About Affinity
Affinity is a company based in Nottingham (United Kingdom) founded in 1987 was acquired by Canva in March 2024. It operates as a SaaS (Software-as-a-Service), and Direct-to-Consumer (D2C). Affinity offers products and services including Affinity Designer 2, Affinity Photo 2, Affinity Publisher 2, and Affinity V2 Universal License. Affinity operates in a competitive market with competitors including Imagen, DxO, Algomage, CyberLink and Corel, among others.
- Headquarter Nottingham, United Kingdom
-
Sectors
Technology
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Serif (Europe) Ltd
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Affinity
Affinity offers a comprehensive portfolio of products and services, including Affinity Designer 2, Affinity Photo 2, Affinity Publisher 2, and Affinity V2 Universal License. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Vector graphics software for illustrations and branding designs.
Photo editor for retouching and multilayer compositions.
Layout app for creating high-quality publications easily.
Bundle including all Affinity apps across platforms.
Funding Insights of Affinity
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Affinity
Affinity has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Canva. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Online platform for creating graphic images
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Affinity
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - Affinity
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Affinity Comparisons
Competitors of Affinity
Affinity operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Imagen, DxO, Algomage, CyberLink and Corel, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
AI-enabled software is used for photo editing by subscribers.
|
|
| domain | founded_year | HQ Location |
Photo editing software is provided for image correction and enhancement.
|
|
| domain | founded_year | HQ Location |
AI-powered post-production solutions are offered to photographers and enterprises.
|
|
| domain | founded_year | HQ Location |
Post-production software solutions are provided for media industry editing.
|
|
| domain | founded_year | HQ Location |
Graphics, painting, photo, video, and office software is provided.
|
|
| domain | founded_year | HQ Location |
Cinemagraphs creation tool
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Affinity
Frequently Asked Questions about Affinity
When was Affinity founded?
Affinity was founded in 1987.
Where is Affinity located?
Affinity is headquartered in Nottingham, United Kingdom.
What does Affinity do?
Creative software solutions are developed by Affinity for professionals in photography, graphic design, and publishing. Tools are offered across macOS, Windows, and iPad platforms without subscription fees. Seamless workflows are enabled through innovative technologies like StudioLink. Sectors served include design, illustration, and education, with a focus on delivering high-quality, accessible software for diverse creative needs.
Who are the top competitors of Affinity?
What products or services does Affinity offer?
Affinity offers Affinity Designer 2, Affinity Photo 2, Affinity Publisher 2, and Affinity V2 Universal License.
Who are Affinity's investors?
Affinity has 1 investor. Key investors include Canva.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.