About alder apparel
alder apparel is a Retail company based in Toronto (Canada) founded in 2018 by Mikayla A Wujec and Naomi Blackman. Internet first brand offering performance casual wear for women. alder apparel has raised $2 million across 1 funding round from investors including Bridge Investments, Consumer Ventures and REI. The company has 1 employees. Its website alderapparel.com draws about 19 thousand monthly visits. Its focus areas include Consumer Goods, Apparel Brands, Performance Fabric and Casual Wear. Its legal entity is Alder. Its competitors include Adrenalease and IZ Adaptive.
Company details
Founded in 2018 and based in Toronto, Canada, Alder Apparel operates as an internet-first brand in the apparel sector. Performance casual wear for women is offered, including hike shorts, tanks, and open-air pants made from modal fabrics with biodegradable and thermal regulation properties. Accessories such as hats, tote bags, notebooks, and bottles are also provided through the companys online catalog.
- Headquarters Toronto, Canada
- Employees 1
- Founders Mikayla A Wujec, Naomi Blackman
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website alderapparel.com
- Social LinkedIn Facebook Instagram
- Legal Name Alder
- Total Equity Funding$2M (USD)
in 1 rounds
- Latest Funding Round$2M (USD), Seed
Jun 2022
- InvestorsBridge Investments
& 5 more
- Employee Count1
Funding Insights of alder apparel
alder apparel has successfully raised a total of $2M through 1 strategic funding round. The most recent funding activity was a Seed round of $2 million completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2M
- Total Rounds 1
- Last Round Seed — $2M
- First Round $2M
(Jun 2022)
- Investors Count 6
All 1 funding rounds of alder apparel with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2022 | $2M | Seed | – | Bridge Investments, Consumer Ventures |
6 investors in total: 6 institutional.
Investors in alder apparel
alder apparel has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Bridge Investments, Consumer Ventures and REI.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed-stage venture capital fund | bridgeinvestments.com | Highland Park, United States | ||
| consumer.vc | ||||
The51 is focused on funding women-led and gender-diverse businesses. | the51.com | Calgary, Canada | ||
Multiple sectors are invested in by Incite venture capital fund. | incite.org | San Francisco, United States | ||
Venture capital and acceleration are provided to tech startups. | 500.co | Ho Chi Minh City, Vietnam | ||
Outdoor equipment and apparel are sold by REI. | 1938 | rei.com |
Investor details for alder apparel
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of alder apparel
2 people are tracked at alder apparel (2 in leadership); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
Mikayla A Wujec | Co-Founder | Leadership |
Naomi Blackman | Co-Founder | Leadership |
Complete people profiles for alder apparel
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of alder apparel
2 dated milestones of alder apparel across 4 years, from founding to its latest funding, stage changes and deals.
- Founded alder apparel is founded.
- Funding First funding round of $2.0M.
Competitors of alder apparel
alder apparel has 2 listed competitors in our database. They include Adrenalease and IZ Adaptive.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| adrenalease.com | 2014 | Toronto, Canada | Internet first brand offering fashion apparel for men and women | |||
| izadaptive.com | 2009 | Toronto, Canada | Internet-first brand offering fashion performance wear apparel for men and women |
Detailed competitors of alder apparel
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of alder apparel
The website of alder apparel (alderapparel.com) receives about 18.7K visits a month.
- Monthly visits18.7K
▼ 9.4% vs previous month
Websites whose visitors overlap most with alder apparel. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
hikerkind.com | hikerkind.com | 100% | #1,118,973 | – | |
| bespokepost.com | 65% | 1.6M | #24,216 | View details | |
titlenine.com | titlenine.com | 65% | #65,607 | – | |
trespass.com | trespass.com | 32% | #39,919 | – | |
aldertoronto.com | aldertoronto.com | 31% | #630,040 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for alder apparel
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- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about alder apparel
alder apparel was founded in 2018 and raised its 1st funding round 4 years after it was founded.
alder apparel is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
alder apparel is a funded company, having raised a total of $2M across 1 funding round to date. The company's 1st funding round was a Seed of $2M, raised on Jun 2022.
alder apparel has 1 employees.
Founded in 2018 and based in Toronto, Canada, Alder Apparel operates as an internet-first brand in the apparel sector. Performance casual wear for women is offered, including hike shorts, tanks, and open-air pants made from modal fabrics with biodegradable and thermal regulation properties. Accessories such as hats, tote bags, notebooks, and bottles are also provided through the companys online catalog.
alder apparel's top competitors include Adrenalease and IZ Adaptive.
alder apparel has 6 investors. Key investors include Bridge Investments, Consumer Ventures, REI, The51, and Incite.
alder apparel operates through Alder.