About Mars
Mars is a Consumer company based in Mclean (United States) founded in 1911. Grains, legumes, snacks, pet care, and confectionery products are produced. Mars has completed 28 acquisitions, including AniCura Group, Banfield Pet Hospital and BluePearl. Its chief executive, as recorded, is Poul Weihrauch. Its website mars.com draws about 932 thousand monthly visits. Its focus areas include Consumer Goods, Pet Care Products, Food & Supplements and Food. Its legal entity is MARS DANMARK A/S. Its competitors include Panera Bread, HumanCo and Nona Lim; 3 of its 3 listed competitors have raised funding.
Company details
The company was founded in 1911 and is headquartered in McLean, United States. Operations focus on the food and consumer goods sector, where grains, legumes, prepared meals, and snacks are manufactured. Pet care products are developed alongside confectionery items, including candies, chocolate, chewing gum, mints, and nutritional supplements. Distribution occurs globally through various retail channels.
- Latest Funding Round$2.5B (USD), Debt – Conventional
Apr 2023
- InvestorsCiti
& 3 more
- Investments & AcquisitionsAniCura Group
& 27 more
Apps and channels of Mars
its YouTube channel Mars, Incorporated has 35.7K subscribers and 30 videos.
Videos from Mars
The most watched videos on Mars's YouTube channel, Mars, Incorporated (35.7K subscribers). Click a video to play it here.
More on Mars, Incorporated.
Funding Insights of Mars
- Total Rounds 7
- Last Round Debt – Conventional — $2.5B
- Investors Count 4
All 7 funding rounds of Mars with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2023 | $2.5B | Debt – Conventional | – | – | – |
| Jul 2020 | $2.5B | Debt – Conventional | – | – | – |
| Apr 2019 | $5B | Debt – Conventional | – | – | |
| Sep 2016 | $378,868 | Grant | – | – | |
| Jan 2016 | $378,868 | Grant | – | – | |
| Apr 2014 | Grant | – | – | ||
| Jan 2014 | Grant | – | – |
4 investors in total: 4 institutional.
Investors in Mars
Mars has secured backing from 4 investors, including institutional investors. Prominent investors backing the company include Citi, Bank of America and European Union.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Commercial banking and asset management services are offered worldwide. | 1904 | bankofamerica.com | Charlotte, United States | |
Diversified financial services are offered through commercial banking operations. | 1812 | citigroup.com | New York, United States | |
Provides banking, credit cards, investments, loans, and auto financing services. | 1985 | jpmorganwealthmanagement.com | New York, United States | |
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium |
Investor details for Mars
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Mars
1117 people are tracked at Mars (472 in leadership, 1 in board & advisors, 644 in team).
| Name | Role | Group |
|---|---|---|
Poul Weihrauch | CEO | Leadership |
Esperanza Ribas | HR Director South Europe (iberia, Italy, Greece, Balkans, Israel, Palestine) | Leadership |
Vijay Gopalan | Senior Director - Digital Transformation | Leadership |
Shelley Davies | Global Business Improvement Senior Director | Leadership |
Richard Dartois | Digital Experiences Senior Director | Leadership |
Hector Sanchez | Consumer & Market Insights Pet Care Global Front End Innovation Director | Leadership |
Marta Robusté Vallejo | CFO Multisales Iberia - Interim | Leadership |
Johnny Zheng | Senior Director, IT Operations And MGS Hub Leader | Leadership |
Emma Finlay | Mars Global Inclusion And Diversity Network Director | Leadership |
Natalia Kozlova | Legal Director Confectionery Russia, Cis& Turkey | Leadership |
Allison Miazga-Bedrick | Vice President Marketing - Seasonal Portfolio | Leadership |
Rodrigo Santini | Chief Impact & Relations Officer | Leadership |
Kelly Marek Bartkiewicz | HR Director - Talent Programs Director | Leadership |
Jarid Lukin | General Manager, M&m's Global Retail Stores | Leadership |
Danny Woodruff | Enterprise Data And Platform Director | Leadership |
Frédéric Meneguzzi | Petcare Marketing Technology Senior Director | Leadership |
Malcolm Armstrong | Global Vice President, People & Organization, Mars Pet Nutrition | Leadership |
Amruta J. | Senior Director, Data Foundations, Global Pet Nutrition | Leadership |
Fabio Ruffet | Vice President, Brands And Content, EU | Leadership |
Svetlana Deshkova | Pet Nutrition Digital Technology Head - Supply, R&d, Commercial, Finance, Paperless | Leadership |
1097 more people are available in the full profile.
Complete people profiles for Mars
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Mars
Mars has strategically engaged in corporate development activities, having acquired 28 companies. Notable acquisitions include AniCura Group, Banfield Pet Hospital and BluePearl.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cereals, noodles, breakfast items, and plant-based foods are manufactured. | kellanova.com | Chicago, United States | 2023 | Aug 2024 | $36B | |
Luxury chocolates, hot chocolate, and gift items are produced. | hotelchocolat.com | Royston, United Kingdom | 1993 | Nov 2023 | $662.53M | |
Brand of natural paleo, sauces and seasoning blends | kevinsnaturalfoods.com | Stockton, United States | 2014 | Jul 2023 | •••• | |
Provider of diagnostic solutions for pet care | heska.com | Fort Collins, United States | 1988 | Apr 2023 | $1.3B | |
Brand of chocolates | trufru.com | West Valley, United States | 2016 | Dec 2022 | •••• | |
Pet food products are processed and branded by the company. | championpetfoods.com | Edmonton, Canada | 2000 | Nov 2022 | •••• | |
Fresh healthy dog food is cooked and delivered to consumers. | nomnomnow.com | San Francisco, United States | 2015 | Jan 2022 | •••• | |
Veterinary products for pet health monitoring are supplied. | prettylitter.com | Los Angeles, United States | 2010 | Sep 2021 | •••• | |
Veterinary pharmacy services are delivered by VetSource to practices. | vetsource.com | Portland, United States | 2005 | May 2021 | •••• | |
Fitness foods and supplements are offered for athletes by Foodspring. | foodspring.de | Berlin, Germany | 2013 | Jun 2019 | •••• |
Complete acquisition details for Mars
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Mars
13 dated milestones of Mars across 113 years, from founding to its latest funding, stage changes and deals.
- Founded Mars is founded.
- Funding First funding round.
- Acquisition Acquires Foodspring.
- Acquisition Acquires VetSource.
- Acquisition Acquires PrettyLitter.
- Acquisition Acquires NomNomNow.
- Acquisition Acquires Champion Petfoods.
- Acquisition Acquires Tru Fru.
- Acquisition Acquires Heska.
- Funding Latest funding round, Debt – Conventional, of $2.5B.
- Acquisition Acquires Kevin's Natural Foods.
- Acquisition Acquires Hotel Chocolat.
- Acquisition Acquires Kellanova.
Competitors of Mars
Mars has 3 listed competitors in our database, 3 of them funded. They include Panera Bread, HumanCo and Nona Lim.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| panerabread.com | 1987 | St. Louis, United States | $145.61M | Provider of bakery-cafe services and a loyalty program | ||
| humanco.com | 2019 | New York, United States | $35M | Venture capital investments are directed across multiple sectors by HumanCo. | ||
| nonalim.com | 2006 | Oakland, United States | $3M | Dairy-free and gluten-free convenience foods are produced by Nona Lim. |
Detailed competitors of Mars
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Mars
The website of Mars (mars.com) receives about 931.7K visits a month.
- Monthly visits931.7K
▲ 12.1% vs previous month
Websites whose visitors overlap most with Mars. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mms.com | 100% | 1.5M | #45,321 | View details | |
| nestle.com | 100% | 2M | #41,469 | View details | |
| wrigley.com | 95% | View details | |||
| saralee.com | 88% | View details | |||
marsbar.co.uk | marsbar.co.uk | 87% | #1,665,426 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 33 similar websites and full traffic analytics for Mars
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 33 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Mars (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Mars
Complete news archive for Mars
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Mars
Mars was founded in 1911 and raised its 1st funding round 103 years after it was founded.
Mars is headquartered in Mclean, United States. It is registered at Mclean, Virginia, United States.
Poul Weihrauch is the CEO of Mars, as recorded in our data.
The company was founded in 1911 and is headquartered in McLean, United States. Operations focus on the food and consumer goods sector, where grains, legumes, prepared meals, and snacks are manufactured. Pet care products are developed alongside confectionery items, including candies, chocolate, chewing gum, mints, and nutritional supplements. Distribution occurs globally through various retail channels.
Mars's top competitors include Panera Bread, HumanCo and Nona Lim.
Mars has made 28 acquisitions, including AniCura Group, Banfield Pet Hospital, and BluePearl.
Mars has 4 investors. Key investors include Citi, Bank of America, European Union, and J P Morgan Wealth Management.
Mars operates through Mars Danmark A/S.
The website of Mars receives about 932 thousand visits a month.