About PitPat
PitPat is a company based in Cambridge (United Kingdom) founded in 2014 by Matthew Storkey and Andrew Nowell. PitPat has raised $961.43 thousand across 3 funding rounds from investors including ITVX and UKTV Ventures. The company has 15 employees. PitPat offers products and services including Dog GPS Tracker, Dog Activity Monitor, and Star Biscuits.
- Headquarter Cambridge, United Kingdom
- Employees 15
- Founders Matthew Storkey, Andrew Nowell
- SectorsConsumer
- Website category Pets and Animals · Pet Food and Supplies
- Email••••••••
- Phone•••• ••••
- Website pitpat.com
- Social LinkedIn X Facebook Instagram
- Legal Name Pitpatpet Ltd
- Date of Incorporation 02 Sep, 2014
- Jurisdiction CAMBRIDGE, ENGLAND
- Total Equity Funding$961.43K (USD)
in 3 rounds
- InvestorsITVX
& 1 more
- Employee Count15
Products & Services of PitPat
PitPat offers a comprehensive portfolio of products and services, including Dog GPS Tracker, Dog Activity Monitor, and Star Biscuits.
Device for real-time location tracking of dogs without subscription.
Monitors dog's daily activity, distance, and calories burned.
Dog treats designed for training and nutritional support.
Funding Insights of PitPat
PitPat has successfully raised a total of $961.43K across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $961,431
- Total Rounds 3
- First Round $961,431
(Nov 2016)
- Investors Count 2
All 3 funding rounds of PitPat with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
2 investors in total: 2 institutional.
Investors in PitPat
PitPat has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include ITVX and UKTV Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Media for equity investments are provided by UKTV Ventures. | – | uktvventures.co.uk | United Kingdom | |
Subscription-based streaming of movies, series, and live channels is provided. | 1994 | itv.com | Holborn, United Kingdom |
Investor details for PitPat
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
People of PitPat
2 people are tracked at PitPat (2 in leadership); the tracked headcount is 15.
| Name | Role | Group |
|---|---|---|
Matthew Storkey | Co-Founder & CTO | Leadership |
Andrew Nowell | Co-Founder & CEO | Leadership |
Complete people profiles for PitPat
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Timeline of PitPat
3 dated milestones of PitPat across 9 years, from founding to its latest funding, stage changes and deals.
- Founded PitPat is founded.
- Funding First funding round of $961K.
- Funding Latest funding round, Series A,.
Web traffic of PitPat
The website of PitPat (pitpat.com) receives about 256.5K visits a month and ranks #216,748 among all websites worldwide, #1,482 in Pet Food and Supplies.
- Monthly visits256.5K
▲ 19.1% vs previous month
- Unique visitors94.4K
per month
- Global rank#216,748
among all websites
- Category rank#1,482
Pets and Animals · Pet Food and Supplies
- Bounce rate58%
- Pages per visit2.0
- Average visit38 sec
- DevicesDesktop 8% · Mobile 92%
Websites whose visitors overlap most with PitPat. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
purina.in | purina.in | 100% | – | #1,417,399 | – |
| fitbark.com | 92% | 47.2K | #590,386 | View details | |
| pawfit.com | 92% | 62.7K | #473,741 | View details | |
smartbark.co.uk | smartbark.co.uk | 90% | – | #538,916 | – |
rhrpets.co.uk | rhrpets.co.uk | 89% | – | #671,416 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for PitPat
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Pitpat
Complete news archive for PitPat
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to PitPat
10 companies that operate in the same segment as PitPat (Pet Care Products & Services), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category supplies for pets including cats and dogs are provided. | 2005 | Sao Paulo, Brazil | USD 212.61 M | – | – | |
Tailor-made dry dog food is freshly blended for individual needs. | 2013 | London, England, United Kingdom | USD 7.82 M | USD 118.2 M | 378 | |
Nutritious food products for dogs and cats are supplied. | 2009 | Bengaluru, Karnataka, India | USD 60 M | USD 84.66 M | 2,808 | |
Pet food products are provided through an internet-first brand. | 1894 | St. Louis, Missouri, United States | – | – | – | |
Birdbuddy is recognized for its AI-powered smart bird feeders. | 2002 | Wilmington, Delaware, United States | USD 30.97 M | – | – | |
Dog and cat food is manufactured and supplied worldwide. | 1968 | Aimargues, Gard, France | – | – | 97 | |
Pet products and accessories for dogs and cats are supplied. | 2008 | Gurugram, Haryana, India | USD 50 M | USD 248.35 K | 36 | |
Personalized dog food plans are provided via online subscriptions. | 2017 | Shrewsbury, Shropshire, United Kingdom | USD 21.57 M | – | 32 | |
Manufacturer and distributor of health and wellness products for dogs and cats | 2010 | Eagle, Idaho, United States | USD 2 M | USD 1.1 B | 1,933 | |
Native Pet, a pet food brand, was established in 2017. | 2017 | Saint Louis, Missouri, United States | USD 17.98 M | – | – |
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Frequently Asked Questions about PitPat
PitPat was founded in 2014 and raised its 1st funding round 2 years after it was founded.
PitPat is headquartered in Cambridge, United Kingdom. It is registered at Cambridge, Cambridgeshire, United Kingdom.
Andrew Nowell is the current CEO of PitPat. They have also founded this company.
PitPat is a funded company, having raised a total of $961.43K across 3 funding rounds to date. The company's 1st funding round was a Seed of $961.43K, raised on Nov 2016.
PitPat has 15 employees.
PitPat was established in 2014 in Cambridge, United Kingdom, with Andrew Nowell as CEO and Matthew Storkey as CTO serving as co-founders. Operations center on the pet technology sector, where accessories for monitoring pet safety and health are produced. Devices track activity levels and vital signs to support pet care. The company maintains its base in the UK, targeting international markets in animal health and wellness.
PitPat offers Dog GPS Tracker, Dog Activity Monitor, and Star Biscuits.
PitPat has 2 investors. Key investors include ITVX, and UKTV Ventures.
PitPat operates through Pitpatpet Ltd.
The website of PitPat receives about 256 thousand visits a month and ranks #216,748 among all websites worldwide.