About Bonobos
Bonobos is a Retail company based in New York (United States) founded in 2007, and was acquired by WHP Global in April 2023. Mens fashion apparel is offered online by Bonobos. Bonobos has raised $127.67 million across 7 funding rounds from investors including Nordstrom, Walmart and Accel. Its website bonobos.com draws about 2.1 million monthly visits. Bonobos offers products and services including Pants, Shirts, Sweaters, Outerwear, and Suits and Blazers. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Apparel. Its legal entity is BONOBOS, INC. Its competitors include True Religion Apparel, Everlane and 100 Thieves; 2 of its 3 listed competitors have raised funding.
Company details
Bonobos was founded in 2007 and is headquartered in New York, United States. Operations are centered on the e-commerce sector, where mens clothing and accessories are retailed through the domain bonobos.com. The assortment encompasses pants, shirts, t-shirts, shorts, suits, blazers, and related items, with a focus on direct-to-consumer sales in the apparel industry.
- Headquarters New York, United States
- Stage Acquired
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Website bonobos.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by WHP Global (Apr 2023)
- Legal Name Bonobos, Inc
- Total Equity Funding$127.67M (USD)
in 7 rounds
- Latest Funding Round$55M (USD), Series F
May 2014
- InvestorsNordstrom
& 9 more
- Acquired by
Products & Services of Bonobos
Bonobos offers a comprehensive portfolio of products and services, including Pants, Shirts, Sweaters, Outerwear, and Suits and Blazers.
Men's pants for casual and formal wear
Variety of men's shirts for different occasions
Comfortable sweaters for seasonal use
Jackets and coats for outdoor activities
Professional suits and blazers for work events
Apps and channels of Bonobos
its YouTube channel Bonobos has 28.9K subscribers and 30 videos.
Videos from Bonobos
The most watched videos on Bonobos's YouTube channel, Bonobos (28.9K subscribers). Click a video to play it here.
More on Bonobos.
Funding Insights of Bonobos
Bonobos has successfully raised a total of $127.67M across 7 strategic funding rounds. The most recent funding activity was a Series F round of $55 million completed in May 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $127.67M
- Total Rounds 7
- Last Round Series F — $55M
- First Round $750,000
(Feb 2008)
- Investors Count 7
All 7 funding rounds of Bonobos with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2014 | $55M | Series F | – | Felicis Ventures | |
| Dec 2012 | $30M | Series D | – | Glynn Capital, Accel | – |
| Jan 2012 | $16.42M | Series C | – | Nordstrom | |
| Dec 2010 | $18.5M | Series C | – | Accel, Lightspeed Venture Partners | – |
| Dec 2009 | $4M | Series B | – | – | – |
| Sep 2008 | $3M | Angel Round | – | Sandwith Ventures | – |
| Feb 2008 | $750,000 | Angel Round | – | – | – |
10 investors in total: 10 institutional.
Investors in Bonobos
Bonobos has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include Nordstrom, Walmart and Accel.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in technology startups are made by Felicis Ventures. | felicis.com | Menlo Park, United States | ||
Early-stage investments are directed toward tech startups by Forerunner Ventures. | forerunnerventures.com | San Francisco, United States | ||
Investments are directed toward early and late-stage tech companies. | glynncapital.com | Menlo Park, United States | ||
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners. | 1997 | lsvp.com | Menlo Park, United States | |
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Investments are made by Sandwith Ventures in US seed-stage startups. | sandwithventures.com | San Francisco, United States | ||
Fashion apparel, shoes, and accessories are retailed nationwide. | 1901 | nordstrom.com | Seattle, United States | |
Multinational retail corporation | 1962 | walmart.com | Bentonville, United States | |
Sportswear for men and women is provided online by Express. | 1994 | express.com | Columbus, United States | |
Branding services are provided globally by WHP Global. | 2019 | whp-global.com | New York, United States |
Investor details for Bonobos
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Bonobos
53 people are tracked at Bonobos (14 in leadership, 39 in team).
| Name | Role | Group |
|---|---|---|
Allie Omdahl | Director Of Brand Marketing | Leadership |
Kimberly Dalton | Design Director Of Print, Pattern + Color | Leadership |
Evelyn Robeson | Senior Director Of E-commerce And Brand Marketingsenior | Leadership |
Ellen Pope | Director Of Ecommerce & Paid Media | Leadership |
James Dimartino | Director Of Technical Design | Leadership |
Romain Merrant | Head Of Human Resources | Leadership |
Amber Oxley | Design Director | Leadership |
Jesse Alpern | Design Director - Outerwear, Suiting, Shirts, Knits, Sweaters, Accessories | Leadership |
Matthew Leathers | Director, Branded Content & Editorial | Leadership |
Stacey Bainbridge | Head Of Crm, Retention, And CX | Leadership |
Neilon Elias | Sr. Brand Creative Director | Leadership |
Hazel Morley | VP Of Design | Leadership |
Brigid Shocklee | General Manager | Leadership |
Laura Cook | Senior Director Of E-commerce And Brand Marketingsenior | Leadership |
Johanne Millet-Stanziale | Manager Marketing & Creative Services And Operations | Team |
Taewoong Kim | Logistic Manager | Team |
Taylor Fitzpatrick | Manager Of Omnichannel Strategy | Team |
Emma Rhoads | Senior CAD Designer- Prints, Graphics & Accessories | Team |
Alan Romo | Technical Designer | Team |
Luke F. | Assistant Manager, Customer Experience | Team |
33 more people are available in the full profile.
Complete people profiles for Bonobos
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Bonobos
5 dated milestones of Bonobos across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Bonobos is founded.
- Funding First funding round of $750K.
- Funding Latest funding round, Series F, of $55.0M.
- Exit Acquired by Walmart.
- Exit Acquired by WHP Global.
Competitors of Bonobos
Bonobos has 3 listed competitors in our database, 2 of them funded. They include True Religion Apparel, Everlane and 100 Thieves.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| truereligion.com | 2002 | Los Angeles, United States | 1,453 | Internet first brand of fashion apparel wear for men and women | ||
| everlane.com | 2010 | San Francisco, United States | $90.21M | 375 | Multi-category fashion products are offered via an internet-first brand. | |
| 100thieves.com | 2017 | Los Angeles, United States | $95M | 149 | Multi-category casual apparel is offered online for men and women. |
Detailed competitors of Bonobos
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Bonobos
The website of Bonobos (bonobos.com) receives about 2.1M visits a month and ranks #18,215 among all websites worldwide, #846 in Fashion and Apparel.
- Monthly visits2.1M
▼ 17.4% vs previous month
- Unique visitors1.3M
per month
- Global rank#18,215
among all websites
- Category rank#846
Lifestyle · Fashion and Apparel
- Bounce rate34%
- Pages per visit4.9
- Average visit2 min 28 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with Bonobos. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| brooksbrothers.com | 100% | 2.5M | #12,590 | View details | |
| jcrew.com | 92% | 14.2M | #1,802 | View details | |
| indochino.com | 87% | 606.2K | #64,061 | View details | |
| toddsnyder.com | 78% | #28,426 | View details | ||
| suitsupply.com | 76% | 4.1M | #12,739 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Bonobos
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Bonobos (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 | |
Luxury fashion is resold via an online consignment platform. | 2011 | Tiburon, California, United States | USD 287.97 M | USD 692.85 M | 3,010 |
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Related news about Bonobos
Complete news archive for Bonobos
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Bonobos
Bonobos was founded in 2007 and raised its 1st funding round 1 year after it was founded.
Bonobos is headquartered in New York, United States. It is registered at New York, New York, United States.
Bonobos is a funded company, having raised a total of $127.67M across 7 funding rounds to date. The company's 1st funding round was a Angel Round of $750K, raised on Feb 2008.
Bonobos was founded in 2007 and is headquartered in New York, United States. Operations are centered on the e-commerce sector, where mens clothing and accessories are retailed through the domain bonobos.com. The assortment encompasses pants, shirts, t-shirts, shorts, suits, blazers, and related items, with a focus on direct-to-consumer sales in the apparel industry.
Bonobos's top competitors include True Religion Apparel, Everlane and 100 Thieves.
Bonobos offers Pants, Shirts, Sweaters, Outerwear, and Suits and Blazers.
Bonobos has 10 investors. Key investors include Nordstrom, Walmart, Accel, Lightspeed Venture Partners, and WHP Global.
Bonobos operates through Bonobos, Inc.
Yes. Bonobos was acquired by WHP Global in April 2023.
The website of Bonobos receives about 2.1 million visits a month and ranks #18,215 among all websites worldwide.