Affectiva

Boston, United States Acquired By Smart Eye
AI-driven image recognition for emotion and activity analysis is provided.

About Affectiva

Affectiva is a company based in Boston (United States) by Rana El Kaliouby was acquired by Smart Eye in May 2021.. Affectiva has raised $59.7 million across 11 funding rounds from investors including Kantar, Kleiner Perkins and Smart Eye. The company has 40 employees as of December 31, 2023. Affectiva offers products and services including Emotion SDK, Media Analytics, and Behavioral Research Tools. Affectiva operates in a competitive market with competitors including BitGo, Yoti, LifeLock, Cint and HYPR, among others.

  • Headquarter Boston, United States
  • Employees 40 as on 31 Dec, 2023
  • Founders Rana El Kaliouby
  • Sectors
    Technology
    Industrial Goods & Manufacturing Financial Services
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Affectiva, Inc.
Operational Areas
Technology → Artificial Intelligence & Machine Learning
Industrial Goods & Manufacturing → Security, Surveillance & Safety Systems
Financial Services → FinTech & Digital Finance
Technology → Marketing, Adtech & Commerce Technology
Technology → Artificial Intelligence & Machine Learning
Technology → Artificial Intelligence & Machine Learning
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $59.7 M (USD)

    in 11 rounds

  • Latest Funding Round
    $26 M (USD), Series E

    Jan 07, 2019

  • Investors
    Kantar

    & 11 more

  • Employee Count
    40

    as on Dec 31, 2023

  • Acquired by
    Smart Eye

    (May 25, 2021)

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Products & Services of Affectiva

Affectiva offers a comprehensive portfolio of products and services, including Emotion SDK, Media Analytics, and Behavioral Research Tools. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Toolkit for integrating facial expression analysis into applications

Platform for measuring emotional responses in media and ads

Tools for analyzing human behavior through emotion data

People of Affectiva
Headcount 50-200
Employee Profiles 13
Employee Profiles
People
Graham Page
Global MD, Media Analytics
People
Gabi Zijderveld
CMO
People
Rana el Kaliouby
Founder & CEO
People
Umang Mehta
Engineering Manager & Sr.Software Engineer

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Funding Insights of Affectiva

Affectiva has successfully raised a total of $59.7M across 11 strategic funding rounds. The most recent funding activity was a Series E round of $26 million completed in January 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 11
  • Last Round Series E — $26.0M
  • First Round

    (28 Jan 2010)

  • Investors Count 11
Date Amount Transaction Name Valuation Lead Investors Investors
Jan, 2019 Amount Series E - Affectiva Valuation Aptiv
Apr, 2016 Amount Series D - Affectiva Valuation Fenox Venture Capital
Aug, 2012 Amount Series C - Affectiva Valuation Horizons Ventures
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Affectiva

Affectiva has secured backing from 12 investors, including institutional and venture fund investors. Prominent investors backing the company include Kantar, Kleiner Perkins and Smart Eye. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital firm backed by Trend Micro
Founded Year Domain Location
Venture capital funding is provided to early-stage companies and entrepreneurs.
Founded Year Domain Location
Global tech sector investments are managed by Fenox Venture Capital.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Affectiva

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Affectiva

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Affectiva Comparisons

Employees
+
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Competitors of Affectiva

Affectiva operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BitGo, Yoti, LifeLock, Cint and HYPR, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Crypto-based custody, trading, and lending services are provided to institutions.
domain founded_year HQ Location
Identity verification solutions are provided for multiple industries digitally.
domain founded_year HQ Location
Identity theft is protected and prevented through cyber monitoring services.
domain founded_year HQ Location
Market research platform linking buyers and suppliers of online samples.
domain founded_year HQ Location
Passwordless multi-factor authentication and identity assurance solutions are provided.
domain founded_year HQ Location
Platform offering card scanning apps-based consumer payments
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Affectiva

Frequently Asked Questions about Affectiva

Where is Affectiva located?

Affectiva is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.

Who is the current CEO of Affectiva?

Rana El Kaliouby is the current CEO of Affectiva. They have also founded this company.

Is Affectiva a funded company?

Affectiva is a funded company, having raised a total of $59.7M across 11 funding rounds to date. The company's 1st funding round was a Series C of $12M, raised on Jan 28, 2010.

How many employees does Affectiva have?

As of Dec 31, 2023, the latest employee count at Affectiva is 40.

What does Affectiva do?

AI technology is utilized by Affectiva, a Boston-based company in the United States, to analyze facial and vocal expressions for detecting human emotions, cognitive states, activities, and associated objects. Solutions are offered for risk management in various applications, alongside AI-based media analytics and lab biometric tools. The firm was co-founded by Rana El Kaliouby, serving as CEO, with operations focused on emotion AI within the technology sector.

Who are the top competitors of Affectiva?

Affectiva's top competitors include Yoti, BitGo and Earnest Analytics.

What products or services does Affectiva offer?

Affectiva offers Emotion SDK, Media Analytics, and Behavioral Research Tools.

Who are Affectiva's investors?

Affectiva has 12 investors. Key investors include Kantar, Kleiner Perkins, Smart Eye, Aptiv, and WPP.

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