AmGeneral Insurance

Kuala Lumpur, Malaysia Founded: 2008 • Age: 18 yrs Acquired By Liberty Mutual Insurance
General insurance services are offered in Malaysia by AmGeneral Insurance.

About AmGeneral Insurance

AmGeneral Insurance is a company based in Kuala Lumpur (Malaysia) founded in 2008 was acquired by Liberty Mutual Insurance in July 2022. AmGeneral Insurance has completed 1 acquisition, including Kurnia. AmGeneral Insurance offers products and services including EZY Plus, Houseowner, BizCare, and Liberty EzyPA. AmGeneral Insurance operates in a competitive market with competitors including Blue KC, Prudential, Beazley, AmAssurance and Pacific & Orient Berhad, among others.

  • Headquarter Kuala Lumpur, Malaysia
  • Sectors
    Financial Services
  • Email
    ••••••••
  • Phone
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  • Website amgeneralinsurance.com
  • Social LinkedIn YouTube
  • Acquired by Liberty Mutual Insurance (Jul 2022)
  • Legal Name Liberty General Insurance Berhad 197801007153 (44191-P)
Key Metrics

Products & Services of AmGeneral Insurance

AmGeneral Insurance offers a comprehensive portfolio of products and services, including EZY Plus, Houseowner, BizCare, and Liberty EzyPA.

EZY Plus
Motor Insurance

Comprehensive coverage for private motor cars and vehicles

Houseowner
Home Insurance

Protection for homeowners against fire and other risks

BizCare
Business Insurance

Insurance solutions for business assets and operations

Liberty EzyPA
Personal Accident Insurance

Coverage for personal accidents and travel-related incidents

Apps and channels of AmGeneral Insurance

AmGeneral Insurance publishes 1 mobile app with over 10K+ downloads; its YouTube channel Liberty Insurance Malaysia has 361 subscribers and 21 videos.

AmAssurance One Touch
Google Play Maps & Navigation Everyone Free 10K+ downloads
Developer: Liberty General Insurance Bhd
View on Google Play
Liberty Insurance Malaysia
YouTube 361 subscribers 21 videos Science & Technology
Open channel

Videos from AmGeneral Insurance

The most watched videos on AmGeneral Insurance's YouTube channel, Liberty Insurance Malaysia (361 subscribers). Click a video to play it here.

She Took a Break-In Item and Made THIS – Watch the Reveal!
402.4K views
Fire Wrecked This Item, But Watch What These Artists Did!
262.4K views
Live on the Bright Side with Liberty’s Home Insurance
228.7K views
Kurnia CNY 2025 Liberty Final
226.4K views

More on Liberty Insurance Malaysia.

Investors in AmGeneral Insurance

AmGeneral Insurance has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Liberty Mutual Insurance.

All
Institutional
InvestorDescriptionFounded YearDomainLocation
Liberty Mutual Insurance is engaged in providing insurance solutions globally.
–libertymutualgroup.comBoston, United States
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Investor details for AmGeneral Insurance

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People of AmGeneral Insurance

20 people are tracked at AmGeneral Insurance (10 in leadership, 7 in board & advisors, 3 in team).

NameRoleGroup
Derek Roberts
CEOLeadership
Ronnie Chan
Chief Claims OfficerLeadership
Foo Yong Chiat
Chief Commercial Lines OfficerLeadership
Tan Bee Chuan
Chief Internal AuditorLeadership
Aisah Bevi Binti Abdul Rahman
Chief Legal Officer & Company SecretaryLeadership
Peter Ong
Chief Compliance OfficerLeadership
Judy Liu
Chief Personal Lines OfficerLeadership
Jackline Mariyam Pillai
Chief Talent OfficerLeadership
Chin Hon Lee
Head, Business Information Security And Data Governance (designated Tiso)Leadership
Reggi M
Head Of Underwriting Commercial Lines .Leadership
Saime Defne Turkes
Non-Independent Executive DirectorBoard & advisors
Keong Choon Keat
DirectorBoard & advisors
Lim Heen Peok
DirectorBoard & advisors
Haji Kamil Khalid Ariff
ChairmanBoard & advisors
Elsie Kok Yin Mei
DirectorBoard & advisors
Phoon Soon Keong
DirectorBoard & advisors
Sulaiman Bin Mohd Tahir
DirectorBoard & advisors
Ganesan Vaithilingam
CIOTeam
Farhan Kaharudin
Executive - System & Service Provider ManagementTeam
Shamalen Indra Mohan
Learning And Development ManagerTeam
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Complete people profiles for AmGeneral Insurance

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Investments & Acquisitions by AmGeneral Insurance

AmGeneral Insurance has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Kurnia.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Personal and business insurance is compared and purchased online.
kurnia.comKuala Lumpur, Malaysia1998Apr 2012$480M
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Complete acquisition details for AmGeneral Insurance

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Timeline of AmGeneral Insurance

3 dated milestones of AmGeneral Insurance across 14 years, from founding to its latest funding, stage changes and deals.

  1. Founded AmGeneral Insurance is founded.
  2. Acquisition Acquires Kurnia.
  3. Exit Acquired by Liberty Mutual Insurance.

Competitors of AmGeneral Insurance

AmGeneral Insurance operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Blue KC, Prudential, Beazley, AmAssurance and Pacific & Orient Berhad, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
bluekc.com1938Kansas, United States–1,596
Provides health insurance plans for individuals, families, employers, and Medicare recipients.
prudential.co.uk1848London, United Kingdom–17,143
Financial services for pensions and investments are provided by Prudential.
beazley.com1986London, United Kingdom–712
Specialist insurance and reinsurance are underwritten for clients worldwide.
amassurance.com.my1832Kuala Lumpur, Malaysia$46.31M–
Diversified insurance services are offered across multiple sectors.
pacific-orient.com1994Kuala Lumpur, Malaysia––
Diversified insurance services are provided across multiple sectors.
pacificinsurance.com.my1985Ipoh, Malaysia––
Offers medical, motor, travel, personal accident, and home insurance services in Malaysia.
greateasterntakaful.com2010Kuala Lumpur, Malaysia––
Offers a Sharia-compliant platform for insurance services.
axa.com.my1975Kuala Lumpur, Malaysia––
Provides comprehensive life, health, and property & casualty insurance solutions.
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Detailed competitors of AmGeneral Insurance

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

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  • Operating metrics
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Web traffic of AmGeneral Insurance

Websites that share an audience with AmGeneral Insurance (amgeneralinsurance.com).

Similar websites

Websites whose visitors overlap most with AmGeneral Insurance. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
amassurance.com.my
100%
7.2K#3,691,001View details
kurnia.com
72%
51.2K#415,284View details
piam.org.my
72%
–#3,790,002View details
zurich.com.my
zurich.com.my
72%
–#110,492–
allianz.com.my
allianz.com.my
72%
–#78,886–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
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All 10 similar websites and full traffic analytics for AmGeneral Insurance

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  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on Amgeneral Insurance

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Complete news archive for AmGeneral Insurance

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  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to AmGeneral Insurance

10 companies that operate in the same segment as AmGeneral Insurance (Insurance & Risk Management), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Vehicle parts and accessories are sold via an online platform.
1897Walsall, West Midlands, United KingdomUSD 20.37 M––
Health insurance plans are offered for individuals and families.
2006Chennai, Tamil Nadu, IndiaUSD 783.29 MUSD 1.9 B15,820
Life, health, and general insurance services are provided across India.
2001Mumbai, Maharashtra, IndiaUSD 306.52 MUSD 2.88 B16,700
Financial solutions including loans and insurance are offered.
2007Pune, Maharashtra, India–USD 15.24 B126
Life Insurance joint venture between SBI and BNP Paribas Cardiff
2000Mumbai, Maharashtra, IndiaUSD 264 MUSD 14.28 B26,360
Insurance, banking, and wealth management services are provided worldwide.
1816Paris, France–USD 128.35 B100,040
Investment advisory, insurance distribution, and risk management services are provided.
1998Chicago, Illinois, United StatesUSD 1.6 B––
Financial institution offering insurance & transaction services
1847Jacksonville, United StatesUSD 500 MUSD 14.51 B23,530
Integrated healthcare services and coverage are provided nationwide.
1945United States–––
Cloud-based employee benefits administration solutions are delivered.
1998West Des Moines, Iowa, United StatesUSD 65.16 M––
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Frequently Asked Questions about AmGeneral Insurance

AmGeneral Insurance was founded in 2008.

AmGeneral Insurance is headquartered in Kuala Lumpur, Malaysia.

Derek Roberts is the current CEO of AmGeneral Insurance.

AmGeneral Insurance was founded in 2008 and is headquartered in Kuala Lumpur, Malaysia. Operations are conducted in the general insurance sector, where a range of products including property, casualty, and liability coverage are provided to clients. The company is led by CEO Derek Roberts, with activities focused on the Malaysian market to meet diverse risk management needs.

AmGeneral Insurance's top competitors include Beazley, Prudential and Pacific & Orient Berhad.

AmGeneral Insurance offers EZY Plus, Houseowner, BizCare, and Liberty EzyPA.

AmGeneral Insurance has made 1 acquisition, including Kurnia.

AmGeneral Insurance has 1 investor. Key investors include Liberty Mutual Insurance.

AmGeneral Insurance operates through Liberty General Insurance Berhad 197801007153 (44191-P).

Yes. AmGeneral Insurance was acquired by Liberty Mutual Insurance in July 2022.

Yes. AmGeneral Insurance publishes AmAssurance One Touch, with over 10,000 downloads.

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