Affable

Singapore, Singapore Founded: 2017 • Age: 9 yrs Acquired By Bazaarvoice
AI-based influencer marketing for Instagram is facilitated by Affable.
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About Affable

Affable is a company based in Singapore (Singapore) founded in 2017 by Nisarg Shah and Swayam Narain was acquired by Bazaarvoice in October 2023.. Affable has raised $2.75 million across 2 funding rounds from investors including Bazaarvoice, Prime Venture Partners and Decacorn Capital. Affable offers products and services including Bazaarvoice Vibe, Ratings & Reviews, Creator Marketing, and Social Commerce. Affable operates in a competitive market with competitors including SuperAwesome, Influential, LTK, Mavely and BitStar, among others.

  • Headquarter Singapore, Singapore
  • Founders Nisarg Shah, Swayam Narain
  • Sectors
    Media & Entertainment
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Affable Technologies Pte. Ltd.
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
    $1.98 M (USD)
    48
    as on Dec 31, 2022
  • Net Profit
    $-807.4 K (USD)
    -263
    as on Dec 31, 2022
  • EBITDA
    $-782.34 K (USD)
    -554
    as on Dec 31, 2022
  • Total Equity Funding
    $2.75 M (USD)

    in 2 rounds

  • Latest Funding Round
    $2 M (USD), Seed

    May 18, 2021

  • Investors
    Bazaarvoice

    & 6 more

  • Employee Count
    Employee Count
  • Acquired by
    Bazaarvoice

    (Oct 12, 2023)

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Products & Services of Affable

Affable offers a comprehensive portfolio of products and services, including Bazaarvoice Vibe, Ratings & Reviews, Creator Marketing, and Social Commerce. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Integrated platform for optimizing content supply chain and creator marketing.

Leverages opinions and visuals to enhance product sales online.

Manages influencer collaborations to drive brand awareness and sales.

Converts social content into shoppable experiences for revenue growth.

People of Affable
Headcount 500-1000
Employee Profiles 260
Employee Profiles
People
Neil Lamoureux
Principal Data Engineer
People
Ramananda Sahu
Software Engineering Manager
People
Michael McFall
Director - Global Data Platform
People
Alexa McQuistan
Sr. Sales/marketing Operations Analyst

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Funding Insights of Affable

Affable has successfully raised a total of $2.75M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $2 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Seed — $2.0M
  • First Round

    (14 Jun 2018)

  • Investors Count 6
Date Amount Transaction Name Valuation Lead Investors Investors
May, 2021 Amount Seed - Affable Valuation Prime Venture Partners
Jun, 2018 Amount Seed - Affable Valuation Decacorn Capital
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Affable

Affable has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include Bazaarvoice, Prime Venture Partners and Decacorn Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture capital fund focused on tech startups
Founded Year Domain Location
Tech startups are funded by Decacorn Capital venture capital firm.
Founded Year Domain Location
Early-stage deep tech startups are funded by SGInnovate in Singapore.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Affable

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Affable

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Affable Comparisons

Employees
+
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Competitors of Affable

Affable operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as SuperAwesome, Influential, LTK, Mavely and BitStar, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Kid-safe programmatic ad platform for under-13 audiences is operated.
domain founded_year HQ Location
Influencer marketing platform is provided for social media content monetization.
domain founded_year HQ Location
Multi-category products are aggregated online for shopping.
domain founded_year HQ Location
Influencer marketing platform for enterprises
domain founded_year HQ Location
BitStar is engaged in supporting creators and businesses with influencer marketing and content production.
domain founded_year HQ Location
Brands are matched with influencers for targeted marketing campaigns.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Affable

Frequently Asked Questions about Affable

When was Affable founded?

Affable was founded in 2017 and raised its 1st funding round 1 year after it was founded.

Where is Affable located?

Affable is headquartered in Singapore, Singapore.

Who is the current CEO of Affable?

Nisarg Shah is the current CEO of Affable. They have also founded this company.

Is Affable a funded company?

Affable is a funded company, having raised a total of $2.75M across 2 funding rounds to date. The company's 1st funding round was a Seed of $748.42K, raised on Jun 14, 2018.

What is the annual revenue of Affable?

Annual revenue of Affable is $1.98M as on Dec 31, 2022.

What does Affable do?

Affable was founded in 2017 in Singapore within the influencer marketing sector. Operations center on Instagram, where AI tools are used for searching and connecting with influencers to support content creation and campaign amplification. Analytical insights into ROI, performance metrics, and competitor strategies are provided, along with report generation capabilities. A subscription-based model is applied, serving clients such as Huawei and Madhat.

Who are the top competitors of Affable?

Affable's top competitors include SuperAwesome, CreatorIQ and Adly.

What products or services does Affable offer?

Affable offers Bazaarvoice Vibe, Ratings & Reviews, Creator Marketing, and Social Commerce.

Who are Affable's investors?

Affable has 7 investors. Key investors include Bazaarvoice, Prime Venture Partners, Decacorn Capital, SGInnovate, and Startup SG.

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