Allure Security

New York, United States Founded: 2009 • Age: 17 yrs
Provider of behavior analytics and machine learning based data security

About Allure Security

Allure Security is a Technology company based in New York (United States) founded in 2009 by Angelos D Keromytis. Provider of behavior analytics and machine learning based data security. It operates in the Technology, Industrial Goods & Manufacturing, and Financial Services sectors. Allure Security has raised $49.1 million across 5 funding rounds from investors including Curql, Jens Montanana and Glasswing Ventures. The company has 29 employees. Allure Security offers products and services including Brand Protection Software, Hired Takedown Service, and Spoof Website Detection. Its focus areas include Enterprise Infrastructure, Cybersecurity, Anti Fraud and Identity Theft. Its legal entity is Allure Security Technology Inc. Its competitors include BitGo, Riskified and Signifyd; 3 of its 3 listed competitors have raised funding.

Company details

Founded in 2009 and based in New York, United States, Allure Security operates in the cybersecurity sector. Behavior analytics is combined with machine learning to protect devices from data loss inside and outside enterprise networks. Alerts are triggered to capture forensic data, such as user images, geolocation, ambient audio, and recent activities, supporting data protection efforts across various environments.

  • Headquarters New York, United States
  • Employees 29
  • Founders Angelos D Keromytis
  • Sectors
    Technology
    Industrial Goods & Manufacturing Financial Services
  • Website alluresecurity.com
  • Social LinkedIn X
  • Legal Name Allure Security Technology Inc
Key Metrics
  • Total Equity Funding
    $49.1M (USD)

    in 5 rounds

  • Latest Funding Round
    $17M (USD), Series B

    Mar 2026

  • Investors
    Curql

    & 9 more

  • Employee Count
    29

Products & Services of Allure Security

Allure Security offers a comprehensive portfolio of products and services, including Brand Protection Software, Hired Takedown Service, and Spoof Website Detection.

Brand Protection Software
Software Platform

Platform for detecting and removing online brand impersonations.

Hired Takedown Service
Takedown Service

Service to professionally remove spoof websites and profiles.

Spoof Website Detection
Detection Service

Tool for identifying and addressing fake websites targeting brands.

Funding Insights of Allure Security

Allure Security has successfully raised a total of $49.1M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $17 million completed in March 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $49.1M
  • Total Rounds 5
  • Last Round Series B β€” $17M
  • First Round $5.3M

    (Jan 2018)

  • Investors Count 10

All 5 funding rounds of Allure Security with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Mar 2026$17MSeries B–Riverside Acceleration Capital
Apr 2024$10MSeries A–Curql
Nov 2021$9.88MSeed–Gutbrain Ventures
Aug 2019$6.92MSeed––
–
Jan 2018$5.3MSeed–Glasswing Ventures
Valuation history

10 investors in total: 9 institutional and 1 angel.

Investors in Allure Security

Allure Security has secured backing from 10 investors, including venture fund and angel investors. Prominent investors backing the company include Curql, Jens Montanana and Glasswing Ventures.

All
Venture Fund
Angel
InvestorDescriptionFounded YearDomainLocation
Curql is focused on connecting credit unions with fintech investments.
curql.comDes Moines, United States
Early-stage investments are made in AI and frontier technology startups by Glasswing Ventures.
glasswing.vcBoston, United States
Seed and early-stage tech investments are made in the US.
zettavp.comSan Francisco, United States
Venture capital firm investing in software companies
gutbrainventures.comBoston, United States
Early-stage technology companies are invested in by PBJ Capital.
2021pbjcapital.com
Early-stage venture capital funding is provided by Impellent Ventures.
impellent.vcRochester, United States
portagepartners.com
Multiple sectors are targeted for venture capital investments by Greycroft.
greycroft.comNew York, United States
riverside.ac

Jens Montanana

Indian angel investor, tech enthusiast, and early-stage startup supporter
unknown_a3f7936c09014bad8
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Investor details for Allure Security

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

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People of Allure Security

20 people are tracked at Allure Security (11 in leadership, 2 in board & advisors, 7 in team); the tracked headcount is 29.

NameRoleGroup
Angelos D Keromytis
Co-Founder & AdvisorLeadership
Joel Sible
Enterprise Sales Director WestLeadership
Josh Shaul
CEOLeadership
Erik Dasque
Chief Technology OfficerLeadership
Jason Sales Gonzales
Vice President Of Worldwide SalesLeadership
Molly DeQuattro
Vice President OperationsLeadership
Mark Trinidad
Field CTOLeadership
Justin Varga
Director of North American SalesLeadership
William (BJ) Moore
Chief Digital Officer (CDO)Leadership
Sarah Gregor
VP Of FinanceLeadership
Phylis Hawkins Miquel
Vice President MarketingLeadership
Jack Hembrough
Executive ChairmanBoard & advisors
Angelos Keromytis
Co Founder and AdvisorBoard & advisors
Bobby Webb
Security Operations ManagerTeam
Wayd Davis, MBA
Sales ManagerTeam
Anna Snyder
Commercial Account ExecutiveTeam
Isabelle Richter
Senior Business Development RepresentativeTeam
Natalie Burge - LION
Principal Sales EngineerTeam
Kyle Hill
Account ExecutiveTeam
Daniel B.
security Operations Architect And Principal AnalystTeam
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Complete people profiles for Allure Security

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Timeline of Allure Security

3 dated milestones of Allure Security across 17 years, from founding to its latest funding, stage changes and deals.

  1. Founded Allure Security is founded.
  2. Funding First funding round of $5.3M.
  3. Funding Latest funding round, Series B, of $17.0M.

Competitors of Allure Security

Allure Security has 3 listed competitors in our database, 3 of them funded. They include BitGo, Riskified and Signifyd.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
bitgo.com2013Palo Alto, United States$170.5M166
Crypto-based custody, trading, and lending services are provided to institutions.
riskified.com2013New York, United States$232.02M781
AI-based fraud prevention for e-commerce payments is provided.
signifyd.com2011Palo Alto, United States$394.38M399
Provider of fraud prevention and payment validation for online retailers
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Detailed competitors of Allure Security

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
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Verified entity values are shown only after access is granted.

Web traffic of Allure Security

The website of Allure Security (alluresecurity.com) receives about 7.3K visits a month.

  • Monthly visits
    7.3K

    ▲ 14.8% vs previous month

Similar websites

Websites whose visitors overlap most with Allure Security. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
facebook.com
100%
12.1B#3View details
aemorph.com
aemorph.com
76%
#1,691,258–
packted.com
packted.com
72%
#10,185,009–

Top companies in AI Core Platforms & Infrastructure

3 companies that operate in the same segment as Allure Security (AI Core Platforms & Infrastructure) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
OpenAI is engaged in developing advanced artificial intelligence technologies.
2015San Francisco, California, United StatesUSD 58.07 B11,115
AI-powered graphical processing units and SoCs
1993Santa Clara, California, United StatesUSD 5 MUSD 130.5 B42,000
AI models and chatbots are offered for industry applications.
2021San Francisco, California, United StatesUSD 136.81 B6,146
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Related news about Allure Security

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Frequently Asked Questions about Allure Security

Allure Security was founded in 2009 and raised its 1st funding round 9 years after it was founded.

Allure Security is headquartered in New York, United States. It is registered at New York, New York, United States.

Allure Security is a funded company, having raised a total of $49.1M across 5 funding rounds to date. The company's 1st funding round was a Seed of $5.3M, raised on Jan 2018.

Allure Security has 29 employees.

Founded in 2009 and based in New York, United States, Allure Security operates in the cybersecurity sector. Behavior analytics is combined with machine learning to protect devices from data loss inside and outside enterprise networks. Alerts are triggered to capture forensic data, such as user images, geolocation, ambient audio, and recent activities, supporting data protection efforts across various environments.

Allure Security's top competitors include Riskified, BitGo and Signifyd.

Allure Security offers Brand Protection Software, Hired Takedown Service, and Spoof Website Detection.

Allure Security has 10 investors. Key investors include Curql, Jens Montanana, Glasswing Ventures, Zetta Venture Partners, and Gutbrain Ventures.

Allure Security operates through Allure Security Technology Inc.

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