About American Greetings
American Greetings is a company based in Cleveland (United States) founded in 1906 was acquired by Elliott Management in December 2024. It operates as a Subscription Services, and Freemium. American Greetings has raised $240 million across 2 funding rounds from investors including Elliott Management, Koch Equity Development and CD&R. American Greetings has completed 6 acquisitions, including Blue Mountain, Cardstore and Egreetings. American Greetings offers products and services including Ecards, SmashUps™, and Creatacard™.
- Headquarter Cleveland, United States
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Sectors
Consumer
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Phone
*********
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Website
*********
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Social
*********
- Legal Name American Greetings Corporation
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$240 M (USD)
in 2 rounds
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Latest Funding Round
$240 M (USD), Private Equity Round
Jun 01, 2013
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Investors
Elliott Management
& 5 more
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Employee Count
Employee Count
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Investments & Acquisitions
Blue Mountain
& 5 more
- Acquired by
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Products & Services of American Greetings
American Greetings offers a comprehensive portfolio of products and services, including Ecards, SmashUps™, and Creatacard™. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Digital cards are offered for various occasions.
Customized video greetings are created for celebrations.
Printable custom cards are designed for personal use.
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Product Management Team
22 people
Leadership Team
12 people
Software Development Team
9 people
Creative and Marketing Team
8 people
Sales and Marketing
6 people
Human Resources and Administration
3 people
Operations Team
3 people
Strategic Team
2 people
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Funding Insights of American Greetings
American Greetings has successfully raised a total of $240M across 2 strategic funding rounds. The most recent funding activity was a Private Equity Round round of $240 million completed in June 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Private Equity Round — $240.0M
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First Round
First Round
(01 Jun 2013)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2013 | Amount | Debt – Conventional - American Greetings | Valuation |
investors |
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| Jun, 2013 | Amount | Private Equity Round - American Greetings | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in American Greetings
American Greetings has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Elliott Management, Koch Equity Development and CD&R. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private equity investments are focused on the United States market.
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Founded Year | Domain | Location | |
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A private equity firm focused on building long-term business value.
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Founded Year | Domain | Location | |
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Multiple sectors are invested in by the hedge fund.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by American Greetings
American Greetings has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Blue Mountain, Cardstore and Egreetings. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
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Bionic investment advisor platform
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2016 | ||||
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
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|---|---|---|---|---|---|
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Offers an app providing ringtone services
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2001 | ||||
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Online greetings card store
|
1999 | ||||
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Small-batch handcrafted whiskey is produced from local grains.
|
1999 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - American Greetings
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
American Greetings Comparisons
Competitors of American Greetings
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about American Greetings
When was American Greetings founded?
American Greetings was founded in 1906 and raised its 1st funding round 107 years after it was founded.
Where is American Greetings located?
American Greetings is headquartered in Cleveland, United States. It is registered at Cleveland, Ohio, United States.
Who is the current CEO of American Greetings?
Judie Cunningham is the current CEO of American Greetings.
Is American Greetings a funded company?
American Greetings is a funded company, having raised a total of $240M across 2 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $600M, raised on Jun 01, 2013.
What does American Greetings do?
American Greetings is involved in the creation and distribution of digital ecards, personalized SmashUps, and printable Creatacards for various occasions and holidays. The company operates in the consumer goods sector, focusing on greeting cards and digital gifting solutions. Services are offered through subscription-based and freemium models, allowing users to send unlimited greetings and access premium content. Additional digital gifts like eGift cards and interactive experiences are provided to enhance customer engagement across personal and celebratory moments.
What products or services does American Greetings offer?
American Greetings offers Ecards, SmashUps™, and Creatacard™.
How many acquisitions has American Greetings made?
American Greetings has made 6 acquisitions, including Blue Mountain, Cardstore, and Egreetings.
Who are American Greetings's investors?
American Greetings has 3 investors. Key investors include Elliott Management, Koch Equity Development, and CD&R.
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