About BlueStone
BlueStone is a company based in Bengaluru (India) founded in 2011 by Gaurav Singh Kushwaha. It operates as a Direct-to-Consumer (D2C), and Subscription Box. BlueStone has raised $254.97 million across 16 funding rounds from investors including IIFL Finance, SVB and BlackSoil. The company has 3,210 employees as of March 31, 2024. BlueStone offers products and services including Diamond Rings, Gold Earrings, and Mangalsutras. BlueStone operates in a competitive market with competitors including GIVA, CaratLane, Melorra, Aulerth and Gargi, among others.
- Headquarter Bengaluru, India
- Employees 3210 as on 31 Mar, 2024
- Founders Gaurav Singh Kushwaha
- Stage Public
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Bluestone Jewellery And Lifestyle Limited
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Annual Revenue
$206.78 M (USD)39.83as on Mar 31, 2024
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Net Profit
$-25.93 M (USD)-55.85as on Mar 31, 2024
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EBITDA
$9.07 M (USD)44.37as on Mar 31, 2024
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Total Equity Funding
$254.97 M (USD)
in 16 rounds
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Latest Funding Round
$4.7 M (USD), Debt – Conventional
May 14, 2025
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Investors
IIFL Finance
& 61 more
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Employee Count
3210
as on Mar 31, 2024
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IPO & Listings of BlueStone
BlueStone is a publicly listed company on the NSE with ticker symbol BLUESTONE in India, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of BlueStone
BlueStone offers a comprehensive portfolio of products and services, including Diamond Rings, Gold Earrings, and Mangalsutras. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Diamond rings are crafted for elegance and special occasions.
Gold earrings are designed for daily and festive wear.
Mangalsutras are created as traditional symbols of marital bond.
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Funding Insights of BlueStone
BlueStone has successfully raised a total of $254.97M across 16 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $4.7 million completed in May 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 16
- Last Round Debt – Conventional — $4.7M
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First Round
First Round
(16 Oct 2011)
- Investors Count 62
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2025 | Amount | Debt – Conventional - BlueStone | Valuation |
investors |
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| Aug, 2024 | Amount | Series D - BlueStone | Valuation | Peak XV Partners , Prosus | |
| Jun, 2024 | Amount | Debt – Conventional - BlueStone | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in BlueStone
BlueStone has secured backing from 62 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include IIFL Finance, SVB and BlackSoil. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital firm investing in startups and providing support programs.
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Founded Year | Domain | Location | |
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Tech companies are invested in by this venture capital firm.
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Founded Year | Domain | Location | |
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Investment Firm
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by BlueStone
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - BlueStone
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Bluestone Comparisons
Competitors of BlueStone
BlueStone operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as GIVA, CaratLane, Melorra, Aulerth and Gargi, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed.
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| domain | founded_year | HQ Location |
Precious jewelry is offered online for men and women.
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| domain | founded_year | HQ Location |
Precious jewelry is offered online by this internet-first brand.
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| domain | founded_year | HQ Location |
Precious jewelry is offered through an online platform.
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| domain | founded_year | HQ Location |
Jewellery including bracelets, anklets, and necklaces is offered online.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Bluestone
Frequently Asked Questions about BlueStone
When was BlueStone founded?
BlueStone was founded in 2011.
Where is BlueStone located?
BlueStone is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Who is the current CEO of BlueStone?
Gaurav Singh Kushwaha is the current CEO of BlueStone. They have also founded this company.
Is BlueStone a funded company?
BlueStone is a funded company, having raised a total of $254.97M across 16 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $11.97M, raised on Oct 16, 2011.
How many employees does BlueStone have?
As of Mar 31, 2024, the latest employee count at BlueStone is 3,210.
What is the annual revenue of BlueStone?
Annual revenue of BlueStone is $206.78M as on Mar 31, 2024.
What does BlueStone do?
BlueStone is established as one of Indias largest e-commerce portals for fine jewellery, founded in 2011. The company is focused on integrating online and physical retail channels through an omnichannel approach. Operations are spread across over 80 cities with numerous retail stores nationwide. A wide range of certified jewellery designs, including gold, diamond, and platinum pieces, is offered. Categories such as rings, earrings, pendants, and mangalsutras are covered, catering to diverse customer needs for daily wear, special occasions, and gifting. Policies like lifetime exchange, buyback, and 30-day returns are implemented to enhance customer trust and convenience.
Who are the top competitors of BlueStone?
What products or services does BlueStone offer?
BlueStone offers Diamond Rings, Gold Earrings, and Mangalsutras.
Is BlueStone publicly traded?
Yes, BlueStone is publicly traded on NSE under the ticker symbol BLUESTONE.
Who are BlueStone's investors?
BlueStone has 62 investors. Key investors include IIFL Finance, SVB, BlackSoil, Accel, and 360 One.
What is BlueStone's ticker symbol?
The ticker symbol of BlueStone is BLUESTONE on NSE.
What is BlueStone's valuation?
The valuation of BlueStone is $963.53M as of Aug 2024.
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