About Wag!
Wag! is a publicly listed company based in Los Angeles (United States) founded in 2010. It operates as a pet sitters are matched with owners through an online marketplace. It operates in the Consumer and Business Services sectors. Wag! has raised $98.45 million across 6 funding rounds from investors including Crosscut Ventures, Social Leverage and SoftBank Vision Fund. Its website wagwalking.com draws about 1.7 million monthly visits. Wag! offers products and services including Wag! App, Dog Walking Service, and Pet Sitting Service. Its focus areas include Local Services, Caregivers, Pet Care and Pet Sitting. Its competitors include Rover, Pawshake, DogVacay, Pet Paradise and Meowtel and 4 more; 7 of its 9 listed competitors have raised funding.
Company details
Wag! was founded in 2010 in Los Angeles, United States, as an online marketplace in the pet care sector. Pet owners are connected with registered sitters for services including dog walking, wellness checks, and training sessions. Additional resources such as dog behavior guides, naming suggestions, and activity ideas are provided via the platform, which operates primarily through its domain wagwalking.com.
- Headquarters Los Angeles, United States
- Stage Public
- SectorsConsumerBusiness Services
- Website category Pets and Animals · Animals
- Website wagwalking.com
- Social LinkedIn X Facebook
- Total Equity Funding$98.45M (USD)
in 6 rounds
- Latest Funding Round$225K (USD), Post-IPO
Apr 2023
- InvestorsCrosscut Ventures
& 14 more
Products & Services of Wag!
Wag! offers a comprehensive portfolio of products and services, including Wag! App, Dog Walking Service, and Pet Sitting Service.
Mobile app for scheduling and tracking pet care services.
Professional service for dog walks with real-time GPS monitoring.
In-home care option for pets during owner absences.
Apps and channels of Wag!
Wag! publishes 3 mobile apps with over 1.1M+ downloads.
Funding Insights of Wag!
Wag! has successfully raised a total of $98.45M across 6 strategic funding rounds. The most recent funding activity was a Post-IPO round of $225 thousand completed in April 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $98.45M
- Total Rounds 6
- Last Round Post-IPO — $225,000
- First Round $2.45M
(May 2015)
- Investors Count 15
All 6 funding rounds of Wag! with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2023 | $225,000 | Post-IPO | – | – | – |
| Jan 2019 | $37M | Series B | – | Bullpen Capital, Crosscut Ventures | |
| Jan 2018 | $300M | Debt – Conventional | – | – | |
| Apr 2017 | $19M | Series A | – | – | |
| Jun 2016 | $40M | Series A | – | Battery Ventures | – |
| May 2015 | $2.45M | Seed | – | Freestyle |
15 investors in total: 14 institutional and 1 angel.
Investors in Wag!
Wag! has secured backing from 15 investors, including venture fund and angel investors. Prominent investors backing the company include Crosscut Ventures, Social Leverage and SoftBank Vision Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed & early stage tech-focused venture capital firm investing in the US and Canada | – | bullpencap.com | San Francisco, United States | |
VC firm investing in seed and early stage companies in the US | 2007 | crosscut.vc | Santa Monica, United States | |
Venture capital investments in technology and startups. | 2016 | visionfund.com | London, United Kingdom | |
Early-stage investments are directed toward disruptive technologies and innovations. | – | acme.vc | San Francisco, United States | |
Investment and transformation services for entrepreneurs in technology and finance sectors. | – | generalcatalyst.com | - | |
Investments in technology companies are conducted globally by Battery Ventures. | – | battery.com | - | |
Freestyle VC is engaged in seed funding for tech startups. | – | freestyle.vc | Larkspur, United States | |
Venture capital firm specializing in early-stage tech investments and founder support. | 1965 | greylock.com | - | |
Venture capital firm and fund of funds focused on fintech, Adtech, and multiple sectors | 2009 | socialleverage.com | Scottsdale, United States | |
VC firm investing in seed and early stage companies in the US | – | rre.com | New York, United States |
Investor details for Wag!
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Wag!
48 people are tracked at Wag! (14 in leadership, 7 in board & advisors, 27 in team).
| Name | Role | Group |
|---|---|---|
Garrett Smallwood | CEO | Leadership |
Adam Storm | President & Chief Product Officer | Leadership |
Mazi Arjomand | Chief Technology Officer | Leadership |
Alec Davidian | Chief Financial Officer | Leadership |
Patrick McCarthy | CMO | Leadership |
Alexander Jeremiah | Furmacy Co-Founder & CTO | Leadership |
Dylan Christian Allread | Chief Operating Officer | Leadership |
Nicholas Yu | Vice President, Legal | Leadership |
Lindsey Canfield | Director, People Ops | Leadership |
Keith Mosley | General Manager Of Services | Leadership |
Dragana Mijalkovic | Head Of Design | Leadership |
Chris Stavlas | Head Of Growth | Leadership |
Mary Miller | Head, CRM | Leadership |
Tim H. | Creative Director | Leadership |
Jeff Housenbold | Director | Board & advisors |
Melinda Chelliah | Director | Board & advisors |
Kimberly Blackwell | Director | Board & advisors |
Jocelyn Mangan | Director | Board & advisors |
Brian Yee | Director | Board & advisors |
Roger Lee | Director | Board & advisors |
28 more people are available in the full profile.
Complete people profiles for Wag!
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Wag!
4 dated milestones of Wag! across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Wag! is founded.
- Funding First funding round of $2.5M.
- IPO Lists on the stock exchange (IPO).
- Funding Latest funding round, Post-IPO, of $225K.
Competitors of Wag!
Wag! has 9 listed competitors in our database, 7 of them funded. They include Rover, Pawshake, DogVacay, Pet Paradise and Meowtel, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| rover.com | 2011 | Olympia, United States | $409.19M | 71 | App-based pet sitting marketplace | |
| pawshake.com | 2013 | Portola Valley, United States | $1.5M | – | Pet sitters are matched with owners via an online platform. | |
| dogvacay.com | 2012 | Santa Monica, United States | $47M | – | Open Marketplace for Pet Sitters | |
| petparadise.com | 2002 | Jacksonville, United States | – | 948 | Provider of pet boarding, daycare, grooming, and veterinary services | |
| meowtel.com | 2015 | California, United States | $100,000 | 13 | A marketplace for cat sitting and care services is operated. | |
| swifto.com | 2010 | New York, United States | $2.5M | 30 | Dog owners are matched with vetted walkers through GPS-tracked marketplace. | |
| dogtopia.com | 2002 | – | – | – | Dog daycare, boarding, spa, and retail services are provided. | |
| holidog.com | 2012 | San Francisco, United States | $509,990 | 1 | AirBnB for pets | |
| barklypets.com | 2015 | – | $705,000 | – | Dog walking services are booked via a mobile marketplace app. |
Detailed competitors of Wag!
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Wag!
The website of Wag! (wagwalking.com) receives about 1.7M visits a month and ranks #41,874 among all websites worldwide, #194 in Animals.
- Monthly visits1.7M
▲ 5.1% vs previous month
- Unique visitors1.1M
per month
- Global rank#41,874
among all websites
- Category rank#194
Pets and Animals · Animals
- Bounce rate54%
- Pages per visit1.8
- Average visit1 min 27 sec
- DevicesDesktop 18% · Mobile 82%
Websites whose visitors overlap most with Wag!. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| rover.com | 100% | 6.1M | #7,680 | View details | |
| petmd.com | 99% | 5.9M | #14,311 | View details | |
| pawlicywizard.com | 90% | 680.7K | – | View details | |
| metlifepetinsurance.com | 90% | 313.2K | #158,405 | View details | |
pethelpful.com | pethelpful.com | 84% | – | #26,558 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Wag!
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Pet & Animal Care Platforms
10 companies that operate in the same segment as Wag! (Pet & Animal Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | – | – | |
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | – | 686 | |
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M | – | – | |
Wearable GPS devices for pet tracking are offered by Tractive. | 2012 | Pasching, Upper Austria, Austria | USD 35.5 M | – | – | |
Multi-category pet products and pets are retailed online. | 2021 | Bengaluru, Karnataka, India | USD 67.25 M | – | – | |
Internet first brand offering refrigerated pet food | 2006 | Secaucus, New Jersey, United States | USD 54 M | USD 1.1 B | 1,300 | |
Tailor-made dry dog food is freshly blended for individual needs. | 2013 | London, England, United Kingdom | USD 7.82 M | USD 118.2 M | 378 | |
Private label brand of tracking devices for dogs | 2012 | San Francisco, California, United States | USD 21 M | – | – | |
Platform offering cooked-meal delivery service for dogs | 2016 | London, England, United Kingdom | USD 477.37 M | USD 48.04 M | – | |
App based platform providing veterinary services and clinical management solutions for veterinarians | 2018 | Beverly Hills, California, United States | USD 58.81 M | – | – |
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Related news about Wag!
Complete news archive for Wag!
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Frequently Asked Questions about Wag!
Wag! was founded in 2010 and raised its 1st funding round 5 years after it was founded.
Wag! is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Wag! is a funded company, having raised a total of $98.45M across 6 funding rounds to date. The company's 1st funding round was a Seed of $2.45M, raised on May 2015.
Wag! was founded in 2010 in Los Angeles, United States, as an online marketplace in the pet care sector. Pet owners are connected with registered sitters for services including dog walking, wellness checks, and training sessions. Additional resources such as dog behavior guides, naming suggestions, and activity ideas are provided via the platform, which operates primarily through its domain wagwalking.com.
Wag!'s top competitors include Rover, Pet Paradise and DogVacay.
Wag! offers Wag! App, Dog Walking Service, and Pet Sitting Service.
Wag! has 15 investors. Key investors include Crosscut Ventures, Social Leverage, SoftBank Vision Fund, Bullpen Capital, and Naval Ravikant.
Yes. Wag! publishes Wag! - Dog Walkers & Sitters and 2 more apps, with over 1.1 million downloads.
The website of Wag! receives about 1.7 million visits a month and ranks #41,874 among all websites worldwide.