About PetFlow
PetFlow is a Consumer company based in New York (United States) founded in 2009, and was acquired by Phillips Pet Food & Supplies in February 2017. Online retailer offering pet food. PetFlow has raised $15 million across 2 funding rounds from investors including Lightspeed Venture Partners, Phillips Pet Food & Supplies and Westwood Ventures. The company has 37 employees. Its website petflow.com draws about 80 thousand monthly visits. Its focus areas include Retail, Pet Tech, Pet Supplies Ecommerce and Food. Its legal entity is PETFLOW INC. Its competitors include NomNomNow, Yummers and Dog is Human; 3 of its 3 listed competitors have raised funding.
Company details
PetFlow was founded in 2009 and is based in New York, United States. Operations are conducted as an online retailer in the pet supplies sector, with a primary focus on food products for cats and dogs. Brands such as Acana, Alzoo, Animal Planet, and others are featured in the inventory. The companys domain is petflow.com, supporting e-commerce activities across the region.
- Headquarters New York, United States
- Employees 37
- Stage Acquired
- SectorsConsumer
- Website category Pets and Animals · Pet Food and Supplies
- Website petflow.com
- Social LinkedIn X Facebook
- Acquired by Phillips Pet Food & Supplies (Feb 2017)
- Legal Name Petflow Inc
- Total Equity Funding$15M (USD)
in 2 rounds
- Latest Funding Round$10M (USD), Series B
Jul 2011
- InvestorsLightspeed Venture Partners
& 2 more
- Employee Count37
- Acquired byPhillips Pet Food & Supplies
(Feb 2017)
Funding Insights of PetFlow
PetFlow has successfully raised a total of $15M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $10 million completed in July 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15M
- Total Rounds 2
- Last Round Series B — $10M
- First Round $5M
(Nov 2010)
- Investors Count 2
All 2 funding rounds of PetFlow with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2011 | $10M | Series B | – | Lightspeed Venture Partners | – |
| Nov 2010 | $5M | Series A | – | – |
3 investors in total: 3 institutional.
Investors in PetFlow
PetFlow has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Lightspeed Venture Partners, Phillips Pet Food & Supplies and Westwood Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners. | 1997 | lsvp.com | Menlo Park, United States | |
| westwoodvc.com | ||||
Pet food is manufactured and supplied by the company. | 1938 | phillipspet.com | Easton, United States |
Investor details for PetFlow
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People of PetFlow
12 people are tracked at PetFlow (5 in leadership, 7 in team); the tracked headcount is 37.
| Name | Role | Group |
|---|---|---|
Al Abundo | Director Of Finance | Leadership |
Stephen B. White | Chief Operating Officer | Leadership |
Alfred Abundo | Director Of Finance | Leadership |
Stephanie Hoefken | Director Of Communications And Marketing | Leadership |
Ruth Fitzgibbons | Director Of Strategic Initiatives | Leadership |
Cecilia Perez - Verdia | Digital Brand Manager | Team |
Carol Heller | Brainhealth Project Co-leader | Team |
Jean Ann Brock Brainhealth | Project Co-leader | Team |
Joseph Vazquez | Customer Service Representative | Team |
Andrew S. Nevin | Leader, Brainomics Venture | Team |
Aundraya Himmler | Data Analyst And Customer Experience Manager | Team |
Ryan Rynbrandt | Co-leader, Brainomics Venture | Team |
Complete people profiles for PetFlow
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of PetFlow
4 dated milestones of PetFlow across 8 years, from founding to its latest funding, stage changes and deals.
- Founded PetFlow is founded.
- Funding First funding round of $5.0M.
- Funding Latest funding round, Series B, of $10.0M.
- Exit Acquired by Phillips Pet Food & Supplies.
Competitors of PetFlow
PetFlow has 3 listed competitors in our database, 3 of them funded. They include NomNomNow, Yummers and Dog is Human.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nomnomnow.com | 2015 | San Francisco, United States | $13.29M | 161 | Fresh healthy dog food is cooked and delivered to consumers. | |
| yummerspets.com | 2022 | San Diego, United States | $6.3M | Subscription-based pet food is offered online by Yummers. | ||
| dogishuman.com | 2022 | New York, United States | $1.2M | Subscription-based human-grade pet food is offered online. |
Detailed competitors of PetFlow
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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- Benchmarks
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Web traffic of PetFlow
The website of PetFlow (petflow.com) receives about 80.5K visits a month and ranks #356,066 among all websites worldwide, #2,639 in Pet Food and Supplies.
- Monthly visits80.5K
▲ 5.5% vs previous month
- Unique visitors43.6K
per month
- Global rank#356,066
among all websites
- Category rank#2,639
Pets and Animals · Pet Food and Supplies
- Bounce rate40%
- Pages per visit4.4
- Average visit1 min 38 sec
- DevicesDesktop 35% · Mobile 65%
Websites whose visitors overlap most with PetFlow. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| chewy.com | 100% | 46.5M | #671 | View details | |
| petco.com | 75% | 14.5M | #3,200 | View details | |
entirelypets.com | entirelypets.com | 73% | #539,457 | – | |
| iandloveandyou.com | 72% | 51K | #540,441 | View details | |
petside.com | petside.com | 71% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for PetFlow
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Pet & Animal Care Platforms
3 companies that operate in the same segment as PetFlow (Pet & Animal Care Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | |||
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | 686 | ||
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M |
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Related news about Petflow
Complete news archive for PetFlow
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Frequently Asked Questions about PetFlow
PetFlow was founded in 2009 and raised its 1st funding round 1 year after it was founded.
PetFlow is headquartered in New York, United States. It is registered at New York, New York, United States.
PetFlow is a funded company, having raised a total of $15M across 2 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on Nov 2010.
PetFlow has 37 employees.
PetFlow was founded in 2009 and is based in New York, United States. Operations are conducted as an online retailer in the pet supplies sector, with a primary focus on food products for cats and dogs. Brands such as Acana, Alzoo, Animal Planet, and others are featured in the inventory. The companys domain is petflow.com, supporting e-commerce activities across the region.
PetFlow's top competitors include NomNomNow, Yummers and Dog is Human.
PetFlow has 3 investors. Key investors include Lightspeed Venture Partners, Phillips Pet Food & Supplies, and Westwood Ventures.
PetFlow operates through Petflow Inc.
Yes. PetFlow was acquired by Phillips Pet Food & Supplies in February 2017.