About Ten Thousand
Ten Thousand is a Retail company based in New York (United States) founded in 2016 by Keith B Nowak and Eugenio Labadie. Internet first brand offering sportswear apparel for men made from performance fabric. Ten Thousand has raised $24.48 million across 4 funding rounds from investors including Provenance, Fernbrook Capital Management and Dave Gilboa. Its chief executive, as recorded, is Keith B Nowak. Its website tenthousand.cc draws about 341 thousand monthly visits. Ten Thousand offers products and services including Interval Short, Interval Shirt, Tactical Short, Tactical Utility Pant, and Midweight Tech Hoodie. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Apparel. Its legal entity is TEN THOUSAND, INC. Its competitors include Vuori, ASRV and BlackStrap; 1 of its 3 listed competitors has raised funding.
Company details
Ten Thousand was founded in 2016 in New York, United States, as an internet-first brand in the sportswear sector. Apparel for men, including shorts, shirts, pants, outerwear, and accessories such as caps, beanies, and socks, is provided. Performance fabrics are utilized, incorporating features like anti-chafe flatlock seams, sweat-wicking capabilities, and quick-drying properties. Operations focus on direct-to-consumer sales through the online domain tenthousand.cc.
- Total Equity Funding$24.48M (USD)
in 4 rounds
- InvestorsProvenance
& 6 more
Products & Services of Ten Thousand
Ten Thousand offers a comprehensive portfolio of products and services, including Interval Short, Interval Shirt, Tactical Short, Tactical Utility Pant, and Midweight Tech Hoodie.
Short designed for multi-purpose training and running
Shirt for everyday training and lifting activities
Short for outdoor adventures and gym sessions
Pant suitable for rucking and everyday use
Hoodie for midlayer warmth during training
Apps and channels of Ten Thousand
its YouTube channel Ten Thousand has 12.3K subscribers and 30 videos.
Videos from Ten Thousand
The most watched videos on Ten Thousand's YouTube channel, Ten Thousand (12.3K subscribers). Click a video to play it here.
More on Ten Thousand.
Funding Insights of Ten Thousand
Ten Thousand has successfully raised a total of $24.48M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $24.48M
- Total Rounds 4
- First Round $1.75M
(Feb 2018)
- Investors Count 7
All 4 funding rounds of Ten Thousand with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2025 | Series B | – | – | ||
| Jun 2023 | $21.5M | Series A | – | Provenance | |
| Nov 2019 | $1.23M | Seed | – | – | – |
| Feb 2018 | $1.75M | Seed | – | – | – |
7 investors in total: 6 institutional and 1 angel.
Investors in Ten Thousand
Ten Thousand has secured backing from 7 investors, including venture fund and angel investors. Prominent investors backing the company include Provenance, Fernbrook Capital Management and Dave Gilboa.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Consumer brands are supported by Provenance for growth and innovation. | provenance.digital | Beverly Hills, United States | ||
Tech-enabled startups are funded through venture capital investments. | fernbrookmgmt.com | New York, United States | ||
Venture capital fund focused on early stage consumer brands | bluescorpioninv.com | New York, United States | ||
Early-stage venture capital is invested in consumer sector startups. | elizabethstreet.vc | New York, United States | ||
Investments are made in multiple sectors by Alfa Ventures. | alfaventures.in | |||
DG Dave Gilboa | Co-founder of Warby Parker, active angel investor in consumer and tech startups. | unknown_787ce8d28a06418fa | ||
| forzaholdings.co |
Investor details for Ten Thousand
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Ten Thousand
16 people are tracked at Ten Thousand (12 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Keith B Nowak | Co-Founder & CEO | Leadership |
Eugenio Labadie | Co-Founder | Leadership |
Lindsay Bressler | President & COO | Leadership |
Travis Wright | Chief Product Officer | Leadership |
Patrick Thornton | Vice President Sourcing and Production | Leadership |
Josh Muhlbaum | Head Of Brand Strategy & Copywriter | Leadership |
Jason Nickel | Senior Vice President Marketing | Leadership |
George Sun | Vice President of Planning and Supply Chain | Leadership |
Steven Fuchs | Director - Brand Marketing & Community | Leadership |
Luke Olson | Vice President Of Sales | Leadership |
Giovanni Garboni Penha | Director, Acquisition Marketing | Leadership |
Anton Romash | Director | Leadership |
Harrison Hallas | Senior Business Operations Manager | Team |
Emma Hiller | Senior Manager Of Product | Team |
Samantha Kong | Product Development Manager | Team |
Jay Ross | Consultant, Special Projects | Team |
Complete people profiles for Ten Thousand
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Ten Thousand
3 dated milestones of Ten Thousand across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Ten Thousand is founded.
- Funding First funding round of $1.8M.
- Funding Latest funding round, Series B,.
Competitors of Ten Thousand
Ten Thousand has 3 listed competitors in our database, 1 of them funded. They include Vuori, ASRV and BlackStrap.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| vuoriclothing.com | 2015 | Encinitas, United States | $1.27B | 186 | Internet first brand offering multi category sports wear for men and women | |
| asrv.co | 2013 | Carlsbad, United States | 54 | Provides high-performance apparel for running, training, and recreation needs. | ||
| blackstrap.com | 2008 | Bend, United States | Provides outdoor technical apparel, headwear, and accessories for skiing, hiking, and sports activities. |
Detailed competitors of Ten Thousand
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Ten Thousand
The website of Ten Thousand (tenthousand.cc) receives about 341K visits a month and ranks #71,494 among all websites worldwide, #2,318 in Sports.
- Monthly visits341K
▼ 30.6% vs previous month
- Unique visitors219.1K
per month
- Global rank#71,494
among all websites
- Category rank#2,318
Sports · Sports
- Bounce rate36%
- Pages per visit6.0
- Average visit1 min 59 sec
- DevicesDesktop 38% · Mobile 62%
Websites whose visitors overlap most with Ten Thousand. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| vuoriclothing.com | 100% | 4.6M | #6,597 | View details | |
| rhone.com | 93% | 489.3K | #55,154 | View details | |
| rei.com | 88% | #1,699 | View details | ||
| dickssportinggoods.com | 84% | 40.1M | #581 | View details | |
byltbasics.com | byltbasics.com | 78% | #74,039 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Ten Thousand
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Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Ten Thousand (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Ten Thousand
Complete news archive for Ten Thousand
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Frequently Asked Questions about Ten Thousand
Ten Thousand was founded in 2016 and raised its 1st funding round 2 years after it was founded.
Ten Thousand is headquartered in New York, United States. It is registered at New York, New York, United States.
Keith B Nowak is the CEO of Ten Thousand, as recorded in our data. They have also founded this company.
Ten Thousand is a funded company, having raised a total of $24.48M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1.75M, raised on Feb 2018.
Ten Thousand was founded in 2016 in New York, United States, as an internet-first brand in the sportswear sector. Apparel for men, including shorts, shirts, pants, outerwear, and accessories such as caps, beanies, and socks, is provided. Performance fabrics are utilized, incorporating features like anti-chafe flatlock seams, sweat-wicking capabilities, and quick-drying properties. Operations focus on direct-to-consumer sales through the online domain tenthousand.cc.
Ten Thousand's top competitors include Vuori, ASRV and BlackStrap.
Ten Thousand offers Interval Short, Interval Shirt, Tactical Short, Tactical Utility Pant, and Midweight Tech Hoodie.
Ten Thousand has 7 investors. Key investors include Provenance, Fernbrook Capital Management, Dave Gilboa, Blue Scorpion Investments, and Elizabeth Street.
Ten Thousand operates through Ten Thousand, Inc..
The website of Ten Thousand receives about 341 thousand visits a month and ranks #71,494 among all websites worldwide.