About Altra Running
Altra Running is a Consumer company based in Alameda (United States) founded in 2009 by Brian Beckstead and Quirl Jacob Hansen, and was acquired by VF in March 2018. Running shoes are designed and distributed by Altra Running. Its website altrarunning.com draws about 1.8 million monthly visits. Its focus areas include Consumer Goods, Footwear Brands, Athletic Footwear and Men & Women.
Company details
Altra Running was established in 2009 in Alameda, United States, by co-founders Brian Beckstead and Quirl Jacob Hansen. The company operates within the athletic footwear sector, specializing in running shoes tailored for performance. Products are manufactured and marketed to address runner needs, with Golden Harper engaged as brand ambassador and consultant. Focus is placed on the US market, supporting distribution through retail channels.
- Headquarters Alameda, United States
- Founders Brian Beckstead, Quirl Jacob Hansen
- Stage Acquired
- SectorsConsumer
- Website category Sports · Running
- Email••••••••
- Phone•••• ••••
- Website altrarunning.com/on/demandware.store/Sites-alt-us-Site/en_US/PX-Show?url=aHR0cHM6Ly93d3cuYWx0cmFydW5uaW5nLmNvbS9vbi9kZW1hbmR3YXJlLnN0b3JlL1NpdGVzLWFsdC11cy1TaXRl&frame=1755815721575
- Social LinkedIn X Facebook
- Acquired by VF (Mar 2018)
Investors in Altra Running
Altra Running has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include VF.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Apparel and footwear company | 1899 | vfc.com | Greensboro, United States |
Investor details for Altra Running
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- Complete investor list
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People of Altra Running
53 people are tracked at Altra Running (6 in leadership, 47 in team).
| Name | Role | Group |
|---|---|---|
Brian Beckstead | Co-Founder | Leadership |
Quirl Jacob Hansen | Co-Founder | Leadership |
Golden Harper | Brand Ambassador & Consultant | Leadership |
Joe Toth | General Manager / VP - Americas | Leadership |
Johnny Molina | Director Of Operations | Leadership |
Jennifer McLaren | President Of Altra & GM Of North America Key Accounts | Leadership |
Michael Andersen | Sales Representative | Team |
Adrianne Peterson | Regional Tech Rep Manager, West | Team |
David Hodges | Sales Representative-south Texas | Team |
Emily Chandler | Sales Representative | Team |
Valentin Richez | Sales Representative | Team |
Bobby McCarthy | Technical Representative | Team |
Chris Cornell | Sales Representative | Team |
Paolo Sobrero | Sales Agent | Team |
Robin Martin | Sales Representative | Team |
Do Thuan | Senior Product Operation Manager | Team |
Nick Hardy | Northern Sales Representative | Team |
Daniel Doucette | Senior Manager, Sales And Marketing, Altra Canada | Team |
Michael Burch | Northeast Sales Representative | Team |
Stefano Rasotto | Sales Operations Manager | Team |
33 more people are available in the full profile.
Complete people profiles for Altra Running
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Altra Running
2 dated milestones of Altra Running across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Altra Running is founded.
- Exit Acquired by VF.
Web traffic of Altra Running
The website of Altra Running (altrarunning.com) receives about 1.8M visits a month and ranks #30,590 among all websites worldwide, #971 in Running.
- Monthly visits1.8M
▲ 24.7% vs previous month
- Unique visitors722K
per month
- Global rank#30,590
among all websites
- Category rank#971
Sports · Running
- Bounce rate35%
- Pages per visit4.9
- Average visit2 min 27 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with Altra Running. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| topoathletic.com | 100% | 579.3K | #88,381 | View details | |
| runrepeat.com | 89% | #8,950 | View details | ||
hoka.com | hoka.com | 86% | #3,494 | – | |
runnersworld.com | runnersworld.com | 80% | #10,715 | – | |
| tracksmith.com | 74% | 425.1K | #78,914 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Altra Running
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Sportswear
3 companies that operate in the same segment as Altra Running (Sportswear) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Fishing apparel and equipment are manufactured for various angler needs. | 1980 | Bozeman, Montana, United States | ||||
Manufacturer of backpacks, luggage, and outdoor apparel | 1979 | Haiku-pauwela, Hawaii, United States | ||||
Designer and retailer of outdoor sandals and related gear | 1989 | Rockford, Illinois, United States |
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Frequently Asked Questions about Altra Running
Altra Running was founded in 2009.
Altra Running is headquartered in Alameda, United States. It is registered at Alameda, California, United States.
Altra Running was established in 2009 in Alameda, United States, by co-founders Brian Beckstead and Quirl Jacob Hansen. The company operates within the athletic footwear sector, specializing in running shoes tailored for performance. Products are manufactured and marketed to address runner needs, with Golden Harper engaged as brand ambassador and consultant. Focus is placed on the US market, supporting distribution through retail channels.
Altra Running has 1 investor. Key investors include VF.
Yes. Altra Running was acquired by VF in March 2018.
The website of Altra Running receives about 1.8 million visits a month and ranks #30,590 among all websites worldwide.