About ALICE
ALICE is a Travel & Hospitality company based in New York (United States) founded in 2013 by Alexander Shashou, Justin Effron, and Dmitry Koltunov, and was acquired by ASG in July 2021. Operation management solutions for hotels are provided via mobile apps. ALICE has raised $39 million across 4 funding rounds from investors including Expedia Group, Tishman and 645 Ventures. ALICE has completed 1 acquisition, including GoConcierge. Its chief executive, as recorded, is Justin Effron. ALICE offers products and services including ProfitSword, Hotel Effectiveness, Alice, and Transcendent. Its focus areas include Travel and Hospitality Tech, Hotel IT and Operations Management.
Company details
ALICE is a provider of operation management solutions for hotels. Enables hotel guests to access hotel services through their smartphones. Users can request and book services such as spa treatments, room service, housekeeping requests, and restaurant reservations. The app also collects guests preferences and behavior through their activities and offers analytics to hotels. Additionally, the app also has functionalities for hotel maintenance and housekeeping management. Its mobile app is available for iOS and Android platforms. The solution is also compatible with smart wearable devices.
- Headquarters New York, United States
- Founders Alexander Shashou, Justin Effron, Dmitry Koltunov
- Stage Acquired
- SectorsTravel & Hospitality
- Email••••••••
- Phone•••• ••••
- Website aliceplatform.com
- Social LinkedIn X Facebook
- Acquired by ASG (Jul 2021)
- Total Equity Funding$39M (USD)
in 4 rounds
- Latest Funding Round$26M (USD), Series B
Aug 2017
- InvestorsExpedia Group
& 8 more
- Investments & Acquisitions
- Acquired byASG
(Jul 2021)
Products & Services of ALICE
ALICE offers a comprehensive portfolio of products and services, including ProfitSword, Hotel Effectiveness, Alice, and Transcendent.
Platform for real-time data analytics and forecasting in hotels.
Tool for optimizing staffing and reducing labor costs.
System for streamlining hotel tasks and communications.
Software for tracking and planning hotel assets.
Funding Insights of ALICE
ALICE has successfully raised a total of $39M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $26 million completed in August 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $39M
- Total Rounds 4
- Last Round Series B — $26M
- First Round $500,000
(Jun 2013)
- Investors Count 8
All 4 funding rounds of ALICE with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2017 | $26M | Series B | – | Expedia | – |
| Jan 2016 | $9.5M | Series A | – | Expedia | |
| Feb 2015 | $3M | Seed | – | 645 Ventures, Tishman | |
| Jun 2013 | $500,000 | Angel Round | – | – | – |
9 investors in total: 6 institutional and 3 angel.
Investors in ALICE
ALICE has secured backing from 9 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Expedia Group, Tishman and 645 Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
US focused seed and early-stage VC firm | 645ventures.com | New York, United States | ||
Seed-stage funding is provided to US tech companies by Laconia. | laconiacapitalgroup.com | New York, United States | ||
Private equity and venture capital investments are managed across sectors. | fingergroup.com | Santa Monica, United States | ||
Vertical SaaS companies are acquired and built into market leaders by ASG. | alpinesg.com | |||
Travel services are booked via an online platform by users. | 1994 | expediagroup.com | Seattle, United States | |
Commercial real estate is developed, operated, and advised upon. | 1898 | tishman.com | New York, United States | |
PA Paul Appelbaum | Angel investor focusing on Indian startups, experienced in tech and innovation. | unknown_1b66e72c3c5f4103a | ||
TA Todd Arky | unknown_4a4ca75db00f4dec9 | |||
JF Jason Finger | unknown_1930fb347cea482ca |
Investor details for ALICE
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People of ALICE
78 people are tracked at ALICE (36 in leadership, 42 in team).
| Name | Role | Group |
|---|---|---|
Alexander Shashou | Co-Founder | Leadership |
Justin Effron | Co-Founder & CEO | Leadership |
Dmitry Koltunov | Co-Founder | Leadership |
Ashley Garcia | Senior Director Of Customer Success | Leadership |
Steven Moore | CEO | Leadership |
Megan Yagoda Kaplan | Senior Vice President Of Customer Experience | Leadership |
Cory Robin | Enterprise Sales Director | Leadership |
Erica Peterson | Vice President, People | Leadership |
Heather Armstrong | Senior Director Of Operations | Leadership |
Roger Robles | Director Of Product Management | Leadership |
Giovan Montanaro | Director Of Customer Experience Operations | Leadership |
Taylor Jones | Senior Director Of Product, Hotel Effectiveness And Profitsword | Leadership |
Ely H. | Vice President Of Finance | Leadership |
Lindsey Goedeker | Senior Vice President Of Sales | Leadership |
Cristina Devito | Chief Financial Officer | Leadership |
Stephen German | Senior Vice President Product Management | Leadership |
Jerimi Ford | Chief Product Officer | Leadership |
Pritesh Patel | Director Of Product, Integrations | Leadership |
Justine Streng | Vice President Of Operations | Leadership |
Brian Treadwell | Vice President, Financial Planning & Analysis | Leadership |
58 more people are available in the full profile.
Complete people profiles for ALICE
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Investments & Acquisitions by ALICE
ALICE has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include GoConcierge.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Web-based solutions for hotel concierges | goconcierge.net | Los Angeles, United States | 2000 | Sep 2017 | •••• |
Complete acquisition details for ALICE
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Timeline of ALICE
5 dated milestones of ALICE across 8 years, from founding to its latest funding, stage changes and deals.
- Founded ALICE is founded.
- Funding First funding round of $500K.
- Funding Latest funding round, Series B, of $26.0M.
- Acquisition Acquires GoConcierge.
- Exit Acquired by ASG.
Top companies in Hotel IT
3 companies that operate in the same segment as ALICE (Hotel IT) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based software is provided for vacation rental management and synchronization. | 2013 | Walnut, California, United States | USD 409.25 M | |||
Browser-based software solutions for hotels and other accomodations | 2012 | San Diego, California, United States | USD 246.94 M | |||
Cloud-based revenue management solutions are provided for the hospitality sector. | 2012 | San Francisco, California, United States | USD 143.28 M | 84 |
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Related news about Alice
Complete news archive for ALICE
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Frequently Asked Questions about ALICE
ALICE was founded in 2013.
ALICE is headquartered in New York, United States. It is registered at New York, New York, United States.
Justin Effron is the CEO of ALICE, as recorded in our data. They have also founded this company.
ALICE is a funded company, having raised a total of $39M across 4 funding rounds to date. The company's 1st funding round was a Angel Round of $500K, raised on Jun 2013.
ALICE is a provider of operation management solutions for hotels. Enables hotel guests to access hotel services through their smartphones. Users can request and book services such as spa treatments, room service, housekeeping requests, and restaurant reservations. The app also collects guests preferences and behavior through their activities and offers analytics to hotels. Additionally, the app also has functionalities for hotel maintenance and housekeeping management. Its mobile app is available for iOS and Android platforms. The solution is also compatible with smart wearable devices.
ALICE offers ProfitSword, Hotel Effectiveness, Alice, and Transcendent.
ALICE has made 1 acquisition, including GoConcierge.
ALICE has 9 investors. Key investors include Expedia Group, Tishman, 645 Ventures, Laconia Capital Group, and Paul Appelbaum.
Yes. ALICE was acquired by ASG in July 2021.