About Proper Good
Proper Good is a company based in Bozeman (United States) founded in 2019 by Jennifer Jane and Christopher Jane.. Proper Good has raised $15.55 million across 3 funding rounds from investors including YETI Capital and The Artisan Group. Proper Good offers products and services including Creamy Chicken Soup, Apple Cinnamon Overnight Oats, Southwest Chili Soup, Tomato Basil Soup, and Peanut Butter, Chocolate & Banana Overnight Oats. Proper Good operates in a competitive market with competitors including Fresh Express, Don Miguel, Afia, Smith Frozen Foods and Lucky Foods, among others.
- Headquarter Bozeman, United States
- Founders Jennifer Jane, Christopher Jane
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Proper Good, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$15.55 M (USD)
in 3 rounds
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Latest Funding Round
$3.5 M (USD), Seed
Dec 12, 2024
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Investors
YETI Capital
& 1 more
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Employee Count
Employee Count
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Products & Services of Proper Good
Proper Good offers a comprehensive portfolio of products and services, including Creamy Chicken Soup, Apple Cinnamon Overnight Oats, Southwest Chili Soup, Tomato Basil Soup, and Peanut Butter, Chocolate & Banana Overnight Oats. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Nutritious chicken soup ready for quick, healthy meals.
Flavorful oats for easy breakfast preparation and consumption.
Spicy chili soup offering convenient, protein-rich eating options.
Herbed tomato soup for simple, flavorful daily meals.
Sweet oats blend for hassle-free, satisfying breakfasts.
Meatball soup providing hearty, ready-to-eat nourishment.
Exotic curry soup for effortless, international-flavored meals.
Vegetarian curry soup offering tasty, plant-based options.
Zesty pasta for quick, comforting dinner solutions.
Marinara pasta with meatballs for easy, filling meals.
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Funding Insights of Proper Good
Proper Good has successfully raised a total of $15.55M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $3.5 million completed in December 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Seed — $3.5M
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First Round
First Round
(22 Dec 2020)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2024 | Amount | Seed - Proper Good | Valuation |
investors |
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| Jul, 2022 | Amount | Seed - Proper Good | Valuation | YETI Capital , The Artisan Group |
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| Dec, 2020 | Amount | Debt – Conventional - Proper Good | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Proper Good
Proper Good has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include YETI Capital and The Artisan Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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YETI Capital is engaged in investing and mentoring early-stage companies.
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Founded Year | Domain | Location | |
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Provides marketing support for artisans to reach celebrities via events and exposure.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Proper Good
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Proper Good
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Proper Good Comparisons
Competitors of Proper Good
Proper Good operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Fresh Express, Don Miguel, Afia, Smith Frozen Foods and Lucky Foods, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Salads brand
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| domain | founded_year | HQ Location |
Manufacturer of Mexican-inspired frozen convenience foods
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| domain | founded_year | HQ Location |
Ready-to-eat meals are distributed via an internet-first brand.
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| domain | founded_year | HQ Location |
Manufacturer of frozen and canned food products for retail, food service, and industrial sectors
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| domain | founded_year | HQ Location |
Ready-to-eat natural foods are produced and distributed by Lucky Foods.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Proper Good
Frequently Asked Questions about Proper Good
When was Proper Good founded?
Proper Good was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Where is Proper Good located?
Proper Good is headquartered in Bozeman, United States. It is registered at Bozeman, Montana, United States.
Who is the current CEO of Proper Good?
Christopher Jane is the current CEO of Proper Good. They have also founded this company.
Is Proper Good a funded company?
Proper Good is a funded company, having raised a total of $15.55M across 3 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $750K, raised on Dec 22, 2020.
What does Proper Good do?
The company offers various ingredient-based soups like red pepper meatball, chicken noodles, spiced pumpkin, mushrooms, and more. It also offers keto-based, plant-based, gluten-free, and more. The company claims to offer free shipping over the purchase of a minimum amount.
Who are the top competitors of Proper Good?
Proper Good's top competitors include Smith Frozen Foods, Fresh Express and A Dozen Cousins.
What products or services does Proper Good offer?
Proper Good offers Creamy Chicken Soup, Apple Cinnamon Overnight Oats, Southwest Chili Soup, Tomato Basil Soup, and 6 more products and services.
Who are Proper Good's investors?
Proper Good has 2 investors. Key investors include YETI Capital, and The Artisan Group.