Whistle

San Francisco, United States Founded: 2012 • Age: 14 yrs Acquired By Tractive
Private label brand of tracking devices for dogs
Annual revenue - Latest available
Total funding $21.0M 2 rounds
Employees - Tracked headcount
Investors 8 Known backers
Products 3 Services tracked
Competitors 8 Brand Intelligence

About Whistle

Whistle is a company based in San Francisco (United States) founded in 2012 was acquired by Tractive in July 2025. Whistle has raised $21 million across 2 funding rounds from investors including Qualcomm, Tractive and Mars. Whistle has completed 1 acquisition, including PetTracker. Whistle offers products and services including Whistle Switch, Go Explore 2.0, and Health 2.0. Whistle operates in a competitive market with competitors including Fi, Wagz, Invisible Fence, Pawscout and Felcana, among others.

  • Headquarter San Francisco, United States
  • Sectors
    Consumer
    Technology
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Antech Diagnostics, Inc.
Operational Areas
Consumer → Baby, Parenting & Pet Care Unlock Sub-Sector Unlock Segment
Technology → Extended, Virtual & Augmented Reality Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $21 M (USD)

    in 2 rounds

  • Latest Funding Round
    $15 M (USD), Series B

    Jan 30, 2015

  • Investors
    Qualcomm

    & 7 more

  • Employee Count
    Not available
  • Investments & Acquisitions
  • Acquired by
    Tractive

    & 1 more

    (Jul 28, 2025)

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Products & Services of Whistle

Whistle offers a comprehensive portfolio of products and services, including Whistle Switch, Go Explore 2.0, and Health 2.0.

Product name locked
Category locked
Primary

Smart collar for location tracking and health monitoring of pets.

Product name locked
Category locked
Locked

Device for monitoring pet activity, wellness, and location updates.

Product name locked
Category locked
Locked

App-based tool for tracking pet behavior and providing health insights.

People of Whistle

Headcount 50-200
Employee Profiles 6
Employee Profiles
People
Colin Payne
Customer Experience Lead
People
André Rohde
Senior Lead Software Engineer
People
Laura Nguyen
Director Of Engineering

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Funding Insights of Whistle

Whistle has successfully raised a total of $21M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in January 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Whistle

Whistle has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Qualcomm, Tractive and Mars.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital firm focused on B2B companies
Locked Locked Locked
Tech-focused seed, early, and mid-stage VC investments are made globally.
Locked Locked Locked
Tech-focused Early-stage centric VC Firm investing primarily in the US
Locked Locked Locked
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Investor details for Whistle

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  • Investor domains
  • Investor locations
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Whistle

Whistle has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include PetTracker.

Investments
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Investment portfolio details for Whistle

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
GPS tracking devices for pets are developed and monitored remotely.
Locked Locked 2010 Locked
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Complete acquisition details for Whistle

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Whistle

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Detailed financials for Whistle

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  • Historical revenue
  • Profit trends
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Whistle Comparisons

Whistle Primary company
Description
Private label brand of tracking devices for dogs
Location
San Francisco, United States
Founded Year
2012
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
Premium access

Peer comparison for Whistle

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of Whistle

Whistle operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Fi, Wagz, Invisible Fence, Pawscout and Felcana, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Smart GPS trackers and activity monitors for dogs are offered.
Locked Locked Locked
Smart GPS collars for pets with video streaming are offered.
Locked Locked Locked
Electronic pet containment systems and training services are provided.
Locked Locked Locked
Private label brand of Bluetooth-enabled pet tags
Locked Locked Locked
Internet first brand offering monitoring devices for cats and dogs
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Detailed competitors of Whistle

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  • Domains and locations
  • Full company profiles
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  • Competitive positioning

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Latest news on Whistle

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Complete news archive for Whistle

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Whistle

Whistle was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Whistle is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Whistle is a funded company, having raised a total of $21M across 2 funding rounds to date.

Founded in 2012 and based in San Francisco, United States, Whistle operates in the pet technology sector. Private label tracking devices for dogs are produced, featuring a wireless collar attachment and a companion mobile app. Activities such as walking, playing, and resting are monitored, along with fitness, nutrition, health, and location data. Free shipping is provided, and products are covered by a one-year warranty.

Whistle's top competitors include Fi, Invisible Fence and Wagz.

Whistle offers Whistle Switch, Go Explore 2.0, and Health 2.0.

Whistle has made 1 acquisition, including PetTracker.

Whistle has 8 investors. Key investors include Qualcomm, Tractive, Mars, NGP Capital, and DCM.

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