Amplify Snack Brands

Austin, United States Founded: 2010 • Age: 16 yrs Acquired By The Hershey Company
Multi-category snacks including popcorn and chips are held and distributed.
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About Amplify Snack Brands

Amplify Snack Brands is a company based in Austin (United States) founded in 2010 was acquired by The Hershey Company in December 2017.. Amplify Snack Brands has completed 2 acquisitions, including Oatmega and Tyrrells. Amplify Snack Brands operates in a competitive market with competitors including Panera Bread, Mars, Mondelez International, HumanCo and Campbell Soup Co, among others.

  • Headquarter Austin, United States
  • Stage Public
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Amplify Snack Brands, Inc
Operational Areas
Consumer → Food, Beverage & Nutrition
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
    Oatmega

    & 1 more

  • Acquired by
    The Hershey Company

    (Dec 18, 2017)

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People of Amplify Snack Brands
Headcount 50-200
Employee Profiles 5
Employee Profiles
People
Steve Onthank
Director Of Sales
People
Josh Rogers
Senior Sales Analyst
People
Sharra Nicholson
Senior Manager, Dollar & AFH

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Funding Insights of Amplify Snack Brands

  • Total Funding
  • Total Rounds 5
  • Last Round
  • First Round
  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2016 Amount Post-IPO - Amplify Snack Brands Valuation

investors

Jun, 2016 Amount Post-IPO - Amplify Snack Brands Valuation

investors

Jun, 2016 Amount Post-IPO - Amplify Snack Brands Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Amplify Snack Brands

Amplify Snack Brands has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include AllianceBernstein, The Hershey Company and Knights of Columbus Asset Advisors. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Private debt fund focused on multiple sectors
Founded Year Domain Location
Multiple sectors are invested in by private equity firm TA.
Founded Year Domain Location
Faith-based investment solutions are provided by this asset advisor.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Amplify Snack Brands

Amplify Snack Brands has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Oatmega and Tyrrells. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Protein-fortified bars and cookies are produced by Oatmega.
2007
Crisps brand
2002
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Amplify Snack Brands

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Amplify Snack Brands Comparisons

Employees
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Competitors of Amplify Snack Brands

Amplify Snack Brands operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Panera Bread, Mars, Mondelez International, HumanCo and Campbell Soup Co, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Provider of bakery-cafe services and a loyalty program
domain founded_year HQ Location
Grains, legumes, snacks, pet care, and confectionery products are produced.
domain founded_year HQ Location
Multi-category convenience foods are produced and distributed globally.
domain founded_year HQ Location
Venture capital investments are directed across multiple sectors by HumanCo.
domain founded_year HQ Location
Branded convenience food products are manufactured and marketed worldwide.
domain founded_year HQ Location
Manufacturer of snacks from regenerative ingredients
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Amplify Snack Brands

Frequently Asked Questions about Amplify Snack Brands

When was Amplify Snack Brands founded?

Amplify Snack Brands was founded in 2010 and raised its 1st funding round 4 years after it was founded.

Where is Amplify Snack Brands located?

Amplify Snack Brands is headquartered in Austin, United States. It is registered at Austin, Texas, United States.

What does Amplify Snack Brands do?

Amplify Snack is a holding company of multi-category snacks. Their products include popcorn, potato chips, mini cakes, nachos, chocolate, tortillas, and snack bars. Their brands include Skinny Pop popcorn, Paqui, Oatmega, and Tyrrells.

Who are the top competitors of Amplify Snack Brands?

Amplify Snack Brands's top competitors include Panera Bread, Mondelez International and HumanCo.

How many acquisitions has Amplify Snack Brands made?

Amplify Snack Brands has made 2 acquisitions, including Oatmega, and Tyrrells.

Who are Amplify Snack Brands's investors?

Amplify Snack Brands has 5 investors. Key investors include AllianceBernstein, The Hershey Company, Knights of Columbus Asset Advisors, Symons Capital Management, and TA Associates.

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