About ALICE
ALICE is a company based in New York (United States) founded in 2013 by Alexander Shashou, Justin Effron, and Dmitry Koltunov was acquired by ASG in July 2021. ALICE has raised $39 million across 4 funding rounds from investors including Expedia Group, Tishman and 645 Ventures. ALICE has completed 1 acquisition, including GoConcierge. ALICE offers products and services including ProfitSword, Hotel Effectiveness, Alice, and Transcendent. ALICE operates in a competitive market with competitors including Fourth, Knowcross, 1Check, Roomchecking and Betterwood Lifestyle Lab, among others.
- Headquarter New York, United States
- Founders Alexander Shashou, Justin Effron, Dmitry Koltunov
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Sectors
Travel & Hospitality
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Email
Locked
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Phone
Locked
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Website
Locked
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Social
Locked
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$39 M (USD)
in 4 rounds
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Latest Funding Round
$26 M (USD), Series B
Aug 30, 2017
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Investors
Expedia Group
& 8 more
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Employee Count
Not available
- Investments & Acquisitions
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Acquired by
ASG
(Jul 14, 2021)
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Products & Services of ALICE
ALICE offers a comprehensive portfolio of products and services, including ProfitSword, Hotel Effectiveness, Alice, and Transcendent.
Platform for real-time data analytics and forecasting in hotels.
Tool for optimizing staffing and reducing labor costs.
System for streamlining hotel tasks and communications.
Software for tracking and planning hotel assets.
People of ALICE
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Software Development Team
15 people
Leadership Team
10 people
Customer Team
8 people
Product Management Team
8 people
Operations Team
7 people
Sales and Marketing
6 people
Implementation Team
5 people
Human Resources and Administration
3 people
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Funding Insights of ALICE
ALICE has successfully raised a total of $39M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $26 million completed in August 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in ALICE
ALICE has secured backing from 9 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Expedia Group, Tishman and 645 Ventures.
| Investor | Description | Founded Year | Domain | Location |
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US focused seed and early-stage VC firm
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Seed-stage funding is provided to US tech companies by Laconia.
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Private equity and venture capital investments are managed across sectors.
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Investor details for ALICE
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Investments & Acquisitions by ALICE
ALICE has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include GoConcierge.
Investment portfolio details for ALICE
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- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Web-based solutions for hotel concierges
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Complete acquisition details for ALICE
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- Acquired stakes
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Financial Statements - ALICE
Detailed financials for ALICE
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- Profit trends
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Alice Comparisons
Peer comparison for ALICE
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Competitors of ALICE
ALICE operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Fourth, Knowcross, 1Check, Roomchecking and Betterwood Lifestyle Lab, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Cloud-based supply chain and HR solutions for hospitality are offered.
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Web-hosted hotel management software
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Provider of web-based operations management solution for hotel & other accommodations
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Operations management software for hospitality housekeeping and maintenance is provided.
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Offers hotel management tools and linen cleaning services for efficient operations.
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Detailed competitors of ALICE
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Latest news on Alice
Complete news archive for ALICE
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Frequently Asked Questions about ALICE
ALICE was founded in 2013.
ALICE is headquartered in New York, United States. It is registered at New York, New York, United States.
Justin Effron is the current CEO of ALICE. They have also founded this company.
ALICE is a funded company, having raised a total of $39M across 4 funding rounds to date.
ALICE is a provider of operation management solutions for hotels. Enables hotel guests to access hotel services through their smartphones. Users can request and book services such as spa treatments, room service, housekeeping requests, and restaurant reservations. The app also collects guests preferences and behavior through their activities and offers analytics to hotels. Additionally, the app also has functionalities for hotel maintenance and housekeeping management. Its mobile app is available for iOS and Android platforms. The solution is also compatible with smart wearable devices.
ALICE offers ProfitSword, Hotel Effectiveness, Alice, and Transcendent.
ALICE has made 1 acquisition, including GoConcierge.
ALICE has 9 investors. Key investors include Expedia Group, Tishman, 645 Ventures, Laconia Capital Group, and Paul Appelbaum.