About AmGeneral Insurance
AmGeneral Insurance is a company based in Kuala Lumpur (Malaysia) founded in 2008 was acquired by Liberty Mutual Insurance in July 2022. AmGeneral Insurance has completed 1 acquisition, including Kurnia. AmGeneral Insurance offers products and services including EZY Plus, Houseowner, BizCare, and Liberty EzyPA. AmGeneral Insurance operates in a competitive market with competitors including Blue KC, Prudential, Beazley, AmAssurance and Pacific & Orient Berhad, among others.
- Headquarter Kuala Lumpur, Malaysia
- SectorsFinancial Services
- Email••••••••
- Phone•••• ••••
- Website amgeneralinsurance.com
- Social LinkedIn YouTube
- Acquired by Liberty Mutual Insurance (Jul 2022)
- Legal Name Liberty General Insurance Berhad 197801007153 (44191-P)
- Investors
- Investments & Acquisitions
- Acquired byLiberty Mutual Insurance
(Jul 2022)
Products & Services of AmGeneral Insurance
AmGeneral Insurance offers a comprehensive portfolio of products and services, including EZY Plus, Houseowner, BizCare, and Liberty EzyPA.
Comprehensive coverage for private motor cars and vehicles
Protection for homeowners against fire and other risks
Insurance solutions for business assets and operations
Coverage for personal accidents and travel-related incidents
Apps and channels of AmGeneral Insurance
AmGeneral Insurance publishes 1 mobile app with over 10K+ downloads; its YouTube channel Liberty Insurance Malaysia has 361 subscribers and 21 videos.
Videos from AmGeneral Insurance
The most watched videos on AmGeneral Insurance's YouTube channel, Liberty Insurance Malaysia (361 subscribers). Click a video to play it here.
More on Liberty Insurance Malaysia.
Investors in AmGeneral Insurance
AmGeneral Insurance has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Liberty Mutual Insurance.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Liberty Mutual Insurance is engaged in providing insurance solutions globally. | – | libertymutualgroup.com | Boston, United States |
Investor details for AmGeneral Insurance
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People of AmGeneral Insurance
20 people are tracked at AmGeneral Insurance (10 in leadership, 7 in board & advisors, 3 in team).
| Name | Role | Group |
|---|---|---|
Derek Roberts | CEO | Leadership |
Ronnie Chan | Chief Claims Officer | Leadership |
Foo Yong Chiat | Chief Commercial Lines Officer | Leadership |
Tan Bee Chuan | Chief Internal Auditor | Leadership |
Aisah Bevi Binti Abdul Rahman | Chief Legal Officer & Company Secretary | Leadership |
Peter Ong | Chief Compliance Officer | Leadership |
Judy Liu | Chief Personal Lines Officer | Leadership |
Jackline Mariyam Pillai | Chief Talent Officer | Leadership |
Chin Hon Lee | Head, Business Information Security And Data Governance (designated Tiso) | Leadership |
Reggi M | Head Of Underwriting Commercial Lines . | Leadership |
Saime Defne Turkes | Non-Independent Executive Director | Board & advisors |
Keong Choon Keat | Director | Board & advisors |
Lim Heen Peok | Director | Board & advisors |
Haji Kamil Khalid Ariff | Chairman | Board & advisors |
Elsie Kok Yin Mei | Director | Board & advisors |
Phoon Soon Keong | Director | Board & advisors |
Sulaiman Bin Mohd Tahir | Director | Board & advisors |
Ganesan Vaithilingam | CIO | Team |
Farhan Kaharudin | Executive - System & Service Provider Management | Team |
Shamalen Indra Mohan | Learning And Development Manager | Team |
Complete people profiles for AmGeneral Insurance
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- Board tenure
- Professional contacts
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Investments & Acquisitions by AmGeneral Insurance
AmGeneral Insurance has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Kurnia.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Personal and business insurance is compared and purchased online. | kurnia.com | Kuala Lumpur, Malaysia | 1998 | Apr 2012 | $480M |
Complete acquisition details for AmGeneral Insurance
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Timeline of AmGeneral Insurance
3 dated milestones of AmGeneral Insurance across 14 years, from founding to its latest funding, stage changes and deals.
- Founded AmGeneral Insurance is founded.
- Acquisition Acquires Kurnia.
- Exit Acquired by Liberty Mutual Insurance.
Competitors of AmGeneral Insurance
AmGeneral Insurance operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Blue KC, Prudential, Beazley, AmAssurance and Pacific & Orient Berhad, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bluekc.com | 1938 | Kansas, United States | – | 1,596 | Provides health insurance plans for individuals, families, employers, and Medicare recipients. | |
| prudential.co.uk | 1848 | London, United Kingdom | – | 17,143 | Financial services for pensions and investments are provided by Prudential. | |
| beazley.com | 1986 | London, United Kingdom | – | 712 | Specialist insurance and reinsurance are underwritten for clients worldwide. | |
| amassurance.com.my | 1832 | Kuala Lumpur, Malaysia | $46.31M | – | Diversified insurance services are offered across multiple sectors. | |
| pacific-orient.com | 1994 | Kuala Lumpur, Malaysia | – | – | Diversified insurance services are provided across multiple sectors. | |
| pacificinsurance.com.my | 1985 | Ipoh, Malaysia | – | – | Offers medical, motor, travel, personal accident, and home insurance services in Malaysia. | |
| greateasterntakaful.com | 2010 | Kuala Lumpur, Malaysia | – | – | Offers a Sharia-compliant platform for insurance services. | |
| axa.com.my | 1975 | Kuala Lumpur, Malaysia | – | – | Provides comprehensive life, health, and property & casualty insurance solutions. |
Detailed competitors of AmGeneral Insurance
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- Full competitor set
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Web traffic of AmGeneral Insurance
Websites that share an audience with AmGeneral Insurance (amgeneralinsurance.com).
Websites whose visitors overlap most with AmGeneral Insurance. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| amassurance.com.my | 100% | 7.2K | #3,691,001 | View details | |
| kurnia.com | 72% | 51.2K | #415,284 | View details | |
| piam.org.my | 72% | – | #3,790,002 | View details | |
zurich.com.my | zurich.com.my | 72% | – | #110,492 | – |
allianz.com.my | allianz.com.my | 72% | – | #78,886 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for AmGeneral Insurance
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- 10 similar websites
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Latest news on Amgeneral Insurance
Complete news archive for AmGeneral Insurance
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to AmGeneral Insurance
10 companies that operate in the same segment as AmGeneral Insurance (Insurance & Risk Management), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Vehicle parts and accessories are sold via an online platform. | 1897 | Walsall, West Midlands, United Kingdom | USD 20.37 M | – | – | |
Health insurance plans are offered for individuals and families. | 2006 | Chennai, Tamil Nadu, India | USD 783.29 M | USD 1.9 B | 15,820 | |
Life, health, and general insurance services are provided across India. | 2001 | Mumbai, Maharashtra, India | USD 306.52 M | USD 2.88 B | 16,700 | |
Financial solutions including loans and insurance are offered. | 2007 | Pune, Maharashtra, India | – | USD 15.24 B | 126 | |
Life Insurance joint venture between SBI and BNP Paribas Cardiff | 2000 | Mumbai, Maharashtra, India | USD 264 M | USD 14.28 B | 26,360 | |
Insurance, banking, and wealth management services are provided worldwide. | 1816 | Paris, France | – | USD 128.35 B | 100,040 | |
Investment advisory, insurance distribution, and risk management services are provided. | 1998 | Chicago, Illinois, United States | USD 1.6 B | – | – | |
Financial institution offering insurance & transaction services | 1847 | Jacksonville, United States | USD 500 M | USD 14.51 B | 23,530 | |
Integrated healthcare services and coverage are provided nationwide. | 1945 | United States | – | – | – | |
Cloud-based employee benefits administration solutions are delivered. | 1998 | West Des Moines, Iowa, United States | USD 65.16 M | – | – |
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Frequently Asked Questions about AmGeneral Insurance
AmGeneral Insurance was founded in 2008.
AmGeneral Insurance is headquartered in Kuala Lumpur, Malaysia.
Derek Roberts is the current CEO of AmGeneral Insurance.
AmGeneral Insurance was founded in 2008 and is headquartered in Kuala Lumpur, Malaysia. Operations are conducted in the general insurance sector, where a range of products including property, casualty, and liability coverage are provided to clients. The company is led by CEO Derek Roberts, with activities focused on the Malaysian market to meet diverse risk management needs.
AmGeneral Insurance's top competitors include Beazley, Prudential and Pacific & Orient Berhad.
AmGeneral Insurance offers EZY Plus, Houseowner, BizCare, and Liberty EzyPA.
AmGeneral Insurance has made 1 acquisition, including Kurnia.
AmGeneral Insurance has 1 investor. Key investors include Liberty Mutual Insurance.
AmGeneral Insurance operates through Liberty General Insurance Berhad 197801007153 (44191-P).
Yes. AmGeneral Insurance was acquired by Liberty Mutual Insurance in July 2022.
Yes. AmGeneral Insurance publishes AmAssurance One Touch, with over 10,000 downloads.

