About AIG Life
AIG Life is a Financial Services company based in London (United Kingdom) founded in 2008, and was acquired by Aviva in September 2023. Life insurance policies are provided in the United Kingdom. AIG Life has completed 1 acquisition, including Ellipse UK. Its chief executive, as recorded, is Adam Winslow. AIG Life offers products and services including Life Insurance, Aviva Smart Health, and Income Protection. Its focus areas include Insurance Carriers and Life. Its legal entity is Aviva Protection UK Limited. Its competitors include Yurtle, Mobius Life and SunLife; 1 of its 3 listed competitors has raised funding.
Company details
AIG Life was established in 2008 and is based in London, United Kingdom. The company operates within the life insurance sector, where policies and related financial protection services are offered to individuals and organizations. Coverage includes term life, whole life, and critical illness options, with distribution handled through brokers and direct channels across the UK market. Leadership is held by CEO Adam Winslow.
- Headquarters London, United Kingdom
- Stage Acquired
- SectorsFinancial Services
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- Website aiglife.co.uk
- Social LinkedIn X
- Acquired by Aviva (Sep 2023)
- Legal Name Aviva Protection Uk Limited
- Investors
- Investments & Acquisitions
- Acquired byAviva
(Sep 2023)
Products & Services of AIG Life
AIG Life offers a comprehensive portfolio of products and services, including Life Insurance, Aviva Smart Health, and Income Protection.
Provides financial protection for life events and dependents.
Delivers virtual GP appointments and wellbeing support globally.
Offers coverage for income loss due to illness or injury.
Investors in AIG Life
AIG Life has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Aviva.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Insurance and asset management services are offered in multiple regions. | 1696 | aviva.com | London, United Kingdom |
Investor details for AIG Life
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People of AIG Life
2 people are tracked at AIG Life (2 in leadership).
| Name | Role | Group |
|---|---|---|
Adam Winslow | CEO | Leadership |
Lee Lovett | CEO | Leadership |
Complete people profiles for AIG Life
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Investments & Acquisitions by AIG Life
AIG Life has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Ellipse UK.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Life insurer | ellipse.co.uk | London, United Kingdom | 2009 | Jun 2018 | β’β’β’β’ |
Complete acquisition details for AIG Life
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Timeline of AIG Life
3 dated milestones of AIG Life across 15 years, from founding to its latest funding, stage changes and deals.
- Founded AIG Life is founded.
- Acquisition Acquires Ellipse UK.
- Exit Acquired by Aviva.
Competitors of AIG Life
AIG Life has 3 listed competitors in our database, 1 of them funded. They include Yurtle, Mobius Life and SunLife.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yurtle.co.uk | 2021 | London, United Kingdom | $1.52M | Life insurance services are provided online by Yurtle. | ||
| mobiuslife.co.uk | 1996 | London, United Kingdom | Life insurance policies are underwritten and distributed by Mobius Life. | |||
| sunlife.co.uk | 1810 | Bristol, United Kingdom | Life insurance policies are provided by SunLife to UK customers. |
Detailed competitors of AIG Life
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Web traffic of AIG Life
The website of AIG Life (aiglife.co.uk) receives about 7.9K visits a month.
- Monthly visits7.9K
▲ 2326.7% vs previous month
Websites whose visitors overlap most with AIG Life. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| aviva.com | 70% | 184.2K | #267,099 | View details |
Top companies in Insurance & Risk Management
2 companies that operate in the same segment as AIG Life (Insurance & Risk Management) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Vehicle parts and accessories are sold via an online platform. | 1897 | Walsall, West Midlands, United Kingdom | USD 20.37 M | |||
Insurance and asset management services are offered in multiple regions. | 1696 | London, England, United Kingdom | USD 78.79 B | 29,090 |
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Related news about Aig Life
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Frequently Asked Questions about AIG Life
AIG Life was founded in 2008.
AIG Life is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Adam Winslow is the CEO of AIG Life, as recorded in our data.
AIG Life was established in 2008 and is based in London, United Kingdom. The company operates within the life insurance sector, where policies and related financial protection services are offered to individuals and organizations. Coverage includes term life, whole life, and critical illness options, with distribution handled through brokers and direct channels across the UK market. Leadership is held by CEO Adam Winslow.
AIG Life's top competitors include Yurtle, SunLife and Mobius Life.
AIG Life offers Life Insurance, Aviva Smart Health, and Income Protection.
AIG Life has made 1 acquisition, including Ellipse UK.
AIG Life has 1 investor. Key investors include Aviva.
AIG Life operates through Aviva Protection Uk Limited.
Yes. AIG Life was acquired by Aviva in September 2023.

