About NomNomNow
NomNomNow is a company based in San Francisco (United States) founded in 2015 was acquired by Mars in January 2022.. NomNomNow has raised $13.29 million across 2 funding rounds from investors including Bullish, Mars and CircleUp. The company has 161 employees as of December 31, 2022. NomNomNow operates in a competitive market with competitors including Yummers, PetFlow, Dog is Human, The Dapper Dog Box and BIXBI Pet, among others.
- Headquarter San Francisco, United States
- Employees 161 as on 31 Dec, 2022
-
Sectors
Consumer
-
Email
***********
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Nomnomnow Inc.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Unlock access to complete
Software Development Team
375 people
Leadership Team
131 people
Sales and Marketing
78 people
Senior Team
58 people
Finance and Accounting
57 people
Human Resources and Administration
53 people
Product Management Team
48 people
Data Analysis and Operations Team
44 people
Unlock access to complete
Funding Insights of NomNomNow
NomNomNow has successfully raised a total of $13.29M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $10 million completed in May 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $10.0M
-
First Round
First Round
(01 Aug 2016)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2018 | Amount | Series A - NomNomNow | Valuation | Bullish , CircleUp |
|
| Aug, 2016 | Amount | Seed - NomNomNow | Valuation | CircleUp , Tandem Capital |
|
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in NomNomNow
NomNomNow has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include Bullish, Mars and CircleUp. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Tandem Capital is engaged in seed funding for disruptive startups.
|
Founded Year | Domain | Location | |
|
Multiple sectors are targeted for venture capital investments by Greycroft.
|
Founded Year | Domain | Location | |
|
Investments are made in early-stage tech startups across multiple sectors.
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by NomNomNow
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - NomNomNow
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Nomnomnow Comparisons
Competitors of NomNomNow
NomNomNow operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Yummers, PetFlow, Dog is Human, The Dapper Dog Box and BIXBI Pet, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Subscription-based pet food is offered online by Yummers.
|
|
| domain | founded_year | HQ Location |
Online retailer offering pet food
|
|
| domain | founded_year | HQ Location |
Subscription-based human-grade pet food is offered online.
|
|
| domain | founded_year | HQ Location |
Provides online pet products like training pads and dog car accessories for pet owners.
|
|
| domain | founded_year | HQ Location |
Internet first brand offering food for cats and dogs on subscription basis
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Nomnomnow
Frequently Asked Questions about NomNomNow
When was NomNomNow founded?
NomNomNow was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Where is NomNomNow located?
NomNomNow is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is NomNomNow a funded company?
NomNomNow is a funded company, having raised a total of $13.29M across 2 funding rounds to date. The company's 1st funding round was a Seed of $3.29M, raised on Aug 01, 2016.
How many employees does NomNomNow have?
As of Dec 31, 2022, the latest employee count at NomNomNow is 161.
What does NomNomNow do?
NomNomNow was founded in 2015 in San Francisco, United States, and operates in the direct-to-consumer pet nutrition sector. Fresh dog meals are prepared and delivered weekly based on user-provided characteristics of the pet. Recipes are developed by nutrition expert Dr. Justin Shmalberg to meet AAFCO standards for balanced maintenance diets. Portions are customized to address individual health and nutritional requirements.
Who are the top competitors of NomNomNow?
NomNomNow's top competitors include Yummers, PetFlow and Dog is Human.
Who are NomNomNow's investors?
NomNomNow has 6 investors. Key investors include Bullish, Mars, CircleUp, Tandem Capital, and Greycroft.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.