About Different Dog
Different Dog is a company based in Shrewsbury (United Kingdom) founded in 2017 by Charlie Thurstan and Alexandra Thurstan.. Different Dog has raised $21.57 million across 7 funding rounds from investors including Inseadalum Ventures. The company has 32 employees as of January 31, 2022. Different Dog offers products and services including Fresh Dog Food Recipes, Health + Hearty Beef & Berries, and Health + Keep Me Trim Turkey.
- Headquarter Shrewsbury, United Kingdom
- Employees 32 as on 31 Jan, 2022
- Founders Charlie Thurstan, Alexandra Thurstan
- Stage Minicorn
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
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Social
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- Legal Name Different Dog Limited
- Date of Incorporation 30 Jan, 2017
- Jurisdiction SHREWSBURY, UNITED KINGDOM
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$21.57 M (USD)
in 7 rounds
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Latest Funding Round
$12.82 M (USD), Series A
Apr 07, 2025
- Investors
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Employee Count
32
as on Jan 31, 2022
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Products & Services of Different Dog
Different Dog offers a comprehensive portfolio of products and services, including Fresh Dog Food Recipes, Health + Hearty Beef & Berries, and Health + Keep Me Trim Turkey. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Hand-cooked meals using natural ingredients for canine health.
Beef-based recipe supporting heart health and digestion.
Turkey meals aiding weight control and overall wellness.
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Funding Insights of Different Dog
Different Dog has successfully raised a total of $21.57M across 7 strategic funding rounds. The most recent funding activity was a Series A round of $12.82 million completed in April 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Series A — $12.8M
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First Round
First Round
(22 Mar 2018)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Apr, 2025 | Amount | Series A - Different Dog | Valuation |
investors |
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| Sep, 2022 | Amount | Seed - Different Dog | Valuation |
investors |
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| Jul, 2021 | Amount | Seed - Different Dog | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Different Dog
Different Dog has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Inseadalum Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Different Dog
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Different Dog
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Different Dog Comparisons
Competitors of Different Dog
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Different Dog
Frequently Asked Questions about Different Dog
When was Different Dog founded?
Different Dog was founded in 2017 and raised its 1st funding round 1 year after it was founded.
Where is Different Dog located?
Different Dog is headquartered in Shrewsbury, United Kingdom. It is registered at Shrewsbury, Shropshire, United Kingdom.
Is Different Dog a funded company?
Different Dog is a funded company, having raised a total of $21.57M across 7 funding rounds to date. The company's 1st funding round was a Seed of $3.44M, raised on Mar 22, 2018.
How many employees does Different Dog have?
As of Jan 31, 2022, the latest employee count at Different Dog is 32.
What does Different Dog do?
Different Dog was founded in 2017 in Shrewsbury, United Kingdom, as an internet-first company in the pet nutrition sector. Tailored dog food plans are generated based on user-submitted details about their pets. Products are delivered through a subscription model. Sustainable packaging materials are incorporated into operations to support environmental practices. The platform focuses on direct-to-consumer sales without physical retail presence.
What products or services does Different Dog offer?
Different Dog offers Fresh Dog Food Recipes, Health + Hearty Beef & Berries, and Health + Keep Me Trim Turkey.
Who are Different Dog's investors?
Different Dog has 1 investor. Key investors include Inseadalum Ventures.
What is Different Dog's valuation?
The valuation of Different Dog is $3.52M as of Jan 2020.