BlueStone

Bengaluru, India Founded: 2011 • Age: 15 yrs
Subscription-based jewelry is provided by digital-first brand BlueStone.
Annual revenue $206.8M Latest available
Total funding $255.0M 16 rounds
Employees 3210 Tracked headcount
Investors 62 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About BlueStone

BlueStone is a company based in Bengaluru (India) founded in 2011 by Gaurav Singh Kushwaha. It operates as a Direct-to-Consumer (D2C) and Subscription Box. BlueStone has raised $254.97 million across 16 funding rounds from investors including IIFL Finance, SVB and BlackSoil. The company has 3,210 employees as of March 31, 2024. BlueStone offers products and services including Diamond Rings, Gold Earrings, and Mangalsutras. BlueStone operates in a competitive market with competitors including GIVA, CaratLane, Melorra, Aulerth and Gargi, among others.

  • Headquarter Bengaluru, India
  • Employees 3210 as on 31 Mar, 2024
  • Founders Gaurav Singh Kushwaha
  • Stage Public
  • Sectors
    Retail
  • Email
    Locked
  • Phone
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  • Website
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  • Social
    Locked
  • Legal Name Bluestone Jewellery And Lifestyle Limited
Operational Areas
Retail → Fashion & Retail Innovation Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $206.78 M (USD)
    39.83
    as on Mar 31, 2024
  • Net Profit
    -$25.93 M (USD)
    -55.85
    as on Mar 31, 2024
  • EBITDA
    $9.07 M (USD)
    44.37
    as on Mar 31, 2024
  • Total Equity Funding
    $254.97 M (USD)

    in 16 rounds

  • Latest Funding Round
    $4.7 M (USD), Debt – Conventional

    May 14, 2025

  • Investors
    IIFL Finance

    & 61 more

  • Employee Count
    3210

    as on Mar 31, 2024

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IPO & Listings of BlueStone

BlueStone is a publicly listed company on the NSE with ticker symbol BLUESTONE in India, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: NSE · Ticker: BLUESTONE · Sector: Retail trade · India

Products & Services of BlueStone

BlueStone offers a comprehensive portfolio of products and services, including Diamond Rings, Gold Earrings, and Mangalsutras.

Product name locked
Category locked
Primary

Diamond rings are crafted for elegance and special occasions.

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Gold earrings are designed for daily and festive wear.

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Mangalsutras are created as traditional symbols of marital bond.

People of BlueStone

Headcount 200-500
Employee Profiles 27
Employee Profiles
People
Priyanka Pathak
Senior Executive Assistant To The Founder
People
Piyush Jain
Sales Director
People
Mohammed Roshan Zameer
Customer Service Support Manager
People
Vipin Sharma
Chief Merchandising Officer

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Funding Insights of BlueStone

BlueStone has successfully raised a total of $254.97M across 16 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $4.7 million completed in May 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in BlueStone

BlueStone has secured backing from 62 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include IIFL Finance, SVB and BlackSoil.

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Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital firm investing in startups and providing support programs.
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Tech companies are invested in by this venture capital firm.
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Investment Firm
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Investor details for BlueStone

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  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

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Investments & Acquisitions by BlueStone

Investments
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Investment portfolio details for BlueStone

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  • Portfolio identities
  • Transaction dates
  • Round details
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Financial Statements - BlueStone

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Detailed financials for BlueStone

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  • Profit trends
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Bluestone Comparisons

BlueStone Primary company
Description
Subscription-based jewelry is provided by digital-first bran...
Location
Bengaluru, India
Founded Year
2011
Annual Revenue
$206.78 M (USD)
Net Profit
-$25.93 M (USD)
EBITDA
$9.07 M (USD)
Employees
3,210
As of 2024
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Peer comparison for BlueStone

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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  • Headcount comparison
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  • Operating benchmarks

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Competitors of BlueStone

BlueStone operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as GIVA, CaratLane, Melorra, Aulerth and Gargi, among others.

Company Name Domain Founded year HQ Location Description
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Gold and silver jewellery, lab-grown diamonds, and accessories are retailed.
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Precious jewelry is offered online for men and women.
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Precious jewelry is offered online by this internet-first brand.
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Precious jewelry is offered through an online platform.
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Jewellery including bracelets, anklets, and necklaces is offered online.
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Detailed competitors of BlueStone

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  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Bluestone

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Complete news archive for BlueStone

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about BlueStone

BlueStone was founded in 2011.

BlueStone is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.

Gaurav Singh Kushwaha is the current CEO of BlueStone. They have also founded this company.

BlueStone is a funded company, having raised a total of $254.97M across 16 funding rounds to date.

As of Mar 31, 2024, the latest employee count at BlueStone is 3,210.

Annual revenue of BlueStone is $206.78M as on Mar 31, 2024.

BlueStone is established as one of Indias largest e-commerce portals for fine jewellery, founded in 2011. The company is focused on integrating online and physical retail channels through an omnichannel approach. Operations are spread across over 80 cities with numerous retail stores nationwide. A wide range of certified jewellery designs, including gold, diamond, and platinum pieces, is offered. Categories such as rings, earrings, pendants, and mangalsutras are covered, catering to diverse customer needs for daily wear, special occasions, and gifting. Policies like lifetime exchange, buyback, and 30-day returns are implemented to enhance customer trust and convenience.

BlueStone's top competitors include GIVA, CaratLane and Melorra.

BlueStone offers Diamond Rings, Gold Earrings, and Mangalsutras.

Yes, BlueStone is publicly traded on NSE under the ticker symbol BLUESTONE.

BlueStone has 62 investors. Key investors include IIFL Finance, SVB, BlackSoil, Accel, and 360 One.

The ticker symbol of BlueStone is BLUESTONE on NSE.

The valuation of BlueStone is $963.53M as of Aug 2024.

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