About Tracksmith
Tracksmith is a company based in Wellesley (United States) founded in 2014. Tracksmith has raised $5.7 million across 3 funding rounds from investors including Lerer Hippeau, FJ Labs and Silas Capital. Tracksmith offers products and services including Tops, Footwear, and Shorts. Tracksmith operates in a competitive market with competitors including Lululemon, Vuori, Gymshark, Nobull and Fabletics, among others.
- Headquarter Wellesley, United States
- SectorsRetailMedia & Entertainment Consumer
- Website category Sports · Running
- Website tracksmith.com
- Social X Facebook Instagram YouTube
- Total Equity Funding$5.7M (USD)
in 3 rounds
- InvestorsLerer Hippeau
& 5 more
Products & Services of Tracksmith
Tracksmith offers a comprehensive portfolio of products and services, including Tops, Footwear, and Shorts.
Technical running tops for training and racing performance.
Running shoes optimized for energy return and comfort.
Functional running shorts with pockets and smooth liners.
Apps and channels of Tracksmith
its YouTube channel Tracksmith has 126K subscribers and 30 videos.
Videos from Tracksmith
The most watched videos on Tracksmith's YouTube channel, Tracksmith (126K subscribers). Click a video to play it here.
More on Tracksmith.
Funding Insights of Tracksmith
Tracksmith has successfully raised a total of $5.7M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.7M
- Total Rounds 3
- First Round $1.6M
(Jul 2014)
- Investors Count 6
All 3 funding rounds of Tracksmith with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2017 | – | Seed | – | – | |
| Aug 2015 | $4.1M | Seed | – | – | |
| Jul 2014 | $1.6M | Seed | – | – |
6 investors in total: 6 institutional.
Investors in Tracksmith
Tracksmith has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Lerer Hippeau, FJ Labs and Silas Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on marketplaces, gaming, web3, fintech, and multiple sectors | 2007 | fjlabs.com | New York, United States | |
Venture capital investments in technology startups and entrepreneurs. | – | indexventures.com | - | |
Venture capital firm making growth stage investments | 2012 | silascapital.com | New York, United States | |
USA focused VC firm investing in seed and early stage startups | 2010 | lererhippeau.com | New York, United States | |
Tech-focused VC firm funding companies in the US | – | 14w.com | New York, United States | |
- | – | pentland.com | - |
Investor details for Tracksmith
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Tracksmith
25 people are tracked at Tracksmith (13 in leadership, 12 in team).
| Name | Role | Group |
|---|---|---|
Sarah Foley | CFO | Leadership |
Brian Hayes | Head Of Digital | Leadership |
Russ Ashford | Snr. Director Of Retail & Field Marketing | Leadership |
Luke Scheybeler | Co-founder, Former Chief Creative Officer | Leadership |
Margaret Thompson (Coogan) | Community Marketing & Founder's Associate | Leadership |
Matt Taylor | Co-founder and CEO | Leadership |
Megan Conway | Director of Human Resources | Leadership |
Massimo Alpian | Global Director Of Public Relations | Leadership |
Russell Dinkins | Executive Director of the Tracksmith Foundation | Leadership |
Megan Kiwada | Senior Director Of Logistics | Leadership |
Peter Francia | Art Director | Leadership |
Samuel Stevens-Jones | General Manager | Leadership |
Nate Montemayor | Assistant General Manager | Leadership |
John Papavizas, CSCP | Sr. Manager, Operations | Team |
Jennifer Kilts | Product Developer (color / Trim / Accessories / Apparel) | Team |
Ned Christensen | Lead Designer | Team |
Connor Weaver | Professional Athlete/brand Ambassador | Team |
Matthew Fischer | Senior Manager, Ecommerce | Team |
Nick Willis | Senior Manager Sports Marketing And Partnerships | Team |
Whitney Thornburg Macon | Customer Experience And Product Knowledge Manager | Team |
5 more people are available in the full profile.
Complete people profiles for Tracksmith
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Tracksmith
3 dated milestones of Tracksmith across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Tracksmith is founded.
- Funding First funding round of $1.6M.
- Funding Latest funding round, Seed,.
Competitors of Tracksmith
Tracksmith operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Lululemon, Vuori, Gymshark, Nobull and Fabletics, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lululemon.com.hk | 1998 | Hong Kong, China | – | – | Multi-category fashion apparel and accessories are offered online by Lululemon. | |
| vuoriclothing.com | 2015 | Encinitas, United States | $1.27B | 186 | Internet first brand offering multi category sports wear for men and women | |
| gymshark.com | 2012 | Redditch, United Kingdom | $261.47M | 728 | Sportswear apparel for men and women is offered online. | |
| nobullproject.com | 2014 | Boston, United States | $32M | 72 | Fashion accessories and apparel are offered for weightlifters and trainers. | |
| fabletics.com | 2010 | Los Angeles, United States | – | 1,966 | Internet-first sportswear apparel is provided for men and women. | |
| stio.com | 2011 | Wilson, United States | $42.58M | 100 | Sports apparel is retailed online by Stio in various categories. | |
| express.com | 1994 | Columbus, United States | – | 44 | Sportswear for men and women is provided online by Express. |
Detailed competitors of Tracksmith
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Tracksmith
The website of Tracksmith (tracksmith.com) receives about 425.1K visits a month and ranks #78,914 among all websites worldwide, #2,562 in Running.
- Monthly visits425.1K
▼ 18.7% vs previous month
- Unique visitors218K
per month
- Global rank#78,914
among all websites
- Category rank#2,562
Sports · Running
- Bounce rate41%
- Pages per visit4.2
- Average visit1 min 26 sec
- DevicesDesktop 39% · Mobile 61%
Websites whose visitors overlap most with Tracksmith. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
runinrabbit.com | runinrabbit.com | 100% | – | #229,763 | – |
| banditrunning.com | 95% | 364.6K | #110,760 | View details | |
| runsignup.com | 92% | 5.8M | #10,050 | View details | |
| janji.com | 90% | 245.3K | #123,576 | View details | |
runnersworld.com | runnersworld.com | 85% | – | #10,715 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Tracksmith
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Tracksmith
Complete news archive for Tracksmith
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Tracksmith
10 companies that operate in the same segment as Tracksmith (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Tracksmith
Tracksmith was founded in 2014.
Tracksmith is headquartered in Wellesley, United States. It is registered at Wellesley, Massachusetts, United States.
Tracksmith is a funded company, having raised a total of $5.7M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.6M, raised on Jul 2014.
Tracksmith was founded in 2014 in Wellesley, United States, within the performance apparel and footwear sector. Apparel and footwear for training and racing are designed and manufactured, with emphasis placed on quality materials and design details. Publications are produced, and running events are organized to support a community focused on the sport. Products are intended for amateur and competitive runners pursuing personal goals.
Tracksmith offers Tops, Footwear, and Shorts.
Tracksmith has 6 investors. Key investors include Lerer Hippeau, FJ Labs, Silas Capital, Pentland, and Index Ventures.
The website of Tracksmith receives about 425 thousand visits a month and ranks #78,914 among all websites worldwide.