About Affina
Affina is a Business Services company based in Peoria (United States) founded in 1973, and was acquired by HGS in June 2006. Affina is operated as an affiliate program for online gaming platforms. It operates on a Commission-Based and Affiliate Model model. Affina offers products and services including Funbet and WildRobin. Its focus areas include Entertainment, Gambling and Online Casinos. Its competitors include Genpact, Sutherland and Cognizant; 1 of its 3 listed competitors has raised funding.
Company details
Affina is managed as an affiliate marketing platform focused on the online gambling sector. Partnerships are established with brands like Funbet and WildRobin, which are offered as entertainment solutions in online casino and sports betting. Support is provided to affiliates through transparency, flexibility, and ongoing assistance. The company targets various international markets, ensuring tailored offers and commission structures such as CPA, revenue share, and hybrid models are made available to partners.
- Headquarters Peoria, United States
- Stage Acquired
- SectorsBusiness Services
- Website affina.com
- Social LinkedIn
- Acquired by HGS (Jun 2006)
Products & Services of Affina
Affina offers a comprehensive portfolio of products and services, including Funbet and WildRobin.
Funbet is operated as an entertainment gaming platform.
WildRobin is provided as a themed gaming experience.
Investors in Affina
Affina has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include HGS, Parthenon Capital and J.H. Whitney Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are invested in by this private equity fund. | parthenoncapital.com | Boston, United States | ||
| whitney.com | ||||
Business process improvement is facilitated through applied AI and outsourcing. | 1995 | teamhgs.com | Bengaluru, India |
Investor details for Affina
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Affina
1 people are tracked at Affina (1 in leadership).
| Name | Role | Group |
|---|---|---|
Kendra Holmes | President & CEO | Leadership |
Complete people profiles for Affina
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Affina
3 dated milestones of Affina across 33 years, from founding to its latest funding, stage changes and deals.
- Founded Affina is founded.
- Exit Acquired by J.H. Whitney Capital Partners.
- Exit Acquired by HGS.
Competitors of Affina
Affina has 3 listed competitors in our database, 1 of them funded. They include Genpact, Sutherland and Cognizant.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| genpact.com | 1997 | New York, United States | 129,140 | Provider of end-to-end business process outsourcing services | ||
| sutherlandglobal.com | 1986 | Pittsford, United States | $60M | 3,444 | Business process and technology management services are provided globally. | |
| cognizant.com | 1994 | United States | 14 | Provider of software development, cloud & data management, and IT consulting services |
Detailed competitors of Affina
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Affina
The website of Affina (affina.com) receives about 4.3K visits a month.
- Monthly visits4.3K
▲ 26.4% vs previous month
Websites whose visitors overlap most with Affina. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
workingsol.com | workingsol.com | 100% | #95,632 | – | |
| americall.com | 93% | View details |
Top companies in Business Process Outsourcing (BPO)
3 companies that operate in the same segment as Affina (Business Process Outsourcing (BPO)) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of customer care and back office support services for multiple sectors | 2008 | San Antonio, Texas, United States | USD 15 M | USD 1.18 B | 59,000 | |
Provider of end-to-end business process outsourcing services | 1997 | New York, New York, United States | USD 5.08 B | 140,000 | ||
Business process and technology management services are provided globally. | 1986 | Pittsford, New York, United States | USD 60 M |
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Frequently Asked Questions about Affina
Affina was founded in 1973.
Affina is headquartered in Peoria, United States. It is registered at Peoria, Illinois, United States.
Affina is managed as an affiliate marketing platform focused on the online gambling sector. Partnerships are established with brands like Funbet and WildRobin, which are offered as entertainment solutions in online casino and sports betting. Support is provided to affiliates through transparency, flexibility, and ongoing assistance. The company targets various international markets, ensuring tailored offers and commission structures such as CPA, revenue share, and hybrid models are made available to partners.
Affina's top competitors include Genpact, Sutherland and Cognizant.
Affina offers Funbet and WildRobin.
Affina has 3 investors. Key investors include HGS, Parthenon Capital, and J.H. Whitney Capital Partners.
Yes. Affina was acquired by HGS in June 2006.