About Alloy
Alloy is a company based in New York (United States) founded in 2015 by Tommy Nicholas, Charles Hearn, and Laura Spiekerman. It operates as a SaaS (Software-as-a-Service), and FinTech. Alloy has raised $223.37 million across 8 funding rounds from investors including Bessemer Venture Partners, Lightspeed Venture Partners and Techstars. The company has 216 employees as of December 31, 2022. Alloy has completed 2 acquisitions, including Delias and dELiA*s. Alloy offers products and services including Identity & Fraud Prevention Platform, Onboarding Solution, Ongoing Monitoring, Credit Underwriting, and Embedded Finance Risk Management. Alloy operates in a competitive market with competitors including Quantexa, ComplyAdvantage, IDnow, Riskified and Signifyd, among others.
- Headquarter New York, United States
- Employees 216 as on 31 Dec, 2022
- Founders Tommy Nicholas, Charles Hearn, Laura Spiekerman
- Stage Unicorn
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Sectors
TechnologyFinancial Services
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Email
***********
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$223.37 M (USD)
in 8 rounds
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Latest Funding Round
$52 M (USD), Series C
Sep 01, 2022
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Investors
Bessemer Venture Partners
& 10 more
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Employee Count
216
as on Dec 31, 2022
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Investments & Acquisitions
Delias
& 1 more
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Products & Services of Alloy
Alloy offers a comprehensive portfolio of products and services, including Identity & Fraud Prevention Platform, Onboarding Solution, Ongoing Monitoring, Credit Underwriting, and Embedded Finance Risk Management. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform used for identity verification and fraud prevention.
Solution designed for efficient digital customer onboarding processes.
Tool used for continuous risk and compliance monitoring.
Service provided for smarter credit decision-making workflows.
Solution offered for managing embedded finance ecosystem risks.
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Funding Insights of Alloy
Alloy has successfully raised a total of $223.37M across 8 strategic funding rounds. The most recent funding activity was a Series C round of $52 million completed in September 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Series C — $52.0M
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First Round
First Round
(01 Jun 2015)
- Investors Count 11
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2022 | Amount | Series C - Alloy | Valuation | Lightspeed Venture Partners , Avenir Growth Capital | |
| Sep, 2021 | Amount | Series C - Alloy | Valuation | Lightspeed Venture Partners | |
| Sep, 2020 | Amount | Series B - Alloy | Valuation | Canapi Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Alloy
Alloy has secured backing from 11 investors, including venture fund investors. Prominent investors backing the company include Bessemer Venture Partners, Lightspeed Venture Partners and Techstars. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners.
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Founded Year | Domain | Location | |
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Growth equity investments are made by the private equity firm.
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Founded Year | Domain | Location | |
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Investing in B2B software and fintech for the financial services economy.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Alloy
Alloy has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Delias and dELiA*s. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Limited information available
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1997 | ||||
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Apparel, accessories, and footwear for teens are sold online.
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1993 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Alloy
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Alloy Comparisons
Competitors of Alloy
Alloy operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Quantexa, ComplyAdvantage, IDnow, Riskified and Signifyd, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
AI-powered data and decision intelligence solutions are provided for businesses.
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| domain | founded_year | HQ Location |
Cloud-based anti-money laundering solutions are provided for compliance.
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| domain | founded_year | HQ Location |
Automated and expert-led identity verification services are provided.
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| domain | founded_year | HQ Location |
AI-based fraud prevention for e-commerce payments is provided.
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| domain | founded_year | HQ Location |
Provider of fraud prevention and payment validation for online retailers
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Alloy
Frequently Asked Questions about Alloy
When was Alloy founded?
Alloy was founded in 2015.
Where is Alloy located?
Alloy is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Alloy?
Tommy Nicholas is the current CEO of Alloy. They have also founded this company.
Is Alloy a funded company?
Alloy is a funded company, having raised a total of $223.37M across 8 funding rounds to date. The company's 1st funding round was a Series B of $40M, raised on Jun 01, 2015.
How many employees does Alloy have?
As of Dec 31, 2022, the latest employee count at Alloy is 216.
What does Alloy do?
Alloy is established as a leading identity and fraud prevention platform tailored for financial institutions and fintechs. Services are provided across various sectors including banking, credit unions, and fintech industries. Solutions are offered for onboarding, ongoing monitoring, fraud prevention, compliance, credit underwriting, and embedded finance risk management. The platform is designed to automate decision-making processes, enhance customer lifecycle management, and minimize risks while optimizing growth. Coverage is extended globally with data solutions spanning 195 markets through partnerships with over 200 third-party data providers.
Who are the top competitors of Alloy?
Alloy's top competitors include ComplyAdvantage, IDnow and Riskified.
What products or services does Alloy offer?
Alloy offers Identity & Fraud Prevention Platform, Onboarding Solution, Ongoing Monitoring, Credit Underwriting, and Embedded Finance Risk Management.
Who are Alloy's investors?
Alloy has 11 investors. Key investors include Bessemer Venture Partners, Lightspeed Venture Partners, Techstars, Avenir, and Canapi Ventures.
What is Alloy's valuation?
The valuation of Alloy is $1.55B as of Sep 2022.
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