About Affable
Affable is a Media & Entertainment company based in Singapore (Singapore) founded in 2017 by Nisarg Shah and Swayam Narain, and was acquired by Bazaarvoice in October 2023. AI-based influencer marketing for Instagram is facilitated by Affable. It operates in the Media & Entertainment and Technology sectors. Affable has raised $2.75 million across 2 funding rounds from investors including Bazaarvoice, Prime Venture Partners and Decacorn Capital. Its chief executive, as recorded, is Nisarg Shah. Affable offers products and services including Bazaarvoice Vibe, Ratings & Reviews, Creator Marketing, and Social Commerce. Its focus areas include Enterprise Applications, MarketingTech, Influencer Marketing and PR Tech. Its legal entity is AFFABLE TECHNOLOGIES PTE. LTD.
Company details
Affable was founded in 2017 in Singapore within the influencer marketing sector. Operations center on Instagram, where AI tools are used for searching and connecting with influencers to support content creation and campaign amplification. Analytical insights into ROI, performance metrics, and competitor strategies are provided, along with report generation capabilities. A subscription-based model is applied, serving clients such as Huawei and Madhat.
- Headquarters Singapore, Singapore
- Founders Nisarg Shah, Swayam Narain
- Stage Acquired
- SectorsMedia & EntertainmentTechnology
- Website category Computers Electronics and Technology · Social Networks and Online Communities
- Email••••••••
- Website affable.ai
- Social LinkedIn X Facebook Instagram
- Acquired by Bazaarvoice (Oct 2023)
- Legal Name Affable Technologies Pte. Ltd.
- Annual Revenue$1.98 M (USD)48as on Dec 31, 2022
- Net Profit-$807.4 K (USD)-263as on Dec 31, 2022
- EBITDA-$782.34 K (USD)-554as on Dec 31, 2022
- Total Equity Funding$2.75M (USD)
in 2 rounds
- Latest Funding Round$2M (USD), Seed
May 2021
- InvestorsBazaarvoice
& 6 more
- Acquired byBazaarvoice
(Oct 2023)
Products & Services of Affable
Affable offers a comprehensive portfolio of products and services, including Bazaarvoice Vibe, Ratings & Reviews, Creator Marketing, and Social Commerce.
Integrated platform for optimizing content supply chain and creator marketing.
Leverages opinions and visuals to enhance product sales online.
Manages influencer collaborations to drive brand awareness and sales.
Converts social content into shoppable experiences for revenue growth.
Funding Insights of Affable
Affable has successfully raised a total of $2.75M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $2 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.75M
- Total Rounds 2
- Last Round Seed — $2M
- First Round $748,420
(Jun 2018)
- Investors Count 6
All 2 funding rounds of Affable with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2021 | $2M | Seed | – | Prime Venture Partners | |
| Jun 2018 | $748,420 | Seed | – | Decacorn Capital |
7 investors in total: 7 institutional.
Investors in Affable
Affable has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include Bazaarvoice, Prime Venture Partners and Decacorn Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund focused on tech startups | primevp.in | Bengaluru, India | ||
Tech startups are funded by Decacorn Capital venture capital firm. | decacorn.vc | Singapore, Singapore | ||
Early-stage deep tech startups are funded by SGInnovate in Singapore. | sginnovate.com | Singapore, Singapore | ||
Startup ecosystem development, funding programs, and innovation support in Singapore. | startupsg.gov.sg | |||
Provider of a program turning individuals into funded technology company founders | joinef.com | London, United Kingdom | ||
Development of the angel investment community is promoted through networking. | bansea.org | Singapore, Singapore | ||
Provider of SaaS based marking solution | 2005 | bazaarvoice.com | Austin, United States |
Investor details for Affable
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Affable
251 people are tracked at Affable (53 in leadership, 198 in team).
| Name | Role | Group |
|---|---|---|
Nisarg Shah | Co-Founder & CEO | Leadership |
Swayam Narain | Co-Founder & CTO | Leadership |
Michael McFall | Director - Global Data Platform | Leadership |
Jeff Doidge | Director Financial And Data Analytics | Leadership |
Keith Nealon | Chief Executive Officer | Leadership |
Ken Hashman | CFO | Leadership |
Gracie Renbarger | SVP, General Counsel & Chief Compliance Officer | Leadership |
Tina Brown | Workforce Operations, Project Business Partner | Leadership |
Jeff Schoeneberg | Vice President - Total Rewards, HR Systems & Operations | Leadership |
Margaret Minter | Chief Information Officer | Leadership |
Kendyll Green | Divisional Vice President, Sales | Leadership |
Maxime Hamon | VP Sales - Southern EMEA | Leadership |
Gayle Wiley | Chief People Officer | Leadership |
Trey Leonard | Vp, Global Procurement | Leadership |
Amber Moss | Vp, Controller | Leadership |
Mikaela Moore | People & Talent Business Partner | Leadership |
Emma McFetridge | Senior Talent Acquisition Partner | Leadership |
Mohamed Hassan | Senior Talent Acquisition Partner | Leadership |
Katie Kuhn | Vice President, Finance Operations | Leadership |
Rosie Alvarez | Vice President - Global Talent Management | Leadership |
231 more people are available in the full profile.
Complete people profiles for Affable
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Affable
4 dated milestones of Affable across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Affable is founded.
- Funding First funding round of $748K.
- Funding Latest funding round, Seed, of $2.0M.
- Exit Acquired by Bazaarvoice.
Web traffic of Affable
The website of Affable (affable.ai) receives about 9.1K visits a month and ranks #3,029,758 among all websites worldwide, #11,361 in Social Networks and Online Communities.
- Monthly visits9.1K
▲ 22.6% vs previous month
- Unique visitors2.9K
per month
- Global rank#3,029,758
among all websites
- Category rank#11,361
Computers Electronics and Technology · Social Networks and Online Communities
- Bounce rate38%
- Pages per visit1.4
- Average visit3 sec
- DevicesDesktop 24% · Mobile 76%
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Frequently Asked Questions about Affable
Affable was founded in 2017 and raised its 1st funding round 1 year after it was founded.
Affable is headquartered in Singapore, Singapore.
Nisarg Shah is the CEO of Affable, as recorded in our data. They have also founded this company.
Affable is a funded company, having raised a total of $2.75M across 2 funding rounds to date. The company's 1st funding round was a Seed of $748.42K, raised on Jun 2018.
Annual revenue of Affable is $1.98M as on Dec 31, 2022.
Affable was founded in 2017 in Singapore within the influencer marketing sector. Operations center on Instagram, where AI tools are used for searching and connecting with influencers to support content creation and campaign amplification. Analytical insights into ROI, performance metrics, and competitor strategies are provided, along with report generation capabilities. A subscription-based model is applied, serving clients such as Huawei and Madhat.
Affable offers Bazaarvoice Vibe, Ratings & Reviews, Creator Marketing, and Social Commerce.
Affable has 7 investors. Key investors include Bazaarvoice, Prime Venture Partners, Decacorn Capital, SGInnovate, and Startup SG.
Affable operates through Affable Technologies Pte. Ltd..
Yes. Affable was acquired by Bazaarvoice in October 2023.