About Affinity
Affinity is a company based in Redwood City (United States) founded in 2015 by Shubham Goel, Ray Zhou, and Joe Lonsdale.. Affinity has raised $120 million across 3 funding rounds from investors including Pear VC, Western Technology Investment and Menlo Ventures. Affinity has completed 1 acquisition, including Nudge AI. Affinity offers products and services including Affinity CRM and Affinity for Salesforce. Affinity operates in a competitive market with competitors including 6sense, Aktana, Openprise, Introhive and Toplyne, among others.
- Headquarter Redwood City, United States
- Founders Shubham Goel, Ray Zhou, Joe Lonsdale
- Stage Minicorn
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Sectors
Technology
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Phone
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Website
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Social
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Products & Services of Affinity
Affinity offers a comprehensive portfolio of products and services, including Affinity CRM and Affinity for Salesforce. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for relationship intelligence and deal management.
Extension providing insights in Salesforce for deal workflows.
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Funding Insights of Affinity
Affinity has successfully raised a total of $120M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $80 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series C — $80.0M
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First Round
First Round
(18 May 2017)
- Investors Count 13
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2021 | Amount | Series C - Affinity | Valuation | Menlo Ventures | |
| Feb, 2019 | Amount | Series B - Affinity | Valuation | Sway Ventures , Advance Venture Partners | |
| May, 2017 | Amount | Series B - Affinity | Valuation | 8VC |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Affinity
Affinity has secured backing from 13 investors, including venture fund and angel investors. Prominent investors backing the company include Pear VC, Western Technology Investment and Menlo Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage venture capital firm investing in AI, healthcare, and tech sectors.
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Founded Year | Domain | Location | |
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PE firm focused on software, media & commerce based sectors
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Founded Year | Domain | Location | |
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Seed & early stage VC firm investing the US
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Affinity
Affinity has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Nudge AI. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Lead relationship intelligence platform
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2014 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Affinity
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Affinity Comparisons
Competitors of Affinity
Affinity operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 6sense, Aktana, Openprise, Introhive and Toplyne, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Predictive intelligence is delivered for sales and marketing teams.
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| domain | founded_year | HQ Location |
AI-based engagement tools for pharmaceutical sales effectiveness are provided.
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| domain | founded_year | HQ Location |
Data management and cleansing processes are automated through cloud platform.
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| domain | founded_year | HQ Location |
A relationship analytics platform is offered for mapping business connections.
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| domain | founded_year | HQ Location |
Toplyne provides a cloud-based platform for lead management solutions tailored to PLG companies.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Affinity
When was Affinity founded?
Affinity was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Where is Affinity located?
Affinity is headquartered in Redwood City, United States. It is registered at Redwood City, California, United States.
Is Affinity a funded company?
Affinity is a funded company, having raised a total of $120M across 3 funding rounds to date. The company's 1st funding round was a Series B of $13.5M, raised on May 18, 2017.
What does Affinity do?
Affinity was founded in 2015 and is based in Redwood City, United States. A relationship intelligence platform is offered to enterprises in the software sector, enabling the identification and progression of deals via team networks and activities. Customer interactions are supported, with full histories of engagements viewable. Employee email and calendar data are analyzed to deliver insights into relationship networks.
Who are the top competitors of Affinity?
What products or services does Affinity offer?
Affinity offers Affinity CRM and Affinity for Salesforce.
How many acquisitions has Affinity made?
Affinity has made 1 acquisition, including Nudge AI.
Who are Affinity's investors?
Affinity has 13 investors. Key investors include Pear VC, Western Technology Investment, Menlo Ventures, Advance Venture Partners, and MassMutual Ventures.
What is Affinity's valuation?
The valuation of Affinity is $600M as of Sep 2021.
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