About Waggly
Waggly is a Consumer company based in Melbourne (Australia) founded in 2015, and was acquired by Mad Paws in June 2021. Waggly was engaged in selling dog toys and treats. It operates on a Direct-to-Consumer (D2C) model. Waggly offers products and services including Dog Toys & Treats. Its focus areas include Consumer Goods, Pet Products and Dog Supplies. Its competitors include Spottybox, Gus and Lou, The Pawfect Store and Pet Packs.
Company details
Waggly was involved in the retail of pet products, specifically dog toys and treats. The company operated in the consumer goods sector, focusing on pet care solutions. Although the business is now closed, support for existing customers is still provided through contact channels.
Products & Services of Waggly
Waggly offers a comprehensive portfolio of products and services, including Dog Toys & Treats.
Dog toys and treats were offered for pets.
Investors in Waggly
Waggly has secured backing from 1 investor. Prominent investors backing the company include Mad Paws.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Local pet sitters are connected with owners via online marketplace. | 2014 | madpaws.com.au | Sydney, Australia |
Investor details for Waggly
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Timeline of Waggly
2 dated milestones of Waggly across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Waggly is founded.
- Exit Acquired by Mad Paws.
Competitors of Waggly
Waggly has 4 listed competitors in our database. They include Spottybox, Gus and Lou, The Pawfect Store and Pet Packs, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| spottybox.com | 2013 | Melbourne, Australia | – | – | Offers subscription boxes for pet treats and accessories. | |
| gusandlou.com.au | 2015 | Sydney, Australia | – | – | Offers an online subscription service for high-quality dog products. | |
| pawfectsurprise.com | 2019 | Southport, Australia | – | – | Provides customized monthly boxes of toys, treats, and accessories for pets. | |
| petpacksaus.com.au | 2015 | Melbourne, Australia | – | – | Offers monthly subscription packs of treats and toys delivered directly to pet owners. |
Detailed competitors of Waggly
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Top companies in Pet & Animal Care Platforms
10 companies that operate in the same segment as Waggly (Pet & Animal Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | – | – | |
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | – | 686 | |
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M | – | – | |
Wearable GPS devices for pet tracking are offered by Tractive. | 2012 | Pasching, Upper Austria, Austria | USD 35.5 M | – | – | |
Multi-category pet products and pets are retailed online. | 2021 | Bengaluru, Karnataka, India | USD 67.25 M | – | – | |
Pet sitters are matched with owners through an online marketplace. | 2010 | Los Angeles, California, United States | USD 98.45 M | – | – | |
Internet first brand offering refrigerated pet food | 2006 | Secaucus, New Jersey, United States | USD 54 M | USD 1.1 B | 1,300 | |
Tailor-made dry dog food is freshly blended for individual needs. | 2013 | London, England, United Kingdom | USD 7.82 M | USD 118.2 M | 378 | |
Private label brand of tracking devices for dogs | 2012 | San Francisco, California, United States | USD 21 M | – | – | |
Platform offering cooked-meal delivery service for dogs | 2016 | London, England, United Kingdom | USD 477.37 M | USD 48.04 M | – |
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Related news about Waggly
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Frequently Asked Questions about Waggly
Waggly was founded in 2015.
Waggly is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
Waggly was involved in the retail of pet products, specifically dog toys and treats. The company operated in the consumer goods sector, focusing on pet care solutions. Although the business is now closed, support for existing customers is still provided through contact channels.
Waggly's top competitors include Spottybox, Gus and Lou and The Pawfect Store.
Waggly offers Dog Toys & Treats.
Waggly has 1 investor. Key investors include Mad Paws.
Yes. Waggly was acquired by Mad Paws in June 2021.

