NomNomNow

San Francisco, United States Founded: 2015 • Age: 11 yrs Acquired By Mars
Fresh healthy dog food is cooked and delivered to consumers.
Annual revenue - Latest available
Total funding $13.3M 2 rounds
Employees 161 Tracked headcount
Investors 6 Known backers
Products - Services tracked
Competitors 6 Brand Intelligence

About NomNomNow

NomNomNow is a company based in San Francisco (United States) founded in 2015 was acquired by Mars in January 2022. NomNomNow has raised $13.29 million across 2 funding rounds from investors including Bullish, Mars and CircleUp. The company has 161 employees as of December 31, 2022. NomNomNow operates in a competitive market with competitors including Yummers, PetFlow, Dog is Human, The Dapper Dog Box and BIXBI Pet, among others.

  • Headquarter San Francisco, United States
  • Employees 161 as on 31 Dec, 2022
  • Sectors
    Consumer
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Nomnomnow Inc.
Operational Areas
Consumer → Baby, Parenting & Pet Care Unlock Sub-Sector Unlock Segment
Consumer → Food & Beverage Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $13.29 M (USD)

    in 2 rounds

  • Latest Funding Round
    $10 M (USD), Series A

    May 10, 2018

  • Investors
    Bullish

    & 5 more

  • Employee Count
    161

    as on Dec 31, 2022

  • Acquired by
    Mars

    (Jan 15, 2022)

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People of NomNomNow

Headcount 10000+
Employee Profiles 1118
Board Members and Advisors 1
Employee Profiles
People
Esperanza Ribas
HR Director South Europe (iberia, Italy, Greece, Balkans, Israel, Palestine)
People
Vijay Gopalan
Senior Director - Digital Transformation
People
Michal K.
TA Lead
People
Lauren Browder
D-commerce Manager – New Business Development

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Funding Insights of NomNomNow

NomNomNow has successfully raised a total of $13.29M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $10 million completed in May 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in NomNomNow

NomNomNow has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include Bullish, Mars and CircleUp.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Tandem Capital is engaged in seed funding for disruptive startups.
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Multiple sectors are targeted for venture capital investments by Greycroft.
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Investments are made in early-stage tech startups across multiple sectors.
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Investor details for NomNomNow

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Investments & Acquisitions by NomNomNow

Investments
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Investment portfolio details for NomNomNow

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Financial Statements - NomNomNow

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Detailed financials for NomNomNow

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Nomnomnow Comparisons

NomNomNow Primary company
Description
Fresh healthy dog food is cooked and delivered to consumers.
Location
San Francisco, United States
Founded Year
2015
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
161
As of 2022
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Peer comparison for NomNomNow

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Competitors of NomNomNow

NomNomNow operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Yummers, PetFlow, Dog is Human, The Dapper Dog Box and BIXBI Pet, among others.

Company Name Domain Founded year HQ Location Description
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Subscription-based pet food is offered online by Yummers.
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Online retailer offering pet food
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Subscription-based human-grade pet food is offered online.
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Provides online pet products like training pads and dog car accessories for pet owners.
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Internet first brand offering food for cats and dogs on subscription basis
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Detailed competitors of NomNomNow

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Latest news on Nomnomnow

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Complete news archive for NomNomNow

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Frequently Asked Questions about NomNomNow

NomNomNow was founded in 2015 and raised its 1st funding round 1 year after it was founded.

NomNomNow is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

NomNomNow is a funded company, having raised a total of $13.29M across 2 funding rounds to date.

As of Dec 31, 2022, the latest employee count at NomNomNow is 161.

NomNomNow was founded in 2015 in San Francisco, United States, and operates in the direct-to-consumer pet nutrition sector. Fresh dog meals are prepared and delivered weekly based on user-provided characteristics of the pet. Recipes are developed by nutrition expert Dr. Justin Shmalberg to meet AAFCO standards for balanced maintenance diets. Portions are customized to address individual health and nutritional requirements.

NomNomNow's top competitors include Yummers, PetFlow and Dog is Human.

NomNomNow has 6 investors. Key investors include Bullish, Mars, CircleUp, Tandem Capital, and Greycroft.

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