About Ollie
Ollie is a Consumer company based in New York (United States) founded in 2015 by Gabby Slome. Fresh, human-grade dog food is delivered through subscription plans. It operates on a Subscription Services and Direct-to-Consumer (D2C) model. Ollie has raised $67.65 million across 5 funding rounds from investors including Lerer Hippeau, Canaan and Riverpark Funds. Ollie has completed 1 acquisition, including Ollie. Its chief executive, as recorded, is Nick Stafford. Its website myollie.com draws about 644 thousand monthly visits. Ollie offers products and services including Full Fresh Plan, Mixed Bowl Plan, Half Fresh Plan, and Treats & Supplements. Its focus areas include Consumer Goods, Pet Products and Pet Food. Its legal entity is OLLIE PETS INC. Its competitors include The Farmer's Dog, PetPlate and Get Joy; 2 of its 3 listed competitors have raised funding.
Company details
Healthy dog food is produced and delivered directly to customers by Ollie. Human-grade ingredients are used, and recipes are developed by veterinary nutritionists. Customized meal plans are offered to meet individual dog needs. Various plans, including Full Fresh, Mixed Bowl, and Half Fresh, are provided alongside treats and supplements. In-app health screenings and vet support are included to monitor and support dog well-being. The pet food sector is primarily served with a focus on science-led nutrition for all life stages.
- Headquarters New York, United States
- Founders Gabby Slome
- SectorsConsumer
- Website category Pets and Animals · Pet Food and Supplies
- Email••••••••
- Phone•••• ••••
- Website myollie.com
- Social LinkedIn X Facebook
- Legal Name Ollie Pets Inc
- Total Equity Funding$67.65M (USD)
in 5 rounds
- Latest Funding Round$21.35M (USD), Series B
Mar 2024
- InvestorsLerer Hippeau
& 7 more
- Investments & Acquisitions
Products & Services of Ollie
Ollie offers a comprehensive portfolio of products and services, including Full Fresh Plan, Mixed Bowl Plan, Half Fresh Plan, and Treats & Supplements.
Complete nutrition with 100% human-grade ingredients for dogs.
Combines fresh and baked recipes for varied meals.
Adds fresh food to enhance current dog diets.
Supports dog health with rewards and added nutrition.
Funding Insights of Ollie
Ollie has successfully raised a total of $67.65M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $21.35 million completed in March 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $67.65M
- Total Rounds 5
- Last Round Series B — $21.35M
- Investors Count 8
All 5 funding rounds of Ollie with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2024 | $21.35M | Series B | – | – | – |
| Apr 2020 | $29.3M | Series B | – | – | – |
| Aug 2017 | $12.6M | Series A | – | Canaan | |
| Oct 2016 | $4.4M | Seed | – | – | |
| Jun 2016 | Seed | – | – |
8 investors in total: 8 institutional.
Investors in Ollie
Ollie has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Lerer Hippeau, Canaan and Riverpark Funds.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Canaan is recognized as an early-stage venture capital firm. | 1987 | canaan.com | San Francisco, United States | |
Venture capital firm focused on aerospace, biopharma, consumer, and multiple sectors | correlationvc.com | San Francisco, United States | ||
Investments in seed-stage companies are managed by Primary Venture Partner. | primary.vc | New York, United States | ||
USA focused VC firm investing in seed and early stage startups | 2010 | lererhippeau.com | New York, United States | |
Early-stage venture investments are managed by WME Ventures. | wmevc.com | New York, United States | ||
Early and growth-stage tech startups are funded by Rosecliff Ventures. | rosecliff.com | New York, United States | ||
Early-stage investments in US sectors are made by Max Ventures. | maxventures.vc | New York, United States | ||
Manages research-driven funds in equities, fixed income, and venture capital investments. | 2009 | riverparkfunds.com | Kansas City, United States |
Investor details for Ollie
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People of Ollie
38 people are tracked at Ollie (15 in leadership, 23 in team).
| Name | Role | Group |
|---|---|---|
Gabby Slome | Co-Founder | Leadership |
Nick Stafford | CEO | Leadership |
Kalina Fridrich | Vice President Growth & Retention | Leadership |
Allison Stadd | Chief Marketing Officer | Leadership |
Hillary Benjamin | Chief Marketing Officer | Leadership |
Lyndsey Arnold | VP Commercial | Leadership |
Noah Dwora | Chief Of Staff | Leadership |
Daniel Burch | Chief Financial Officer | Leadership |
Heather Gensel | General Manager | Leadership |
Emily Purcell | Associate Director, Copy | Leadership |
Sonia Dueñas | Director, Affiliate + Paid Partnerships | Leadership |
Shelby Silver | Sr. Director, Brand | Leadership |
Tara Z. | Chief Scientific Officer | Leadership |
Kailynn Denusta | General Manager | Leadership |
Erin Brown | Director, Member Experience | Leadership |
Sara Pnacek | Customer Insights Coordinator | Team |
Lily Nelson | Senior Designer | Team |
Ben Devey | Senior Direct Of Customer Experience | Team |
Jacqueline Morgan | Canine Care Advocate | Team |
Madeleine Tsao | Member Experience Manager, Acquisition | Team |
18 more people are available in the full profile.
Complete people profiles for Ollie
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Ollie
Ollie has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Ollie.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
AI-based platforms for community marketing and image analysis are provided. | diglabs.ai | New York, United States | 2019 | Oct 2024 | •••• |
Complete acquisition details for Ollie
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Timeline of Ollie
4 dated milestones of Ollie across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Ollie is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $21.3M.
- Acquisition Acquires Ollie.
Competitors of Ollie
Ollie has 3 listed competitors in our database, 2 of them funded. They include The Farmer's Dog, PetPlate and Get Joy.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thefarmersdog.com | 2015 | New York, United States | $49.1M | 550 | Personalized dog food is delivered via an online subscription service. | |
| petplate.com | 2016 | New York, United States | $44.53M | Subscription-based organic dog food and treats are provided online. | ||
| getjoyfood.com | 2018 | Hawaiian Ocean View, United States | 43 | A direct-to-consumer brand offering personalized, subscription-based dog food solutions. |
Detailed competitors of Ollie
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Web traffic of Ollie
The website of Ollie (myollie.com) receives about 644K visits a month and ranks #45,360 among all websites worldwide, #217 in Pet Food and Supplies.
- Monthly visits644K
▼ 35.8% vs previous month
- Unique visitors657.8K
per month
- Global rank#45,360
among all websites
- Category rank#217
Pets and Animals · Pet Food and Supplies
- Bounce rate43%
- Pages per visit4.2
- Average visit1 min 50 sec
- DevicesDesktop 13% · Mobile 87%
Websites whose visitors overlap most with Ollie. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| thefarmersdog.com | 100% | 2.8M | #22,028 | View details | |
| freshpet.com | 70% | 245.6K | #199,113 | View details | |
| sundaysfordogs.com | 66% | 310.6K | #123,139 | View details | |
| total.vet | 63% | 77.8K | #591,427 | View details | |
| chewy.com | 58% | 46.5M | #671 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Ollie
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Pet & Animal Care Platforms
3 companies that operate in the same segment as Ollie (Pet & Animal Care Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | |||
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | 686 | ||
Pet sitters are matched with owners through an online marketplace. | 2010 | Los Angeles, California, United States | USD 98.45 M |
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Related news about Ollie
Complete news archive for Ollie
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Frequently Asked Questions about Ollie
Ollie was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Ollie is headquartered in New York, United States. It is registered at New York, New York, United States.
Nick Stafford is the CEO of Ollie, as recorded in our data.
Ollie is a funded company, having raised a total of $67.65M across 5 funding rounds to date.
Healthy dog food is produced and delivered directly to customers by Ollie. Human-grade ingredients are used, and recipes are developed by veterinary nutritionists. Customized meal plans are offered to meet individual dog needs. Various plans, including Full Fresh, Mixed Bowl, and Half Fresh, are provided alongside treats and supplements. In-app health screenings and vet support are included to monitor and support dog well-being. The pet food sector is primarily served with a focus on science-led nutrition for all life stages.
Ollie's top competitors include The Farmer's Dog, PetPlate and Get Joy.
Ollie offers Full Fresh Plan, Mixed Bowl Plan, Half Fresh Plan, and Treats & Supplements.
Ollie has made 1 acquisition, including Ollie.
Ollie has 8 investors. Key investors include Lerer Hippeau, Canaan, Riverpark Funds, Correlation Ventures, and Primary.
Ollie operates through Ollie Pets Inc.
The website of Ollie receives about 644 thousand visits a month and ranks #45,360 among all websites worldwide.