About Affinity
Affinity is a Technology company based in Redwood City (United States) founded in 2015 by Shubham Goel, Ray Zhou, and Joe Lonsdale. Provider of relationship intelligence platform to enterprises. Affinity has raised $120 million across 3 funding rounds from investors including Pear VC, Western Technology Investment and Menlo Ventures. Affinity has completed 1 acquisition, including Nudge AI. Affinity was last valued at $600 million in September 2021. Its website affinity.co draws about 571 thousand monthly visits. Affinity offers products and services including Affinity CRM and Affinity for Salesforce. Its focus areas include Enterprise Applications, Sales Force Automation, Lead Intelligence and Relationship Intelligence. Its competitors include 6sense, Aktana and Openprise; 3 of its 3 listed competitors have raised funding.
Company details
Affinity was founded in 2015 and is based in Redwood City, United States. A relationship intelligence platform is offered to enterprises in the software sector, enabling the identification and progression of deals via team networks and activities. Customer interactions are supported, with full histories of engagements viewable. Employee email and calendar data are analyzed to deliver insights into relationship networks.
- Headquarters Redwood City, United States
- Founders Shubham Goel, Ray Zhou, Joe Lonsdale
- Stage Minicorn
- SectorsTechnology
- Website affinity.co
- Social LinkedIn X Facebook YouTube
Products & Services of Affinity
Affinity offers a comprehensive portfolio of products and services, including Affinity CRM and Affinity for Salesforce.
Platform for relationship intelligence and deal management.
Extension providing insights in Salesforce for deal workflows.
Apps and channels of Affinity
its YouTube channel Affinity has 774 subscribers and 30 videos.
Videos from Affinity
The most watched videos on Affinity's YouTube channel, Affinity (774 subscribers). Click a video to play it here.
More on Affinity.
Funding Insights of Affinity
Affinity has successfully raised a total of $120M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $80 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $120M
- Total Rounds 3
- Last Round Series C — $80M
- First Round $13.5M
(May 2017)
- Investors Count 13
All 3 funding rounds of Affinity with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2021 | $80M | Series C | $600M | Menlo Ventures | |
| Feb 2019 | $26.5M | Series B | – | Sway Ventures, Advance Venture Partners | |
| May 2017 | $13.5M | Series B | – | 8VC |
| Date | Valuation | Stage |
|---|---|---|
| Sep 2021 | $600M | •••••••• |
Last known valuation $600M (Sep 2021). 13 investors in total: 10 institutional and 3 angel.
Investors in Affinity
Affinity has secured backing from 13 investors, including venture fund and angel investors. Prominent investors backing the company include Pear VC, Western Technology Investment and Menlo Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital firm investing in AI, healthcare, and tech sectors. | menlovc.com | |||
PE firm focused on software, media & commerce based sectors | avp.vc | San Francisco, United States | ||
Seed & early stage VC firm investing the US | 2013 | pear.vc | San Francisco, United States | |
Corporate-backed venture capital fund | massmutualventures.com | Boston, United States | ||
Investments are made in early to mid-stage technology companies. | swayvc.com | San Francisco, United States | ||
Venture capital is invested in consumer and enterprise software services. | teamworthy.com | Greenwich, United States | ||
Venture capital is provided to technology-enabled companies by Sprints. | sprints.com | London, United Kingdom | ||
Venture capital firm investing in technology, life sciences, and related sectors. | 8vc.com | |||
Tech focused early-stage micro VC firm investing in the US | greatoaksvc.com | New York, United States | ||
Venture debt is provided globally across multiple sectors. | 1980 | westerntech.com | Portola Valley, United States |
Investor details for Affinity
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Affinity
65 people are tracked at Affinity (27 in leadership, 1 in board & advisors, 37 in team).
| Name | Role | Group |
|---|---|---|
Shubham Goel | Co-Founder | Leadership |
Ray Zhou | Co-Founder | Leadership |
Joe Lonsdale | Co-Founder | Leadership |
Olivia Buono | Director, Customer Marketing | Leadership |
Michelle Dailey | Vp, Demand Generation | Leadership |
Scott Hill | VP, Product Development - Canada | Leadership |
Jamie Fronckowiak | Director Of Product Management | Leadership |
Peter Romano | Vice President, Information Security & Chief Information Security Officer | Leadership |
Lindsay Bayuk | Chief Marketing Officer | Leadership |
Erin McNamara | Vp, Product Marketing | Leadership |
Ken Fine | CEO | Leadership |
Hannah Hosemann | Sr Director Of Onboarding And Implementation | Leadership |
Faizan Mehdi | Director, Demand Generation | Leadership |
Adam Goldman | CFO | Leadership |
Jessica Bacon Wourms | Director, Revenue Operations - Marketing Operations & Analytics | Leadership |
Michael Beasley | Head of Business Development | Leadership |
Brook Lane | Director Of Product Management | Leadership |
Jeff Poczatek | Senior Vice President Of Global Sales | Leadership |
Paul Sanchez | Vice President Of Revenue Operations | Leadership |
Mitchell Hillyard | Director, Revenue & Technical Accounting | Leadership |
45 more people are available in the full profile.
Complete people profiles for Affinity
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Affinity
Affinity has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Nudge AI.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Lead relationship intelligence platform | nudge.ai | Toronto, Canada | 2014 | Mar 2020 | •••• |
Complete acquisition details for Affinity
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Affinity
5 dated milestones of Affinity across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Affinity is founded.
- Funding First funding round of $13.5M.
- Acquisition Acquires Nudge AI.
- Funding Latest funding round, Series C, of $80.0M.
- Milestone Reaches Minicorn status.
Competitors of Affinity
Affinity has 3 listed competitors in our database, 3 of them funded. They include 6sense, Aktana and Openprise.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 6sense.com | 2013 | San Francisco, United States | $426M | Predictive intelligence is delivered for sales and marketing teams. | ||
| aktana.com | 2008 | San Francisco, United States | $90.7M | AI-based engagement tools for pharmaceutical sales effectiveness are provided. | ||
| openprisetech.com | 2014 | San Francisco, United States | $44.22M | Data management and cleansing processes are automated through cloud platform. |
Detailed competitors of Affinity
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Affinity
The website of Affinity (affinity.co) receives about 571.2K visits a month.
- Monthly visits571.2K
▲ 39.2% vs previous month
Websites whose visitors overlap most with Affinity. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| calendly.com | 100% | 40.1M | #1,297 | View details | |
| attio.com | 99% | 829.1K | #50,560 | View details | |
| airtable.com | 98% | 24.6M | #1,692 | View details | |
| notion.so | 98% | 178.3M | #160 | View details | |
| figma.com | 98% | 84.7M | #221 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Affinity
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Sales Force Automation
3 companies that operate in the same segment as Affinity (Sales Force Automation) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Sales prospecting and engagement tools are offered to enterprises. | 2011 | Atlanta, Georgia, United States | USD 246.48 M | 1,121 |
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Frequently Asked Questions about Affinity
Affinity was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Affinity is headquartered in Redwood City, United States. It is registered at Redwood City, California, United States.
Affinity is a funded company, having raised a total of $120M across 3 funding rounds to date. The company's 1st funding round was a Series B of $13.5M, raised on May 2017.
Affinity was founded in 2015 and is based in Redwood City, United States. A relationship intelligence platform is offered to enterprises in the software sector, enabling the identification and progression of deals via team networks and activities. Customer interactions are supported, with full histories of engagements viewable. Employee email and calendar data are analyzed to deliver insights into relationship networks.
Affinity offers Affinity CRM and Affinity for Salesforce.
Affinity has made 1 acquisition, including Nudge AI.
Affinity has 13 investors. Key investors include Pear VC, Western Technology Investment, Menlo Ventures, Advance Venture Partners, and MassMutual Ventures.
The valuation of Affinity is $600M as of Sep 2021.
The website of Affinity receives about 571 thousand visits a month.