Affectiva

Boston, United States Acquired By Smart Eye
AI-driven image recognition for emotion and activity analysis is provided.

About Affectiva

Affectiva is a company based in Boston (United States) by Rana El Kaliouby was acquired by Smart Eye in May 2021. Affectiva has raised $59.7 million across 11 funding rounds from investors including Kantar, Kleiner Perkins and Smart Eye. The company has 40 employees. Affectiva offers products and services including Emotion SDK, Media Analytics, and Behavioral Research Tools. Affectiva operates in a competitive market with competitors including BitGo, Yoti, LifeLock, Cint and HYPR, among others.

  • Headquarter Boston, United States
  • Employees 40
  • Founders Rana El Kaliouby
  • Sectors
    Technology
    Industrial Goods & Manufacturing Financial Services
  • Email
    β€’β€’β€’β€’β€’β€’β€’β€’
  • Website affectiva.com
  • Social LinkedIn X Facebook Instagram
  • Acquired by Smart Eye (May 2021)
  • Legal Name Affectiva, Inc.
Key Metrics
  • Total Equity Funding
    $59.7M (USD)

    in 11 rounds

  • Latest Funding Round
    $26M (USD), Series E

    Jan 2019

  • Investors
    Kantar

    & 11 more

  • Employee Count
    40
  • Acquired by
    Smart Eye

    (May 2021)

Products & Services of Affectiva

Affectiva offers a comprehensive portfolio of products and services, including Emotion SDK, Media Analytics, and Behavioral Research Tools.

Emotion SDK
Software Development Kit

Toolkit for integrating facial expression analysis into applications

Media Analytics
Analytics Platform

Platform for measuring emotional responses in media and ads

Behavioral Research Tools
Research Software

Tools for analyzing human behavior through emotion data

Funding Insights of Affectiva

Affectiva has successfully raised a total of $59.7M across 11 strategic funding rounds. The most recent funding activity was a Series E round of $26 million completed in January 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $59.7M
  • Total Rounds 11
  • Last Round Series E β€” $26M
  • First Round $2M

    (Jan 2010)

  • Investors Count 11

Latest 10 of 11 funding rounds of Affectiva with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jan 2019$26MSeries E–Aptiv
Apr 2016$14MSeries D–Fenox Venture Capital
–
Aug 2012$12MSeries C–Horizons Ventures
Jun 2012$500,000Grant––
Mar 2012$1.1MGrant––
Mar 2012$1.1MGrant––
Jul 2011$5.7MSeries B–Myrian Capital, Kantar
–
Jan 2011$650,000Grant––
Jan 2011$180,000Grant––
Nov 2010$180,000Grant––
Valuation history

12 investors in total: 12 institutional.

Investors in Affectiva

Affectiva has secured backing from 12 investors, including institutional and venture fund investors. Prominent investors backing the company include Kantar, Kleiner Perkins and Smart Eye.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Venture capital firm backed by Trend Micro
–trendforward.comSan Jose, United States
Venture capital funding is provided to early-stage companies and entrepreneurs.
–foolventures.comAlexandria, United States
Global tech sector investments are managed by Fenox Venture Capital.
–fenoxvc.comTaipei, Taiwan
Horizons Ventures is focused on investing in deep science and technology.
–horizonsventures.comHong Kong, China
Early-stage investments are targeted by Myrian Capital venture firm.
–myriancapital.comDayton, United States
Venture capital firm investing in early-stage tech startups
1972kleinerperkins.comMenlo Park, United States
SaaS-based self-driving solutions for autonomous vehicles
1994aptiv.comDublin, Ireland
Diversified conglomerate operating across multiple industries
1966cac-holdings.comChuo City, Japan
Content marketing services are provided by WPP globally.
1971wpp.comLondon, United Kingdom
A government-backed foundation providing seed-stage investments to support small businesses.
1950nsf.govArlington, United States
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Investor details for Affectiva

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

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  • Round participation
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Verified entity values are shown only after access is granted.

People of Affectiva

13 people are tracked at Affectiva (4 in leadership, 9 in team); the tracked headcount is 40.

NameRoleGroup
Rana El Kaliouby
Co-Founder & CEOLeadership
Gabi Zijderveld
CMOLeadership
Manal Ramsis
General ManagerLeadership
Alexandra (Sasha) Mukhanova
Business development and Account director, Media analyticsLeadership
Graham Page
Global MD, Media AnalyticsTeam
Mahmoud Rateb
Senior Ruby On Rails DeveloperTeam
Umang Mehta
Engineering Manager & Sr.Software EngineerTeam
Maha Amr Fouad
Senior Application EngineerTeam
Nada Fouad
Data AnalystTeam
Ahmed Ghoneim
Machine Learning ScientistTeam
Serena Pang
Research Manager, Media AnalyticsTeam
Youssef Toma
Embedded Software EngineerTeam
Alanna C.
Artificial Intelligence Data EngineerTeam
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Complete people profiles for Affectiva

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Timeline of Affectiva

3 dated milestones of Affectiva across 11 years, from founding to its latest funding, stage changes and deals.

  1. Funding First funding round of $2.0M.
  2. Funding Latest funding round, Series E, of $26.0M.
  3. Exit Acquired by Smart Eye.

Competitors of Affectiva

Affectiva operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BitGo, Yoti, LifeLock, Cint and HYPR, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
bitgo.com2013Palo Alto, United States$170.5M166
Crypto-based custody, trading, and lending services are provided to institutions.
yoti.com2014London, United Kingdom$48.99M318
Identity verification solutions are provided for multiple industries digitally.
lifelock.com2005Tempe, United States$192.07M–
Identity theft is protected and prevented through cyber monitoring services.
cint.com1998Stockholm, Sweden$26.43M66
Market research platform linking buyers and suppliers of online samples.
hypr.com2014New York, United States$130.65M–
Passwordless multi-factor authentication and identity assurance solutions are provided.
microblink.com2013London, United Kingdom$60M–
Platform offering card scanning apps-based consumer payments
evrotrust.com2015Sofia, Bulgaria$13.83M–
AI-based identity verification and electronic signing are provided for businesses.
earnestanalytics.com2012New York, United States$33.5M–
Consumer intelligence data is analyzed via an online research platform.
sensetime.com2014Hong Kong, China$2.82B–
AI based platform offering image recognition solutions
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Detailed competitors of Affectiva

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

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  • Operating metrics
  • Benchmarks
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Verified entity values are shown only after access is granted.

Web traffic of Affectiva

The website of Affectiva (affectiva.com) receives about 32.8K visits a month.

  • Monthly visits
    32.8K

    ▼ 12.3% vs previous month

Similar websites

Websites whose visitors overlap most with Affectiva. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
emotient.com
100%
––View details
mail.co.ru
mail.co.ru
77%
–––
anhthienad.com
anhthienad.com
77%
–#8,066,290–
adobeindia.com
adobeindia.com
77%
–––
google.com
46%
85.8B#1View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 6 similar websites and full traffic analytics for Affectiva

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 6 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on Affectiva

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Complete news archive for Affectiva

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to Affectiva

10 companies that operate in the same segment as Affectiva (AI Core Platforms & Infrastructure), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
OpenAI is engaged in developing advanced artificial intelligence technologies.
2015San Francisco, California, United StatesUSD 167.95 B––
AI models and chatbots are offered for industry applications.
2021San Francisco, California, United StatesUSD 66.81 B––
Analytics and digital solutions for healthcare and banking are provided.
1999New York, New York, United StatesUSD 10 MUSD 2.09 B59,500
AI-powered graphical processing units and SoCs
1993Santa Clara, California, United StatesUSD 5 MUSD 130.5 B36,000
A platform for the AI community to collaborate and build.
2016Paris, FranceUSD 399.91 M––
Digital marketing, data analytics, and IT services are provided globally.
1981Bengaluru, Karnataka, India–USD 19.08 B323,580
Machine learning model development and management solutions are provided.
2017San Francisco, California, United StatesUSD 250 M–150
Provider of website, web & mobile application development, BI, and digital marketing services
2007Jaipur, Rajasthan, IndiaUSD 570.12 MUSD 102.68 M461
AI-based robotic arms are developed for industrial automation tasks.
2010San Francisco, California, United StatesUSD 123.02 M––
Enterprise observability solutions are delivered via cloud and AI platforms.
2008San Francisco, California, United StatesUSD 196.44 M––
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Frequently Asked Questions about Affectiva

Affectiva is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.

Rana El Kaliouby is the current CEO of Affectiva. They have also founded this company.

Affectiva is a funded company, having raised a total of $59.7M across 11 funding rounds to date. The company's 1st funding round was a Grant of $180K, raised on Jan 2010.

Affectiva has 40 employees.

AI technology is utilized by Affectiva, a Boston-based company in the United States, to analyze facial and vocal expressions for detecting human emotions, cognitive states, activities, and associated objects. Solutions are offered for risk management in various applications, alongside AI-based media analytics and lab biometric tools. The firm was co-founded by Rana El Kaliouby, serving as CEO, with operations focused on emotion AI within the technology sector.

Affectiva's top competitors include Yoti, BitGo and Earnest Analytics.

Affectiva offers Emotion SDK, Media Analytics, and Behavioral Research Tools.

Affectiva has 12 investors. Key investors include Kantar, Kleiner Perkins, Smart Eye, Aptiv, and WPP.

Affectiva operates through Affectiva, Inc..

Yes. Affectiva was acquired by Smart Eye in May 2021.

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