About FitBark
FitBark is a Consumer company based in New York (United States) founded in 2012. Health and location trackers for dogs are monitored via wearables. It operates in the Consumer and Technology sectors. FitBark has raised $125 thousand across 1 funding round. Its website fitbark.com draws about 47 thousand monthly visits. FitBark offers products and services including FitBark GPS and FitBark GPS Covers. Its focus areas include Retail, Pet Tech, Pet Care Management and Health Monitoring. Its competitors include Whistle, Fi and Wagz; 3 of its 3 listed competitors have raised funding.
Company details
FitBark was established in 2012 in New York, United States, within the pet technology sector. Wearable devices are attached to dogs collars to track activity, sleep, fitness, and location. Data is accessed through mobile applications compatible with Android and iOS platforms. Health and behavior insights are delivered to pet owners for monitoring purposes.
- Headquarters New York, United States
- SectorsConsumerTechnology
- Website category Pets and Animals · Pet Food and Supplies
- Website fitbark.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$125K (USD)
in 1 rounds
- Latest Funding Round$125K (USD), Seed
Feb 2014
Products & Services of FitBark
FitBark offers a comprehensive portfolio of products and services, including FitBark GPS and FitBark GPS Covers.
Device for real-time GPS tracking and pet health monitoring.
Interchangeable covers in various colors for pet personalization.
Apps and channels of FitBark
FitBark publishes 2 mobile apps with over 50K+ downloads.
Funding Insights of FitBark
FitBark has successfully raised a total of $125K through 1 strategic funding round. The most recent funding activity was a Seed round of $125 thousand completed in February 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $125,000
- Total Rounds 1
- Last Round Seed — $125,000
- First Round $125,000
(Feb 2014)
All 1 funding rounds of FitBark with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2014 | $125,000 | Seed | – | – | – |
People of FitBark
5 people are tracked at FitBark (3 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Davide Rossi | Co-Founder & CEO | Leadership |
Fabrizio Filippini | Co-Founder and CTO | Leadership |
Sara Rossi | Co-Founder & Chief Barketing Officer | Leadership |
Rodrigo Haguiuda | Firmware Engineer | Team |
Allison Richardson | Content and Social Media Manager | Team |
Complete people profiles for FitBark
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of FitBark
2 dated milestones of FitBark across 2 years, from founding to its latest funding, stage changes and deals.
- Founded FitBark is founded.
- Funding First funding round of $125K.
Competitors of FitBark
FitBark has 3 listed competitors in our database, 3 of them funded. They include Whistle, Fi and Wagz.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| whistle.com | 2012 | San Francisco, United States | $21M | 35,204 | Private label brand of tracking devices for dogs | |
| tryfi.com | 2017 | New York, United States | $40M | Smart GPS trackers and activity monitors for dogs are offered. | ||
| wagz.com | 2015 | Hampton Falls, United States | $8.23M | Smart GPS collars for pets with video streaming are offered. |
Detailed competitors of FitBark
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of FitBark
The website of FitBark (fitbark.com) receives about 47.2K visits a month and ranks #590,386 among all websites worldwide, #4,812 in Pet Food and Supplies.
- Monthly visits47.2K
- Unique visitors20.5K
per month
- Global rank#590,386
among all websites
- Category rank#4,812
Pets and Animals · Pet Food and Supplies
- Bounce rate40%
- Pages per visit3.3
- Average visit53 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with FitBark. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| whistle.com | 100% | View details | |||
holidays4dogs.co.uk | holidays4dogs.co.uk | 96% | #2,353,546 | – | |
rockymountaindog.ca | rockymountaindog.ca | 93% | #1,153,876 | – | |
| pitpat.com | 91% | 256.5K | #216,748 | View details | |
| tryfi.com | 90% | 467.2K | #82,835 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for FitBark
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Pet & Animal Care Platforms
3 companies that operate in the same segment as FitBark (Pet & Animal Care Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | |||
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | 686 | ||
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M |
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Related news about Fitbark
Complete news archive for FitBark
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- Brand-specific news history
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Frequently Asked Questions about FitBark
FitBark was founded in 2012 and raised its 1st funding round 2 years after it was founded.
FitBark is headquartered in New York, United States. It is registered at New York, New York, United States.
FitBark is a funded company, having raised a total of $125K across 1 funding round to date. The company's 1st funding round was a Seed of $125K, raised on Feb 2014.
FitBark was established in 2012 in New York, United States, within the pet technology sector. Wearable devices are attached to dogs collars to track activity, sleep, fitness, and location. Data is accessed through mobile applications compatible with Android and iOS platforms. Health and behavior insights are delivered to pet owners for monitoring purposes.
FitBark offers FitBark GPS and FitBark GPS Covers.
Yes. FitBark publishes FitBark GPS for Dogs & Cats and 1 more app, with over 50,000 downloads.