About REI
REI is a Consumer company founded in 1938. Outdoor equipment and apparel are sold by REI. It operates on a Direct-to-Consumer (D2C) and Subscription Services model. REI has completed 1 acquisition, including Adventure Projects. REI offers products and services including Camping Gear, Cycling Gear, and Climbing Gear. Its focus areas include Retail, Sporting Goods and Outdoor Equipment. Its legal entity is Recreational Equipment, Inc.
Company details
Outdoor gear and apparel are provided by REI for various activities. Sectors include camping, cycling, climbing, running, and snowsports. Solutions encompass a wide range of products like tents, backpacks, bikes, and clothing. Services such as expert advice, classes, and events are also offered to support outdoor enthusiasts. A cooperative membership model is maintained to provide additional benefits and rewards to customers.
- Investments & Acquisitions
Products & Services of REI
REI offers a comprehensive portfolio of products and services, including Camping Gear, Cycling Gear, and Climbing Gear.
Equipment for camping activities is provided by REI.
Bicycles and accessories are offered for cycling enthusiasts.
Climbing equipment and apparel are sold for adventurers.
Apps and channels of REI
REI publishes 2 mobile apps with over 500K+ downloads; its YouTube channel REI has 440K subscribers and 30 videos.
Videos from REI
The most watched videos on REI's YouTube channel, REI (440K subscribers). Click a video to play it here.
More on REI.
People of REI
485 people are tracked at REI (91 in leadership, 9 in board & advisors, 385 in team).
| Name | Role | Group |
|---|---|---|
Brian Salter | Director, Local Marketing | Leadership |
Mike Hulser | Divisional Vice President HR And Talent | Leadership |
Pardis Ghorbani | VP Customer and Brand Shared Services | Leadership |
Cat Theriault | Regional Director | Leadership |
Satya Maruvada | Director Of Internal Audit | Leadership |
Michelle Kirkpatrick | VP, Controller | Leadership |
Kevin House | Retail Director | Leadership |
Samantha Ricca | Art Director | Leadership |
Keenan Corrigan | Programs & Founder Support, Path Ahead Ventures | Leadership |
Brian Jones | Engineering Director - Mobile & Digital | Leadership |
Sara L. | Technology Director Strategy & Planning | Leadership |
Serena Dislers | Director Human Resources - Technology, Hr, Merchandising, Marketing | Leadership |
Tim Teehan | Art Director | Leadership |
Ryan Meline | Associate Creative Director | Leadership |
Chris Mahan | Art Director | Leadership |
Mike Cannata | Vice President Human Resources | Leadership |
Polly Smith | Human Resources Business Partner | Leadership |
Chad Warren | Head Of Executive Recruiting | Leadership |
Amy Sutherland | Regional Human Resources Business Partner | Leadership |
Sara Malcolm | Divisional Vice President | Strategy, Transformation, Corporate Development | Leadership |
465 more people are available in the full profile.
Complete people profiles for REI
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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Investments & Acquisitions by REI
REI has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Adventure Projects.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Hiking, trekking, and adventure tours are operated internationally. | adventureprojects.net | Boulder, United States | 2013 | Jun 2015 | •••• |
Complete acquisition details for REI
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of REI
2 dated milestones of REI across 77 years, from founding to its latest funding, stage changes and deals.
- Founded REI is founded.
- Acquisition Acquires Adventure Projects.
Web traffic of REI
Websites that share an audience with REI (rei.com).
Websites whose visitors overlap most with REI. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| dickssportinggoods.com | 100% | 40.1M | #581 | View details | |
| backcountry.com | 100% | 8M | #5,045 | View details | |
| thenorthface.com | 100% | 19.1M | #1,958 | View details | |
| yeti.com | 100% | 5.2M | #6,725 | View details | |
| coleman.com | 100% | 344.4K | #115,719 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for REI
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- 40 similar websites
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Related news about Rei
Complete news archive for REI
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Frequently Asked Questions about REI
REI was founded in 1938.
Outdoor gear and apparel are provided by REI for various activities. Sectors include camping, cycling, climbing, running, and snowsports. Solutions encompass a wide range of products like tents, backpacks, bikes, and clothing. Services such as expert advice, classes, and events are also offered to support outdoor enthusiasts. A cooperative membership model is maintained to provide additional benefits and rewards to customers.
REI offers Camping Gear, Cycling Gear, and Climbing Gear.
REI has made 1 acquisition, including Adventure Projects.
REI operates through Recreational Equipment, Inc.
Yes. REI publishes REI Co-op – Shop Outdoor Gear and 1 more app, with over 500,000 downloads.