About Allter
Allter is a Consumer company based in Delhi (India) founded in 2020 by Arnav Gupta and Surbhi Bafna. Organic essentials for mom and baby care are offered online. Allter has raised $119.98 thousand across 2 funding rounds from investors including Aman Gupta, Ritesh Agarwal and Anupam Mittal. The company has 1 employees. Its chief executive, as recorded, is Surbhi Bafna. Its website letsallter.com draws about 25 thousand monthly visits. Its Indian entity Kea Consumer Products Private Limited reported revenue of ₹20.41 Cr. Allter offers products and services including Organic Bamboo Diapers, Water Wipes, Diaper Pants, and Mosquito Patches. Its focus areas include Retail, Mom & Baby Care, Commerce and Personal Care.
Company details
Allter was founded in 2020 in Delhi, India, as an internet-first brand in the mom and baby care sector. Organic products free of elemental chlorine and hypoallergenic in nature are provided to prevent rashes. The catalog features bamboo diapers, bamboo wipes, and additional items. Monthly subscription boxes are available for ongoing delivery. Operations focus on direct-to-consumer sales through the domain letsallter.com.
- Headquarters Delhi, India
- Employees 1
- Founders Arnav Gupta, Surbhi Bafna
- SectorsConsumer
- Website category Finance · Investing
- Email••••••••
- Phone•••• ••••
- Website letsallter.com
- Social LinkedIn X Facebook Instagram YouTube Threads
- Legal Name Kea Consumer Products Private Limited
- Date of Incorporation 17 Jun, 2021
- Jurisdiction Delhi, India
- Annual Revenue₹20.41 Cr
FY 2025 · +136% YoY
- Net Profit₹1.11 Cr
FY 2025 · 5% margin
- EBITDA₹1.14 Cr
FY 2025 · 6% margin
- Total Equity Funding$119.98K (USD)
in 2 rounds
- Latest Funding Round$119.98K (USD), Seed
Mar 2024
- Employee Count1
Associated legal entities of Allter
Allter operates through Kea Consumer Products Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Kea Consumer Products Private Limited CIN U51909DL2021PTC382407 | Active | 17 Jun 2021 | Delhi, Delhi | ₹20.4 Cr | 2 | View details |
Products & Services of Allter
Allter offers a comprehensive portfolio of products and services, including Organic Bamboo Diapers, Water Wipes, Diaper Pants, and Mosquito Patches.
Eco-friendly diapers made from bamboo for infant skin protection.
Gentle, chemical-free wipes for daily baby cleaning and care.
Comfortable pull-up diapers designed for easy use on active babies.
Repellent patches to protect infants from mosquito bites safely.
Apps and channels of Allter
its YouTube channel Allter has 330 subscribers and 3 videos.
Videos from Allter
The most watched videos on Allter's YouTube channel, Allter (330 subscribers). Click a video to play it here.
More on Allter.
Funding Insights of Allter
Allter has successfully raised a total of $119.98K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $119.98 thousand completed in March 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $119,975
- Total Rounds 2
- Last Round Seed — $119,975
- Investors Count 5
All 2 funding rounds of Allter with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2024 | $119,975 | Seed | – | Aman Gupta, Ritesh Agarwal | |
| Apr 2023 | Angel Round | – | Dia Mirza | – |
5 investors in total: 1 institutional and 4 angel.
Investors in Allter
Allter has secured backing from 5 investors, including angel and institutional investors. Prominent investors backing the company include Aman Gupta, Ritesh Agarwal and Anupam Mittal.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| risifytechnologies.tcc.mode | ||||
AG Aman Gupta | Co-founder of boAt, Shark Tank India judge, active angel investor | unknown_07615d4998774f5c9 | ||
RA Ritesh Agarwal | unknown_818d0b43644a4e1e8 | |||
AM Anupam Mittal | Founder of Shaadi.com, angel investor, Shark Tank India judge | unknown_3f4fedc45c69473eb | ||
DM Dia Mirza | unknown_4b585c3caf12421e9 |
Investor details for Allter
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Kea Consumer Products Private Limited (Allter)
Kea Consumer Products Private Limited is the primary company behind Allter. The board of Kea Consumer Products Private Limited currently have 2 directors; the longest-serving is Surbhi Bafna Gupta, appointed in 2021.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Surbhi Bafna Gupta DIN 09207111 | Director | 17 Jun 2021 | 5 yrs 4 mo | Kea Consumer Products Private Limited |
| Arnav Gupta DIN 09207112 | Director | 17 Jun 2021 | 5 yrs 4 mo | Kea Consumer Products Private Limited |
People of Allter
2 people are tracked at Allter (2 in leadership); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder & CEO | Leadership |
Complete people profiles for Allter
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Allter
Figures of Kea Consumer Products Private Limited, the primary company behind Allter, for FY 2025. Revenue was ₹20.41 Cr (+136% year on year). Net profit was ₹1.11 Cr (5% margin). EBITDA was ₹1.14 Cr (6% margin). Revenue has grown at a compounded annual rate of +223% over three years.
- ₹20.41 CrRevenue · FY 2025 · +136% YoY
- ₹1.11 CrNet profit · 5% margin
- ₹1.14 CrEBITDA · 6% margin
- ₹3.5 LakhPaid-up capital
- +223%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Kea Consumer Products Private Limited are on its company page.
Detailed financial statements for Allter
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Allter
3 dated milestones of Allter across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Allter is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $120K.
Web traffic of Allter
The website of Allter (letsallter.com) receives about 24.9K visits a month and ranks #726,456 among all websites worldwide, #7,027 in Investing.
- Monthly visits24.9K
▲ 6.5% vs previous month
- Unique visitors12.2K
per month
- Global rank#726,456
among all websites
- Category rank#7,027
Finance · Investing
- Bounce rate36%
- Pages per visit6.4
- Average visit2 min 56 sec
- DevicesDesktop 6% · Mobile 94%
Websites whose visitors overlap most with Allter. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| curiouscub.in | 100% | 97.5K | #260,412 | View details | |
| mamypoko.co.in | 89% | 67K | #387,655 | View details | |
romsons.in | romsons.in | 89% | #300,314 | – | |
allter.com | allter.com | 48% | #8,216,189 | – |
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Allter (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M |
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Frequently Asked Questions about Allter
Allter was founded in 2020 and raised its 1st funding round 3 years after it was founded.
Allter is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Surbhi Bafna is the CEO of Allter, as recorded in our data. They have also founded this company.
Allter is a funded company, having raised a total of $119.98K across 2 funding rounds to date.
Allter has 1 employees.
The primary company behind Allter, Kea Consumer Products Private Limited, reported revenue of ₹20.41 Cr for FY 2025, up 136% year on year.
Allter was founded in 2020 in Delhi, India, as an internet-first brand in the mom and baby care sector. Organic products free of elemental chlorine and hypoallergenic in nature are provided to prevent rashes. The catalog features bamboo diapers, bamboo wipes, and additional items. Monthly subscription boxes are available for ongoing delivery. Operations focus on direct-to-consumer sales through the domain letsallter.com.
Allter offers Organic Bamboo Diapers, Water Wipes, Diaper Pants, and Mosquito Patches.
Allter has 5 investors. Key investors include Aman Gupta, Ritesh Agarwal, Anupam Mittal, Risify Technologies, and Dia Mirza.
Allter operates through Kea Consumer Products Private Limited.
The legal entities of Allter currently have 2 directors, including Surbhi Bafna Gupta, Arnav Gupta.