About PetPlate
PetPlate is a Consumer company based in New York (United States) founded in 2016 by Renaldo Webb. Subscription-based organic dog food and treats are provided online. PetPlate has raised $44.53 million across 6 funding rounds from investors including Pendulum, 301 INC and Conversion Venture Capital. Its website petplate.com draws about 27 thousand monthly visits. PetPlate offers products and services including FreshCooked Full Plan, FreshCooked Toppers, Organic Treats, and Supplements. Its focus areas include Retail, Pet Tech, Pet Supplies Ecommerce and Food. Its competitors include Ollie, The Farmer's Dog and Get Joy; 2 of its 3 listed competitors have raised funding.
Company details
PetPlate was founded in 2016 and is headquartered in New York, United States. As an internet-first brand in the pet food sector, subscription-based products including organic recipes, treats, and supplements are offered. Ingredients such as chicken, lamb, pork, and others are utilized in the formulations. Operations focus on direct-to-consumer delivery within the e-commerce space.
- Headquarters New York, United States
- Founders Renaldo Webb
- SectorsConsumer
- Website category Pets and Animals · Pet Food and Supplies
- Email••••••••
- Phone•••• ••••
- Website petplate.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$44.53M (USD)
in 6 rounds
- Latest Funding Round$300K (USD), Series B
Aug 2023
- InvestorsPendulum
& 9 more
Products & Services of PetPlate
PetPlate offers a comprehensive portfolio of products and services, including FreshCooked Full Plan, FreshCooked Toppers, Organic Treats, and Supplements.
Complete fresh-cooked dog food with human-grade ingredients
Portioned fresh food to mix with existing diets
Human-grade treats for daily dog enjoyment
Soft chews designed for dog wellness support
Funding Insights of PetPlate
PetPlate has successfully raised a total of $44.53M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $300 thousand completed in August 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $44.53M
- Total Rounds 6
- Last Round Series B — $300,000
- First Round $4M
(May 2018)
- Investors Count 10
All 6 funding rounds of PetPlate with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2023 | $300,000 | Series B | – | – | – |
| Oct 2022 | $12.93M | Series B | – | – | – |
| Dec 2021 | $16.38M | Series B | – | Pendulum | |
| Jan 2021 | $1.93M | Series A | – | – | – |
| Feb 2020 | $9M | Series A | – | 301 INC, DFE Capital Management | |
| May 2018 | $4M | Seed | – | Dane Creek Capital Corp |
10 investors in total: 10 institutional.
Investors in PetPlate
PetPlate has secured backing from 10 investors, including institutional and venture fund investors. Prominent investors backing the company include Pendulum, 301 INC and Conversion Venture Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| cvc2.com | ||||
| danecreekcap.com | ||||
Investment in emerging consumer brands is facilitated by InviNext. | swatequitypartners.com | New York, United States | ||
Venture capital investing and portfolio management services for accredited investors. | av.vc | |||
New consumer brands are incubated and accelerated from inception. | brandproject.com | Toronto, Canada | ||
Tech-enabled startups are funded through venture capital investments. | fernbrookmgmt.com | New York, United States | ||
| dfecm.com | ||||
Pendulum is focused on developing advanced probiotic solutions. | 2012 | pendulumlife.com | San Francisco, United States | |
Venture capital investments are made by 301 INC in food ecosystem startups. | 301inc.com | Minneapolis, United States | ||
| amitysupply.com |
Investor details for PetPlate
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of PetPlate
2 people are tracked at PetPlate (1 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Renaldo Webb | Founder | Leadership |
Gertrude Allen | Member Of The Board Of Advisors | Team |
Complete people profiles for PetPlate
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of PetPlate
3 dated milestones of PetPlate across 7 years, from founding to its latest funding, stage changes and deals.
- Founded PetPlate is founded.
- Funding First funding round of $4.0M.
- Funding Latest funding round, Series B, of $300K.
Competitors of PetPlate
PetPlate has 3 listed competitors in our database, 2 of them funded. They include Ollie, The Farmer's Dog and Get Joy.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| myollie.com | 2015 | New York, United States | $67.65M | Fresh, human-grade dog food is delivered through subscription plans. | ||
| thefarmersdog.com | 2015 | New York, United States | $49.1M | 550 | Personalized dog food is delivered via an online subscription service. | |
| getjoyfood.com | 2018 | Hawaiian Ocean View, United States | 43 | A direct-to-consumer brand offering personalized, subscription-based dog food solutions. |
Detailed competitors of PetPlate
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of PetPlate
The website of PetPlate (petplate.com) receives about 26.7K visits a month and ranks #745,838 among all websites worldwide, #6,318 in Pet Food and Supplies.
- Monthly visits26.7K
▲ 12% vs previous month
- Unique visitors11.3K
per month
- Global rank#745,838
among all websites
- Category rank#6,318
Pets and Animals · Pet Food and Supplies
- Bounce rate33%
- Pages per visit6.1
- Average visit55 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with PetPlate. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| petflow.com | 100% | 80.5K | #356,066 | View details | |
| petwants.com | 100% | 13.1K | #1,566,838 | View details | |
| nomnomnow.com | 100% | 91.2K | #402,336 | View details | |
| justfoodfordogs.com | 100% | 500.2K | #127,191 | View details | |
| junovet.com | 97% | 40.1K | #704,604 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 30 similar websites and full traffic analytics for PetPlate
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- 30 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Pet & Animal Care Platforms
3 companies that operate in the same segment as PetPlate (Pet & Animal Care Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | |||
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | 686 | ||
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M |
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Related news about Petplate
Complete news archive for PetPlate
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Frequently Asked Questions about PetPlate
PetPlate was founded in 2016 and raised its 1st funding round 2 years after it was founded.
PetPlate is headquartered in New York, United States. It is registered at New York, New York, United States.
PetPlate is a funded company, having raised a total of $44.53M across 6 funding rounds to date. The company's 1st funding round was a Seed of $4M, raised on May 2018.
PetPlate was founded in 2016 and is headquartered in New York, United States. As an internet-first brand in the pet food sector, subscription-based products including organic recipes, treats, and supplements are offered. Ingredients such as chicken, lamb, pork, and others are utilized in the formulations. Operations focus on direct-to-consumer delivery within the e-commerce space.
PetPlate's top competitors include Ollie, The Farmer's Dog and Get Joy.
PetPlate offers FreshCooked Full Plan, FreshCooked Toppers, Organic Treats, and Supplements.
PetPlate has 10 investors. Key investors include Pendulum, 301 INC, Conversion Venture Capital, Dane Creek Capital Corp, and InviNext Growth Partners.