About Stio
Stio is a Retail company based in Wilson (United States) founded in 2011 by Stephen Sullivan. Sports apparel is retailed online by Stio in various categories. It operates on a Direct-to-Consumer (D2C) model in Retail and Media & Entertainment sectors. Stio has raised $42.58 million across 8 funding rounds from investors including Sandbridge Capital, European Union and LAGO. Its chief executive, as recorded, is Stephen Sullivan. Its website stio.com draws about 423 thousand monthly visits. Stio offers products and services including Outdoor Apparel, Footwear, and Bags & Gear. Its focus areas include Consumer Goods, Apparel and Outdoor Clothing. Its legal entity is MOUNTAIN ORIGINS DESIGN LLC, DBA. Its competitors include Vuori, Nobull and Fabletics; 2 of its 3 listed competitors have raised funding.
Company details
Outdoor apparel and gear are manufactured and sold by Stio for men, women, and kids. Products are designed for activities such as hiking, skiing, and lifestyle pursuits. The range includes clothing like jackets, pants, and fleece, alongside footwear and accessories like bags and gloves. Solutions are tailored for mountain life, with a focus on durability and performance. Collaborations with brands like HEST and Wilderdog are featured. A commitment to stewardship is emphasized to protect outdoor spaces. The company also offers used gear through Stio Second Turn for sustainability.
- Total Equity Funding$42.58M (USD)
in 8 rounds
- Latest Funding Round$20M (USD), Series B
May 2023
- InvestorsSandbridge Capital
& 3 more
Products & Services of Stio
Stio offers a comprehensive portfolio of products and services, including Outdoor Apparel, Footwear, and Bags & Gear.
Outdoor clothing is offered for men, women, kids.
Shoes and boots are provided for outdoor activities.
Bags and gear are designed for outdoor use.
Apps and channels of Stio
its YouTube channel Stio has 41.1K subscribers and 30 videos.
Videos from Stio
The most watched videos on Stio's YouTube channel, Stio (41.1K subscribers). Click a video to play it here.
More on Stio.
Funding Insights of Stio
Stio has successfully raised a total of $42.58M across 8 strategic funding rounds. The most recent funding activity was a Series B round of $20 million completed in May 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $42.58M
- Total Rounds 8
- Last Round Series B — $20M
- First Round $1.93M
(Mar 2012)
- Investors Count 4
All 8 funding rounds of Stio with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2023 | $20M | Series B | – | LAGO | – |
| Aug 2019 | $4.39M | Series A | – | – | – |
| Jun 2018 | $3.6M | Series A | – | – | – |
| May 2017 | $6.77M | Series A | – | – | – |
| Jun 2015 | Grant | – | – | ||
| Aug 2014 | $5.9M | Series A | – | Sandbridge Capital | |
| Jan 2014 | Grant | – | – | ||
| Mar 2012 | $1.93M | Seed | – | – | – |
4 investors in total: 4 institutional.
Investors in Stio
Stio has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Sandbridge Capital, European Union and LAGO.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm investing in multiple sectors | lagoinnovation.com | Chicago, United States | ||
Venture capital is invested in multiple sectors by Sandbridge Capital. | 2012 | sandbridgecap.com | New York, United States | |
Private equity investments are provided by KarpReilly for growth companies. | karpreilly.com | Greenwich, United States | ||
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium |
Investor details for Stio
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Stio
15 people are tracked at Stio (7 in leadership, 8 in team).
| Name | Role | Group |
|---|---|---|
Stephen Sullivan | Founder & CEO | Leadership |
Catherine Brower | Director Of People & Culture | Leadership |
Michael Morrison | CFO | Leadership |
Noah Waterhouse | President & COO | Leadership |
Evan Torrance | Vice President Of DTC | Leadership |
Liz Barrett | Senior Director Of Brand Marketing | Leadership |
Natalie M. Oshin | Merchandising Director | Leadership |
Natalie Slate | Performance Marketing Channel Manager | Team |
Martina Maroun | Inventory Planner | Team |
Sarita Ackerson | Senior Brand Manager | Team |
Jess Sawyer | Production Operations Manager | Team |
Alana Yates | Performance Marketing Coordinator | Team |
April Judkins | Retail Visual Merchandising Manager | Team |
Elizabeth Goodwin | Category Planning Manager | Team |
John Pepper | Senior Product Line Manager | Team |
Complete people profiles for Stio
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Stio
3 dated milestones of Stio across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Stio is founded.
- Funding First funding round of $1.9M.
- Funding Latest funding round, Series B, of $20.0M.
Competitors of Stio
Stio has 3 listed competitors in our database, 2 of them funded. They include Vuori, Nobull and Fabletics.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| vuoriclothing.com | 2015 | Encinitas, United States | $1.27B | 186 | Internet first brand offering multi category sports wear for men and women | |
| nobullproject.com | 2014 | Boston, United States | $32M | 72 | Fashion accessories and apparel are offered for weightlifters and trainers. | |
| fabletics.com | 2010 | Los Angeles, United States | 1,966 | Internet-first sportswear apparel is provided for men and women. |
Detailed competitors of Stio
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- Full competitor set
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Web traffic of Stio
The website of Stio (stio.com) receives about 422.9K visits a month and ranks #86,171 among all websites worldwide, #2,792 in Sports.
- Monthly visits422.9K
▼ 6.1% vs previous month
- Unique visitors240K
per month
- Global rank#86,171
among all websites
- Category rank#2,792
Sports · Sports
- Bounce rate38%
- Pages per visit4.5
- Average visit3 min 00 sec
- DevicesDesktop 41% · Mobile 59%
Websites whose visitors overlap most with Stio. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| backcountry.com | 100% | 8M | #5,045 | View details | |
| mountainkhakis.com | 90% | 93.3K | #312,146 | View details | |
| rei.com | 88% | #1,699 | View details | ||
| thenorthface.com | 80% | 19.1M | #1,958 | View details | |
| outdoorgearlab.com | 77% | 3.7M | #16,351 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Stio
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Stio (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Stio
Complete news archive for Stio
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Frequently Asked Questions about Stio
Stio was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Stio is headquartered in Wilson, United States. It is registered at Wilson, North Carolina, United States.
Stephen Sullivan is the CEO of Stio, as recorded in our data. They have also founded this company.
Stio is a funded company, having raised a total of $42.58M across 8 funding rounds to date. The company's 1st funding round was a Seed of $1.93M, raised on Mar 2012.
Outdoor apparel and gear are manufactured and sold by Stio for men, women, and kids. Products are designed for activities such as hiking, skiing, and lifestyle pursuits. The range includes clothing like jackets, pants, and fleece, alongside footwear and accessories like bags and gloves. Solutions are tailored for mountain life, with a focus on durability and performance. Collaborations with brands like HEST and Wilderdog are featured. A commitment to stewardship is emphasized to protect outdoor spaces. The company also offers used gear through Stio Second Turn for sustainability.
Stio offers Outdoor Apparel, Footwear, and Bags & Gear.
Stio has 4 investors. Key investors include Sandbridge Capital, European Union, LAGO, and KarpReilly.
Stio operates through Mountain Origins Design Llc, Dba.
The website of Stio receives about 423 thousand visits a month and ranks #86,171 among all websites worldwide.