Proper Good

Bozeman, United States Founded: 2019 • Age: 7 yrs
Internet first brand of soups
Annual revenue - Latest available
Total funding $15.5M 3 rounds
Employees - Tracked headcount
Investors 2 Known backers
Products 10 Services tracked
Competitors 9 Brand Intelligence

About Proper Good

Proper Good is a company based in Bozeman (United States) founded in 2019 by Jennifer Jane and Christopher Jane. Proper Good has raised $15.55 million across 3 funding rounds from investors including YETI Capital and The Artisan Group. Proper Good offers products and services including Creamy Chicken Soup, Apple Cinnamon Overnight Oats, Southwest Chili Soup, Tomato Basil Soup, and Peanut Butter, Chocolate & Banana Overnight Oats. Proper Good operates in a competitive market with competitors including Fresh Express, Don Miguel, Afia, Smith Frozen Foods and Lucky Foods, among others.

  • Headquarter Bozeman, United States
  • Founders Jennifer Jane, Christopher Jane
  • Sectors
    Consumer
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  • Legal Name Proper Good, Inc.
Operational Areas
Consumer → Food, Beverage & Nutrition Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
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  • Net Profit
    Not available
  • EBITDA
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  • Total Equity Funding
    $15.55 M (USD)

    in 3 rounds

  • Latest Funding Round
    $3.5 M (USD), Seed

    Dec 12, 2024

  • Investors
  • Employee Count
    Not available
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Products & Services of Proper Good

Proper Good offers a comprehensive portfolio of products and services, including Creamy Chicken Soup, Apple Cinnamon Overnight Oats, Southwest Chili Soup, Tomato Basil Soup, and Peanut Butter, Chocolate & Banana Overnight Oats.

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Primary

Nutritious chicken soup ready for quick, healthy meals.

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Flavorful oats for easy breakfast preparation and consumption.

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Spicy chili soup offering convenient, protein-rich eating options.

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Herbed tomato soup for simple, flavorful daily meals.

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Sweet oats blend for hassle-free, satisfying breakfasts.

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Meatball soup providing hearty, ready-to-eat nourishment.

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Exotic curry soup for effortless, international-flavored meals.

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Vegetarian curry soup offering tasty, plant-based options.

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Zesty pasta for quick, comforting dinner solutions.

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Marinara pasta with meatballs for easy, filling meals.

People of Proper Good

Headcount 1-10
Employee Profiles 3
Employee Profiles
People
Christopher Jane
Founder & CEO
People
Jennifer Jane
Founder & CMO
People
Madeena Khan
Outbound Sales Manager

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Funding Insights of Proper Good

Proper Good has successfully raised a total of $15.55M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $3.5 million completed in December 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Proper Good

Proper Good has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include YETI Capital and The Artisan Group.

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Venture Fund
Institutional
Investor Description Founded Year Domain Location
YETI Capital is engaged in investing and mentoring early-stage companies.
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Provides marketing support for artisans to reach celebrities via events and exposure.
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Investor details for Proper Good

Investor domains, locations, round participation, and complete history require an active premium plan.

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  • Funding rounds
  • Participation history

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Investments & Acquisitions by Proper Good

Investments
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Investment portfolio details for Proper Good

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  • Transaction dates
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Financial Statements - Proper Good

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Detailed financials for Proper Good

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  • Profit trends
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Proper Good Comparisons

Proper Good Primary company
Description
Internet first brand of soups
Location
Bozeman, United States
Founded Year
2019
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Proper Good

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Proper Good

Proper Good operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Fresh Express, Don Miguel, Afia, Smith Frozen Foods and Lucky Foods, among others.

Company Name Domain Founded year HQ Location Description
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Salads brand
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Manufacturer of Mexican-inspired frozen convenience foods
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Ready-to-eat meals are distributed via an internet-first brand.
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Manufacturer of frozen and canned food products for retail, food service, and industrial sectors
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Ready-to-eat natural foods are produced and distributed by Lucky Foods.
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Detailed competitors of Proper Good

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  • Domains and locations
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Latest news on Proper Good

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Complete news archive for Proper Good

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Proper Good

Proper Good was founded in 2019 and raised its 1st funding round 1 year after it was founded.

Proper Good is headquartered in Bozeman, United States. It is registered at Bozeman, Montana, United States.

Christopher Jane is the current CEO of Proper Good. They have also founded this company.

Proper Good is a funded company, having raised a total of $15.55M across 3 funding rounds to date.

The company offers various ingredient-based soups like red pepper meatball, chicken noodles, spiced pumpkin, mushrooms, and more. It also offers keto-based, plant-based, gluten-free, and more. The company claims to offer free shipping over the purchase of a minimum amount.

Proper Good's top competitors include Smith Frozen Foods, Fresh Express and A Dozen Cousins.

Proper Good offers Creamy Chicken Soup, Apple Cinnamon Overnight Oats, Southwest Chili Soup, Tomato Basil Soup, and 6 more products and services.

Proper Good has 2 investors. Key investors include YETI Capital, and The Artisan Group.

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