About Allrecipes
Allrecipes is a Consumer company based in Seattle (United States) founded in 1997 by Mark Madsen and Tim H, and was acquired by Meredith in January 2012. Online social network of food. It operates in the Consumer and Media & Entertainment sectors. Its website allrecipes.com draws about 98.8 million monthly visits. Allrecipes offers products and services including Recipe Platform and Cooking Tips Service. Its focus areas include Social Platforms, Interest Based, Cooking and Food and Agriculture Tech. Its competitors include Tastemade, DayDayCook and SideChef; 2 of its 3 listed competitors have raised funding.
Company details
Allrecipes was founded in 1997 in Seattle, United States, as a food-focused social media platform. User-shared recipes, reviews, photos, profiles, and blog posts are featured on the site. More than 450 million annual visits are recorded from home cooks worldwide. Operations extend to 16 international sites, where region-specific food ideas are provided.
- Latest Funding Round$1M (USD), Unspecified
Mar 2015
- Investors
- Acquired byMeredith
(Jan 2012)
Products & Services of Allrecipes
Allrecipes offers a comprehensive portfolio of products and services, including Recipe Platform and Cooking Tips Service.
Website for accessing and sharing user-generated recipes and cooking tips.
Resource for ratings, reviews, and instructional videos on meals.
Apps and channels of Allrecipes
its YouTube channel Allrecipes has 2.6M subscribers and 30 videos.
Videos from Allrecipes
The most watched videos on Allrecipes's YouTube channel, Allrecipes (2.6M subscribers). Click a video to play it here.
More on Allrecipes.
Funding Insights of Allrecipes
- Total Rounds 1
- Last Round Unspecified — $1M
- First Round $1M
(Mar 2015)
All 1 funding rounds of Allrecipes with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2015 | $1M | Unspecified | – | – | – |
1 investors in total: 1 institutional.
Investors in Allrecipes
Allrecipes has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Dotdash Meredith.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Digital and print media are published across diverse verticals. | 1902 | meredith.com | Des Moines, United States |
Investor details for Allrecipes
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of Allrecipes
31 people are tracked at Allrecipes (10 in leadership, 21 in team).
| Name | Role | Group |
|---|---|---|
Mark Madsen | Co-Founder | Leadership |
Tim H | Co-Founder | Leadership |
Jesse Blanner | Senior Digital Creative Director - Food | Leadership |
Molly Fergus | SVP & General Manager | Leadership |
Joseph M. | Director, Shopper Marketing | Leadership |
Alison Mango | Director, Product | Leadership |
Ryan Schroeder | VP Design - Food | Leadership |
Ashley Kappel | Senior Editorial Director: | Leadership |
Sarah Ruthven | Associate Director, Product | Leadership |
Laura Engel | Associate Art Director | Leadership |
Ann Walczak | Writer | Team |
Brianna Greene | Contributing Designers | Team |
Frances Crouter | Senior Manager, Content Marketing | Team |
Lindsey Hayes | Visuals Editor | Team |
Olivia Dansky | Test Kitchen | Team |
Heather Miller | Regional Sales Manager | Team |
Barbara Sauermann | Senior Content Producer | Team |
Shelley Caldwell | Contributing Designers | Team |
Sarah Young | Senior National Sales Manager | Team |
Corey Williams | SEO Editor | Team |
11 more people are available in the full profile.
Complete people profiles for Allrecipes
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Allrecipes
3 dated milestones of Allrecipes across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Allrecipes is founded.
- Exit Acquired by Meredith.
- Funding First funding round of $1.0M.
Competitors of Allrecipes
Allrecipes has 3 listed competitors in our database, 2 of them funded. They include Tastemade, DayDayCook and SideChef.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tastemade.com | 2012 | Santa Monica, United States | $115.75M | 127 | Platform offering video-based cooking related learning solutions | |
| daydaycook.com.cn | 2012 | New York, United States | DayDayCook is recognized for offering authentic Asian food solutions. | |||
| sidechef.com | 2013 | Santa Monica, United States | $1M | Cooking recipes and tips are delivered via a mobile app. |
Detailed competitors of Allrecipes
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Allrecipes
The website of Allrecipes (allrecipes.com) receives about 98.8M visits a month and ranks #445 among all websites worldwide, #7 in Cooking and Recipes.
- Monthly visits98.8M
▼ 19.1% vs previous month
- Unique visitors52.1M
per month
- Global rank#445
among all websites
- Category rank#7
Food and Drink · Cooking and Recipes
- Bounce rate60%
- Pages per visit2.0
- Average visit2 min 39 sec
- DevicesDesktop 20% · Mobile 80%
Websites whose visitors overlap most with Allrecipes. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| simplyrecipes.com | 100% | 24.5M | #2,527 | View details | |
| food.com | 98% | 12.3M | #2,506 | View details | |
| foodnetwork.com | 89% | #1,274 | View details | ||
| tasteofhome.com | 89% | #3,827 | View details | ||
loveandlemons.com | loveandlemons.com | 82% | #4,238 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Allrecipes
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Platforms
3 companies that operate in the same segment as Allrecipes (Food & Beverage Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 900 M | USD 6.15 B | 8,021 |
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Related news about Allrecipes
Complete news archive for Allrecipes
Full article history, source details, and older brand coverage require an active premium plan.
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Frequently Asked Questions about Allrecipes
Allrecipes was founded in 1997 and raised its 1st funding round 18 years after it was founded.
Allrecipes is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Allrecipes was founded in 1997 in Seattle, United States, as a food-focused social media platform. User-shared recipes, reviews, photos, profiles, and blog posts are featured on the site. More than 450 million annual visits are recorded from home cooks worldwide. Operations extend to 16 international sites, where region-specific food ideas are provided.
Allrecipes's top competitors include Tastemade, SideChef and DayDayCook.
Allrecipes offers Recipe Platform and Cooking Tips Service.
Allrecipes has 1 investor. Key investors include Dotdash Meredith.
Yes. Allrecipes was acquired by Meredith in January 2012.
The website of Allrecipes receives about 98.8 million visits a month and ranks #445 among all websites worldwide.