About Vuori
Vuori is a Retail company based in Encinitas (United States) founded in 2015 by Joe Kudla. It operates in the Retail and Media & Entertainment sectors. Vuori has raised $1.27 billion across 4 funding rounds from investors including General Atlantic, Norwest Venture Partners and SoftBank Vision Fund. The company has 2,699 employees. Vuori was last valued at $5.5 billion in April 2025. Its chief executive, as recorded, is Joe Kudla. Its website vuoriclothing.com draws about 4.6 million monthly visits. Vuori offers products and services including Short Sleeve Tops, Leggings, Hoodies and Sweatshirts, and Bags and Accessories. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Apparel. Its competitors include Nobull, Stio and Outdoor Voices; 3 of its 3 listed competitors have raised funding.
Company details
Internet first brand offering multi category sports wear for men and women. They offer products like tshirts,hoodies,sweatshirts,tanks,joggers,leggings,shorts,skirts,jumpsuits and more.
- Headquarters Encinitas, United States
- Employees 2,699
- Founders Joe Kudla
- Stage Unicorn
- SectorsRetailMedia & Entertainment
- Website category Sports
- Email••••••••
- Phone•••• ••••
- Website vuoriclothing.com
- Social LinkedIn X Facebook
- Total Equity Funding$1.27B (USD)
in 4 rounds
- Latest Funding Round$825M (USD), Private Equity Round
Nov 2024
- InvestorsGeneral Atlantic
& 4 more
- Employee Count2,699
Products & Services of Vuori
Vuori offers a comprehensive portfolio of products and services, including Short Sleeve Tops, Leggings, Hoodies and Sweatshirts, and Bags and Accessories.
Casual and performance tops for everyday activities
Comfortable leggings designed for workouts and training
Warm and versatile pieces for casual and active use
Functional items like bags for travel and daily needs
Funding Insights of Vuori
Vuori has successfully raised a total of $1.27B across 4 strategic funding rounds. The most recent funding activity was a Private Equity Round of $825 million completed in November 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.27B
- Total Rounds 4
- Last Round Private Equity Round — $825M
- First Round $1.15M
(Apr 2016)
- Investors Count 5
All 4 funding rounds of Vuori with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2024 | $825M | Private Equity Round | – | General Atlantic, Stripes | – |
| Oct 2021 | $400M | Series C | $4B | SoftBank Vision Fund | – |
| Aug 2019 | $45M | Series B | – | Norwest Venture Partners | – |
| Apr 2016 | $1.15M | Seed | – | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Oct 2021 | $4B | •••••••• |
Last known valuation $5.5B (Apr 2025). 5 investors in total: 5 institutional.
Investors in Vuori
Vuori has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include General Atlantic, Norwest Venture Partners and SoftBank Vision Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity fund focused on global markets | 1980 | generalatlantic.com | New York, United States | |
Global investments are made in product-led growth companies. | stripes.co | New York, United States | ||
Venture capital investments in technology and startups. | 2016 | visionfund.com | London, United Kingdom | |
Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors. | 1961 | nvp.com | Menlo Park, United States | |
Norwest is recognized as a leading venture and growth equity investment firm. | norwest.com | Menlo Park, United States |
Investor details for Vuori
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Vuori
259 people are tracked at Vuori (73 in leadership, 186 in team); the tracked headcount is 2,699.
| Name | Role | Group |
|---|---|---|
Joe Kudla | Founder & CEO | Leadership |
Rachael Peters | Snr. Director Merchandise Planning | Leadership |
Austin Prideaux | Director Of Philanthropic Marketing | Leadership |
Dana Behrens | Director Of Risk Management | Leadership |
Aaron Rapf | Senior Director Of Global Sports Marketing | Leadership |
Collin Willardson | Director Of Media Marketing | Leadership |
Perveen Atwal | Director Of Intellectual Property & Brand Enforcement | Leadership |
Billy Kelly | Vice President, Marketing And Brand Strategy | Leadership |
Connor Robinson | General Manager | Leadership |
Can Agaoglu | Sr. Director, Digital Engineering & Architecture | Leadership |
Josh Yelle | Senior Director, Media | Leadership |
Roberto Cruz | Director Of Retail Analytics | Leadership |
Gokul Suryadevara | Sr. Director, Portfolio, Strategy & Delivery | Leadership |
Kevin Dunn | Director Of Construction | Leadership |
Jose Favela | Store Director | Leadership |
David Sosnowski | Chief Digital Officer | Leadership |
Karen Riley-Grant | Chief Marketing Officer | Leadership |
Laurent Padovan | Director, Business Systems | Leadership |
Nicole Brogdon | Director, HRIS | Leadership |
Matt King | Chief Information Officer | Leadership |
239 more people are available in the full profile.
Complete people profiles for Vuori
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Vuori
4 dated milestones of Vuori across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Vuori is founded.
- Funding First funding round of $1.1M.
- Milestone Reaches Unicorn status.
- Funding Latest funding round, Private Equity Round, of $825.0M.
Competitors of Vuori
Vuori has 3 listed competitors in our database, 3 of them funded. They include Nobull, Stio and Outdoor Voices.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nobullproject.com | 2014 | Boston, United States | $32M | 72 | Fashion accessories and apparel are offered for weightlifters and trainers. | |
| stio.com | 2011 | Wilson, United States | $42.58M | 100 | Sports apparel is retailed online by Stio in various categories. | |
| outdoorvoices.com | 2013 | Austin, United States | $65.75M | 83 | Technical apparel for recreation and fitness activities is offered. |
Detailed competitors of Vuori
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Vuori
The website of Vuori (vuoriclothing.com) receives about 4.6M visits a month and ranks #6,597 among all websites worldwide, #213 in Sports.
- Monthly visits4.6M
▼ 38.6% vs previous month
- Unique visitors3.7M
per month
- Global rank#6,597
among all websites
- Category rank#213
Sports · Sports
- Bounce rate38%
- Pages per visit4.4
- Average visit2 min 21 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with Vuori. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| rhone.com | 100% | 489.3K | #55,154 | View details | |
| rei.com | 95% | #1,699 | View details | ||
| tenthousand.cc | 89% | 341K | #71,494 | View details | |
| johnnie-o.com | 85% | 920.1K | #38,870 | View details | |
byltbasics.com | byltbasics.com | 85% | #74,039 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Vuori
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Vuori (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Vuori
Complete news archive for Vuori
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Vuori
Vuori was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Vuori is headquartered in Encinitas, United States. It is registered at Encinitas, California, United States.
Joe Kudla is the CEO of Vuori, as recorded in our data. They have also founded this company.
Vuori is a funded company, having raised a total of $1.27B across 4 funding rounds to date. The company's 1st funding round was a Seed of $1.15M, raised on Apr 2016.
Vuori has 2,699 employees.
Internet first brand offering multi category sports wear for men and women. They offer products like tshirts,hoodies,sweatshirts,tanks,joggers,leggings,shorts,skirts,jumpsuits and more.
Vuori's top competitors include Stio, Nobull and Outdoor Voices.
Vuori offers Short Sleeve Tops, Leggings, Hoodies and Sweatshirts, and Bags and Accessories.
Vuori has 5 investors. Key investors include General Atlantic, Norwest Venture Partners, SoftBank Vision Fund, Stripes, and Norwest.
The valuation of Vuori is $5.5B as of Apr 2025.
The website of Vuori receives about 4.6 million visits a month and ranks #6,597 among all websites worldwide.