About Aulerth
Aulerth is a Retail company based in Gurugram (India) founded in 2021 by Vivek Ramabhadran. Precious jewelry is offered through an online platform. It operates on a Direct-to-Consumer (D2C) and Product-as-a-Service model. Aulerth has raised $1.34 million across 2 funding rounds from investors including LetsVenture, M-Venture Partners and Sepptres Founders Ventures. The company has 9 employees. Aulerth was last valued at $5.05 million in November 2023. Its chief executive, as recorded, is Vivek Ramabhadran. Its Indian entity Aulyra Design Private Limited reported revenue of ₹3.48 Cr. Aulerth offers products and services including Semi-Precious Sustainable Jewelry, Bridal Jewelry, and Jewelry Rental Service. Its focus areas include Consumer Goods, Fashion and Apparel and Jewelry and Accessories. Its competitors include GIVA, BlueStone and CaratLane; 3 of its 3 listed competitors have raised funding.
Company details
Aulerth is focused on creating semi-precious sustainable jewelry in collaboration with leading Indian designers. Jewelry is meticulously crafted using recycled metals and designed for durability. The company operates in the fashion and apparel sector, emphasizing eco-friendly practices. Solutions include bridal collections, everyday wear, and rental services. Stores are established in multiple Indian cities to promote conscious living. Partnerships with designers like JJ Valaya and Suneet Varma are maintained to redefine preciousness. Aulerths mission is to shift perceptions away from traditional gold jewelry.
- Headquarters Gurugram, India
- Employees 9
- Founders Vivek Ramabhadran
- Stage Minicorn
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website aulerth.com
- Social LinkedIn Facebook Instagram
- Legal Name Aulerth International
- Date of Incorporation 02 Jul, 2021
- Jurisdiction Gurugram, Haryana, India
- Annual Revenue₹3.48 Cr
FY 2025 · +54% YoY
- Net Loss-₹3.63 Cr
FY 2025 · -104% margin
- EBITDA-₹3.25 Cr
FY 2025 · -93% margin
- Total Equity Funding$1.34M (USD)
in 2 rounds
- Latest Funding Round$240.05K (USD), Seed
Nov 2023
- InvestorsLetsVenture
& 17 more
- Employee Count9
Associated legal entities of Aulerth
Aulerth operates through Aulyra Design Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Aulyra Design Private Limited CIN U36990HR2021PTC096032 | Active | 02 Jul 2021 | Gurugram, Haryana | ₹3.5 Cr | 9 | 2 | View details |
Products & Services of Aulerth
Aulerth offers a comprehensive portfolio of products and services, including Semi-Precious Sustainable Jewelry, Bridal Jewelry, and Jewelry Rental Service.
Sustainable jewelry is crafted using recycled metals.
Bridal jewelry is designed for wedding occasions.
Jewelry rental is offered for special events.
Funding Insights of Aulerth
Aulerth has successfully raised a total of $1.34M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $240.05 thousand completed in November 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.34M
- Total Rounds 2
- Last Round Seed — $240,054
- First Round $1.1M
(Dec 2021)
- Investors Count 18
All 2 funding rounds of Aulerth with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2023 | $240,054 | Seed | $5.05M | – | |
| Dec 2021 | $1.1M | Seed | $4.16M | MVP |
| Date | Valuation | Stage |
|---|---|---|
| Nov 2023 | $5.05M | •••••••• |
| Dec 2021 | $4.16M | •••••••• |
Last known valuation $5.05M (Nov 2023). 18 investors in total: 5 institutional and 13 angel.
Investors in Aulerth
Aulerth has secured backing from 18 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include LetsVenture, M-Venture Partners and Sepptres Founders Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investments are made in innovative startup ventures by MVP. | m-venturepartners.com | Singapore, Singapore | ||
Seed-stage startups are targeted by Movelum venture capital fund. | Baar, Switzerland | |||
Online platform that connects startup founders with accredited investors, enabling early-stage fundraising and investment opportunities for private market growth | 2013 | letsventure.com | Bengaluru, India | |
TN Taro Nordheider | unknown_795931d03618489ca | |||
TT Tarun Tahiliani | unknown_e477412146f8495ab | |||
RT Raman Thiagarajan | Angel investor and tech entrepreneur, co-founder of Zoho Corporation. | unknown_27a2be83d9f84ec98 | ||
AJ Akhil Jain | Angel investor and entrepreneur, co-founder of Nimbbl, focused on fintech | unknown_980208dcdc6d4e1ea | ||
VH Viktor Hediger | unknown_efb940830f0244acb |
Investor details for Aulerth
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Board of directors of Aulyra Design Private Limited (Aulerth)
Aulyra Design Private Limited is the primary company behind Aulerth. The board of Aulyra Design Private Limited currently have 2 directors; the longest-serving is Neha Ramabhadran, appointed in 2021.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Neha Ramabhadran DIN 09224773 | Director | 02 Jul 2021 | 5 yrs 4 mo | Aulyra Design Private Limited |
| Vivek Ramabhadran DIN 07309210 | Director | 02 Jul 2021 | 5 yrs 4 mo | Aulyra Design Private Limited |
People of Aulerth
1 people are tracked at Aulerth (1 in leadership); the tracked headcount is 9.
| Name | Role | Group |
|---|---|---|
| Founder & CEO | Leadership |
Complete people profiles for Aulerth
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Financials of Aulerth
Figures of Aulyra Design Private Limited, the primary company behind Aulerth, for FY 2025. Revenue was ₹3.48 Cr (+54% year on year). Net loss was -₹3.63 Cr (-104% margin). EBITDA was -₹3.25 Cr (-93% margin). Revenue has grown at a compounded annual rate of +552% over three years.
- ₹3.48 CrRevenue · FY 2025 · +54% YoY
- -₹3.63 CrNet loss · -104% margin
- -₹3.25 CrEBITDA · -93% margin
- ₹5.6 LakhPaid-up capital
- 9Employees (provident fund records)
- +552%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Aulyra Design Private Limited are on its company page.
Detailed financial statements for Aulerth
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of Aulerth
4 dated milestones of Aulerth across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Aulerth is founded.
- Funding First funding round of $1.1M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $240K.
Competitors of Aulerth
Aulerth has 3 listed competitors in our database, 3 of them funded. They include GIVA, BlueStone and CaratLane.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| giva.co | 2019 | Bengaluru, India | $131.25M | 2,023 | Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | |
| bluestone.com | 2011 | Bengaluru, India | $254.97M | 4,102 | Subscription-based jewelry is provided by digital-first brand BlueStone. | |
| caratlane.com | 2008 | Chennai, India | $57.88M | 1,564 | Precious jewelry is offered online for men and women. |
Detailed competitors of Aulerth
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Aulerth
The website of Aulerth (aulerth.com) receives about 2.9K visits a month.
- Monthly visits2.9K
▲ 71.5% vs previous month
Top companies in Fashion & Lifestyle E-Commerce
3 companies that operate in the same segment as Aulerth (Fashion & Lifestyle E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 639.15 M | 1,031 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 144.58 M | USD 32.66 M | 711 |
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Related news about Aulerth
Complete news archive for Aulerth
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Frequently Asked Questions about Aulerth
Aulerth was founded in 2021.
Aulerth is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Vivek Ramabhadran is the CEO of Aulerth, as recorded in our data. They have also founded this company.
Aulerth is a funded company, having raised a total of $1.34M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.1M, raised on Dec 2021.
Aulerth has 9 employees.
The primary company behind Aulerth, Aulyra Design Private Limited, reported revenue of ₹3.48 Cr for FY 2025, up 54% year on year.
Aulerth is focused on creating semi-precious sustainable jewelry in collaboration with leading Indian designers. Jewelry is meticulously crafted using recycled metals and designed for durability. The company operates in the fashion and apparel sector, emphasizing eco-friendly practices. Solutions include bridal collections, everyday wear, and rental services. Stores are established in multiple Indian cities to promote conscious living. Partnerships with designers like JJ Valaya and Suneet Varma are maintained to redefine preciousness. Aulerths mission is to shift perceptions away from traditional gold jewelry.
Aulerth offers Semi-Precious Sustainable Jewelry, Bridal Jewelry, and Jewelry Rental Service.
Aulerth has 18 investors. Key investors include LetsVenture, M-Venture Partners, Sepptres Founders Ventures, Greyhound Innovation Labs, and Taro Nordheider.
The valuation of Aulerth is $5.05M as of Nov 2023.
Aulerth operates through Aulyra Design Private Limited.