About Proper Good
Proper Good is a Consumer company based in Bozeman (United States) founded in 2019 by Jennifer Jane and Christopher Jane. Internet first brand of soups. Proper Good has raised $15.55 million across 3 funding rounds from investors including YETI Capital and The Artisan Group. Its chief executive, as recorded, is Christopher Jane. Its website eatpropergood.com draws about 79 thousand monthly visits. Proper Good offers products and services including Creamy Chicken Soup, Apple Cinnamon Overnight Oats, Southwest Chili Soup, Tomato Basil Soup, and Peanut Butter, Chocolate & Banana Overnight Oats. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Ready to Eat Meals. Its legal entity is Proper Good, Inc. Its competitors include Fresh Express, Don Miguel and Afia; 1 of its 3 listed competitors has raised funding.
Company details
The company offers various ingredient-based soups like red pepper meatball, chicken noodles, spiced pumpkin, mushrooms, and more. It also offers keto-based, plant-based, gluten-free, and more. The company claims to offer free shipping over the purchase of a minimum amount.
- Total Equity Funding$15.55M (USD)
in 3 rounds
- Latest Funding Round$3.5M (USD), Seed
Dec 2024
- InvestorsYETI Capital
& 1 more
Products & Services of Proper Good
Proper Good offers a comprehensive portfolio of products and services, including Creamy Chicken Soup, Apple Cinnamon Overnight Oats, Southwest Chili Soup, Tomato Basil Soup, and Peanut Butter, Chocolate & Banana Overnight Oats.
Nutritious chicken soup ready for quick, healthy meals.
Flavorful oats for easy breakfast preparation and consumption.
Spicy chili soup offering convenient, protein-rich eating options.
Herbed tomato soup for simple, flavorful daily meals.
Sweet oats blend for hassle-free, satisfying breakfasts.
Meatball soup providing hearty, ready-to-eat nourishment.
Exotic curry soup for effortless, international-flavored meals.
Vegetarian curry soup offering tasty, plant-based options.
Zesty pasta for quick, comforting dinner solutions.
Marinara pasta with meatballs for easy, filling meals.
Apps and channels of Proper Good
its YouTube channel Proper Good has 1.53K subscribers and 30 videos.
Videos from Proper Good
The most watched videos on Proper Good's YouTube channel, Proper Good (1.53K subscribers). Click a video to play it here.
More on Proper Good.
Funding Insights of Proper Good
Proper Good has successfully raised a total of $15.55M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $3.5 million completed in December 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15.55M
- Total Rounds 3
- Last Round Seed — $3.5M
- First Round $750,000
(Dec 2020)
- Investors Count 2
All 3 funding rounds of Proper Good with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2024 | $3.5M | Seed | – | – | – |
| Jul 2022 | $12.05M | Seed | – | YETI Capital, The Artisan Group | – |
| Dec 2020 | $750,000 | Debt – Conventional | – | – | – |
2 investors in total: 2 institutional.
Investors in Proper Good
Proper Good has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include YETI Capital and The Artisan Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
YETI Capital is engaged in investing and mentoring early-stage companies. | yeticap.com | |||
Provides marketing support for artisans to reach celebrities via events and exposure. | 2011 | theartisangroup.org | Arizona City, United States |
Investor details for Proper Good
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Proper Good
3 people are tracked at Proper Good (2 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Jennifer Jane | Founder & CMO | Leadership |
Christopher Jane | Founder & CEO | Leadership |
Madeena Khan | Outbound Sales Manager | Team |
Complete people profiles for Proper Good
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Proper Good
3 dated milestones of Proper Good across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Proper Good is founded.
- Funding First funding round of $750K.
- Funding Latest funding round, Seed, of $3.5M.
Competitors of Proper Good
Proper Good has 3 listed competitors in our database, 1 of them funded. They include Fresh Express, Don Miguel and Afia.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| freshexpress.com | 1989 | Salinas, United States | Salads brand | |||
| donmiguel.com | 1908 | Austin, United States | Manufacturer of Mexican-inspired frozen convenience foods | |||
| afiafoods.com | 2017 | Austin, United States | $3M | Ready-to-eat meals are distributed via an internet-first brand. |
Detailed competitors of Proper Good
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Proper Good
The website of Proper Good (eatpropergood.com) receives about 79.1K visits a month and ranks #351,238 among all websites worldwide, #2,682 in Restaurants and Delivery.
- Monthly visits79.1K
▲ 12.4% vs previous month
- Unique visitors34.7K
per month
- Global rank#351,238
among all websites
- Category rank#2,682
Food and Drink · Restaurants and Delivery
- Bounce rate43%
- Pages per visit5.1
- Average visit4 min 22 sec
- DevicesDesktop 12% · Mobile 88%
Websites whose visitors overlap most with Proper Good. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ketolibriyum.ca | 100% | 680.7K | #1,964,477 | View details | |
bjornscoloradohoney.com | bjornscoloradohoney.com | 96% | #1,647,898 | – | |
thehiddenveggies.com | thehiddenveggies.com | 72% | #184,912 | – | |
| msk-ingredients.com | 71% | 19.8K | #1,000,231 | View details | |
hotpackwebstore.com | hotpackwebstore.com | 70% | #449,727 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Proper Good
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- 10 similar websites
- Audience overlap
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- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Proper Good (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Proper Good
Complete news archive for Proper Good
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Frequently Asked Questions about Proper Good
Proper Good was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Proper Good is headquartered in Bozeman, United States. It is registered at Bozeman, Montana, United States.
Christopher Jane is the CEO of Proper Good, as recorded in our data. They have also founded this company.
Proper Good is a funded company, having raised a total of $15.55M across 3 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $750K, raised on Dec 2020.
The company offers various ingredient-based soups like red pepper meatball, chicken noodles, spiced pumpkin, mushrooms, and more. It also offers keto-based, plant-based, gluten-free, and more. The company claims to offer free shipping over the purchase of a minimum amount.
Proper Good's top competitors include Fresh Express, Afia and Don Miguel.
Proper Good offers Creamy Chicken Soup, Apple Cinnamon Overnight Oats, Southwest Chili Soup, Tomato Basil Soup, and 6 more products and services.
Proper Good has 2 investors. Key investors include YETI Capital, and The Artisan Group.
Proper Good operates through Proper Good, Inc..