The Farmer's Dog

New York, United States Founded: 2015 • Age: 11 yrs
Personalized dog food is delivered via an online subscription service.
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About The Farmer's Dog

The Farmer's Dog is a company based in New York (United States) founded in 2015 by Brett Podolsky.. The Farmer's Dog has raised $49.1 million across 3 funding rounds from investors including Insight Partners, Forerunner Ventures and Shasta Ventures. The company has 550 employees as of December 31, 2023. The Farmer's Dog offers products and services including Fresh Dog Food and Personalized Meal Plans. The Farmer's Dog operates in a competitive market with competitors including Ollie, PetPlate, Get Joy, The Pets Table and Petabolix, among others.

  • Headquarter New York, United States
  • Employees 550 as on 31 Dec, 2023
  • Founders Brett Podolsky
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name The Farmer's Dog, Inc.
Operational Areas
Consumer → Baby, Parenting & Pet Care
Consumer → Food & Beverage
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $49.1 M (USD)

    in 3 rounds

  • Latest Funding Round
    $39 M (USD), Series B

    Jan 16, 2019

  • Investors
  • Employee Count
    550

    as on Dec 31, 2023

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Products & Services of The Farmer's Dog

The Farmer's Dog offers a comprehensive portfolio of products and services, including Fresh Dog Food and Personalized Meal Plans. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Delivers personalized, human-grade meals to enhance dog health and energy levels.

Offers vet-designed plans for balanced dog diets with easy delivery.

People of The Farmer's Dog
Headcount 200-500
Employee Profiles 35
Employee Profiles
People
Mark Eberly
Chief Human Resources Officer
People
Raf Cannizzaro
VP, Product & Engineering
People
Sana Raheem
Head of Operations
People
Blair Taylor
SVP, Operations

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Funding Insights of The Farmer's Dog

The Farmer's Dog has successfully raised a total of $49.1M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $39 million completed in January 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series B — $39.0M
  • First Round

    (03 May 2016)

  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
Jan, 2019 Amount Series B - The Farmer's Dog Valuation Insight Partners
May, 2017 Amount Series A - The Farmer's Dog Valuation Shasta Ventures
May, 2016 Amount Seed - The Farmer's Dog Valuation Forerunner Ventures
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in The Farmer's Dog

The Farmer's Dog has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Insight Partners, Forerunner Ventures and Shasta Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Investment firm scaling software and technology companies from early to late stages.
Founded Year Domain Location
Early-stage investments are directed toward tech startups by Forerunner Ventures.
Founded Year Domain Location
Venture capital firm investing in early stage startups
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by The Farmer's Dog

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - The Farmers Dog

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

The Farmer's Dog Comparisons

Employees
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Competitors of The Farmer's Dog

The Farmer's Dog operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ollie, PetPlate, Get Joy, The Pets Table and Petabolix, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Fresh, human-grade dog food is delivered through subscription plans.
domain founded_year HQ Location
Subscription-based organic dog food and treats are provided online.
domain founded_year HQ Location
A direct-to-consumer brand offering personalized, subscription-based dog food solutions.
domain founded_year HQ Location
Provides customized meal plans for dogs with fresh and air-dried options.
domain founded_year HQ Location
Personalized nutrition for dogs is delivered via an intelligent platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on The Farmer's Dog

Frequently Asked Questions about The Farmer's Dog

When was The Farmer's Dog founded?

The Farmer's Dog was founded in 2015 and raised its 1st funding round 1 year after it was founded.

Where is The Farmer's Dog located?

The Farmer's Dog is headquartered in New York, United States. It is registered at New York, New York, United States.

Is The Farmer's Dog a funded company?

The Farmer's Dog is a funded company, having raised a total of $49.1M across 3 funding rounds to date. The company's 1st funding round was a Seed of $2M, raised on May 03, 2016.

How many employees does The Farmer's Dog have?

As of Dec 31, 2023, the latest employee count at The Farmer's Dog is 550.

What does The Farmer's Dog do?

The Farmers Dog was founded in 2015 and is headquartered in New York, United States. Operations focus on the pet food sector as an internet-first brand. Fresh, customized dog meals are prepared using ingredients such as beef, chicken, and turkey. Pet owners submit details about their dogs to receive tailored nutrition plans and delivery options.

Who are the top competitors of The Farmer's Dog?

The Farmer's Dog's top competitors include Ollie, PetPlate and Petabolix.

What products or services does The Farmer's Dog offer?

The Farmer's Dog offers Fresh Dog Food and Personalized Meal Plans.

Who are The Farmer's Dog's investors?

The Farmer's Dog has 5 investors. Key investors include Insight Partners, Forerunner Ventures, Shasta Ventures, SV Angel, and Collab Fund.

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