About Rover
Rover is a Consumer company based in Olympia (United States) founded in 2011, and was acquired by Blackstone in November 2023. It operates as an app-based pet sitting marketplace. It operates in the Consumer and Business Services sectors. Rover has raised $409.19 million across 13 funding rounds from investors including SVB, Petco and Blackstone. Rover has completed 8 acquisitions, including Cat in a Flat, DogBuddy and DogVacay. Its website rover.com draws about 6.1 million monthly visits. Its focus areas include Retail, Pet Tech, Service Platforms and Pet Sitting. Its competitors include Wag!, Pawshake, Trusted Housesitters, DogVacay and Meowtel and 4 more; 7 of its 9 listed competitors have raised funding.
Company details
Rover was founded in 2011 in Olympia, United States, as an app-based platform in the pet care sector. Pet owners are linked with sitters for services such as dog boarding, house sitting, dog walking, and pet grooming. Bookings are managed via the app with online payments, and the service extends to additional pet-care providers. Availability is provided on iOS and Android devices.
- Headquarters Olympia, United States
- Stage Acquired
- SectorsConsumerBusiness Services
- Website category Pets and Animals · Pet Food and Supplies
- Email••••••••
- Phone•••• ••••
- Website rover.com
- Social LinkedIn X Facebook
- Acquired by Blackstone (Nov 2023)
- Total Equity Funding$409.19M (USD)
in 13 rounds
- Latest Funding Round$30M (USD), Debt – Venture
May 2018
- InvestorsSVB
& 17 more
- Investments & AcquisitionsCat in a Flat
& 7 more
- Acquired byBlackstone
(Nov 2023)
Apps and channels of Rover
Rover publishes 1 mobile app with over 5M+ downloads.
Funding Insights of Rover
Rover has successfully raised a total of $409.19M across 13 strategic funding rounds. The most recent funding activity was a Debt – Venture round of $30 million completed in May 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $409.19M
- Total Rounds 13
- Last Round Debt – Venture — $30M
- First Round $250,000
(Dec 2011)
- Investors Count 17
Latest 10 of 13 funding rounds of Rover with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2018 | $125M | Series G | – | T. Rowe Price | |
| May 2018 | $30M | Debt – Venture | – | – | |
| May 2018 | $125M | Private Equity Round | – | – | – |
| Jul 2017 | $65M | Series F | – | Spark Capital | |
| Oct 2016 | $40M | Series E | – | Menlo Ventures, Foundry | |
| Mar 2015 | $25M | Series D | – | TCV | |
| Nov 2014 | – | Series C | – | A-Grade Investments | – |
| Oct 2014 | $12.5M | Series C | – | Menlo Ventures | |
| Jan 2014 | – | Series B | – | Foundation Capital | – |
| Aug 2013 | $9.56M | Series B | – | Foundry |
18 investors in total: 18 institutional.
Investors in Rover
Rover has secured backing from 18 investors, including institutional and venture fund investors. Prominent investors backing the company include SVB, Petco and Blackstone.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are managed by Winslow Capital. | 1992 | winslowcapital.com | Minneapolis, United States | |
Spark Capital is engaged in venture capital investments. | – | sparkcapital.com | San Francisco, United States | |
Venture capital is invested in global technology companies by TCV. | – | tcv.com | Menlo Park, United States | |
Diversified investment management firm | 2000 | greenspringassociates.com | Owings Mills, United States | |
Sector-agnostic investments in late-stage startups are made by Cross Creek. | – | crosscreek.vc | Salt Lake City, United States | |
Early-stage venture capital firm investing in AI, healthcare, and tech sectors. | – | menlovc.com | - | |
Venture capital is invested in early-stage tech startups. | – | foundry.vc | Boulder, United States | |
Early-stage technology-driven companies are targeted for venture capital investments. | – | omersventures.com | Toronto, Canada | |
Venture capital investing in AI, biotech, and technology sectors, focusing on seed and early stages in Seattle and beyond. | – | madrona.com | - | |
Stage-agnostic investments in US tech sectors are pursued. | – | agradeinvestments.com | Los Angeles, United States |
Investor details for Rover
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People of Rover
143 people are tracked at Rover (26 in leadership, 4 in board & advisors, 113 in team).
| Name | Role | Group |
|---|---|---|
Stephen L. | Director Of Trust And Safety Customer Operations | Leadership |
Jovana Teodorovic | VP Of People And Culture | Leadership |
Matt Seiple | Global Partner Operations Manager II | Leadership |
Megan Teepe | Senior Vice President, Global Growth | Leadership |
Megan Evert | VP, Operations | Leadership |
Matthew Sternberg | Vp, Marketplace And Product | Leadership |
Marilyn Keys | Sr. Human Resources Business Partner | Leadership |
Luca Savio | Director, Global Customer Experience | Leadership |
Nancy Morgan | Chief Happiness Officer | Leadership |
Hilary Curlow | Director Of Program Management, Operations Strategy & Transformation | Leadership |
Dhruba Roy Chowdhury | Global Senior Director Of Strategy And Customer Operations | Leadership |
Elia Borrini | Sr Director, Head Of International Growth | Leadership |
Lisa Martin-Garlic | Director Of Operations, Goodpup | Leadership |
Julio Leal | Head Of Localization | Leadership |
David Howenstine | Director, Legal | Leadership |
Walter Ruddy | Vp, Corporate Development And Strategy | Leadership |
Kenneth M. | Head Of Learning And Development | Leadership |
Naomi R. | Senior Director, Lifecycle & Program Management | Leadership |
Autumn Andersen | Partner Operations Manager | Leadership |
Roberta McClelland | Director, Inclusion & Employee Experience | Leadership |
123 more people are available in the full profile.
Complete people profiles for Rover
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Investments & Acquisitions by Rover
Rover has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include Cat in a Flat, DogBuddy and DogVacay.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
A marketplace for cat sitting and care services is operated. | meowtel.com | California, United States | 2015 | Jan 2026 | •••• | |
Local pet sitters are connected with owners via online marketplace. | madpaws.com.au | Sydney, Australia | 2014 | Jul 2025 | $40.49M | |
Online marketplace offering pet services platform | gudog.com | Dublin, Ireland | 2015 | Apr 2025 | •••• | |
Local cat-sitters are matched with owners via an online marketplace. | catinaflat.com | London, United Kingdom | 2014 | Oct 2024 | •••• | |
Online marketplace for dog sitters | dogbuddy.com | London, United Kingdom | 2013 | Oct 2018 | •••• | |
Open Marketplace for Pet Sitters | dogvacay.com | Santa Monica, United States | 2012 | Mar 2017 | •••• | |
Pet care requests are facilitated via a friends-based social network. | doggybnb.com | New York, United States | 2013 | Mar 2017 | •••• | |
Pet care services are booked via a mobile application. | zingypet.com | Santa Monica, United States | 2014 | Apr 2015 | •••• |
Complete acquisition details for Rover
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Timeline of Rover
13 dated milestones of Rover across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Rover is founded.
- Funding First funding round of $250K.
- Acquisition Acquires ZingyPet.
- Acquisition Acquires DoggyBnB.
- Acquisition Acquires DogVacay.
- Funding Latest funding round, Debt – Venture, of $30.0M.
- Acquisition Acquires DogBuddy.
- IPO Lists on the stock exchange (IPO).
- Exit Acquired by Blackstone.
- Acquisition Acquires Cat in a Flat.
- Acquisition Acquires Gudog.
- Acquisition Acquires Mad Paws.
- Acquisition Acquires Meowtel.
Competitors of Rover
Rover has 9 listed competitors in our database, 7 of them funded. They include Wag!, Pawshake, Trusted Housesitters, DogVacay and Meowtel, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wagwalking.com | 2010 | Los Angeles, United States | $98.45M | 84 | Pet sitters are matched with owners through an online marketplace. | |
| pawshake.com | 2013 | Portola Valley, United States | $1.5M | – | Pet sitters are matched with owners via an online platform. | |
| trustedhousesitters.com | 2010 | London, United Kingdom | $10M | 44 | Pet owners are connected with housesitters through an online platform. | |
| dogvacay.com | 2012 | Santa Monica, United States | $47M | – | Open Marketplace for Pet Sitters | |
| meowtel.com | 2015 | California, United States | $100,000 | 13 | A marketplace for cat sitting and care services is operated. | |
| petparadise.com | 2002 | Jacksonville, United States | – | 948 | Provider of pet boarding, daycare, grooming, and veterinary services | |
| swifto.com | 2010 | New York, United States | $2.5M | 30 | Dog owners are matched with vetted walkers through GPS-tracked marketplace. | |
| dogtopia.com | 2002 | – | – | – | Dog daycare, boarding, spa, and retail services are provided. | |
| tailster.com | 2014 | London, United Kingdom | $640,000 | 15 | An online marketplace that allows pet owners to find, compare and book pet care services |
Detailed competitors of Rover
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Web traffic of Rover
The website of Rover (rover.com) receives about 6.1M visits a month and ranks #7,680 among all websites worldwide, #14 in Pet Food and Supplies.
- Monthly visits6.1M
▼ 6.8% vs previous month
- Unique visitors2.8M
per month
- Global rank#7,680
among all websites
- Category rank#14
Pets and Animals · Pet Food and Supplies
- Bounce rate45%
- Pages per visit4.8
- Average visit3 min 57 sec
- DevicesDesktop 33% · Mobile 67%
Websites whose visitors overlap most with Rover. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| dogvacay.com | 100% | 11.9K | #2,079,365 | View details | |
petsitters.org | petsitters.org | 99% | – | #1,427,744 | – |
| petmd.com | 95% | 5.9M | #14,311 | View details | |
| bestfriendspetcare.com | 92% | 34.9K | #947,378 | View details | |
| vcahospitals.com | 86% | 2.9M | #24,236 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Rover
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Top companies in Pet & Animal Care Platforms
10 companies that operate in the same segment as Rover (Pet & Animal Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | – | 686 | |
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M | – | – | |
Wearable GPS devices for pet tracking are offered by Tractive. | 2012 | Pasching, Upper Austria, Austria | USD 35.5 M | – | – | |
Multi-category pet products and pets are retailed online. | 2021 | Bengaluru, Karnataka, India | USD 67.25 M | – | – | |
Pet sitters are matched with owners through an online marketplace. | 2010 | Los Angeles, California, United States | USD 98.45 M | – | – | |
Internet first brand offering refrigerated pet food | 2006 | Secaucus, New Jersey, United States | USD 54 M | USD 1.1 B | 1,300 | |
Tailor-made dry dog food is freshly blended for individual needs. | 2013 | London, England, United Kingdom | USD 7.82 M | USD 118.2 M | 378 | |
Private label brand of tracking devices for dogs | 2012 | San Francisco, California, United States | USD 21 M | – | – | |
Platform offering cooked-meal delivery service for dogs | 2016 | London, England, United Kingdom | USD 477.37 M | USD 48.04 M | – | |
App based platform providing veterinary services and clinical management solutions for veterinarians | 2018 | Beverly Hills, California, United States | USD 58.81 M | – | – |
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Related news about Rover
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Frequently Asked Questions about Rover
Rover was founded in 2011.
Rover is headquartered in Olympia, United States. It is registered at Olympia, Washington, United States.
Rover is a funded company, having raised a total of $409.19M across 13 funding rounds to date. The company's 1st funding round was a Series B of $9.56M, raised on Dec 2011.
Rover was founded in 2011 in Olympia, United States, as an app-based platform in the pet care sector. Pet owners are linked with sitters for services such as dog boarding, house sitting, dog walking, and pet grooming. Bookings are managed via the app with online payments, and the service extends to additional pet-care providers. Availability is provided on iOS and Android devices.
Rover's top competitors include Wag!, Trusted Housesitters and Pet Paradise.
Rover has made 8 acquisitions, including Cat in a Flat, DogBuddy, and DogVacay.
Rover has 18 investors. Key investors include SVB, Petco, Blackstone, T. Rowe Price, and Winslow Capital.
Yes. Rover was acquired by Blackstone in November 2023.
Yes. Rover publishes Rover - Dog Boarding & Walking, with over 5 million downloads.
The website of Rover receives about 6.1 million visits a month and ranks #7,680 among all websites worldwide.