About Affinity
Affinity is a company based in Redwood City (United States) founded in 2015 by Shubham Goel, Ray Zhou, and Joe Lonsdale. Affinity has raised $120 million across 3 funding rounds from investors including Pear VC, Western Technology Investment and Menlo Ventures. Affinity has completed 1 acquisition, including Nudge AI. Affinity offers products and services including Affinity CRM and Affinity for Salesforce. Affinity operates in a competitive market with competitors including 6sense, Aktana, Openprise, Introhive and Toplyne, among others.
- Headquarter Redwood City, United States
- Founders Shubham Goel, Ray Zhou, Joe Lonsdale
- Stage Minicorn
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Sectors
Technology
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Products & Services of Affinity
Affinity offers a comprehensive portfolio of products and services, including Affinity CRM and Affinity for Salesforce.
Platform for relationship intelligence and deal management.
Extension providing insights in Salesforce for deal workflows.
People of Affinity
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Funding Insights of Affinity
Affinity has successfully raised a total of $120M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $80 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Affinity
Affinity has secured backing from 13 investors, including venture fund and angel investors. Prominent investors backing the company include Pear VC, Western Technology Investment and Menlo Ventures.
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Early-stage venture capital firm investing in AI, healthcare, and tech sectors.
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PE firm focused on software, media & commerce based sectors
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Seed & early stage VC firm investing the US
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Investor details for Affinity
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Investments & Acquisitions by Affinity
Affinity has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Nudge AI.
Investment portfolio details for Affinity
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Lead relationship intelligence platform
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Complete acquisition details for Affinity
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Financial Statements - Affinity
Detailed financials for Affinity
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Affinity Comparisons
Peer comparison for Affinity
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Competitors of Affinity
Affinity operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 6sense, Aktana, Openprise, Introhive and Toplyne, among others.
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Predictive intelligence is delivered for sales and marketing teams.
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AI-based engagement tools for pharmaceutical sales effectiveness are provided.
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Data management and cleansing processes are automated through cloud platform.
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A relationship analytics platform is offered for mapping business connections.
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Toplyne provides a cloud-based platform for lead management solutions tailored to PLG companies.
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Detailed competitors of Affinity
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Latest news on Affinity
Complete news archive for Affinity
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Frequently Asked Questions about Affinity
Affinity was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Affinity is headquartered in Redwood City, United States. It is registered at Redwood City, California, United States.
Affinity is a funded company, having raised a total of $120M across 3 funding rounds to date.
Affinity was founded in 2015 and is based in Redwood City, United States. A relationship intelligence platform is offered to enterprises in the software sector, enabling the identification and progression of deals via team networks and activities. Customer interactions are supported, with full histories of engagements viewable. Employee email and calendar data are analyzed to deliver insights into relationship networks.
Affinity offers Affinity CRM and Affinity for Salesforce.
Affinity has made 1 acquisition, including Nudge AI.
Affinity has 13 investors. Key investors include Pear VC, Western Technology Investment, Menlo Ventures, Advance Venture Partners, and MassMutual Ventures.
The valuation of Affinity is $600M as of Sep 2021.