About American Greetings
American Greetings is a company based in Cleveland (United States) founded in 1906 was acquired by Elliott Management in December 2024. It operates as a Subscription Services and Freemium. American Greetings has raised $240 million across 2 funding rounds from investors including Elliott Management, Koch Equity Development and CD&R. American Greetings has completed 6 acquisitions, including Blue Mountain, Cardstore and Egreetings. American Greetings offers products and services including Ecards, SmashUps™, and Creatacard™.
- Headquarter Cleveland, United States
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Sectors
Consumer
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Phone
Locked
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Website
Locked
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Social
Locked
- Legal Name American Greetings Corporation
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$240 M (USD)
in 2 rounds
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Latest Funding Round
$240 M (USD), Private Equity Round
Jun 01, 2013
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Investors
Elliott Management
& 5 more
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Employee Count
Not available
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Investments & Acquisitions
Blue Mountain
& 5 more
- Acquired by
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Products & Services of American Greetings
American Greetings offers a comprehensive portfolio of products and services, including Ecards, SmashUps™, and Creatacard™.
Digital cards are offered for various occasions.
Customized video greetings are created for celebrations.
Printable custom cards are designed for personal use.
People of American Greetings
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Product Management Team
22 people
Leadership Team
12 people
Software Development Team
9 people
Creative and Marketing Team
8 people
Sales and Marketing
6 people
Human Resources and Administration
3 people
Operations Team
3 people
Strategic Team
2 people
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Funding Insights of American Greetings
American Greetings has successfully raised a total of $240M across 2 strategic funding rounds. The most recent funding activity was a Private Equity Round of $240 million completed in June 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in American Greetings
American Greetings has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Elliott Management, Koch Equity Development and CD&R.
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Private equity investments are focused on the United States market.
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A private equity firm focused on building long-term business value.
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Multiple sectors are invested in by the hedge fund.
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Investor details for American Greetings
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Investments & Acquisitions by American Greetings
American Greetings has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Blue Mountain, Cardstore and Egreetings.
Investment portfolio details for American Greetings
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
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- Investment values
Verified entity values are shown only after access is granted.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Offers an app providing ringtone services
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Locked | Locked | 2001 | Locked | |
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Online greetings card store
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Locked | Locked | 1999 | Locked | |
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Small-batch handcrafted whiskey is produced from local grains.
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Locked | Locked | 1999 | Locked |
Complete acquisition details for American Greetings
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Verified entity values are shown only after access is granted.
Financial Statements - American Greetings
Detailed financials for American Greetings
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American Greetings Comparisons
Peer comparison for American Greetings
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Competitors of American Greetings
Detailed competitors of American Greetings
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Latest news on American Greetings
Complete news archive for American Greetings
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Frequently Asked Questions about American Greetings
American Greetings was founded in 1906 and raised its 1st funding round 107 years after it was founded.
American Greetings is headquartered in Cleveland, United States. It is registered at Cleveland, Ohio, United States.
Judie Cunningham is the current CEO of American Greetings.
American Greetings is a funded company, having raised a total of $240M across 2 funding rounds to date.
American Greetings is involved in the creation and distribution of digital ecards, personalized SmashUps, and printable Creatacards for various occasions and holidays. The company operates in the consumer goods sector, focusing on greeting cards and digital gifting solutions. Services are offered through subscription-based and freemium models, allowing users to send unlimited greetings and access premium content. Additional digital gifts like eGift cards and interactive experiences are provided to enhance customer engagement across personal and celebratory moments.
American Greetings offers Ecards, SmashUps™, and Creatacard™.
American Greetings has made 6 acquisitions, including Blue Mountain, Cardstore, and Egreetings.
American Greetings has 3 investors. Key investors include Elliott Management, Koch Equity Development, and CD&R.