About Open Farm
Open Farm is a Consumer company based in Toronto (Canada) founded in 2013 by Jacqueline Prehogan, Derek Beigleman, and Isaac Langleben. It operates as an internet first brand offering pet food for cats and dogs. Open Farm has raised $65 million across 1 funding round from investors including General Atlantic and Encore Consumer Capital. The company has 68 employees. Its chief executive is Isaac Langleben. Its website openfarmpet.com draws about 311 thousand monthly visits. Open Farm offers products and services including Dry Food, Wet Food, Treats, and RawMix Kibble. Its focus areas include Retail, Pet Tech, Pet Supplies Ecommerce and Food.
Company details
Open Farm was founded in 2013 in Toronto, Canada, as an internet-first brand in the pet food sector. A range of products for cats and dogs is provided, including dry food, wet food, freeze-dried raw options, supplements, broths, and liquid toppers. Operations focus on online sales, with products described as ethically and sustainably produced. The company is led by co-founders Jacqueline Prehogan, Derek Beigelman, and CEO Isaac Langleben.
- Headquarters Toronto, Canada
- Employees 68
- Founders Jacqueline Prehogan, Derek Beigleman, Isaac Langleben
- SectorsConsumer
- Website category Pets and Animals · Pet Food and Supplies
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website openfarmpet.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$65M (USD)
in 1 rounds
- Latest Funding Round$65M (USD), Series C
Jan 2021
- InvestorsGeneral Atlantic
& 1 more
- Employee Count68
Products & Services of Open Farm
Open Farm offers a comprehensive portfolio of products and services, including Dry Food, Wet Food, Treats, and RawMix Kibble.
High-protein kibble for dogs and cats nutrition.
Moist options for added moisture in pet meals.
Healthy snacks to reward and nourish pets.
Kibble with freeze-dried chunks for enhanced flavor.
Funding Insights of Open Farm
Open Farm has successfully raised a total of $65M through 1 strategic funding round. The most recent funding activity was a Series C round of $65 million completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $65M
- Total Rounds 1
- Last Round Series C β $65M
- First Round $65M
(Jan 2021)
- Investors Count 2
All 1 funding rounds of Open Farm with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2021 | $65M | Series C | β | General Atlantic |
2 investors in total: 2 institutional.
Investors in Open Farm
Open Farm has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include General Atlantic and Encore Consumer Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity fund focused on global markets | 1980 | generalatlantic.com | New York, United States | |
Encore Consumer Capital is engaged in private equity investments for consumer brands. | 2005 | encoreconsumercapital.com | San Francisco, USA |
Investor details for Open Farm
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People of Open Farm
57 people are tracked at Open Farm (29 in leadership, 28 in team); the tracked headcount is 68.
| Name | Role | Group |
|---|---|---|
Jacqueline Prehogan | Co-Founder | Leadership |
Derek Beigleman | Co-Founder | Leadership |
Isaac Langleben | Co-Founder & CEO | Leadership |
Adam Pittman | Head Of Design | Leadership |
Naveen Menon | Sr.director - Ecommerce | Leadership |
Baran Akpinar | Senior Director Of S&op | Leadership |
Mandy Gayle | Vice President, Sales | Leadership |
Amy Horton | Chief Sales Officer (CSO) | Leadership |
Karen Sampogna | Chief People Officer | Leadership |
Hugh Underwood | Chief Supply Chain Officer | Leadership |
Richard Diaz, CPA, CGA | Director of Finance | Leadership |
Mona Salamat Kennedy | Chief Financial Officer | Leadership |
Katherine Cape | Vice President, Operations | Leadership |
German Martinez | Director | Leadership |
Josh Moody | Senior Sales Director | Leadership |
Vittoria Varalli | Senior Vice President Business Development & Legal Affairs | Leadership |
Todd Duncan | Vice President Supply Chain | Leadership |
Souad Ben Brahim | Director Of Procurement | Leadership |
Stéphanie Lachance-Coward | Vice President, Operations | Leadership |
Olivia Chung | Senior Director Financial Planning & Analysis | Leadership |
37 more people are available in the full profile.
Complete people profiles for Open Farm
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Timeline of Open Farm
2 dated milestones of Open Farm across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Open Farm is founded.
- Funding First funding round of $65.0M.
Web traffic of Open Farm
The website of Open Farm (openfarmpet.com) receives about 310.9K visits a month and ranks #104,829 among all websites worldwide, #626 in Pet Food and Supplies.
- Monthly visits310.9K
▼ 7.2% vs previous month
- Unique visitors172.3K
per month
- Global rank#104,829
among all websites
- Category rank#626
Pets and Animals · Pet Food and Supplies
- Bounce rate41%
- Pages per visit5.1
- Average visit2 min 28 sec
- DevicesDesktop 33% Β· Mobile 67%
Websites whose visitors overlap most with Open Farm. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| petco.com | 100% | 14.5M | #3,200 | View details | |
| petsmart.com | 99% | 14.1M | #2,733 | View details | |
| onlynaturalpet.com | 97% | 201.2K | #228,126 | View details | |
| chewy.com | 93% | 46.5M | #671 | View details | |
| petsuppliesplus.com | 85% | 2.4M | #17,851 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Open Farm
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Pet & Animal Care Platforms
10 companies that operate in the same segment as Open Farm (Pet & Animal Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | – | – | |
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | – | 686 | |
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M | – | – | |
Wearable GPS devices for pet tracking are offered by Tractive. | 2012 | Pasching, Upper Austria, Austria | USD 35.5 M | – | – | |
Multi-category pet products and pets are retailed online. | 2021 | Bengaluru, Karnataka, India | USD 67.25 M | – | – | |
Pet sitters are matched with owners through an online marketplace. | 2010 | Los Angeles, California, United States | USD 98.45 M | – | – | |
Internet first brand offering refrigerated pet food | 2006 | Secaucus, New Jersey, United States | USD 54 M | USD 1.1 B | 1,300 | |
Tailor-made dry dog food is freshly blended for individual needs. | 2013 | London, England, United Kingdom | USD 7.82 M | USD 118.2 M | 378 | |
Private label brand of tracking devices for dogs | 2012 | San Francisco, California, United States | USD 21 M | – | – | |
Platform offering cooked-meal delivery service for dogs | 2016 | London, England, United Kingdom | USD 477.37 M | USD 48.04 M | – |
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Related news about Open Farm
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Frequently Asked Questions about Open Farm
Open Farm was founded in 2013 and raised its 1st funding round 8 years after it was founded.
Open Farm is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Isaac Langleben is the current CEO of Open Farm. They have also founded this company.
Open Farm is a funded company, having raised a total of $65M across 1 funding round to date. The company's 1st funding round was a Series C of $65M, raised on Jan 2021.
Open Farm has 68 employees.
Open Farm was founded in 2013 in Toronto, Canada, as an internet-first brand in the pet food sector. A range of products for cats and dogs is provided, including dry food, wet food, freeze-dried raw options, supplements, broths, and liquid toppers. Operations focus on online sales, with products described as ethically and sustainably produced. The company is led by co-founders Jacqueline Prehogan, Derek Beigelman, and CEO Isaac Langleben.
Open Farm offers Dry Food, Wet Food, Treats, and RawMix Kibble.
Open Farm has 2 investors. Key investors include General Atlantic, and Encore Consumer Capital.
The website of Open Farm receives about 311 thousand visits a month and ranks #104,829 among all websites worldwide.