Tails.com

London, United Kingdom Founded: 2013 • Age: 13 yrs Acquired By Purina
Tailor-made dry dog food is freshly blended for individual needs.
Annual revenue $118.2M Latest available
Total funding $7.8M 2 rounds
Employees 378 Tracked headcount
Investors 1 Known backers
Products - Services tracked
Competitors - Brand Intelligence

About Tails.com

Tails.com is a company based in London (United Kingdom) founded in 2013 was acquired by Purina in April 2018. Tails.com has raised $7.82 million across 2 funding rounds from investors including Purina. The company has 378 employees as of December 31, 2023.

  • Headquarter London, United Kingdom
  • Employees 378 as on 31 Dec, 2023
  • Sectors
    Consumer
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Tailsco Limited
  • Date of Incorporation 28 Oct, 2013
  • Jurisdiction RICHMOND, ENGLAND
Operational Areas
Consumer → Baby, Parenting & Pet Care Unlock Sub-Sector Unlock Segment
Consumer → Baby, Parenting & Pet Care Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $118.2 M (USD)
    3
    as on Dec 31, 2023
  • Net Profit
    $54.88 M (USD)
    521
    as on Dec 31, 2023
  • EBITDA
    $62.35 M (USD)
    1887
    as on Dec 31, 2023
  • Total Equity Funding
    $7.82 M (USD)

    in 2 rounds

  • Latest Funding Round
    Not available
  • Investors
  • Employee Count
    378

    as on Dec 31, 2023

  • Acquired by
    Purina

    (Apr 30, 2018)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

People of Tails.com

Headcount 50-200
Employee Profiles 23
Employee Profiles
People
Charley Pilkington
Senior Transformation And Communications Manager
People
Greta Funke
Performance Marketing Executive
People
James Davidson
Co-founder
People
Jamie Wilson
Finance Director

Unlock access to complete

Funding Insights of Tails.com

Tails.com has successfully raised a total of $7.82M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Tails.com

Tails.com has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Purina.

All
Institutional
Investor Description Founded Year Domain Location
Pet food products are provided through an internet-first brand.
Locked Locked Locked
Premium access

Investor details for Tails.com

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Tails.com

Investments
Premium access

Investment portfolio details for Tails.com

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Financial Statements - Tails.com

Premium access

Detailed financials for Tails.com

Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.

  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

Verified entity values are shown only after access is granted.

Tails.Com Comparisons

Tails.com Primary company
Description
Tailor-made dry dog food is freshly blended for individual n...
Location
London, United Kingdom
Founded Year
2013
Annual Revenue
$118.2 M (USD)
Net Profit
$54.88 M (USD)
EBITDA
$62.35 M (USD)
Employees
378
As of 2023
Premium access

Peer comparison for Tails.com

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

Verified entity values are shown only after access is granted.

+
Add Comparison
Available on Premium

Competitors of Tails.com

Premium access

Detailed competitors of Tails.com

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Tails.Com

Premium access

Complete news archive for Tails.com

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about Tails.com

Tails.com was founded in 2013.

Tails.com is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Paolo Woods Wyatt is the current CEO of Tails.com.

Tails.com is a funded company, having raised a total of $7.82M across 2 funding rounds to date.

As of Dec 31, 2023, the latest employee count at Tails.com is 378.

Annual revenue of Tails.com is $118.2M as on Dec 31, 2023.

Tails provide freshly-blended, tailor-made dry food for dogs. Their products are optimized for an individual dog and they provide the ideal nutrition based on all requirements and preferences: breed (including cross-breeds), lifestage, physical condition, energy level, flavor preferences, health issues and dietary exclusions. They even gradually adapt the blend over time as the concerned dog ages and his nutritional requirements change naturally. Pet parents get a menu card every month with a full breakdown of their dogs feeding plan. They even provide a bespoke Perfect Portion Scoop with individual dogs own setting to ensure he gets the correct calories every day. Pet parents can opt for monthly delivery and can cancel anytime.

Tails.com has 1 investor. Key investors include Purina.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available