About American Greetings
American Greetings is a Consumer company based in Cleveland (United States) founded in 1906, and was acquired by Elliott Management in December 2024. Digital greeting cards and personalized messaging services are offered. It operates on a Subscription Services and Freemium model. American Greetings has raised $240 million across 2 funding rounds from investors including Elliott Management, Koch Equity Development and CD&R. American Greetings has completed 6 acquisitions, including Blue Mountain, Cardstore and Egreetings. Its chief executive, as recorded, is Judie Cunningham. Its website americangreetings.com draws about 1.5 million monthly visits. American Greetings offers products and services including Ecards, SmashUpsâ„¢, and Creatacardâ„¢. Its focus areas include Consumer Goods, Greeting Cards and Digital and Physical Cards. Its legal entity is American Greetings Corporation.
Company details
American Greetings is involved in the creation and distribution of digital ecards, personalized SmashUps, and printable Creatacards for various occasions and holidays. The company operates in the consumer goods sector, focusing on greeting cards and digital gifting solutions. Services are offered through subscription-based and freemium models, allowing users to send unlimited greetings and access premium content. Additional digital gifts like eGift cards and interactive experiences are provided to enhance customer engagement across personal and celebratory moments.
- Headquarters Cleveland, United States
- Stage Acquired
- SectorsConsumer
- Website category Computers Electronics and Technology · Email
- Phone•••• ••••
- Website americangreetings.com
- Social LinkedIn X Facebook Instagram
- Acquired by Clayton Dubilier & Rice (Feb 2018)
- Legal Name American Greetings Corporation
- Total Equity Funding$240M (USD)
in 2 rounds
- Latest Funding Round$240M (USD), Private Equity Round
Jun 2013
- InvestorsElliott Management
& 5 more
- Investments & AcquisitionsBlue Mountain
& 5 more
- Acquired by
Products & Services of American Greetings
American Greetings offers a comprehensive portfolio of products and services, including Ecards, SmashUps™, and Creatacard™.
Digital cards are offered for various occasions.
Customized video greetings are created for celebrations.
Printable custom cards are designed for personal use.
Apps and channels of American Greetings
American Greetings publishes 2 mobile apps with over 50K+ downloads.
Funding Insights of American Greetings
American Greetings has successfully raised a total of $240M across 2 strategic funding rounds. The most recent funding activity was a Private Equity Round of $240 million completed in June 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $240M
- Total Rounds 2
- Last Round Private Equity Round — $240M
- First Round $600M
(Jun 2013)
- Investors Count 1
All 2 funding rounds of American Greetings with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2013 | $600M | Debt – Conventional | – | – | – |
| Jun 2013 | $240M | Private Equity Round | – | – |
3 investors in total: 3 institutional.
Investors in American Greetings
American Greetings has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Elliott Management, Koch Equity Development and CD&R.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are focused on the United States market. | 2003 | kochequity.com | Wichita, United States | |
A private equity firm focused on building long-term business value. | cdr-inc.com | New York, United States | ||
Multiple sectors are invested in by the hedge fund. | 1977 | elliottmgmt.com | New York, United States |
Investor details for American Greetings
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of American Greetings
79 people are tracked at American Greetings (31 in leadership, 48 in team).
| Name | Role | Group |
|---|---|---|
Judie Cunningham | CEO & President | Leadership |
Ed Schaeffer | Director - Global Supply HR And Corporate Service | Leadership |
Kerry Ubbing | Wellness Program Director | Leadership |
Chris Haffke | General Counsel & Chief Human Resources Officer | Leadership |
Rob Matousek | Executive Director - Direct To Consumer Business | Leadership |
Tina Chapman | Senior Director, Corporate Communications, Training & Org Change Management | Leadership |
Kristi Ford | Production Design Director | Leadership |
Joe Arcuri | CEO | Leadership |
Scott Crawford | VP Manufacturing | Leadership |
Bob Dedinsky - Work | Director Global Sourcing | Leadership |
Gary Kopechek | Group Vice President | Leadership |
Alana M. Campana | Vice President Of Sales | Leadership |
Larry Mosca | Executive Director - Creative & CX | Leadership |
Rick Hall | General Manager Omnichannel Business | Leadership |
Katie Slife | Director, Centralized Customer Management | Leadership |
Michelle Flanik | Vice President Human Resources | Leadership |
Greg Langsdorf | Vice President Of Global Sourcing | Leadership |
Jackie Gigliotti | Art Director | Leadership |
Liz Vidas | Director Of Product Management | Leadership |
Kate Coghlan | Director Product Management Target | Leadership |
59 more people are available in the full profile.
Complete people profiles for American Greetings
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by American Greetings
American Greetings has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Blue Mountain, Cardstore and Egreetings.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online greetings card store | cardstore.com | Cleveland, United States | 1999 | Jun 2011 | •••• | |
Premium greeting cards and gift accessories are manufactured and distributed. | prgreetings.com | Chicago, United States | 1971 | Feb 2009 | •••• | |
Small-batch handcrafted whiskey is produced from local grains. | k-mobile.com | Paris, France | 1999 | Jun 2004 | •••• | |
Offers an app providing ringtone services | midiringtones.com | Saint Paul, United States | 2001 | Jun 2004 | •••• | |
Digital greeting cards and e-commerce gifts are offered online. | bluemountain.com | San Diego, United States | 1996 | Sep 2001 | $35M | |
Provider of e-greeting card services for personalized messaging. | egreetings.com | San Francisco, United States | 1998 | Feb 2001 | $28M |
Complete acquisition details for American Greetings
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of American Greetings
10 dated milestones of American Greetings across 118 years, from founding to its latest funding, stage changes and deals.
- Founded American Greetings is founded.
- Acquisition Acquires Egreetings.
- Acquisition Acquires Blue Mountain.
- Acquisition Acquires MIDIRingTones.
- Acquisition Acquires K-Mobile.
- Acquisition Acquires Papyrus-Recycled Greetings.
- Acquisition Acquires Cardstore.
- Funding First funding round of $600.0M.
- Exit Acquired by Clayton Dubilier & Rice.
- Exit Acquired by Elliott Management.
Web traffic of American Greetings
The website of American Greetings (americangreetings.com) receives about 1.5M visits a month and ranks #14,810 among all websites worldwide, #1,998 in Email.
- Monthly visits1.5M
▼ 53.2% vs previous month
- Unique visitors1.6M
per month
- Global rank#14,810
among all websites
- Category rank#1,998
Computers Electronics and Technology · Email
- Bounce rate48%
- Pages per visit4.6
- Average visit4 min 33 sec
- DevicesDesktop 40% · Mobile 60%
Websites whose visitors overlap most with American Greetings. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bluemountain.com | 100% | 1.5M | #14,378 | View details | |
| greetingsisland.com | 80% | 680.7K | #15,300 | View details | |
| egreetings.com | 57% | View details | |||
regards.com | regards.com | 57% | #5,615,536 | – | |
riversongs.com | riversongs.com | 56% | #2,463,954 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for American Greetings
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Stationery & Gifting Products
3 companies that operate in the same segment as American Greetings (Stationery & Gifting Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Reusable, digitally-connected notebooks and planners are developed. | 2014 | Boston, Massachusetts, United States | USD 120 K | |||
Local florists are networked for same-day flower deliveries to customers. | United States | USD 14.45 M | ||||
Smart photo frames are provided for digital image display. | 2015 | United States |
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Frequently Asked Questions about American Greetings
American Greetings was founded in 1906 and raised its 1st funding round 107 years after it was founded.
American Greetings is headquartered in Cleveland, United States. It is registered at Cleveland, Ohio, United States.
Judie Cunningham is the CEO of American Greetings, as recorded in our data.
American Greetings is a funded company, having raised a total of $240M across 2 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $600M, raised on Jun 2013.
American Greetings is involved in the creation and distribution of digital ecards, personalized SmashUps, and printable Creatacards for various occasions and holidays. The company operates in the consumer goods sector, focusing on greeting cards and digital gifting solutions. Services are offered through subscription-based and freemium models, allowing users to send unlimited greetings and access premium content. Additional digital gifts like eGift cards and interactive experiences are provided to enhance customer engagement across personal and celebratory moments.
American Greetings offers Ecards, SmashUpsâ„¢, and Creatacardâ„¢.
American Greetings has made 6 acquisitions, including Blue Mountain, Cardstore, and Egreetings.
American Greetings has 3 investors. Key investors include Elliott Management, Koch Equity Development, and CD&R.
American Greetings operates through American Greetings Corporation.
Yes. American Greetings was acquired by Clayton Dubilier & Rice in February 2018.
Yes. American Greetings publishes American Greetings Ecards and 1 more app, with over 50,000 downloads.
The website of American Greetings receives about 1.5 million visits a month and ranks #14,810 among all websites worldwide.