About Mars
Mars is a company based in Mclean (United States) founded in 1911.. Mars has completed 28 acquisitions, including AniCura Group, Banfield Pet Hospital and BluePearl. Mars operates in a competitive market with competitors including Panera Bread, HumanCo, Nona Lim, Hormel Foods and Belgian Boys, among others.
- Headquarter Mclean, United States
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Sectors
Consumer
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Phone
*********
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Website
*********
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Social
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- Legal Name Mars Danmark A/S
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
$2.5 B (USD), Debt – Conventional
Apr 17, 2023
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Investors
Citi
& 3 more
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Employee Count
Employee Count
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Investments & Acquisitions
AniCura Group
& 27 more
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Software Development Team
375 people
Leadership Team
131 people
Sales and Marketing
78 people
Senior Team
58 people
Finance and Accounting
57 people
Human Resources and Administration
53 people
Product Management Team
48 people
Data Analysis and Operations Team
44 people
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Funding Insights of Mars
- Total Funding Total Funding
- Total Rounds 7
- Last Round Debt – Conventional — $2.5B
- First Round First Round
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2023 | Amount | Debt – Conventional - Mars | Valuation |
investors |
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| Jul, 2020 | Amount | Debt – Conventional - Mars | Valuation |
investors |
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| Apr, 2019 | Amount | Debt – Conventional - Mars | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Mars
Mars has secured backing from 4 investors, including institutional investors. Prominent investors backing the company include Citi, Bank of America and European Union. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Commercial banking and asset management services are offered worldwide.
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Founded Year | Domain | Location | |
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Diversified financial services are offered through commercial banking operations.
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Founded Year | Domain | Location | |
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Provides banking, credit cards, investments, loans, and auto financing services.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Mars
Mars has strategically engaged in corporate development activities, having acquired 28 companies. Notable acquisitions include AniCura Group, Banfield Pet Hospital and BluePearl. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Cereals, noodles, breakfast items, and plant-based foods are manufactured.
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2023 | ||||
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Brand of chocolates
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2016 | ||||
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Offset-printed advertising materials and promotional products are manufactured.
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2015 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Mars
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mars Comparisons
Competitors of Mars
Mars operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Panera Bread, HumanCo, Nona Lim, Hormel Foods and Belgian Boys, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of bakery-cafe services and a loyalty program
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| domain | founded_year | HQ Location |
Venture capital investments are directed across multiple sectors by HumanCo.
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| domain | founded_year | HQ Location |
Dairy-free and gluten-free convenience foods are produced by Nona Lim.
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| domain | founded_year | HQ Location |
Food products are manufactured and distributed internationally.
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| domain | founded_year | HQ Location |
Internet first brand of cookies, desserts, and chocolate products
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Mars
Frequently Asked Questions about Mars
When was Mars founded?
Mars was founded in 1911 and raised its 1st funding round 103 years after it was founded.
Where is Mars located?
Mars is headquartered in Mclean, United States. It is registered at Mclean, Virginia, United States.
Who is the current CEO of Mars?
Poul Weihrauch is the current CEO of Mars.
What does Mars do?
The company was founded in 1911 and is headquartered in McLean, United States. Operations focus on the food and consumer goods sector, where grains, legumes, prepared meals, and snacks are manufactured. Pet care products are developed alongside confectionery items, including candies, chocolate, chewing gum, mints, and nutritional supplements. Distribution occurs globally through various retail channels.
Who are the top competitors of Mars?
Mars's top competitors include Panera Bread, HumanCo and Belgian Boys.
How many acquisitions has Mars made?
Mars has made 28 acquisitions, including AniCura Group, Banfield Pet Hospital, and BluePearl.
Who are Mars's investors?
Mars has 4 investors. Key investors include Citi, Bank of America, European Union, and J P Morgan Wealth Management.
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