Alloy

New York, United States Founded: 2015 • Age: 11 yrs
Identity decisioning platform is provided for banks and fintech firms.
Annual revenue - Latest available
Total funding $223.4M 8 rounds
Employees 216 Tracked headcount
Investors 11 Known backers
Products 5 Services tracked
Competitors 10 Brand Intelligence

About Alloy

Alloy is a company based in New York (United States) founded in 2015 by Tommy Nicholas, Charles Hearn, and Laura Spiekerman. It operates as a SaaS (Software-as-a-Service) and FinTech. Alloy has raised $223.37 million across 8 funding rounds from investors including Bessemer Venture Partners, Lightspeed Venture Partners and Techstars. The company has 216 employees as of December 31, 2022. Alloy has completed 2 acquisitions, including Delias and dELiA*s. Alloy offers products and services including Identity & Fraud Prevention Platform, Onboarding Solution, Ongoing Monitoring, Credit Underwriting, and Embedded Finance Risk Management. Alloy operates in a competitive market with competitors including Quantexa, ComplyAdvantage, IDnow, Riskified and Signifyd, among others.

  • Headquarter New York, United States
  • Employees 216 as on 31 Dec, 2022
  • Founders Tommy Nicholas, Charles Hearn, Laura Spiekerman
  • Stage Unicorn
  • Sectors
    Technology
    Financial Services
  • Email
    Locked
  • Phone
    Locked
  • Website
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  • Social
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Operational Areas
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Financial Services → FinTech & Digital Finance Unlock Sub-Sector Unlock Segment
Financial Services → FinTech & Digital Finance Unlock Sub-Sector Unlock Segment
Technology → Cybersecurity & Privacy Solutions Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $223.37 M (USD)

    in 8 rounds

  • Latest Funding Round
    $52 M (USD), Series C

    Sep 01, 2022

  • Investors
  • Employee Count
    216

    as on Dec 31, 2022

  • Investments & Acquisitions
    Delias

    & 1 more

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Products & Services of Alloy

Alloy offers a comprehensive portfolio of products and services, including Identity & Fraud Prevention Platform, Onboarding Solution, Ongoing Monitoring, Credit Underwriting, and Embedded Finance Risk Management.

Product name locked
Category locked
Primary

Platform used for identity verification and fraud prevention.

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Solution designed for efficient digital customer onboarding processes.

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Tool used for continuous risk and compliance monitoring.

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Service provided for smarter credit decision-making workflows.

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Solution offered for managing embedded finance ecosystem risks.

People of Alloy

Headcount 200-500
Employee Profiles 60
Employee Profiles
People
Jigna Lad
Director Of Engineering
People
Lee Laslo
Director, DevOps
People
Leah Wolff
Brand Design Lead
People
Jeremiah Harlan
Senior Software Engineer

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Funding Insights of Alloy

Alloy has successfully raised a total of $223.37M across 8 strategic funding rounds. The most recent funding activity was a Series C round of $52 million completed in September 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Alloy

Alloy has secured backing from 11 investors, including venture fund investors. Prominent investors backing the company include Bessemer Venture Partners, Lightspeed Venture Partners and Techstars.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners.
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Growth equity investments are made by the private equity firm.
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Investing in B2B software and fintech for the financial services economy.
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Investor details for Alloy

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  • Investor domains
  • Investor locations
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Alloy

Alloy has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Delias and dELiA*s.

Investments
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Investment portfolio details for Alloy

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  • Portfolio identities
  • Transaction dates
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Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Limited information available
Locked Locked 1997 Locked
Apparel, accessories, and footwear for teens are sold online.
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Complete acquisition details for Alloy

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Financial Statements - Alloy

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Detailed financials for Alloy

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Alloy Comparisons

Alloy Primary company
Description
Identity decisioning platform is provided for banks and fint...
Location
New York, United States
Founded Year
2015
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
216
As of 2022
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Peer comparison for Alloy

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Competitors of Alloy

Alloy operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Quantexa, ComplyAdvantage, IDnow, Riskified and Signifyd, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
AI-powered data and decision intelligence solutions are provided for businesses.
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Cloud-based anti-money laundering solutions are provided for compliance.
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Automated and expert-led identity verification services are provided.
Locked Locked Locked
AI-based fraud prevention for e-commerce payments is provided.
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Provider of fraud prevention and payment validation for online retailers
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Detailed competitors of Alloy

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Latest news on Alloy

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Complete news archive for Alloy

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Alloy

Alloy was founded in 2015.

Alloy is headquartered in New York, United States. It is registered at New York, New York, United States.

Tommy Nicholas is the current CEO of Alloy. They have also founded this company.

Alloy is a funded company, having raised a total of $223.37M across 8 funding rounds to date.

As of Dec 31, 2022, the latest employee count at Alloy is 216.

Alloy is established as a leading identity and fraud prevention platform tailored for financial institutions and fintechs. Services are provided across various sectors including banking, credit unions, and fintech industries. Solutions are offered for onboarding, ongoing monitoring, fraud prevention, compliance, credit underwriting, and embedded finance risk management. The platform is designed to automate decision-making processes, enhance customer lifecycle management, and minimize risks while optimizing growth. Coverage is extended globally with data solutions spanning 195 markets through partnerships with over 200 third-party data providers.

Alloy's top competitors include ComplyAdvantage, IDnow and Riskified.

Alloy offers Identity & Fraud Prevention Platform, Onboarding Solution, Ongoing Monitoring, Credit Underwriting, and Embedded Finance Risk Management.

Alloy has made 2 acquisitions, including Delias, and dELiA*s.

Alloy has 11 investors. Key investors include Bessemer Venture Partners, Lightspeed Venture Partners, Techstars, Avenir, and Canapi Ventures.

The valuation of Alloy is $1.55B as of Sep 2022.

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