About Melorra
Melorra is a Retail company based in Bengaluru (India) founded in 2015 by Saroja Yeramilli. Precious jewelry is offered online by this internet-first brand. Melorra has raised $88.34 million across 14 funding rounds from investors including InCred, BlackSoil and Venture Catalysts. The company has 1 employees. Melorra was last valued at $25.93 million in June 2024. Its chief executive, as recorded, is Saroja Yeramilli. Its website melorra.com draws about 76 thousand monthly visits. Its Indian entity August Jewellery Private Limited reported revenue of ₹174 Cr. Melorra offers products and services including Earrings, Rings, Pendants, Necklaces, and Chains. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Accessories. Its competitors include GIVA, BlueStone and CaratLane; 3 of its 3 listed competitors have raised funding.
Company details
Melorra was founded in 2015 and is based in Bengaluru, India. Operations focus on e-commerce in the jewelry sector, where items such as bracelets, earrings, rings, pendants, necklaces, bangles, nose pins, and chains are sold. Designs incorporate gold and diamonds. Gold and silver coins are available, alongside wedding gift selections through the platform.
- Headquarters Bengaluru, India
- Employees 1
- Founders Saroja Yeramilli
- Stage Minicorn
- SectorsRetail
- Phone•••• ••••
- Website melorra.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name August Jewellery Private Limited
- Date of Incorporation 16 Jan, 2015
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue₹174 Cr
FY 2024 · -71% YoY
- Net Loss-₹90.02 Cr
FY 2024 · -52% margin
- EBITDA-₹78.59 Cr
FY 2024 · -45% margin
- Total Equity Funding$88.34M (USD)
in 14 rounds
- Latest Funding Round$1.08M (USD), Series E
Jun 2024
- InvestorsInCred
& 75 more
- Employee Count1
Associated legal entities of Melorra
Melorra operates through August Jewellery Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| August Jewellery Private Limited CIN U36996KA2015PTC078339 | Active | 16 Jan 2015 | Bangalore, Karnataka | ₹174 Cr | 133 | 2 | View details |
Products & Services of Melorra
Melorra offers a comprehensive portfolio of products and services, including Earrings, Rings, Pendants, Necklaces, and Chains.
Trendy earrings designed for everyday and special occasion wear.
Various ring styles for work, party, and casual outfits.
Minimal pendants that enhance necklines for daily use.
Statement necklaces suitable for different fashion events.
Simple chains for layering in everyday fashion.
Traditional-modern mangalsutra designs for cultural wear.
Timeless solitaire pieces as gifts or personal investments.
Apps and channels of Melorra
Melorra publishes 2 mobile apps with over 1M+ downloads; its YouTube channel Melorra Jewellery has 14.9K subscribers and 30 videos.
Videos from Melorra
The most watched videos on Melorra's YouTube channel, Melorra Jewellery (14.9K subscribers). Click a video to play it here.
More on Melorra Jewellery.
Funding Insights of Melorra
Melorra has successfully raised a total of $88.34M across 14 strategic funding rounds. The most recent funding activity was a Series E round of $1.08 million completed in June 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $88.34M
- Total Rounds 14
- Last Round Series E — $1.08M
- First Round $5M
(May 2015)
- Investors Count 76
Latest 10 of 14 funding rounds of Melorra with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2024 | $1.08M | Series E | $25.93M | Lightbox | |
| Jan 2023 | $6.44M | Series D | $300.25M | ValueQuest | |
| May 2022 | $2M | Debt – Conventional | $••••• | – | |
| Apr 2022 | $22.13M | Series D | $••••• | Himansu P Bhalodia | |
| Aug 2021 | Angel Round | $••••• | Kavit Sutariya | – | |
| Apr 2021 | $24M | Series C | $••••• | ValueQuest, Venture Catalysts | |
| Sep 2020 | $8.9M | Debt – Conventional | $••••• | – | |
| Oct 2019 | $2M | Debt – Conventional | – | – | |
| Oct 2019 | $13.19M | Series C | $••••• | Alteria Capital, Symphony International Holdings | |
| Jun 2019 | $5.5M | Series B | $••••• | Dabur |
| Date | Valuation | Stage |
|---|---|---|
| Jun 2024 | $25.93M | •••••••• |
| Jan 2023 | $300.25M | •••••••• |
| May 2022 | $••••• | •••••••• |
| Apr 2022 | $••••• | •••••••• |
| Aug 2021 | $••••• | •••••••• |
| Apr 2021 | $••••• | •••••••• |
| Sep 2020 | $••••• | •••••••• |
| Oct 2019 | $••••• | •••••••• |
Full valuation and stage history of Melorra
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
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Last known valuation $25.93M (Jun 2024). 76 investors in total: 39 institutional and 37 angel.
Investors in Melorra
Melorra has secured backing from 76 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include InCred, BlackSoil and Venture Catalysts.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are directed toward India's consumption market businesses. | lightbox.vc | Mumbai, India | ||
| nbventures.tcc.mode | ||||
Private equity firm focused on education, lifestyle, healthcare, and real estate sectors | 2004 | symphonyinternational.com | Singapore, Singapore | |
| valincoinvestments.tcc.mode | ||||
Seed-stage tech-focused VC firm investing in geographies such as Asia | 2015 | astarcventures.com | Mumbai, India | |
Multiple sectors are invested in by this private equity firm. | paramventures.tcc.mode | Mumbai, India | ||
Provision of venture debt for Indian startups and emerging businesses. | 2022 | capitar.in | Mumbai, India | |
Venture debt is provided to growth-stage companies for business scaling. | strideventures.global | Delhi, India | ||
Startup accelerator | 2016 | znationlab.com | Cupertino, United States | |
Private equity firm focused on multiple sectors | burlingham.tcc.mode |
Investor details for Melorra
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of August Jewellery Private Limited (Melorra)
August Jewellery Private Limited is the primary company behind Melorra. The board of August Jewellery Private Limited currently have 2 directors; the longest-serving is Saroja Lakshmi Yeramilli, appointed in 2015. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Saroja Lakshmi Yeramilli DIN 07054321 | Director | 16 Jan 2015 | 11 yrs 9 mo | August Jewellery Private Limited |
| Govind Raj DIN 06554608 | Director | 28 Mar 2024 | 2 yrs 6 mo | August Jewellery Private Limited |
People of Melorra
11 people are tracked at Melorra (3 in leadership, 8 in team); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
Naveen Duggal | CFO | Leadership |
Dipti Bara | Head of Merchandising | Leadership |
Nagaraj Naik | Deputy Manager - HR Operations | Team |
Marilyn S.t Akand | Senior Editor - Marketing | Team |
Mrinmaya Mishra | Senior Manager – Marketplace & Retail Merchandising | Team |
Rajesh P | Senior Software Engineer | Team |
Priyanka Dandekar | Design Manager | Team |
Rajesh N | Engineering Manager | Team |
Shyam Sunder K.s | Senior Software Engineer (devops) | Team |
Senthil Kumar | Sr Cad Designer At Melorra | Team |
Complete people profiles for Melorra
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Financials of Melorra
Figures of August Jewellery Private Limited, the primary company behind Melorra, for FY 2024. Revenue was ₹174 Cr (-71% year on year). Net loss was -₹90.02 Cr (-52% margin). EBITDA was -₹78.59 Cr (-45% margin). Revenue has grown at a compounded annual rate of +30% over three years and +59% over five years.
- ₹174 CrRevenue · FY 2024 · -71% YoY
- -₹90.02 CrNet loss · -52% margin
- -₹78.59 CrEBITDA · -45% margin
- ₹1.59 CrPaid-up capital
- 133Employees (provident fund records)
- +30%Revenue CAGR, 3 years
- +59%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of August Jewellery Private Limited are on its company page.
Detailed financial statements for Melorra
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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- Downloads
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Timeline of Melorra
4 dated milestones of Melorra across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Melorra is founded.
- Funding First funding round of $5.0M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series E, of $1.1M.
Competitors of Melorra
Melorra has 3 listed competitors in our database, 3 of them funded. They include GIVA, BlueStone and CaratLane.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| giva.co | 2019 | Bengaluru, India | $131.25M | 2,023 | Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | |
| bluestone.com | 2011 | Bengaluru, India | $254.97M | 4,102 | Subscription-based jewelry is provided by digital-first brand BlueStone. | |
| caratlane.com | 2008 | Chennai, India | $57.88M | 1,564 | Precious jewelry is offered online for men and women. |
Detailed competitors of Melorra
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Web traffic of Melorra
The website of Melorra (melorra.com) receives about 76K visits a month.
- Monthly visits76K
▲ 30.8% vs previous month
Websites whose visitors overlap most with Melorra. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
theoneshop.in | theoneshop.in | 100% | #3,394,140 | – | |
| lotuselectronics.com | 94% | 102.5K | #344,899 | View details | |
| coinbazaar.in | 94% | 344.3K | #135,962 | View details | |
| rajajewellers.com | 75% | #686,552 | View details | ||
| amazon.in | 68% | #48 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Melorra
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- 7 similar websites
- Audience overlap
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Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
3 companies that operate in the same segment as Melorra (Fashion & Lifestyle E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 |
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Related news about Melorra
Complete news archive for Melorra
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Frequently Asked Questions about Melorra
Melorra was founded in 2015.
Melorra is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Saroja Yeramilli is the CEO of Melorra, as recorded in our data. They have also founded this company.
Melorra is a funded company, having raised a total of $88.34M across 14 funding rounds to date. The company's 1st funding round was a Series B of $5.5M, raised on May 2015.
Melorra has 1 employees.
The primary company behind Melorra, August Jewellery Private Limited, reported revenue of ₹174 Cr for FY 2024, down 71% year on year.
Melorra was founded in 2015 and is based in Bengaluru, India. Operations focus on e-commerce in the jewelry sector, where items such as bracelets, earrings, rings, pendants, necklaces, bangles, nose pins, and chains are sold. Designs incorporate gold and diamonds. Gold and silver coins are available, alongside wedding gift selections through the platform.
Melorra offers Earrings, Rings, Pendants, Necklaces, and 3 more products and services.
Melorra has 76 investors. Key investors include InCred, BlackSoil, Venture Catalysts, Dabur, and LetsVenture.
The valuation of Melorra is $25.93M as of Jun 2024.
Melorra operates through August Jewellery Private Limited.