About Mad Paws
Mad Paws is a publicly listed company based in Sydney (Australia) founded in 2014, and was acquired by Rover in July 2025. It operates as a local pet sitters are connected with owners via online marketplace. It operates in the Consumer and Business Services sectors. Mad Paws has raised $7.1 million across 4 funding rounds from investors including Rover, Qantas and Seven West Media. Mad Paws has completed 2 acquisitions, including Pet Chemist Online and Waggly. Its website madpaws.com.au draws about 632 thousand monthly visits. Mad Paws offers products and services including Pet Sitting, Dog Walking, Day Care, Dog Grooming, and Dog Training. Its focus areas include Local Services, Caregivers, Pet Care and Pet Sitting. Its legal entity is MAD PAWS HOLDINGS LIMITED. Its competitors include PETstock, DogShare, Ceedar Paws, Pupsy and Waggles.
Company details
Founded in 2014 in Sydney, Australia, Mad Paws functions as an online marketplace within the pet care sector. Location details are entered by users to identify nearby sitters, after which meetings can be arranged for selection. Bookings and payments are processed directly on the platform, with a 15 commission applied to each transaction. Operations focus on facilitating neighborhood-based pet sitting services.
- Annual Revenue$5.88 M (USD)13.83as on Jun 30, 2025
- Net Profit-$8.11 M (USD)-70.05as on Jun 30, 2025
- EBITDA-$3.51 M (USD)-163.08as on Jun 30, 2025
- Total Equity Funding$7.1M (USD)
in 4 rounds
- Latest Funding Round$5.25M (USD), Post-IPO
Feb 2024
- InvestorsRover
& 10 more
- Investments & AcquisitionsPet Chemist Online
& 1 more
- Acquired byRover
(Jul 2025)
Products & Services of Mad Paws
Mad Paws offers a comprehensive portfolio of products and services, including Pet Sitting, Dog Walking, Day Care, Dog Grooming, and Dog Training.
Overnight care where pets stay at sitter's home for comfort.
Service for walking dogs in local areas to burn energy.
Daily care option for pets during owner's absence.
Professional grooming to maintain pet cleanliness and health.
Training sessions to improve pet obedience and manners.
Apps and channels of Mad Paws
Mad Paws publishes 1 mobile app with over 100K+ downloads.
Funding Insights of Mad Paws
Mad Paws has successfully raised a total of $7.1M across 4 strategic funding rounds. The most recent funding activity was a Post-IPO round of $5.25 million completed in February 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.1M
- Total Rounds 4
- Last Round Post-IPO — $5.25M
- First Round $1.1M
(Oct 2015)
- Investors Count 10
All 4 funding rounds of Mad Paws with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2024 | $5.25M | Post-IPO | – | – | |
| Mar 2018 | $5M | Series A | – | Qantas | |
| Jun 2016 | $1M | Series A | – | EVP | – |
| Oct 2015 | $1.1M | Seed | – | Macdoch Ventures |
11 investors in total: 7 institutional and 4 angel.
Investors in Mad Paws
Mad Paws has secured backing from 11 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Rover, Qantas and Seven West Media.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | scaleupmediafund.com | - | |
Investments are made in tech startups by Macdoch Ventures. | – | macdochventures.com | Sydney, Australia | |
Early-stage venture capital investments are provided by EVP. | – | evp.com.au | Bondi Junction, Australia | |
Integrated media company offering broadcast television, publishing, and online services | 1992 | sevenwestmedia.com.au | Perth, Australia | |
Provider of air travel services and loyalty programs | 1920 | qantas.com | Mascot, Australia | |
Asset management firm investing in microcap companies | 2005 | microequities.com.au | Sydney, Australia | |
App-based pet sitting marketplace | 2011 | rover.com | Olympia, United States | |
TF Tim Fung | - | – | unknown_06fd763386f0482db | - |
MD Michael Doubinski | Angel investor and entrepreneur, co-founder of B Capital Group, active in India. | – | unknown_3e5e1a824c9244038 | - |
MC Matt Comyn | CEO of Commonwealth Bank of Australia, active in fintech investments | – | unknown_164c6949968f40df9 | - |
Investor details for Mad Paws
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Mad Paws
13 people are tracked at Mad Paws (8 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Shannon Micallef | Executive Assistant To CEO & Office Manager | Leadership |
Graham Mason | CFO | Leadership |
Italo Julius Camargo Santos | Head Of Marketing And Performance | Leadership |
Justus Hammer | Chief Executive Officer | Leadership |
Mike Hill | Director | Leadership |
Phil Douglas | Director of Technology | Leadership |
Taimoor Khan | Director of Customer Experience | Leadership |
Karim Mouahbi | Director of Marketing | Leadership |
Jevon Jansz | Tech Lead | Team |
Loida Ordoñez | Customer Succes Operations Manager | Team |
Dileepa Chandima | Full Stack Developer | Team |
John Rodnie Cabarrubias | Customer Success Specialist | Team |
Alejandra Gomez | Senior Lifecycle Marketing Manager | Team |
Complete people profiles for Mad Paws
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
IPO & Listings of Mad Paws
Mad Paws is a publicly listed company on the ASX with ticker symbol MPA in Australia, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date26 Mar 2021
- Listed onASX: MPA
- Listed entityMAD PAWS HOLDINGS LIMITED
- Exchange sectorRetail trade
- Share price0.14 AUD (+3.7% on the day) · 2025-11-11
- Market capitalisation57,665,222.00 AUD
- Volume (last session)356
- Analyst consensusNeutral
Financials of Mad Paws
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 8.9M AUD | -12.3M AUD | -5.3M AUD |
| 2024 | 7.8M AUD | -7.2M AUD | -2.0M AUD |
| 2023 | 24.6M AUD | -7.5M AUD | -5.9M AUD |
| 2022 | 9.8M AUD | -10.5M AUD | -10.6M AUD |
| 2021 | 2.9M AUD | -11.9M AUD | -12.2M AUD |
Detailed financial statements for Mad Paws
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Mad Paws
Mad Paws has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Pet Chemist Online and Waggly.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Pet medications and healthcare supplies are sold online. | petchemist.com.au | Tweed Heads, Australia | 0 | Feb 2022 | •••• | |
Waggly was engaged in selling dog toys and treats. | wagglyclub.com.au | Melbourne, Australia | 2015 | Jun 2021 | •••• |
Complete acquisition details for Mad Paws
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Mad Paws
7 dated milestones of Mad Paws across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Mad Paws is founded.
- Funding First funding round of $1.1M.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Waggly.
- Acquisition Acquires Pet Chemist Online.
- Funding Latest funding round, Post-IPO, of $5.2M.
- Exit Acquired by Rover.
Competitors of Mad Paws
Mad Paws has 5 listed competitors in our database. They include PETstock, DogShare, Ceedar Paws, Pupsy and Waggles, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| petstock.com.au | 2002 | South Melbourne, Australia | – | – | Online platform offering multi-category pet-care services | |
| dogshare.com.au | 2015 | Melbourne, Australia | – | – | A platform providing pet services for local dog communities. | |
| ceedarpaws.com | 2020 | Castle Hill, Australia | – | – | Provides a comprehensive platform for various pet services. | |
| pupsy.com.au | 2017 | Sydney, Australia | – | – | Online platform for discovering dog-friendly places, accommodations, and services listings. | |
| wagglesapp.com | 2016 | Perth, Australia | – | – | Hosts a digital marketplace connecting users with pet sitters. |
Detailed competitors of Mad Paws
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Mad Paws
The website of Mad Paws (madpaws.com.au) receives about 632.2K visits a month and ranks #58,310 among all websites worldwide, #1,699 in Food and Drink.
- Monthly visits632.2K
▼ 23.3% vs previous month
- Unique visitors191K
per month
- Global rank#58,310
among all websites
- Category rank#1,699
Food and Drink · Food and Drink
- Bounce rate33%
- Pages per visit4.2
- Average visit3 min 59 sec
- DevicesDesktop 14% · Mobile 86%
Websites whose visitors overlap most with Mad Paws. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
jimsdogwash.net.au | jimsdogwash.net.au | 100% | – | #1,888,602 | – |
pawshake.com.au | pawshake.com.au | 97% | – | #169,717 | – |
aussiehousesitters.com.au | aussiehousesitters.com.au | 64% | – | #54,079 | – |
hercanberra.com.au | hercanberra.com.au | 60% | – | #224,018 | – |
| woolworths.com.au | 58% | 23.7M | #1,378 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for Mad Paws
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 13 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Pet & Animal Care Platforms
10 companies that operate in the same segment as Mad Paws (Pet & Animal Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | – | – | |
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | – | 686 | |
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M | – | – | |
Wearable GPS devices for pet tracking are offered by Tractive. | 2012 | Pasching, Upper Austria, Austria | USD 35.5 M | – | – | |
Multi-category pet products and pets are retailed online. | 2021 | Bengaluru, Karnataka, India | USD 67.25 M | – | – | |
Pet sitters are matched with owners through an online marketplace. | 2010 | Los Angeles, California, United States | USD 98.45 M | – | – | |
Internet first brand offering refrigerated pet food | 2006 | Secaucus, New Jersey, United States | USD 54 M | USD 1.1 B | 1,300 | |
Tailor-made dry dog food is freshly blended for individual needs. | 2013 | London, England, United Kingdom | USD 7.82 M | USD 118.2 M | 378 | |
Private label brand of tracking devices for dogs | 2012 | San Francisco, California, United States | USD 21 M | – | – | |
Platform offering cooked-meal delivery service for dogs | 2016 | London, England, United Kingdom | USD 477.37 M | USD 48.04 M | – |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Mad Paws
Complete news archive for Mad Paws
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Mad Paws
Mad Paws was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Mad Paws is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Mad Paws is a funded company, having raised a total of $7.1M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1.1M, raised on Oct 2015.
Annual revenue of Mad Paws is $5.88M as on Jun 30, 2025.
Founded in 2014 in Sydney, Australia, Mad Paws functions as an online marketplace within the pet care sector. Location details are entered by users to identify nearby sitters, after which meetings can be arranged for selection. Bookings and payments are processed directly on the platform, with a 15 commission applied to each transaction. Operations focus on facilitating neighborhood-based pet sitting services.
Mad Paws's top competitors include PETstock, DogShare and Ceedar Paws.
Mad Paws offers Pet Sitting, Dog Walking, Day Care, Dog Grooming, and Dog Training.
Yes, Mad Paws is publicly traded on ASX under the ticker symbol MPA.
Mad Paws has made 2 acquisitions, including Pet Chemist Online, and Waggly.
Mad Paws has 11 investors. Key investors include Rover, Qantas, Seven West Media, Microequities, and Tim Fung.
Mad Paws operates through Mad Paws Holdings Limited.
Yes. Mad Paws was acquired by Rover in July 2025.