About BlueStone
BlueStone is a publicly listed company based in Bengaluru (India) founded in 2011 by Gaurav Singh Kushwaha. It operates as a subscription-based jewelry is provided by digital-first brand BlueStone. It operates on a Direct-to-Consumer (D2C) and Subscription Box model. BlueStone has raised $254.97 million across 16 funding rounds from investors including IIFL Finance, SVB and BlackSoil. The company has 3,210 employees. BlueStone was last valued at $963.53 million in August 2024. Its chief executive is Gaurav Singh Kushwaha. Its website bluestone.com draws about 3.4 million monthly visits. Its Indian entity Bluestone Jewellery And Lifestyle Limited reported revenue of ₹2,486 Cr. BlueStone offers products and services including Diamond Rings, Gold Earrings, and Mangalsutras. Its focus areas include Jewellery and Fine Jewellery. Its competitors include GIVA, CaratLane, Melorra, Aulerth and Gargi and 4 more; 6 of its 9 listed competitors have raised funding.
Company details
BlueStone is established as one of Indias largest e-commerce portals for fine jewellery, founded in 2011. The company is focused on integrating online and physical retail channels through an omnichannel approach. Operations are spread across over 80 cities with numerous retail stores nationwide. A wide range of certified jewellery designs, including gold, diamond, and platinum pieces, is offered. Categories such as rings, earrings, pendants, and mangalsutras are covered, catering to diverse customer needs for daily wear, special occasions, and gifting. Policies like lifetime exchange, buyback, and 30-day returns are implemented to enhance customer trust and convenience.
- Headquarters Bengaluru, India
- Employees 3,210
- Founders Gaurav Singh Kushwaha
- Stage Public
- SectorsRetail
- Website category Lifestyle · Jewelry and Luxury Products
- Email••••••••
- Phone•••• ••••
- Website bluestone.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Bluestone Jewellery And Lifestyle Limited
- Annual Revenue₹2,486 Cr
FY 2026 · +36% YoY
- Net Profit₹13.18 Cr
FY 2026 · 1% margin
- EBITDA₹434 Cr
FY 2026 · 17% margin
- Total Equity Funding$254.97M (USD)
in 16 rounds
- Latest Funding Round$4.7M (USD), Debt – Conventional
May 2025
- InvestorsIIFL Finance
& 61 more
- Employee Count3,210
Associated legal entities of BlueStone
BlueStone is associated with 2 registered companies on The Company Check; the primary company is Bluestone Jewellery And Lifestyle Limited, a listed company. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2026) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Bluestone Jewellery And Lifestyle Limited Listed CIN L72900KA2011PLC059678 | Active | 22 Jul 2011 | Bangalore, Karnataka | ₹2,486 Cr | 2,163 | 8 | View details |
| Bluestone Jewellery And Lifestyle Limited CIN U72900KA2011PLC059678 | – | 22 Jul 2011 | Bangalore, Karnataka, India | – | – | – | View details |
Products & Services of BlueStone
BlueStone offers a comprehensive portfolio of products and services, including Diamond Rings, Gold Earrings, and Mangalsutras.
Diamond rings are crafted for elegance and special occasions.
Gold earrings are designed for daily and festive wear.
Mangalsutras are created as traditional symbols of marital bond.
Apps and channels of BlueStone
BlueStone publishes 2 mobile apps with over 1M+ downloads; its YouTube channel BlueStone has 160K subscribers and 30 videos.
Videos from BlueStone
The most watched videos on BlueStone's YouTube channel, BlueStone (160K subscribers). Click a video to play it here.
More on BlueStone.
Funding Insights of BlueStone
BlueStone has successfully raised a total of $254.97M across 16 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $4.7 million completed in May 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $254.97M
- Total Rounds 16
- Last Round Debt – Conventional — $4.7M
- First Round $200,020
(Oct 2011)
- Investors Count 62
Latest 10 of 16 funding rounds of BlueStone with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2025 | $4.7M | Debt – Conventional | – | – | |
| Aug 2024 | $71.52M | Series D | $963.53M | Peak XV Partners, Prosus | |
| Jun 2024 | $11.97M | Debt – Conventional | – | – | |
| Mar 2024 | $9M | Debt – Venture | – | – | |
| Sep 2023 | $70.62M | Series D | $424.83M | Info Edge Ventures | |
| Mar 2022 | $30M | Angel Round | $••••• | Sunil Kant Munjal | |
| Jul 2021 | $6.48M | Series C | $••••• | Innoven Capital, Accel | |
| May 2020 | $1.95M | Series C | $••••• | Accel, 360 One | |
| Apr 2019 | $4.85M | Series C | $••••• | Avanz Capital | |
| Feb 2018 | $8.09M | Series C | $••••• | OBOR Capital |
| Date | Valuation | Stage |
|---|---|---|
| Aug 2024 | $963.53M | •••••••• |
| Sep 2023 | $424.83M | •••••••• |
| Mar 2022 | $••••• | •••••••• |
| Jul 2021 | $••••• | •••••••• |
| May 2020 | $••••• | •••••••• |
| Apr 2019 | $••••• | •••••••• |
| Feb 2018 | $••••• | •••••••• |
| Jul 2016 | $••••• | •••••••• |
Full valuation and stage history of BlueStone
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $963.53M (Aug 2024). 62 investors in total: 42 institutional and 20 angel.
Investors in BlueStone
BlueStone has secured backing from 62 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include IIFL Finance, SVB and BlackSoil.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm investing in startups and providing support programs. | 2000 | peakxv.com | Bengaluru, India | |
Tech companies are invested in by this venture capital firm. | 1997 | prosus.com | Amsterdam, Netherlands | |
Investment Firm | – | thinkinvestments.com | San Francisco, United States | |
Private investment arm of Kris Gopalakrishnan Family Office. | 2014 | pratithi.com | Bengaluru, India | |
Investments in multiple sectors are managed by AT Capital Group. | – | atcapital.com.sg | Singapore, Singapore | |
Sector-agnostic venture investment firm | – | esyacapitaladvisors.tcc.mode | - | |
Private debt and equity funds are managed for technology sectors. | – | trifectacapital.in | Gurugram, India | |
Venture capital firm backed by Info Edge and Temasek | – | infoedgeventures.in | Noida, India | |
Venture capital investments in startups from leading Indian institutions across various sectors. | 2011 | ivycapventures.com | Mumbai, India | |
A family-run private investment office based in Bengaluru, India. | – | twinandbull.com | Bengaluru, India |
Investor details for BlueStone
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Board of directors of Bluestone Jewellery And Lifestyle Limited (BlueStone)
Bluestone Jewellery And Lifestyle Limited is the primary company behind BlueStone. The board of Bluestone Jewellery And Lifestyle Limited currently have 6 directors; the longest-serving is Prashanth Prakash, appointed in 2011. 14 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Prashanth Prakash DIN 00041560 | Director | 26 Oct 2011 | 14 yrs 11 mo | Bluestone Jewellery And Lifestyle Limited |
| Gaurav Singh Kushwaha DIN 01674879 | Managing Director | 04 Apr 2012 | 14 yrs 6 mo | Bluestone Jewellery And Lifestyle Limited |
| Rohit Bhasin DIN 02478962 | Director | 16 Aug 2024 | 2 yrs 2 mo | Bluestone Jewellery And Lifestyle Limited |
| Neha DIN 06380757 | Director | 16 Aug 2024 | 2 yrs 2 mo | Bluestone Jewellery And Lifestyle Limited |
| Rajesh Kumar Dahiya DIN 07508488 | Director | 16 Aug 2024 | 2 yrs 2 mo | Bluestone Jewellery And Lifestyle Limited |
| Amit Jain DIN 01613364 | Director | 14 Sep 2026 | 1 mo | Bluestone Jewellery And Lifestyle Limited |
People of BlueStone
27 people are tracked at BlueStone (11 in leadership, 16 in team); the tracked headcount is 3,210.
| Name | Role | Group |
|---|---|---|
| Founder & CEO | Leadership | |
Priyanka Pathak | Senior Executive Assistant To The Founder | Leadership |
Piyush Jain | Sales Director | Leadership |
Vipin Sharma | Chief Merchandising Officer | Leadership |
Rumit Dugar | CFO | Leadership |
Sudeep Nagar | COO & Co-Founder | Leadership |
Girish Sharma | Sales Director | Leadership |
Anubha Rustagi | City Director | Leadership |
Yoni Narodezki | Head Of Jewelry Visualization Art And Design | Leadership |
Anushka Agrawal | Chief Of Staff | Leadership |
Mikhil Raj | Chief Product Officer | Leadership |
Mohammed Roshan Zameer | Customer Service Support Manager | Team |
Kiran Chavan | Senior Information Technology Engineer | Team |
Ankita Karmakar | Senior Sales Executive | Team |
Arpita Chattopadhyay | Manager | Team |
Aditya Mittal | Xcelerate Area Business Manager | Team |
Ayush Anand | Area Business Manager | Team |
Yogesh Yadav | Regional Sales Operations Manager | Team |
Alex Surya | Area Business Manager | Team |
Vivek Vyas | Area Business Manager | Team |
7 more people are available in the full profile.
Complete people profiles for BlueStone
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IPO & Listings of BlueStone
BlueStone is a publicly listed company on the NSE with ticker symbol BLUESTONE in India, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date19 Aug 2025
- Listed onBSE: 544484 · NSE: BLUESTONE
- Listed entityBluestone Jewellery and Lifestyle Limited
- Exchange sectorRetail trade
- ISININE304W01038
- Share price₹777.75 (+0.94% on the day) · 2026-10-14
- Market capitalisation₹11,756 Cr
- Price to earnings200.7
- EPS (diluted, trailing year)₹3.87
- Volume (last session)297,522
Financials of BlueStone
Figures of Bluestone Jewellery And Lifestyle Limited, the primary company behind BlueStone, for FY 2026. Revenue was ₹2,486 Cr (+36% year on year). Net profit was ₹13.18 Cr (1% margin). EBITDA was ₹434 Cr (17% margin). Revenue has grown at a compounded annual rate of +47% over three years and +58% over five years.
- ₹2,486 CrRevenue · FY 2026 · +36% YoY
- ₹13.18 CrNet profit · 1% margin
- ₹434 CrEBITDA · 17% margin
- ₹15.24 CrPaid-up capital
- 2,163Employees (provident fund records)
- +47%Revenue CAGR, 3 years
- +58%Revenue CAGR, 5 years
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | ₹2,436 Cr | ₹14.8 Cr | ₹393 Cr |
| 2024 | ₹1,770 Cr | -₹222 Cr | ₹77.6 Cr |
| 2023 | ₹1,266 Cr | -₹142 Cr | ₹53.8 Cr |
| 2022 | ₹771 Cr | -₹167 Cr | -₹55.4 Cr |
Balance sheet, profit and loss, cash flow and ratios of Bluestone Jewellery And Lifestyle Limited are on its company page.
Detailed financial statements for BlueStone
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of BlueStone
6 dated milestones of BlueStone across 14 years, from founding to its latest funding, stage changes and deals.
- Founded BlueStone is founded.
- Funding First funding round of $200K.
- Milestone Reaches Minicorn status.
- Milestone Reaches Soonicorn status.
- Funding Latest funding round, Debt – Conventional, of $4.7M.
- IPO Lists on the stock exchange (IPO).
Competitors of BlueStone
BlueStone has 9 listed competitors in our database, 6 of them funded. They include GIVA, CaratLane, Melorra, Aulerth and Gargi, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| giva.co | 2019 | Bengaluru, India | $131.25M | 2,023 | Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | |
| caratlane.com | 2008 | Chennai, India | $57.88M | 1,564 | Precious jewelry is offered online for men and women. | |
| melorra.com | 2015 | Bengaluru, India | $88.34M | 162 | Precious jewelry is offered online by this internet-first brand. | |
| aulerth.com | 2021 | Gurugram, India | $1.34M | 10 | Precious jewelry is offered through an online platform. | |
| gargi.shop | 2021 | Pune, India | – | 38 | Jewellery including bracelets, anklets, and necklaces is offered online. | |
| tribeamrapali.com | 2013 | Jaipur, India | – | 91 | Provides online sales of handcrafted traditional, tribal, and contemporary jewellery designs. | |
| outhouse-jewellery.com | 2012 | Delhi, India | – | 34 | A brand specializing in fine jewelry products. | |
| fourseven.com | 2012 | Gurugram, India | $1.12M | – | Online platform offering designer jewellery | |
| palmonas.com | 2022 | Pune, India | $6.44M | 22 | Demi-fine gold-plated jewelry pieces are designed and sold. |
Detailed competitors of BlueStone
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Web traffic of BlueStone
The website of BlueStone (bluestone.com) receives about 3.4M visits a month and ranks #15,816 among all websites worldwide, #730 in Jewelry and Luxury Products.
- Monthly visits3.4M
- Unique visitors2M
per month
- Global rank#15,816
among all websites
- Category rank#730
Lifestyle · Jewelry and Luxury Products
- Bounce rate29%
- Pages per visit3.7
- Average visit1 min 05 sec
- DevicesDesktop 7% · Mobile 93%
Websites whose visitors overlap most with BlueStone. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| caratlane.com | 100% | 5.1M | #10,738 | View details | |
| tanishq.co.in | 85% | 9.3M | #8,155 | View details | |
| candere.com | 76% | 4.1M | #27,167 | View details | |
| kalyanjewellers.net | 75% | 3.4M | #25,706 | View details | |
| malabargoldanddiamonds.com | 72% | 4.9M | #13,281 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for BlueStone
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Top companies in Fashion & Lifestyle E-Commerce
10 companies that operate in the same segment as BlueStone (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Health-tracking smart rings and biosensors are developed for biometric monitoring. | 2013 | Oulu, North Ostrobothnia, Finland | USD 1.32 B | – | – |
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Related news about Bluestone
Complete news archive for BlueStone
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Frequently Asked Questions about BlueStone
BlueStone was founded in 2011.
BlueStone is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Gaurav Singh Kushwaha is the current CEO of BlueStone. They have also founded this company.
BlueStone is a funded company, having raised a total of $254.97M across 16 funding rounds to date. The company's 1st funding round was a Series C of $8.09M, raised on Oct 2011.
BlueStone has 3,210 employees.
The primary company behind BlueStone, Bluestone Jewellery And Lifestyle Limited, reported revenue of ₹2,486 Cr for FY 2026, up 36% year on year.
BlueStone is established as one of Indias largest e-commerce portals for fine jewellery, founded in 2011. The company is focused on integrating online and physical retail channels through an omnichannel approach. Operations are spread across over 80 cities with numerous retail stores nationwide. A wide range of certified jewellery designs, including gold, diamond, and platinum pieces, is offered. Categories such as rings, earrings, pendants, and mangalsutras are covered, catering to diverse customer needs for daily wear, special occasions, and gifting. Policies like lifetime exchange, buyback, and 30-day returns are implemented to enhance customer trust and convenience.
BlueStone offers Diamond Rings, Gold Earrings, and Mangalsutras.
Yes, BlueStone is publicly traded on NSE under the ticker symbol BLUESTONE.
BlueStone has 62 investors. Key investors include IIFL Finance, SVB, BlackSoil, Accel, and 360 One.
The valuation of BlueStone is $963.53M as of Aug 2024.