About Different Dog
Different Dog is a company based in Shrewsbury (United Kingdom) founded in 2017 by Charlie Thurstan and Alexandra Thurstan. Different Dog has raised $21.57 million across 7 funding rounds from investors including Inseadalum Ventures. The company has 32 employees. Different Dog offers products and services including Fresh Dog Food Recipes, Health + Hearty Beef & Berries, and Health + Keep Me Trim Turkey.
- Headquarter Shrewsbury, United Kingdom
- Employees 32
- Founders Charlie Thurstan, Alexandra Thurstan
- Stage Minicorn
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website differentdog.com
- Social LinkedIn X Facebook Instagram
- Legal Name Different Dog Limited
- Date of Incorporation 30 Jan, 2017
- Jurisdiction SHREWSBURY, UNITED KINGDOM
- Total Equity Funding$21.57 M (USD)
in 7 rounds
- Latest Funding Round$12.82 M (USD), Series A
Apr 07, 2025
- Investors
- Employee Count32
Products & Services of Different Dog
Different Dog offers a comprehensive portfolio of products and services, including Fresh Dog Food Recipes, Health + Hearty Beef & Berries, and Health + Keep Me Trim Turkey.
Hand-cooked meals using natural ingredients for canine health.
Beef-based recipe supporting heart health and digestion.
Turkey meals aiding weight control and overall wellness.
Funding Insights of Different Dog
Different Dog has successfully raised a total of $21.57M across 7 strategic funding rounds. The most recent funding activity was a Series A round of $12.82 million completed in April 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $21.6M
- Total Rounds 7
- Last Round Series A — $12.8M
- First Round $458,979
(22 Mar 2018)
- Investors Count 1
All 7 funding rounds of Different Dog with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| 07 Apr 2025 | $12.8M | Series A | – | – | – |
| 29 Sep 2022 | $2.6M | Seed | – | – | – |
| 22 Jul 2021 | $3.4M | Seed | – | – | – |
| 09 Jun 2020 | $763,141 | Seed | – | – | – |
| 24 Jan 2020 | $481,382 | Seed | $3.5M | – | – |
| 01 Jan 2019 | $967,450 | Seed | $4.2M | Inseadalum Ventures | – |
| 22 Mar 2018 | $458,979 | Seed | – | – | – |
| Date | Valuation | Stage |
|---|---|---|
| 24 Jan 2020 | $3.5M | •••••••• |
| 01 Jan 2019 | $4.2M | •••••••• |
Last known valuation $3.5M (Jan 2020). 1 investors in total: 1 institutional.
Investors in Different Dog
Different Dog has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Inseadalum Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | inseadalumventures.com | - |
Investor details for Different Dog
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Different Dog
14 people are tracked at Different Dog (5 in leadership, 9 in team); the tracked headcount is 32.
| Name | Role | Group |
|---|---|---|
Charlie Thurstan | Founder & Managing Director | Leadership |
Alexandra Thurstan | Co-Founder & Director | Leadership |
Dean Barrow | Technical Director | Leadership |
Elliot Richmond | Director | Leadership |
Sally King | Chief Financial Officer | Leadership |
Megan Molloy | Influencer Manager | Team |
Benjamin McIntosh | Growth | Team |
Eleanor Faulkner | Food Technologist | Team |
Nir Shihor | Junior Full Stack Developer | Team |
Donna Smith | Full-stack Developer | Team |
Laurence Hammond | Full Stack Engineer | Team |
Ginnie Dabbs | Customer Service Team Lead | Team |
Christos Mentis | Production Manager | Team |
Lewis Mason | CRM Manager | Team |
Complete people profiles for Different Dog
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Different Dog
4 dated milestones of Different Dog across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Different Dog is founded.
- Funding First funding round of $459K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $12.8M.
Latest news on Different Dog
Complete news archive for Different Dog
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Different Dog
10 companies that operate in the same segment as Different Dog (Pet & Animal Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | – | – | |
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | – | 686 | |
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M | – | – | |
Wearable GPS devices for pet tracking are offered by Tractive. | 2012 | Pasching, Upper Austria, Austria | USD 35.5 M | – | – | |
Multi-category pet products and pets are retailed online. | 2021 | Bengaluru, Karnataka, India | USD 63.81 M | – | – | |
Pet sitters are matched with owners through an online marketplace. | 2010 | Los Angeles, California, United States | USD 98.45 M | – | – | |
Internet first brand offering refrigerated pet food | 2006 | Secaucus, New Jersey, United States | USD 54 M | USD 1.1 B | 1,300 | |
Tailor-made dry dog food is freshly blended for individual needs. | 2013 | London, England, United Kingdom | USD 7.82 M | USD 118.2 M | 378 | |
Private label brand of tracking devices for dogs | 2012 | San Francisco, California, United States | USD 21 M | – | – | |
Platform offering cooked-meal delivery service for dogs | 2016 | London, England, United Kingdom | USD 477.37 M | USD 48.04 M | – |
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Frequently Asked Questions about Different Dog
Different Dog was founded in 2017 and raised its 1st funding round 1 year after it was founded.
Different Dog is headquartered in Shrewsbury, United Kingdom. It is registered at Shrewsbury, Shropshire, United Kingdom.
Different Dog is a funded company, having raised a total of $21.57M across 7 funding rounds to date. The company's 1st funding round was a Seed of $458.98K, raised on Mar 22, 2018.
Different Dog has 32 employees.
Different Dog was founded in 2017 in Shrewsbury, United Kingdom, as an internet-first company in the pet nutrition sector. Tailored dog food plans are generated based on user-submitted details about their pets. Products are delivered through a subscription model. Sustainable packaging materials are incorporated into operations to support environmental practices. The platform focuses on direct-to-consumer sales without physical retail presence.
Different Dog offers Fresh Dog Food Recipes, Health + Hearty Beef & Berries, and Health + Keep Me Trim Turkey.
Different Dog has 1 investor. Key investors include Inseadalum Ventures.
The valuation of Different Dog is $3.52M as of Jan 2020.
Different Dog operates through Different Dog Limited.