About Aulerth
Aulerth is a company based in Gurugram (India) founded in 2021 by Vivek Ramabhadran. It operates as a Direct-to-Consumer (D2C), and Product-as-a-Service. Aulerth has raised $1.34 million across 2 funding rounds from investors including LetsVenture, M-Venture Partners and Sepptres Founders Ventures. The company has 9 employees as of April 07, 2024. Aulerth offers products and services including Semi-Precious Sustainable Jewelry, Bridal Jewelry, and Jewelry Rental Service. Aulerth operates in a competitive market with competitors including GIVA, BlueStone, CaratLane, Melorra and Gargi, among others.
- Headquarter Gurugram, India
- Employees 9 as on 07 Apr, 2024
- Founders Vivek Ramabhadran
- Stage Minicorn
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Aulerth International
- Date of Incorporation 02 Jul, 2021
- Jurisdiction Gurugram, Haryana, India
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Annual Revenue
$264.98 K (USD)120.71as on Mar 31, 2024
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Net Profit
$-368.5 K (USD)4.6as on Mar 31, 2024
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EBITDA
$-327.55 K (USD)12.73as on Mar 31, 2024
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Total Equity Funding
$1.34 M (USD)
in 2 rounds
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Latest Funding Round
$240.05 K (USD), Seed
Nov 27, 2023
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Investors
LetsVenture
& 17 more
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Employee Count
9
as on Apr 07, 2024
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Products & Services of Aulerth
Aulerth offers a comprehensive portfolio of products and services, including Semi-Precious Sustainable Jewelry, Bridal Jewelry, and Jewelry Rental Service. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Sustainable jewelry is crafted using recycled metals.
Bridal jewelry is designed for wedding occasions.
Jewelry rental is offered for special events.
Funding Insights of Aulerth
Aulerth has successfully raised a total of $1.34M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $240.05 thousand completed in November 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $240,054
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First Round
First Round
(24 Dec 2021)
- Investors Count 18
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2023 | Amount | Seed - Aulerth | Valuation |
investors |
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| Dec, 2021 | Amount | Seed - Aulerth | Valuation | MVP |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Aulerth
Aulerth has secured backing from 18 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include LetsVenture, M-Venture Partners and Sepptres Founders Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage investments are made in innovative startup ventures by MVP.
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Founded Year | Domain | Location | |
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Seed-stage startups are targeted by Movelum venture capital fund.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Aulerth
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Aulerth
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Aulerth Comparisons
Competitors of Aulerth
Aulerth operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as GIVA, BlueStone, CaratLane, Melorra and Gargi, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed.
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| domain | founded_year | HQ Location |
Subscription-based jewelry is provided by digital-first brand BlueStone.
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| domain | founded_year | HQ Location |
Precious jewelry is offered online for men and women.
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| domain | founded_year | HQ Location |
Precious jewelry is offered online by this internet-first brand.
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| domain | founded_year | HQ Location |
Jewellery including bracelets, anklets, and necklaces is offered online.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Aulerth
Frequently Asked Questions about Aulerth
When was Aulerth founded?
Aulerth was founded in 2021.
Where is Aulerth located?
Aulerth is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Who is the current CEO of Aulerth?
Vivek Ramabhadran is the current CEO of Aulerth. They have also founded this company.
Is Aulerth a funded company?
Aulerth is a funded company, having raised a total of $1.34M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.1M, raised on Dec 24, 2021.
How many employees does Aulerth have?
As of Apr 07, 2024, the latest employee count at Aulerth is 9.
What is the annual revenue of Aulerth?
Annual revenue of Aulerth is $264.98K as on Mar 31, 2024.
What does Aulerth do?
Aulerth is focused on creating semi-precious sustainable jewelry in collaboration with leading Indian designers. Jewelry is meticulously crafted using recycled metals and designed for durability. The company operates in the fashion and apparel sector, emphasizing eco-friendly practices. Solutions include bridal collections, everyday wear, and rental services. Stores are established in multiple Indian cities to promote conscious living. Partnerships with designers like JJ Valaya and Suneet Varma are maintained to redefine preciousness. Aulerths mission is to shift perceptions away from traditional gold jewelry.
Who are the top competitors of Aulerth?
What products or services does Aulerth offer?
Aulerth offers Semi-Precious Sustainable Jewelry, Bridal Jewelry, and Jewelry Rental Service.
Who are Aulerth's investors?
Aulerth has 18 investors. Key investors include LetsVenture, M-Venture Partners, Sepptres Founders Ventures, Greyhound Innovation Labs, and Taro Nordheider.
What is Aulerth's valuation?
The valuation of Aulerth is $5.05M as of Nov 2023.
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