About Afia
Afia is a Consumer company based in Austin (United States) founded in 2017 by Farrah Moussallati Sibai and Yassin Sibai. Ready-to-eat meals are distributed via an internet-first brand. It operates on a Direct-to-Consumer (D2C) and Reseller / Distribution model. Afia has raised $3 million across 2 funding rounds from investors including Embree Group, Semillero Partners and mjrventure.com. Its chief executive, as recorded, is Yassin Sibai. Afia offers products and services including Falafel, Kibbeh, Falafel Bowls, Spices, and Stuffing. Its focus areas include Food & Beverage, Packaged Foods and Frozen Foods. Its legal entity is Afia Manufacturing. Its competitors include Proper Good, Fresh Express and Don Miguel; 1 of its 3 listed competitors has raised funding.
Company details
Afia is engaged in the production and distribution of healthy frozen Mediterranean food. Products such as falafel, kibbeh, and falafel bowls are offered to customers nationwide. The company focuses on providing easy-to-prepare meals and authentic spices for Mediterranean cuisine. Distribution is managed through over 3,500 stores across the United States, alongside online platforms like Amazon and Instacart. The food sector is primarily targeted with an emphasis on quality and flavor.
- Headquarters Austin, United States
- Founders Farrah Moussallati Sibai, Yassin Sibai
- SectorsConsumer
- Email••••••••
- Website afiafoods.com
- Social LinkedIn Facebook Instagram
- Legal Name Afia Manufacturing
- Total Equity Funding$3M (USD)
in 2 rounds
- Latest Funding Round$3M (USD), Series A
Jun 2023
- InvestorsEmbree Group
& 4 more
Products & Services of Afia
Afia offers a comprehensive portfolio of products and services, including Falafel, Kibbeh, Falafel Bowls, Spices, and Stuffing.
Frozen falafel is offered for Mediterranean cuisine lovers.
Frozen kibbeh is provided for traditional Mediterranean meals.
Ready-to-eat falafel bowls are made for quick meals.
Mediterranean spices are sold for enhancing dish flavors.
Stuffing mixes are available for Mediterranean recipe preparation.
Funding Insights of Afia
Afia has successfully raised a total of $3M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $3 million completed in June 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3M
- Total Rounds 2
- Last Round Series A — $3M
- Investors Count 5
All 2 funding rounds of Afia with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2023 | $3M | Series A | – | Embree Group, Semillero Partners | |
| Jun 2020 | Seed | – | Unorthodox Ventures | – |
5 investors in total: 5 institutional.
Investors in Afia
Afia has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Embree Group, Semillero Partners and mjrventure.com.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| semilleropartners.com | ||||
Early-stage investments are made in medical and construction technology. | unorthodoxventures.com | Austin, United States | ||
Offers real estate construction, development, and capital markets services across industries. | 1979 | embreegroup.com | Georgetown, United States | |
| mjrventure.com | ||||
| roya-capital.com |
Investor details for Afia
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Afia
7 people are tracked at Afia (3 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Farrah Moussallati Sibai | Co-Founder | Leadership |
Yassin Sibai | Co-Founder & CEO | Leadership |
Jackie Stone | CMO | Leadership |
Muhamed Atmeh | Production Manager | Team |
Camille Moyer | National Field Manager | Team |
Tatjanna Webb | Plant Manager | Team |
Erica Main | Creative Lead | Team |
Complete people profiles for Afia
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Afia
3 dated milestones of Afia across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Afia is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $3.0M.
Competitors of Afia
Afia has 3 listed competitors in our database, 1 of them funded. They include Proper Good, Fresh Express and Don Miguel.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| eatpropergood.com | 2019 | Bozeman, United States | $15.55M | 6 | Internet first brand of soups | |
| freshexpress.com | 1989 | Salinas, United States | Salads brand | |||
| donmiguel.com | 1908 | Austin, United States | Manufacturer of Mexican-inspired frozen convenience foods |
Detailed competitors of Afia
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Afia
The website of Afia (afiafoods.com) receives about 10K visits a month.
- Monthly visits10K
▲ 143.5% vs previous month
Websites whose visitors overlap most with Afia. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| afia.org | 100% | #2,290,203 | View details |
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Afia (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Frequently Asked Questions about Afia
Afia was founded in 2017 and raised its 1st funding round 3 years after it was founded.
Afia is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Yassin Sibai is the CEO of Afia, as recorded in our data. They have also founded this company.
Afia is a funded company, having raised a total of $3M across 2 funding rounds to date.
Afia is engaged in the production and distribution of healthy frozen Mediterranean food. Products such as falafel, kibbeh, and falafel bowls are offered to customers nationwide. The company focuses on providing easy-to-prepare meals and authentic spices for Mediterranean cuisine. Distribution is managed through over 3,500 stores across the United States, alongside online platforms like Amazon and Instacart. The food sector is primarily targeted with an emphasis on quality and flavor.
Afia's top competitors include Proper Good, Fresh Express and Don Miguel.
Afia offers Falafel, Kibbeh, Falafel Bowls, Spices, and Stuffing.
Afia has 5 investors. Key investors include Embree Group, Semillero Partners, mjrventure.com, roya-capital.com, and Unorthodox Ventures.
Afia operates through Afia Manufacturing.