About Affinity
Affinity is a company based in Nottingham (United Kingdom) founded in 1987 was acquired by Canva in March 2024. It operates as a SaaS (Software-as-a-Service) and Direct-to-Consumer (D2C). Affinity offers products and services including Affinity Designer 2, Affinity Photo 2, Affinity Publisher 2, and Affinity V2 Universal License. Affinity operates in a competitive market with competitors including Imagen, DxO, Algomage, CyberLink and Corel, among others.
- Headquarter Nottingham, United Kingdom
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Sectors
Technology
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Phone
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Website
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Social
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- Legal Name Serif (Europe) Ltd
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Products & Services of Affinity
Affinity offers a comprehensive portfolio of products and services, including Affinity Designer 2, Affinity Photo 2, Affinity Publisher 2, and Affinity V2 Universal License.
Vector graphics software for illustrations and branding designs.
Photo editor for retouching and multilayer compositions.
Layout app for creating high-quality publications easily.
Bundle including all Affinity apps across platforms.
Funding Insights of Affinity
Detailed funding history for Affinity
Round names, dates, amounts, investors, and valuation history require an active premium plan.
- Round names and dates
- Funding amounts
- Participating investors
- Valuation history
Verified entity values are shown only after access is granted.
Investors in Affinity
Affinity has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Canva.
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Online platform for creating graphic images
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Investor details for Affinity
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
- Funding rounds
- Participation history
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Investments & Acquisitions by Affinity
Investment portfolio details for Affinity
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- Transaction dates
- Round details
- Investment values
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Financial Statements - Affinity
Detailed financials for Affinity
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- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
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Affinity Comparisons
Peer comparison for Affinity
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
- Funding comparison
- Operating benchmarks
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Competitors of Affinity
Affinity operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Imagen, DxO, Algomage, CyberLink and Corel, among others.
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AI-enabled software is used for photo editing by subscribers.
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Photo editing software is provided for image correction and enhancement.
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AI-powered post-production solutions are offered to photographers and enterprises.
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Post-production software solutions are provided for media industry editing.
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Graphics, painting, photo, video, and office software is provided.
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Cinemagraphs creation tool
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Detailed competitors of Affinity
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
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- Competitive positioning
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Latest news on Affinity
Complete news archive for Affinity
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- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Affinity
Affinity was founded in 1987.
Affinity is headquartered in Nottingham, United Kingdom.
Creative software solutions are developed by Affinity for professionals in photography, graphic design, and publishing. Tools are offered across macOS, Windows, and iPad platforms without subscription fees. Seamless workflows are enabled through innovative technologies like StudioLink. Sectors served include design, illustration, and education, with a focus on delivering high-quality, accessible software for diverse creative needs.
Affinity offers Affinity Designer 2, Affinity Photo 2, Affinity Publisher 2, and Affinity V2 Universal License.
Affinity has 1 investor. Key investors include Canva.