About JustFoodForDogs
JustFoodForDogs is a Consumer company based in Irvine (United States) founded in 2011. Fresh pet meals are provided through an internet-first brand. JustFoodForDogs has raised $97.5 million across 4 funding rounds from investors including L Catterton. Its chief executive, as recorded, is Eric Kufel. Its website justfoodfordogs.com draws about 500 thousand monthly visits. JustFoodForDogs offers products and services including Daily Meals, JustFresh, Treats, and Supplements. Its focus areas include Retail, Pet Tech, Pet Supplies Ecommerce and Food. Its legal entity is JustFoodforDogs, LLC. Its competitors include NomNomNow, Yummers and Bundle x Joy; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2011 and based in Irvine, United States, operations are focused on the pet food sector. Meals such as chicken and white rice, lamb and brown rice, fish and sweet potato, and beef and potato are offered, alongside custom options tailored to dogs and cats needs. Products are hand-made in consultation with certified nutritionists and veterinarians, distributed primarily online.
- Total Equity Funding$97.5M (USD)
in 4 rounds
- Latest Funding Round$68M (USD), Series C
Sep 2019
- Investors
Products & Services of JustFoodForDogs
JustFoodForDogs offers a comprehensive portfolio of products and services, including Daily Meals, JustFresh, Treats, and Supplements.
Fresh and frozen meals for balanced daily dog nutrition.
Convenient fresh food options for easy dog mealtimes.
Healthy treats to support dog health and enjoyment.
Products to complement dogs' diets for better wellness.
Apps and channels of JustFoodForDogs
its YouTube channel JustFoodForDogs has 4.6K subscribers and 30 videos.
Videos from JustFoodForDogs
The most watched videos on JustFoodForDogs's YouTube channel, JustFoodForDogs (4.6K subscribers). Click a video to play it here.
More on JustFoodForDogs.
Funding Insights of JustFoodForDogs
JustFoodForDogs has successfully raised a total of $97.5M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $68 million completed in September 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $97.5M
- Total Rounds 4
- Last Round Series C — $68M
- First Round $21M
(Apr 2017)
- Investors Count 1
All 4 funding rounds of JustFoodForDogs with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2019 | $68M | Series C | – | L Catterton | – |
| May 2019 | $6M | Debt – Conventional | – | – | – |
| Oct 2018 | $8.5M | Series C | – | – | – |
| Apr 2017 | $21M | Series C | – | L Catterton | – |
1 investors in total: 1 institutional.
Investors in JustFoodForDogs
JustFoodForDogs has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include L Catterton.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
L Catterton is recognized as a leading consumer-focused private equity group. | lcatterton.com | Greenwich, United States |
Investor details for JustFoodForDogs
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People of JustFoodForDogs
5 people are tracked at JustFoodForDogs (2 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Eric Kufel | CEO | Leadership |
Oscar E. Chavez | Chief Medical Officer | Leadership |
Brenda Nguyen Rvt | Manager Of Veterinary Outreach & Operations | Team |
Jessica Wilson | Veterinary Outreach Trainer | Team |
Laura Wilson | Veterinary Consultant | Team |
Complete people profiles for JustFoodForDogs
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of JustFoodForDogs
3 dated milestones of JustFoodForDogs across 8 years, from founding to its latest funding, stage changes and deals.
- Founded JustFoodForDogs is founded.
- Funding First funding round of $21.0M.
- Funding Latest funding round, Series C, of $68.0M.
Competitors of JustFoodForDogs
JustFoodForDogs has 3 listed competitors in our database, 3 of them funded. They include NomNomNow, Yummers and Bundle x Joy.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nomnomnow.com | 2015 | San Francisco, United States | $13.29M | 161 | Fresh healthy dog food is cooked and delivered to consumers. | |
| yummerspets.com | 2022 | San Diego, United States | $6.3M | Subscription-based pet food is offered online by Yummers. | ||
| bundlexjoy.com | 2021 | Phoenix, United States | $1.56M | Subscription-based dog food and treats are offered online. |
Detailed competitors of JustFoodForDogs
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of JustFoodForDogs
The website of JustFoodForDogs (justfoodfordogs.com) receives about 500.2K visits a month and ranks #127,191 among all websites worldwide, #811 in Pet Food and Supplies.
- Monthly visits500.2K
▲ 38.3% vs previous month
- Unique visitors189K
per month
- Global rank#127,191
among all websites
- Category rank#811
Pets and Animals · Pet Food and Supplies
- Bounce rate51%
- Pages per visit2.9
- Average visit1 min 17 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with JustFoodForDogs. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| chewy.com | 100% | 46.5M | #671 | View details | |
| myperfectpetfood.com | 91% | 15.3K | #1,471,454 | View details | |
| thefarmersdog.com | 90% | 2.8M | #22,028 | View details | |
cesarsway.com | cesarsway.com | 87% | – | ||
| healthyspot.com | 85% | 17.5K | #1,072,918 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for JustFoodForDogs
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- 40 similar websites
- Audience overlap
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Top companies in Pet & Animal Care Platforms
3 companies that operate in the same segment as JustFoodForDogs (Pet & Animal Care Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | |||
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | 686 | ||
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M |
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Related news about Justfoodfordogs
Complete news archive for JustFoodForDogs
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Frequently Asked Questions about JustFoodForDogs
JustFoodForDogs was founded in 2011 and raised its 1st funding round 6 years after it was founded.
JustFoodForDogs is headquartered in Irvine, United States. It is registered at Irvine, California, United States.
Eric Kufel is the CEO of JustFoodForDogs, as recorded in our data.
JustFoodForDogs is a funded company, having raised a total of $97.5M across 4 funding rounds to date. The company's 1st funding round was a Series C of $21M, raised on Apr 2017.
Founded in 2011 and based in Irvine, United States, operations are focused on the pet food sector. Meals such as chicken and white rice, lamb and brown rice, fish and sweet potato, and beef and potato are offered, alongside custom options tailored to dogs and cats needs. Products are hand-made in consultation with certified nutritionists and veterinarians, distributed primarily online.
JustFoodForDogs's top competitors include NomNomNow, Bundle x Joy and Yummers.
JustFoodForDogs offers Daily Meals, JustFresh, Treats, and Supplements.
JustFoodForDogs has 1 investor. Key investors include L Catterton.
JustFoodForDogs operates through Justfoodfordogs, Llc.
The website of JustFoodForDogs receives about 500 thousand visits a month and ranks #127,191 among all websites worldwide.