About Amplify Snack Brands
Amplify Snack Brands is a company based in Austin (United States) founded in 2010 was acquired by The Hershey Company in December 2017. Amplify Snack Brands has completed 2 acquisitions, including Oatmega and Tyrrells. Amplify Snack Brands operates in a competitive market with competitors including Panera Bread, Mars, Mondelez International, HumanCo and Campbell Soup Co, among others.
- Headquarter Austin, United States
- Stage Public
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website amplifysnackbrands.com
- Social LinkedIn X
- Acquired by The Hershey Company (Dec 2017)
- Legal Name Amplify Snack Brands, Inc
- InvestorsAllianceBernstein
& 4 more
- Investments & AcquisitionsOatmega
& 1 more
- Acquired byThe Hershey Company
(Dec 2017)
Funding Insights of Amplify Snack Brands
- Total Rounds 5
- Investors Count 4
All 5 funding rounds of Amplify Snack Brands with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2016 | – | Post-IPO | – | – | – |
| Jun 2016 | $540,132 | Post-IPO | – | – | |
| Jun 2016 | – | Post-IPO | – | – | |
| Jun 2016 | $316,848 | Post-IPO | – | – | |
| Jun 2014 | – | Private Equity Round | – | – |
5 investors in total: 5 institutional.
Investors in Amplify Snack Brands
Amplify Snack Brands has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include AllianceBernstein, The Hershey Company and Knights of Columbus Asset Advisors.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private debt fund focused on multiple sectors | 1967 | alliancebernstein.com | New York, United States | |
Multiple sectors are invested in by private equity firm TA. | – | ta.com | Boston, United States | |
Faith-based investment solutions are provided by this asset advisor. | – | bostonadvisors.com | New Haven, United States | |
Operates as a hedge fund specializing in macro and equity investment strategies. | 1997 | symonscapital.com | Pittsburgh, United States | |
Confectionery products including chocolates and snacks are manufactured and distributed. | 1894 | thehersheycompany.com | Hershey, United States |
Investor details for Amplify Snack Brands
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People of Amplify Snack Brands
5 people are tracked at Amplify Snack Brands (3 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Steve Onthank | Director Of Sales | Leadership |
Pamela Netzky | Founder | Leadership |
Patrick O'Donnell | Sr. Director Of Sales | Leadership |
Josh Rogers | Senior Sales Analyst | Team |
Sharra Nicholson | Senior Manager, Dollar & AFH | Team |
Complete people profiles for Amplify Snack Brands
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Investments & Acquisitions by Amplify Snack Brands
Amplify Snack Brands has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Oatmega and Tyrrells.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Crisps brand | tyrrellscrisps.co.uk | Leominster, United Kingdom | 2002 | Aug 2016 | $391M | |
Protein-fortified bars and cookies are produced by Oatmega. | oatmega.com | Austin, United States | 2007 | May 2016 | •••• |
Complete acquisition details for Amplify Snack Brands
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Timeline of Amplify Snack Brands
7 dated milestones of Amplify Snack Brands across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Amplify Snack Brands is founded.
- Funding First funding round.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Oatmega.
- Acquisition Acquires Tyrrells.
- Funding Latest funding round, Post-IPO,.
- Exit Acquired by The Hershey Company.
Competitors of Amplify Snack Brands
Amplify Snack Brands operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Panera Bread, Mars, Mondelez International, HumanCo and Campbell Soup Co, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| panerabread.com | 1987 | St. Louis, United States | $145.61M | – | Provider of bakery-cafe services and a loyalty program | |
| mars.com | 1911 | Mclean, United States | – | – | Grains, legumes, snacks, pet care, and confectionery products are produced. | |
| mondelezinternational.com | 2012 | Chicago, United States | – | 6 | Multi-category convenience foods are produced and distributed globally. | |
| humanco.com | 2019 | New York, United States | $35M | – | Venture capital investments are directed across multiple sectors by HumanCo. | |
| campbellsoupcompany.com | 1869 | Camden, United States | – | 14,500 | Branded convenience food products are manufactured and marketed worldwide. | |
| planetfwd.com | 2019 | San Francisco, United States | $15.2M | – | Manufacturer of snacks from regenerative ingredients | |
| hormelfoods.com | 1891 | Austin, United States | – | 20,000 | Food products are manufactured and distributed internationally. | |
| snyderslance.com | 1913 | Charlotte, United States | – | – | Snack products are manufactured, distributed, and marketed by Snyder's-Lance. | |
| nonalim.com | 2006 | Oakland, United States | $3M | – | Dairy-free and gluten-free convenience foods are produced by Nona Lim. | |
| tosi.com | 2012 | Anaheim, United States | $25.86M | – | Healthy snacks and supplements |
Detailed competitors of Amplify Snack Brands
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Latest news on Amplify Snack Brands
Complete news archive for Amplify Snack Brands
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Similar companies to Amplify Snack Brands
10 companies that operate in the same segment as Amplify Snack Brands (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 221.1 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 | |
Subscription-based dairy products are delivered via an internet-first brand. | 2013 | Hyderabad, Telangana, India | USD 19.41 M | USD 14.66 M | 250 |
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Frequently Asked Questions about Amplify Snack Brands
Amplify Snack Brands was founded in 2010 and raised its 1st funding round 4 years after it was founded.
Amplify Snack Brands is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Amplify Snack is a holding company of multi-category snacks. Their products include popcorn, potato chips, mini cakes, nachos, chocolate, tortillas, and snack bars. Their brands include Skinny Pop popcorn, Paqui, Oatmega, and Tyrrells.
Amplify Snack Brands's top competitors include Panera Bread, Mondelez International and HumanCo.
Amplify Snack Brands has 5 investors. Key investors include AllianceBernstein, The Hershey Company, Knights of Columbus Asset Advisors, Symons Capital Management, and TA Associates.
Amplify Snack Brands operates through Amplify Snack Brands, Inc.
Yes. Amplify Snack Brands was acquired by The Hershey Company in December 2017.