigns.
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Detailed competitors of Affable

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  • Domains and locations
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Latest news on Affable

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Complete news archive for Affable

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Affable

Affable was founded in 2017 and raised its 1st funding round 1 year after it was founded.

Affable is headquartered in Singapore, Singapore.

Nisarg Shah is the current CEO of Affable. They have also founded this company.

Affable is a funded company, having raised a total of $2.75M across 2 funding rounds to date.

Annual revenue of Affable is $1.98M as on Dec 31, 2022.

Affable was founded in 2017 in Singapore within the influencer marketing sector. Operations center on Instagram, where AI tools are used for searching and connecting with influencers to support content creation and campaign amplification. Analytical insights into ROI, performance metrics, and competitor strategies are provided, along with report generation capabilities. A subscription-based model is applied, serving clients such as Huawei and Madhat.

Affable's top competitors include SuperAwesome, CreatorIQ and Adly.

Affable offers Bazaarvoice Vibe, Ratings & Reviews, Creator Marketing, and Social Commerce.

Affable has 7 investors. Key investors include Bazaarvoice, Prime Venture Partners, Decacorn Capital, SGInnovate, and Startup SG.

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