About YETI
YETI is a publicly listed company based in Austin (United States) founded in 2006, and was acquired by Cortec Group in June 2012. YETI is recognized for manufacturing durable outdoor coolers and drinkware. It operates on a Direct-to-Consumer (D2C) and Reseller / Distribution model. The company has 1,340 employees. YETI has completed 1 acquisition, including Mystery Ranch. Its chief executive, as recorded, is Matt Reintjes. Its website yeti.com draws about 5.2 million monthly visits. YETI offers products and services including Hard Coolers, Drinkware, Bags, and Soft Coolers. Its focus areas include Consumer Goods, Outdoor Equipment and Coolers and Drinkware. Its legal entity is YETI Coolers, LLC.
Company details
YETI is known for producing high-quality outdoor equipment, primarily focusing on hard coolers, soft coolers, and insulated drinkware. The company serves various sectors including camping, hunting, fishing, and tailgating. Solutions are designed to withstand rugged conditions, ensuring reliability in the wild. Additionally, a range of bags and outdoor kitchen products are offered to support adventure and lifestyle needs.
- Annual Revenue$1.87 B (USD)2.11as on Dec 31, 2025
- Net Profit$165.39 M (USD)-5.86as on Dec 31, 2025
- EBITDA$267.79 M (USD)-8.76as on Dec 31, 2025
- Investors
- Employee Count1,340
- Investments & Acquisitions
- Acquired byCortec Group
(Jun 2012)
Products & Services of YETI
YETI offers a comprehensive portfolio of products and services, including Hard Coolers, Drinkware, Bags, and Soft Coolers.
Durable coolers are built for outdoor rugged use.
Insulated drinkware is designed for maintaining beverage temperature.
Versatile bags are crafted for travel and adventure.
Portable coolers are made for easy outdoor carrying.
Apps and channels of YETI
its YouTube channel YETI has 351K subscribers and 30 videos.
Videos from YETI
The most watched videos on YETI's YouTube channel, YETI (351K subscribers). Click a video to play it here.
More on YETI.
Investors in YETI
YETI has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Cortec Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| cortecgroup.com |
Investor details for YETI
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People of YETI
342 people are tracked at YETI (61 in leadership, 11 in board & advisors, 270 in team); the tracked headcount is 1,340.
| Name | Role | Group |
|---|---|---|
Matt Reintjes | CEO | Leadership |
Matthew J. Reintjes | President & CEO | Leadership |
Rachael Merrett | Finance Director UK | Leadership |
Mike McMullen | SVP, Chief Financial Officer & Treasurer | Leadership |
Darcy Mercier | Senior Director, Sourcing | Leadership |
Taral Desai | Vice President IT , Consumer Technology | Leadership |
Sarah Greuter | Director, Talent Operations & Talent Systems (workday) | Leadership |
Evonne Delaney | Chief Human Resources Officer | Leadership |
Lauren Bowers | Director, US Wholesale Go-to-market | Leadership |
Jodie B. | Senior Talent Business Partner | Leadership |
Arvind Bhatia | VP, Investor Relations | Leadership |
Srinivas Chimbili | Sr. Director, Enterprise Data, MDM And Integration | Leadership |
Sanujit Senapati | Chief Enterprise Architect And Senior Director | Leadership |
Saj Sana | Director Ecommerce, EMEA | Leadership |
Shawn Reed | Vice President, Global Talent Business Partners | Leadership |
Kevin Myers | Senior Director Of Supply Chain | Leadership |
Nick Elkins | Director Of Operations | Leadership |
Alexandra Norris | Sr. Talent Business Partner & Project Manager | Leadership |
Mitchell Muehler | Director, Supply Planning | Leadership |
Adam Kelly | Partner Relations Manager | Leadership |
322 more people are available in the full profile.
Complete people profiles for YETI
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IPO & Listings of YETI
YETI is a publicly listed company on the NYSE with ticker symbol YETI in USA, operating in the Producer manufacturing sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date25 Oct 2018
- Listed onNYSE: YETI
- Listed entityYETI Holdings, Inc.
- Exchange sectorProducer manufacturing
- ISINUS98585X1046
- Share price$39.34 (+0.85% on the day) · 2026-10-13
- Market capitalisation$2.87B
- Price to earnings17.1
- EPS (diluted, trailing year)$2.30
- Volume (last session)1,424,947
Financials of YETI
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | $1.87B | $165.4M | $267.8M |
| 2024 | $1.83B | $175.7M | $293.5M |
| 2023 | $1.66B | $169.9M | $271.9M |
| 2022 | $1.60B | $89.7M | $167.4M |
| 2021 | $1.41B | $212.6M | $309.5M |
Detailed financial statements for YETI
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Investments & Acquisitions by YETI
YETI has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Mystery Ranch.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Manufacturer of durable load-bearing backpacks for military, hunting, outdoor, and everyday use | mysteryranch.com | Bozeman, United States | 2000 | Jan 2024 | •••• |
Complete acquisition details for YETI
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Timeline of YETI
4 dated milestones of YETI across 18 years, from founding to its latest funding, stage changes and deals.
- Founded YETI is founded.
- Exit Acquired by Cortec Group.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Mystery Ranch.
Web traffic of YETI
The website of YETI (yeti.com) receives about 5.2M visits a month and ranks #6,725 among all websites worldwide, #217 in Sports.
- Monthly visits5.2M
▼ 25.7% vs previous month
- Unique visitors3.3M
per month
- Global rank#6,725
among all websites
- Category rank#217
Sports · Sports
- Bounce rate36%
- Pages per visit4.9
- Average visit3 min 27 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with YETI. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| rei.com | 100% | #1,699 | View details | ||
| dickssportinggoods.com | 99% | 40.1M | #581 | View details | |
| basspro.com | 99% | 14.5M | #2,375 | View details | |
| academy.com | 98% | 13.6M | #1,921 | View details | |
| rticoutdoors.com | 97% | 873.9K | #34,989 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for YETI
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Top companies in Home & Living Products
3 companies that operate in the same segment as YETI (Home & Living Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | 1,807 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 368.2 M | USD 12.46 B | 3 |
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Related news about Yeti
Complete news archive for YETI
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Frequently Asked Questions about YETI
YETI was founded in 2006.
YETI is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Matt Reintjes is the CEO of YETI, as recorded in our data.
YETI has 1,340 employees.
Annual revenue of YETI is $1.87B as on Dec 31, 2025.
YETI is known for producing high-quality outdoor equipment, primarily focusing on hard coolers, soft coolers, and insulated drinkware. The company serves various sectors including camping, hunting, fishing, and tailgating. Solutions are designed to withstand rugged conditions, ensuring reliability in the wild. Additionally, a range of bags and outdoor kitchen products are offered to support adventure and lifestyle needs.
YETI offers Hard Coolers, Drinkware, Bags, and Soft Coolers.
Yes, YETI is publicly traded on NYSE under the ticker symbol YETI.
YETI has made 1 acquisition, including Mystery Ranch.
YETI has 1 investor. Key investors include Cortec Group.
YETI operates through Yeti Coolers, Llc.
Yes. YETI was acquired by Cortec Group in June 2012.