Allure Security

New York, United States Founded: 2009 • Age: 17 yrs
Provider of behavior analytics and machine learning based data security
Annual revenue - Latest available
Total funding $49.1M 5 rounds
Employees 29 Tracked headcount
Investors 10 Known backers
Products 3 Services tracked
Competitors 8 Brand Intelligence

About Allure Security

Allure Security is a company based in New York (United States) founded in 2009 by Angelos D Keromytis. Allure Security has raised $49.1 million across 5 funding rounds from investors including Curql, Jens Montanana and Glasswing Ventures. The company has 29 employees as of December 31, 2022. Allure Security offers products and services including Brand Protection Software, Hired Takedown Service, and Spoof Website Detection. Allure Security operates in a competitive market with competitors including BitGo, Riskified, Signifyd, Yoti and LifeLock, among others.

  • Headquarter New York, United States
  • Employees 29 as on 31 Dec, 2022
  • Founders Angelos D Keromytis
  • Sectors
    Technology
    Industrial Goods & Manufacturing Financial Services
  • Phone
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  • Website
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  • Social
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  • Legal Name Allure Security Technology Inc
Operational Areas
Technology → Artificial Intelligence & Machine Learning Unlock Sub-Sector Unlock Segment
Industrial Goods & Manufacturing → Security, Surveillance & Safety Systems Unlock Sub-Sector Unlock Segment
Financial Services → FinTech & Digital Finance Unlock Sub-Sector Unlock Segment
Technology → Cybersecurity & Privacy Solutions Unlock Sub-Sector Unlock Segment
Technology → Artificial Intelligence & Machine Learning Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $49.1 M (USD)

    in 5 rounds

  • Latest Funding Round
    $17 M (USD), Series B

    Mar 23, 2026

  • Investors
    Curql

    & 9 more

  • Employee Count
    29

    as on Dec 31, 2022

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Products & Services of Allure Security

Allure Security offers a comprehensive portfolio of products and services, including Brand Protection Software, Hired Takedown Service, and Spoof Website Detection.

Product name locked
Category locked
Primary

Platform for detecting and removing online brand impersonations.

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Service to professionally remove spoof websites and profiles.

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Tool for identifying and addressing fake websites targeting brands.

People of Allure Security

Headcount 10-50
Employee Profiles 17
Board Members and Advisors 2
Employee Profiles
People
Bobby Webb
Security Operations Manager
People
Joel Sible
Enterprise Sales Director West
People
Wayd Davis, MBA
Sales Manager
People
Josh Shaul
CEO

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Board Members and Advisors
people
Jack Hembrough
Executive Chairman
people
Angelos Keromytis
Co Founder and Advisor

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Funding Insights of Allure Security

Allure Security has successfully raised a total of $49.1M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $17 million completed in March 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Allure Security

Allure Security has secured backing from 10 investors, including venture fund and angel investors. Prominent investors backing the company include Curql, Jens Montanana and Glasswing Ventures.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Curql is focused on connecting credit unions with fintech investments.
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Early-stage investments are made in AI and frontier technology startups by Glasswing Ventures.
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Seed and early-stage tech investments are made in the US.
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Investments & Acquisitions by Allure Security

Investments
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Investment portfolio details for Allure Security

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Financial Statements - Allure Security

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Allure Security Comparisons

Allure Security Primary company
Description
Provider of behavior analytics and machine learning based da...
Location
New York, United States
Founded Year
2009
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
29
As of 2022
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Peer comparison for Allure Security

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Competitors of Allure Security

Allure Security operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BitGo, Riskified, Signifyd, Yoti and LifeLock, among others.

Company Name Domain Founded year HQ Location Description
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Crypto-based custody, trading, and lending services are provided to institutions.
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AI-based fraud prevention for e-commerce payments is provided.
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Provider of fraud prevention and payment validation for online retailers
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Identity verification solutions are provided for multiple industries digitally.
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Identity theft is protected and prevented through cyber monitoring services.
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Cloud-based fraud prevention solutions are provided for businesses.
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Detailed competitors of Allure Security

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Latest news on Allure Security

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Complete news archive for Allure Security

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Frequently Asked Questions about Allure Security

Allure Security was founded in 2009 and raised its 1st funding round 9 years after it was founded.

Allure Security is headquartered in New York, United States. It is registered at New York, New York, United States.

Allure Security is a funded company, having raised a total of $49.1M across 5 funding rounds to date.

As of Dec 31, 2022, the latest employee count at Allure Security is 29.

Founded in 2009 and based in New York, United States, Allure Security operates in the cybersecurity sector. Behavior analytics is combined with machine learning to protect devices from data loss inside and outside enterprise networks. Alerts are triggered to capture forensic data, such as user images, geolocation, ambient audio, and recent activities, supporting data protection efforts across various environments.

Allure Security's top competitors include Riskified, Yoti and BitGo.

Allure Security offers Brand Protection Software, Hired Takedown Service, and Spoof Website Detection.

Allure Security has 10 investors. Key investors include Curql, Jens Montanana, Glasswing Ventures, Zetta Venture Partners, and Gutbrain Ventures.

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