Funding Insights of Tails.com
Tails.com has successfully raised a total of $7.82M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.8M
- Total Rounds 2
- First Round $7.8M
(Jun 2013)
All 2 funding rounds of Tails.com with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2015 | – | Series A | – | – | – |
| Jun 2013 | $7.8M | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in Tails.com
Tails.com has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Purina.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Pet food products are provided through an internet-first brand. | 1894 | purina.com | St. Louis, United States |
Investor details for Tails.com
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Tails.com
24 people are tracked at Tails.com (9 in leadership, 15 in team); the tracked headcount is 378.
| Name | Role | Group |
|---|---|---|
Paolo Woods Wyatt | CEO | Leadership |
James Davidson | Co-founder | Leadership |
Jamie Wilson | Finance Director | Leadership |
Geraldine Visser | Head Of Growth And Development | Leadership |
Janeth Llumigusin | Head Of Commercial Finance | Leadership |
Emy Rumble-Mettle | Chief People Officer | Leadership |
Marc Conway | Head Of Talent, Engagement, DEI & People Tech | Leadership |
Hannah P. | Head Of People Operations | Leadership |
Edward Thomas | People Partner | Leadership |
Lucy Elisabeth Whitear | Performance Marketing Manager | Team |
Charley Pilkington | Senior Transformation And Communications Manager | Team |
Greta Funke | Performance Marketing Executive | Team |
Luisa Ferres Meyer | Human Resources Consultant | Team |
Hannah Downes | Financial Controller | Team |
Jennifer Whitten | Management Accountant | Team |
Nicola Elliott | Management Accountant | Team |
Rebecca Blundy | Management Accountant | Team |
Kezia Price | PR & Communications Manager | Team |
Nataly Wilson | L&d Quality Assurance Specialist | Team |
Martina D. | Senior Learning & Development Specialist | Team |
4 more people are available in the full profile.
Complete people profiles for Tails.com
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Tails.com
4 dated milestones of Tails.com across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Tails.com is founded.
- Funding First funding round of $7.8M.
- Funding Latest funding round, Series A,.
- Exit Acquired by Purina.
Web traffic of Tails.com
The website of Tails.com (tails.com) receives about 646.9K visits a month and ranks #67,939 among all websites worldwide, #359 in Pet Food and Supplies.
- Monthly visits646.9K
▲ 8.7% vs previous month
- Unique visitors252.1K
per month
- Global rank#67,939
among all websites
- Category rank#359
Pets and Animals · Pet Food and Supplies
- Bounce rate46%
- Pages per visit4.8
- Average visit2 min 18 sec
- DevicesDesktop 12% · Mobile 88%
Websites whose visitors overlap most with Tails.com. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| differentdog.com | 100% | 120.5K | #362,613 | View details | |
| butternutbox.com | 93% | 909.3K | #59,605 | View details | |
| purepetfood.com | 90% | 585.5K | #75,526 | View details | |
| poochandmutt.co.uk | 87% | 527K | #81,952 | View details | |
| naturaw.co.uk | 85% | 13.9K | #1,428,515 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Tails.com
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Tails.Com
Complete news archive for Tails.com
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Tails.com
10 companies that operate in the same segment as Tails.com (Pet & Animal Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | – | – | |
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | – | 686 | |
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M | – | – | |
Wearable GPS devices for pet tracking are offered by Tractive. | 2012 | Pasching, Upper Austria, Austria | USD 35.5 M | – | – | |
Multi-category pet products and pets are retailed online. | 2021 | Bengaluru, Karnataka, India | USD 63.81 M | – | – | |
Pet sitters are matched with owners through an online marketplace. | 2010 | Los Angeles, California, United States | USD 98.45 M | – | – | |
Internet first brand offering refrigerated pet food | 2006 | Secaucus, New Jersey, United States | USD 54 M | USD 1.1 B | 1,300 | |
Private label brand of tracking devices for dogs | 2012 | San Francisco, California, United States | USD 21 M | – | – | |
Platform offering cooked-meal delivery service for dogs | 2016 | London, England, United Kingdom | USD 477.37 M | USD 48.04 M | – | |
App based platform providing veterinary services and clinical management solutions for veterinarians | 2018 | Beverly Hills, California, United States | USD 58.81 M | – | – |
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Frequently Asked Questions about Tails.com
Tails.com was founded in 2013.
Tails.com is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Paolo Woods Wyatt is the current CEO of Tails.com.
Tails.com is a funded company, having raised a total of $7.82M across 2 funding rounds to date. The company's 1st funding round was a Seed of $7.82M, raised on Jun 2013.
Tails.com has 378 employees.
Annual revenue of Tails.com is $118.2M as on Dec 31, 2023.
Tails provide freshly-blended, tailor-made dry food for dogs. Their products are optimized for an individual dog and they provide the ideal nutrition based on all requirements and preferences: breed (including cross-breeds), lifestage, physical condition, energy level, flavor preferences, health issues and dietary exclusions. They even gradually adapt the blend over time as the concerned dog ages and his nutritional requirements change naturally. Pet parents get a menu card every month with a full breakdown of their dogs feeding plan. They even provide a bespoke Perfect Portion Scoop with individual dogs own setting to ensure he gets the correct calories every day. Pet parents can opt for monthly delivery and can cancel anytime.
Tails.com has 1 investor. Key investors include Purina.
Tails.com operates through Tailsco Limited.
Yes. Tails.com was acquired by Purina in April 2018.
The website of Tails.com receives about 647 thousand visits a month and ranks #67,939 among all websites worldwide.