About Fabletics
Fabletics is a Retail company based in Los Angeles (United States) founded in 2010 by Kate Hudson, and was acquired by TechStyle in June 2013. Internet-first sportswear apparel is provided for men and women. It operates in the Retail and Media & Entertainment sectors. The company has 1,966 employees. Its website fabletics.com draws about 10.2 million monthly visits. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Apparel. Its competitors include Vuori, Rhone Apparel and Nobull; 3 of its 3 listed competitors have raised funding.
Company details
Fabletics was founded in 2010 in Los Angeles, United States, as an internet-first brand in the sportswear apparel sector. A variety of workout clothing is offered for women, including yoga pants, leggings, joggers, tops, and tees suitable for different fitness levels. Mens apparel options are also available through online operations focused on activewear.
- Headquarters Los Angeles, United States
- Employees 1,966
- Founders Kate Hudson
- Stage Acquired
- SectorsRetailMedia & Entertainment
- Website category Lifestyle · Fashion and Apparel
- Website fabletics.com
- Social LinkedIn X Facebook
- Acquired by TechStyle (Jun 2013)
Investors in Fabletics
Fabletics has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include TechStyle.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Membership commerce solutions for fashion businesses are provided. | 2010 | techstylefashiongroup.com | El Segundo, United States |
Investor details for Fabletics
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People of Fabletics
85 people are tracked at Fabletics (45 in leadership, 40 in team); the tracked headcount is 1,966.
| Name | Role | Group |
|---|---|---|
Kate Hudson | Co-Founder | Leadership |
Marina Natichioni | Director, HRIS | Leadership |
Adrian Rohr | Vice President Marketing | Leadership |
Kirsten Peterson | Sr. Director, People Operations | Leadership |
Carol Nogueira | Ecommerce Director, Site Optimization & Personalization | Leadership |
Jerry Sawyer | Vice President Of Diversity & Inclusion | Leadership |
Ryan Heller | Chief Marketing Officer | Leadership |
Brynnan Webster | Chief Of Staff, Office Of The CEO | Leadership |
Daniel Klarkowski | VP Brand Marketing Europe | Leadership |
Michael Gorodetskiy | Vice President Of Growth | Leadership |
Courtney Ebara | Vice President, Global People Team - Business Partner | Leadership |
Jessica Zelling | Director, Talent Acquisition | Leadership |
Wynter Finley | Director Of Brand Marketing | Leadership |
George Kilroy | Chief People Officer | Leadership |
Tim Collins | Chief Technology Officer | Leadership |
Danyelle Schiller | Sr. HR Business Partner | Leadership |
Melanie Cummings | Fabletics | Vp, Product & Technology | Leadership |
Ananda Luks | Director, CRM | Leadership |
Thomas Rennier | Head Of Video - Growth Marketing | Leadership |
Nathan Aramovich | Vice President, Talent & Organizational Development | Leadership |
65 more people are available in the full profile.
Complete people profiles for Fabletics
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Timeline of Fabletics
2 dated milestones of Fabletics across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Fabletics is founded.
- Exit Acquired by TechStyle.
Competitors of Fabletics
Fabletics has 3 listed competitors in our database, 3 of them funded. They include Vuori, Rhone Apparel and Nobull.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| vuoriclothing.com | 2015 | Encinitas, United States | $1.27B | 186 | Internet first brand offering multi category sports wear for men and women | |
| rhone.com | 2013 | New York, United States | $32.96M | 28 | Men's performance sportswear is offered online by Rhone Apparel. | |
| nobullproject.com | 2014 | Boston, United States | $32M | 72 | Fashion accessories and apparel are offered for weightlifters and trainers. |
Detailed competitors of Fabletics
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Web traffic of Fabletics
The website of Fabletics (fabletics.com) receives about 10.2M visits a month and ranks #3,615 among all websites worldwide, #143 in Fashion and Apparel.
- Monthly visits10.2M
▼ 13% vs previous month
- Unique visitors5.7M
per month
- Global rank#3,615
among all websites
- Category rank#143
Lifestyle · Fashion and Apparel
- Bounce rate38%
- Pages per visit5.6
- Average visit3 min 46 sec
- DevicesDesktop 17% Β· Mobile 83%
Websites whose visitors overlap most with Fabletics. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| gymshark.com | 100% | 15.7M | #2,595 | View details | |
| wearfigs.com | 97% | 4.9M | #7,453 | View details | |
shop.lululemon.com | shop.lululemon.com | 90% | #884 | β | |
| scrubsandbeyond.com | 87% | 707K | #52,202 | View details | |
uniformadvantage.com | uniformadvantage.com | 85% | #19,320 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Fabletics
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Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Fabletics (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Fabletics
Complete news archive for Fabletics
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Frequently Asked Questions about Fabletics
Fabletics was founded in 2010.
Fabletics is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Fabletics has 1,966 employees.
Fabletics was founded in 2010 in Los Angeles, United States, as an internet-first brand in the sportswear apparel sector. A variety of workout clothing is offered for women, including yoga pants, leggings, joggers, tops, and tees suitable for different fitness levels. Mens apparel options are also available through online operations focused on activewear.
Fabletics's top competitors include Vuori, Rhone Apparel and Nobull.
Fabletics has 1 investor. Key investors include TechStyle.
Yes. Fabletics was acquired by TechStyle in June 2013.
The website of Fabletics receives about 10.2 million visits a month and ranks #3,615 among all websites worldwide.

