About Alloy
Alloy is a Technology company based in New York (United States) founded in 2015 by Tommy Nicholas, Charles Hearn, and Laura Spiekerman. Identity decisioning platform is provided for banks and fintech firms. It operates on a SaaS (Software-as-a-Service) and FinTech model in Technology and Financial Services sectors. Alloy has raised $211.37 million across 8 funding rounds from investors including Bessemer Venture Partners, Lightspeed Venture Partners and Flourish. The company has 425 employees. Alloy has completed 1 acquisition, including Delias. Alloy was last valued at $1.6 billion in December 2025. Its chief executive, as recorded, is Tommy Nicholas. Its website alloy.com draws about 82 thousand monthly visits. Alloy offers products and services including Identity & Fraud Prevention Platform, Onboarding Solution, Ongoing Monitoring, Credit Underwriting, and Embedded Finance Risk Management. Its focus areas include Financial Technology, Identity Verification, Finance and Banking. Its competitors include Riskified, Signifyd and Parallel Markets; 3 of its 3 listed competitors have raised funding.
Company details
Alloy is established as a leading identity and fraud prevention platform tailored for financial institutions and fintechs. Services are provided across various sectors including banking, credit unions, and fintech industries. Solutions are offered for onboarding, ongoing monitoring, fraud prevention, compliance, credit underwriting, and embedded finance risk management. The platform is designed to automate decision-making processes, enhance customer lifecycle management, and minimize risks while optimizing growth. Coverage is extended globally with data solutions spanning 195 markets through partnerships with over 200 third-party data providers.
- Total Equity Funding$211.37M (USD)
in 8 rounds
- Latest Funding Round$52M (USD), Series C
Sep 2022
- InvestorsBessemer Venture Partners
& 30 more
- Employee Count425
- Investments & Acquisitions
Products & Services of Alloy
Alloy offers a comprehensive portfolio of products and services, including Identity & Fraud Prevention Platform, Onboarding Solution, Ongoing Monitoring, Credit Underwriting, and Embedded Finance Risk Management.
Platform used for identity verification and fraud prevention.
Solution designed for efficient digital customer onboarding processes.
Tool used for continuous risk and compliance monitoring.
Service provided for smarter credit decision-making workflows.
Solution offered for managing embedded finance ecosystem risks.
Funding Insights of Alloy
Alloy has successfully raised a total of $211.37M across 8 strategic funding rounds. The most recent funding activity was a Series C round of $52 million completed in September 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $211.37M
- Total Rounds 8
- Last Round Series C — $52M
- First Round $20,000
(Jun 2015)
- Investors Count 31
All 8 funding rounds of Alloy with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2022 | $52M | Series C | $1.55B | Lightspeed Venture Partners, Avenir Growth Capital | |
| Sep 2021 | $100M | Series C | $1.35B | Lightspeed Venture Partners | |
| Sep 2020 | $40M | Series B | – | Canapi Ventures | |
| Sep 2019 | $12M | Series A | – | – | |
| Sep 2019 | $12M | Series A | – | Bessemer Venture Partners | |
| Oct 2017 | $3.8M | Seed | – | Eniac Ventures | – |
| Jul 2015 | $3.55M | Seed | – | – | |
| Jun 2015 | $20,000 | Seed | – | Techstars | – |
| Date | Valuation | Stage |
|---|---|---|
| Sep 2022 | $1.55B | •••••••• |
| Sep 2021 | $1.35B | •••••••• |
Last known valuation $1.6B (Dec 2025). 31 investors in total: 31 institutional.
Investors in Alloy
Alloy has secured backing from 31 investors, including venture fund and institutional investors. Prominent investors backing the company include Bessemer Venture Partners, Lightspeed Venture Partners and Flourish.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners. | 1997 | lsvp.com | Menlo Park, United States | |
Growth equity investments are made by the private equity firm. | avenirgrowth.com | New York, United States | ||
Investing in B2B software and fintech for the financial services economy. | canapi.com | |||
Venture capital investments and support for entrepreneurs in technology and innovation sectors. | 1911 | bvp.com | Redwood City, United States | |
Investments in technology startups are made by Felicis Ventures. | felicis.com | Menlo Park, United States | ||
Early-stage startups are supported by Avid Ventures through investments. | avidventures.com | New York, United States | ||
Investments in seed-stage companies are managed by Primary Venture Partner. | primary.vc | New York, United States | ||
US focused seed and early-stage VC firm | eniac.vc | San Francisco, United States | ||
Flourish Ventures is focused on investing in mission-driven fintech entrepreneurs. | flourishventures.com | Redwood City, United States | ||
Series A and growth-stage investments are made by Alpha Edison. | alphaedison.com | Los Angeles, United States |
Investor details for Alloy
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
People of Alloy
61 people are tracked at Alloy (21 in leadership, 40 in team); the tracked headcount is 425.
| Name | Role | Group |
|---|---|---|
Tommy Nicholas | Co-Founder & CEO | Leadership |
Charles Hearn | Co-Founder & CTO | Leadership |
Laura Spiekerman | Co-Founder | Leadership |
Charley Ma | General Manager | Leadership |
Jigna Lad | Director Of Engineering | Leadership |
Lee Laslo | Director, DevOps | Leadership |
Kiran Hebbar | Chief Financial Officer | Leadership |
John Wagner | Legal Counsel, Senior Director | Leadership |
Keith Kettell | Chief Revenue Officer (cro) | Leadership |
Kelly Mayes | Head Of Communications And Brand | Leadership |
Dustin Lubertazzi | Senior Director - Banking, Credit Union & Channel Sales | Leadership |
Katie Mockler | Director, Demand Generation | Leadership |
Aaron Farley | Head Of GTM Enablement | Leadership |
Parilee Wang | Chief Product Officer | Leadership |
Mauro Restuccia | Director Of Engineering | Leadership |
Meghan Dwyer | Head Of Legal & Compliance | Leadership |
Jason Ioannides | Vp, Global Fintech And Sponsor Banking | Leadership |
Kathryn Cook | Chief Marketing Officer | Leadership |
Caitlin O'Donnell | Executive Assistant To President, CMO & CRO | Leadership |
Su Min | Director Of Accounting | Leadership |
41 more people are available in the full profile.
Complete people profiles for Alloy
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Investments & Acquisitions by Alloy
Alloy has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Delias.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Apparel, accessories, and footwear for teens are sold online. | deliasclothing.com | New York, United States | 1993 | Jul 2003 | •••• |
Complete acquisition details for Alloy
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Timeline of Alloy
6 dated milestones of Alloy across 19 years, from founding to its latest funding, stage changes and deals.
Competitors of Alloy
Alloy has 3 listed competitors in our database, 3 of them funded. They include Riskified, Signifyd and Parallel Markets.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| riskified.com | 2013 | New York, United States | $232.02M | 781 | AI-based fraud prevention for e-commerce payments is provided. | |
| signifyd.com | 2011 | Palo Alto, United States | $394.38M | 399 | Provider of fraud prevention and payment validation for online retailers | |
| parallelmarkets.com | 2018 | New York, United States | $11.56M | Software solutions for private market investors |
Detailed competitors of Alloy
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Web traffic of Alloy
The website of Alloy (alloy.com) receives about 82.4K visits a month.
- Monthly visits82.4K
▲ 28.6% vs previous month
Websites whose visitors overlap most with Alloy. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| gurl.com | 100% | View details | |||
| alloyapparel.com | 54% | #351,445 | View details | ||
| teen.com | 45% | View details | |||
| youtube.com | 41% | 30.4B | #2 | View details | |
| myalloy.com | 37% | 647.4K | #57,593 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for Alloy
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- 15 similar websites
- Audience overlap
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- Traffic by brand
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Top companies in GRC, Risk & Compliance Software
3 companies that operate in the same segment as Alloy (GRC, Risk & Compliance Software) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cybersecurity and zero trust solutions are delivered for secure networks. | 2007 | San Jose, California, United States | USD 148 M | USD 3.35 B | 9,616 | |
Platform that provides data analysis and management solutions | 2003 | Denver, Colorado, United States | USD 2.46 B | USD 2.87 B | 5,915 | |
Identity and access management solutions are provided for developers. | 2013 | Bellevue, Washington, United States | USD 332.75 M | 350 |
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Related news about Alloy
Complete news archive for Alloy
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Frequently Asked Questions about Alloy
Alloy was founded in 2015.
Alloy is headquartered in New York, United States. It is registered at New York, New York, United States.
Tommy Nicholas is the CEO of Alloy, as recorded in our data. They have also founded this company.
Alloy is a funded company, having raised a total of $211.37M across 8 funding rounds to date. The company's 1st funding round was a Seed of $20K, raised on Jun 2015.
Alloy has 425 employees.
Alloy is established as a leading identity and fraud prevention platform tailored for financial institutions and fintechs. Services are provided across various sectors including banking, credit unions, and fintech industries. Solutions are offered for onboarding, ongoing monitoring, fraud prevention, compliance, credit underwriting, and embedded finance risk management. The platform is designed to automate decision-making processes, enhance customer lifecycle management, and minimize risks while optimizing growth. Coverage is extended globally with data solutions spanning 195 markets through partnerships with over 200 third-party data providers.
Alloy's top competitors include Riskified, Signifyd and Parallel Markets.
Alloy offers Identity & Fraud Prevention Platform, Onboarding Solution, Ongoing Monitoring, Credit Underwriting, and Embedded Finance Risk Management.
Alloy has made 1 acquisition, including Delias.
Alloy has 31 investors. Key investors include Bessemer Venture Partners, Lightspeed Venture Partners, Flourish, Techstars, and Avenir.
The valuation of Alloy is $1.6B as of Dec 2025.