About Bass Pro Shops
Bass Pro Shops is a Retail company based in Springfield (United States) founded in 1971. Outdoor recreation merchandise is retailed via a nationwide chain. Bass Pro Shops has completed 2 acquisitions, including Cabela's and Ranger Boats. Its website basspro.com draws about 14.5 million monthly visits. Its focus areas include Consumer Goods, Retail Chains, Sporting & Outdoor Goods and Adventure Gears.
Company details
Bass Pro Shops is a retail chain of outdoor activity, adventure and recreation merchandise like gears, apparel, and accessories, founded by John Morris. Upon its inception, the company sold homemade baits for fishing enthusiasts. In 1974 they started a mail-order business selling sporting goods. In 1975, they formed American Rod and Gun, a wholesaling entity serving more than 7000 retailers. As of July 2016, they operate around 100 stores. They market their goods via numerous private label brands such as Ascend, API, Occulus, RangeMaxx, Redhead, Uncle Bucks, Worldwide Sportsman, etc. They also own a restaurant chain, Islamorada Fish Company. Acquired Fishing Holdings in 2014.
- Headquarters Springfield, United States
- SectorsRetail
- Website category Sports
- Website basspro.com/shop/en
- Social LinkedIn X Facebook
- Investments & AcquisitionsCabela's
& 1 more
Apps and channels of Bass Pro Shops
Bass Pro Shops publishes 1 mobile app with over 500K+ downloads.
People of Bass Pro Shops
252 people are tracked at Bass Pro Shops (67 in leadership, 185 in team).
| Name | Role | Group |
|---|---|---|
Johnny Morris | Founder & CEO | Leadership |
Scott Liebert | General Manager | Leadership |
Kevin Werts | President | Leadership |
Jerry Rogers | General Manager | Leadership |
Kevin Maliszewski | Chief Financial Officer And Co-chief Operating Officer | Leadership |
Justin Salmans | Chief Procurement Officer | Leadership |
Charles Diecker | Director Of IT - Infrastructure And Cyber Security | Leadership |
Rajat Khanna | Executive Vice President, Ecommerce And Chief Information Officer | Leadership |
Gary Ehlers | CHRO & Chief Diversity Officer | Leadership |
Billy Cardwell | National Director Of Sales Bass Pro Dealership Operations | Leadership |
Vaughn Peterson | General Manager Market | Leadership |
Dylan Paulsen | Chief Operating Officer - Marketing & CLUB | Leadership |
Natalie Malaszenko Strahan | Chief Customer Officer | Leadership |
Gerilyn York | Director Of Payroll & HRIS | Leadership |
Paul Shore | Chief People Officer | Leadership |
Jason Decker | Senior Director, Cobrand & Loyalty Programs | Leadership |
Carol Greene | Vice President Of Customer And Outfitter Engagement | Leadership |
Will Pruitt | Vice President Information Technology | Leadership |
David Elford | Sr. Director Of Procurement | Leadership |
Tim Scott | Senior Director, Direct Marketing And Operations | Leadership |
232 more people are available in the full profile.
Complete people profiles for Bass Pro Shops
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Investments & Acquisitions by Bass Pro Shops
Bass Pro Shops has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Cabela's and Ranger Boats.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Retailer of hunting, fishing, boating, camping, shooting products | cabelas.com | Sidney, United States | 1961 | Sep 2017 | $4B | |
Ranger Boats is engaged in manufacturing high-quality fishing boats. | rangerboats.com | Flippin, United States | 1968 | Dec 2014 | •••• |
Complete acquisition details for Bass Pro Shops
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Timeline of Bass Pro Shops
3 dated milestones of Bass Pro Shops across 46 years, from founding to its latest funding, stage changes and deals.
- Founded Bass Pro Shops is founded.
- Acquisition Acquires Ranger Boats.
- Acquisition Acquires Cabela's.
Web traffic of Bass Pro Shops
The website of Bass Pro Shops (basspro.com) receives about 14.5M visits a month and ranks #2,375 among all websites worldwide, #65 in Sports.
- Monthly visits14.5M
▼ 28.8% vs previous month
- Unique visitors9M
per month
- Global rank#2,375
among all websites
- Category rank#65
Sports · Sports
- Bounce rate47%
- Pages per visit4.0
- Average visit3 min 38 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with Bass Pro Shops. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| academy.com | 100% | 13.6M | #1,921 | View details | |
tacklewarehouse.com | tacklewarehouse.com | 77% | #28,230 | – | |
| rei.com | 74% | #1,699 | View details | ||
| dickssportinggoods.com | 72% | 40.1M | #581 | View details | |
| scheels.com | 70% | 9.9M | #2,972 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Bass Pro Shops
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- 40 similar websites
- Audience overlap
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- Traffic by brand
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Top companies in Retail Stores & Chains
3 companies that operate in the same segment as Bass Pro Shops (Retail Stores & Chains) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Home improvement products and services are retailed by Lowe's. | 1946 | Mooresville, North Carolina, United States | USD 86.29 B | 270,000 | ||
Office supplies and business products are distributed online to companies. | 1986 | Framingham, Massachusetts, United States | 13,447 | |||
Pet foods, products, and care services are provided by PetSmart. | 1987 | Phoenix, Arizona, United States | USD 23.3 M |
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Related news about Bass Pro Shops
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Frequently Asked Questions about Bass Pro Shops
Bass Pro Shops was founded in 1971.
Bass Pro Shops is headquartered in Springfield, United States.
Bass Pro Shops is a retail chain of outdoor activity, adventure and recreation merchandise like gears, apparel, and accessories, founded by John Morris. Upon its inception, the company sold homemade baits for fishing enthusiasts. In 1974 they started a mail-order business selling sporting goods. In 1975, they formed American Rod and Gun, a wholesaling entity serving more than 7000 retailers. As of July 2016, they operate around 100 stores. They market their goods via numerous private label brands such as Ascend, API, Occulus, RangeMaxx, Redhead, Uncle Bucks, Worldwide Sportsman, etc. They also own a restaurant chain, Islamorada Fish Company. Acquired Fishing Holdings in 2014.
Bass Pro Shops has made 2 acquisitions, including Cabela's, and Ranger Boats.
Yes. Bass Pro Shops publishes Bass Pro Shops, with over 500,000 downloads.
The website of Bass Pro Shops receives about 14.5 million visits a month and ranks #2,375 among all websites worldwide.