About ALICE
ALICE is a company based in New York (United States) founded in 2013 by Alexander Shashou, Justin Effron, and Dmitry Koltunov was acquired by ASG in July 2021.. ALICE has raised $39 million across 4 funding rounds from investors including Expedia Group, Tishman and 645 Ventures. ALICE has completed 1 acquisition, including GoConcierge. ALICE offers products and services including ProfitSword, Hotel Effectiveness, Alice, and Transcendent. ALICE operates in a competitive market with competitors including Fourth, Knowcross, 1Check, Roomchecking and Betterwood Lifestyle Lab, among others.
- Headquarter New York, United States
- Founders Alexander Shashou, Justin Effron, Dmitry Koltunov
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Sectors
Travel & Hospitality
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Email
***********
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$39 M (USD)
in 4 rounds
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Latest Funding Round
$26 M (USD), Series B
Aug 30, 2017
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Investors
Expedia Group
& 8 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Acquired by
ASG
(Jul 14, 2021)
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Products & Services of ALICE
ALICE offers a comprehensive portfolio of products and services, including ProfitSword, Hotel Effectiveness, Alice, and Transcendent. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for real-time data analytics and forecasting in hotels.
Tool for optimizing staffing and reducing labor costs.
System for streamlining hotel tasks and communications.
Software for tracking and planning hotel assets.
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Software Development Team
15 people
Leadership Team
10 people
Customer Team
8 people
Product Management Team
8 people
Operations Team
7 people
Sales and Marketing
6 people
Implementation Team
5 people
Human Resources and Administration
3 people
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Funding Insights of ALICE
ALICE has successfully raised a total of $39M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $26 million completed in August 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $26.0M
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First Round
First Round
(01 Jun 2013)
- Investors Count 8
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Aug, 2017 | Amount | Series B - ALICE | Valuation | Expedia |
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| Jan, 2016 | Amount | Series A - ALICE | Valuation | Expedia | |
| Feb, 2015 | Amount | Seed - ALICE | Valuation | 645 Ventures , Tishman |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in ALICE
ALICE has secured backing from 9 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Expedia Group, Tishman and 645 Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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US focused seed and early-stage VC firm
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Founded Year | Domain | Location | |
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Seed-stage funding is provided to US tech companies by Laconia.
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Founded Year | Domain | Location | |
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Private equity and venture capital investments are managed across sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by ALICE
ALICE has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include GoConcierge. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Web-based solutions for hotel concierges
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2000 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - ALICE
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Alice Comparisons
Competitors of ALICE
ALICE operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Fourth, Knowcross, 1Check, Roomchecking and Betterwood Lifestyle Lab, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud-based supply chain and HR solutions for hospitality are offered.
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| domain | founded_year | HQ Location |
Web-hosted hotel management software
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| domain | founded_year | HQ Location |
Provider of web-based operations management solution for hotel & other accommodations
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| domain | founded_year | HQ Location |
Operations management software for hospitality housekeeping and maintenance is provided.
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| domain | founded_year | HQ Location |
Offers hotel management tools and linen cleaning services for efficient operations.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Alice
Frequently Asked Questions about ALICE
When was ALICE founded?
ALICE was founded in 2013.
Where is ALICE located?
ALICE is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of ALICE?
Justin Effron is the current CEO of ALICE. They have also founded this company.
Is ALICE a funded company?
ALICE is a funded company, having raised a total of $39M across 4 funding rounds to date. The company's 1st funding round was a Seed of $3M, raised on Jun 01, 2013.
What does ALICE do?
ALICE is a provider of operation management solutions for hotels. Enables hotel guests to access hotel services through their smartphones. Users can request and book services such as spa treatments, room service, housekeeping requests, and restaurant reservations. The app also collects guests preferences and behavior through their activities and offers analytics to hotels. Additionally, the app also has functionalities for hotel maintenance and housekeeping management. Its mobile app is available for iOS and Android platforms. The solution is also compatible with smart wearable devices.
Who are the top competitors of ALICE?
What products or services does ALICE offer?
ALICE offers ProfitSword, Hotel Effectiveness, Alice, and Transcendent.
How many acquisitions has ALICE made?
ALICE has made 1 acquisition, including GoConcierge.
Who are ALICE's investors?
ALICE has 9 investors. Key investors include Expedia Group, Tishman, 645 Ventures, Laconia Capital Group, and Paul Appelbaum.
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