About NomNomNow
NomNomNow is a Consumer company based in San Francisco (United States) founded in 2015, and was acquired by Mars in January 2022. Fresh healthy dog food is cooked and delivered to consumers. NomNomNow has raised $13.29 million across 2 funding rounds from investors including Bullish, Mars and CircleUp. The company has 161 employees. Its website nomnomnow.com draws about 91 thousand monthly visits. Its focus areas include Retail, Pet Tech, Pet Supplies Ecommerce and Food. Its legal entity is NOMNOMNOW INC. Its competitors include Yummers, PetFlow and Dog is Human; 3 of its 3 listed competitors have raised funding.
Company details
NomNomNow was founded in 2015 in San Francisco, United States, and operates in the direct-to-consumer pet nutrition sector. Fresh dog meals are prepared and delivered weekly based on user-provided characteristics of the pet. Recipes are developed by nutrition expert Dr. Justin Shmalberg to meet AAFCO standards for balanced maintenance diets. Portions are customized to address individual health and nutritional requirements.
- Headquarters San Francisco, United States
- Employees 161
- Stage Acquired
- SectorsConsumer
- Website category Pets and Animals · Pet Food and Supplies
- Email••••••••
- Phone•••• ••••
- Website nomnomnow.com
- Social LinkedIn X Facebook
- Acquired by Mars (Jan 2022)
- Legal Name Nomnomnow Inc.
Funding Insights of NomNomNow
NomNomNow has successfully raised a total of $13.29M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $10 million completed in May 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $13.29M
- Total Rounds 2
- Last Round Series A — $10M
- First Round $3.29M
(Aug 2016)
- Investors Count 5
All 2 funding rounds of NomNomNow with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2018 | $10M | Series A | – | Bullish, CircleUp | – |
| Aug 2016 | $3.29M | Seed | – | CircleUp, Tandem Capital | – |
6 investors in total: 6 institutional.
Investors in NomNomNow
NomNomNow has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include Bullish, Mars and CircleUp.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tandem Capital is engaged in seed funding for disruptive startups. | tandemcap.com | Menlo Park, United States | ||
Multiple sectors are targeted for venture capital investments by Greycroft. | greycroft.com | New York, United States | ||
Investments are made in early-stage tech startups across multiple sectors. | headline.com | San Francisco, United States | ||
Bullish is recognized as a marketing operating partner focused on brand development. | 2010 | bullish.co | New York, United States | |
Equity crowdfunding is facilitated for private consumer product companies. | 2011 | circleup.com | San Francisco, United States | |
Grains, legumes, snacks, pet care, and confectionery products are produced. | 1911 | mars.com | Mclean, United States |
Investor details for NomNomNow
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People of NomNomNow
1116 people are tracked at NomNomNow (471 in leadership, 1 in board & advisors, 644 in team); the tracked headcount is 161.
| Name | Role | Group |
|---|---|---|
Esperanza Ribas | HR Director South Europe (iberia, Italy, Greece, Balkans, Israel, Palestine) | Leadership |
Vijay Gopalan | Senior Director - Digital Transformation | Leadership |
Shelley Davies | Global Business Improvement Senior Director | Leadership |
Richard Dartois | Digital Experiences Senior Director | Leadership |
Hector Sanchez | Consumer & Market Insights Pet Care Global Front End Innovation Director | Leadership |
Marta Robusté Vallejo | CFO Multisales Iberia - Interim | Leadership |
Johnny Zheng | Senior Director, IT Operations And MGS Hub Leader | Leadership |
Emma Finlay | Mars Global Inclusion And Diversity Network Director | Leadership |
Natalia Kozlova | Legal Director Confectionery Russia, Cis& Turkey | Leadership |
Allison Miazga-Bedrick | Vice President Marketing - Seasonal Portfolio | Leadership |
Rodrigo Santini | Chief Impact & Relations Officer | Leadership |
Kelly Marek Bartkiewicz | HR Director - Talent Programs Director | Leadership |
Jarid Lukin | General Manager, M&m's Global Retail Stores | Leadership |
Danny Woodruff | Enterprise Data And Platform Director | Leadership |
Frédéric Meneguzzi | Petcare Marketing Technology Senior Director | Leadership |
Malcolm Armstrong | Global Vice President, People & Organization, Mars Pet Nutrition | Leadership |
Amruta J. | Senior Director, Data Foundations, Global Pet Nutrition | Leadership |
Fabio Ruffet | Vice President, Brands And Content, EU | Leadership |
Svetlana Deshkova | Pet Nutrition Digital Technology Head - Supply, R&d, Commercial, Finance, Paperless | Leadership |
Kelvin Kwong | Chief Product Officer, Kinship | Leadership |
1096 more people are available in the full profile.
Complete people profiles for NomNomNow
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of NomNomNow
4 dated milestones of NomNomNow across 7 years, from founding to its latest funding, stage changes and deals.
- Founded NomNomNow is founded.
- Funding First funding round of $3.3M.
- Funding Latest funding round, Series A, of $10.0M.
- Exit Acquired by Mars.
Competitors of NomNomNow
NomNomNow has 3 listed competitors in our database, 3 of them funded. They include Yummers, PetFlow and Dog is Human.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yummerspets.com | 2022 | San Diego, United States | $6.3M | Subscription-based pet food is offered online by Yummers. | ||
| petflow.com | 2009 | New York, United States | $15M | 37 | Online retailer offering pet food | |
| dogishuman.com | 2022 | New York, United States | $1.2M | Subscription-based human-grade pet food is offered online. |
Detailed competitors of NomNomNow
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- Full competitor set
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Web traffic of NomNomNow
The website of NomNomNow (nomnomnow.com) receives about 91.2K visits a month and ranks #402,336 among all websites worldwide, #3,049 in Pet Food and Supplies.
- Monthly visits91.2K
▲ 32.5% vs previous month
- Unique visitors41K
per month
- Global rank#402,336
among all websites
- Category rank#3,049
Pets and Animals · Pet Food and Supplies
- Bounce rate41%
- Pages per visit3.7
- Average visit50 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with NomNomNow. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| openfarmpet.com | 100% | 310.9K | #104,829 | View details | |
| chewy.com | 99% | 46.5M | #671 | View details | |
allthebestpetcare.com | allthebestpetcare.com | 97% | #754,135 | – | |
| petwants.com | 94% | 13.1K | #1,566,838 | View details | |
| justfoodfordogs.com | 94% | 500.2K | #127,191 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 38 similar websites and full traffic analytics for NomNomNow
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- 38 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Pet & Animal Care Platforms
3 companies that operate in the same segment as NomNomNow (Pet & Animal Care Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | |||
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | 686 | ||
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M |
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Related news about Nomnomnow
Complete news archive for NomNomNow
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Frequently Asked Questions about NomNomNow
NomNomNow was founded in 2015 and raised its 1st funding round 1 year after it was founded.
NomNomNow is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
NomNomNow is a funded company, having raised a total of $13.29M across 2 funding rounds to date. The company's 1st funding round was a Seed of $3.29M, raised on Aug 2016.
NomNomNow has 161 employees.
NomNomNow was founded in 2015 in San Francisco, United States, and operates in the direct-to-consumer pet nutrition sector. Fresh dog meals are prepared and delivered weekly based on user-provided characteristics of the pet. Recipes are developed by nutrition expert Dr. Justin Shmalberg to meet AAFCO standards for balanced maintenance diets. Portions are customized to address individual health and nutritional requirements.
NomNomNow's top competitors include Yummers, PetFlow and Dog is Human.
NomNomNow has 6 investors. Key investors include Bullish, Mars, CircleUp, Tandem Capital, and Greycroft.
NomNomNow operates through Nomnomnow Inc..
Yes. NomNomNow was acquired by Mars in January 2022.