About Purina
Purina is a Retail company based in St. Louis (United States) founded in 1894, and was acquired by Nestle in January 2001. It operates as a pet food products are provided through an internet-first brand. It operates on a Direct-to-Consumer (D2C) and Subscription Services model in Retail and Consumer sectors. Purina has completed 4 acquisitions, including Tails.com, Waggin' Train and Wamiz. Its chief executive is Joseph R Sivewright. Its website purina.com draws about 3.2 million monthly visits. Purina offers products and services including Purina Pro Plan Dog Food, Fancy Feast Cat Food, and Cat Litter Products. Its focus areas include Consumer Goods, Pet Care and Pet Food and Supplies. Its legal entity is Nestlé Purina PetCare Company.
Company details
Purina is engaged in the production of high-quality pet food and care products for dogs and cats. A wide range of dry and wet food options, treats, and litter products are offered across various life stages and dietary needs. The company operates within the pet care sector, focusing on nutrition, health, and well-being. Innovative solutions and sustainability initiatives are integrated into their operations. Customized food recommendations are provided through tools like the Pet Food Finder. Partnerships and community-building efforts are emphasized to enhance pet and owner relationships.
Products & Services of Purina
Purina offers a comprehensive portfolio of products and services, including Purina Pro Plan Dog Food, Fancy Feast Cat Food, and Cat Litter Products.
Nutritious dog food is offered for various ages.
Gourmet cat food is provided for feline nutrition.
Various litter options are available for cat owners.
Apps and channels of Purina
Purina publishes 1 mobile app with over 1M+ downloads; its YouTube channel Purina has 1.84K subscribers and 30 videos.
Videos from Purina
The most watched videos on Purina's YouTube channel, Purina (1.84K subscribers). Click a video to play it here.
More on Purina.
Investors in Purina
Purina has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Nestlé.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-category food and beverage products are produced and distributed globally. | 1866 | nestle.com | Vevey, Switzerland |
Investor details for Purina
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People of Purina
653 people are tracked at Purina (182 in leadership, 471 in team).
| Name | Role | Group |
|---|---|---|
Joseph R Sivewright | CEO | Leadership |
Craig Johnson | Senior Account Director | Leadership |
Fontez Mark | Vice President Human Resources | Leadership |
Angela Riley | Director - Global Ingredient Development, Sustainability, And PWM | Leadership |
April L. | Senior Human Resources Business Partner | Leadership |
Heather Hoss | Director, HR Strategy, Manufacturing And Technical | Leadership |
Sara Rustico | Human Resources Business Partner | Leadership |
Curtis Taylor | Senior Director, Head Of Direct To Consumer | Leadership |
Carla Schaeffer | Director - Brand Communications And Creative | Leadership |
Jon Hansen | Creative Director | Leadership |
Gopi Sandhu | Vice President Of Sustainability | Leadership |
Sarah Zych | Director, Technical Applications | Leadership |
Mikey Romano | Creative Director | Leadership |
Kenny Steffan | VP Of Finance | Leadership |
Tony P. | Director of Brand Marketing | Leadership |
Karen Sanders | Director, Change Management Digital Foundry | Leadership |
Bryan Lewis | Senior Director Digital Program, Portfolio, And Change Management | Leadership |
Eric McCrory | Senior Director Business Optimization | Leadership |
Eric Dobson | Senior Director, Manufacturing Excellence | Leadership |
Brent Gleckler | Chief Marketing Officer | Leadership |
633 more people are available in the full profile.
Complete people profiles for Purina
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Investments & Acquisitions by Purina
Purina has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Tails.com, Waggin' Train and Wamiz.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Media content for the pet industry is provided by Wamiz. | wamiz.com | Paris, France | 2009 | May 2018 | •••• | |
Tailor-made dry dog food is freshly blended for individual needs. | tails.com | London, United Kingdom | 2013 | Apr 2018 | •••• | |
Natural ingredient dog treats are manufactured for canine health needs. | zukes.com | Durango, United States | 1995 | Jan 2014 | •••• | |
Dog training courses are offered through educational programs. | waggintrain.com | Phoenix, United States | 2000 | Sep 2010 | •••• |
Complete acquisition details for Purina
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Timeline of Purina
6 dated milestones of Purina across 124 years, from founding to its latest funding, stage changes and deals.
- Founded Purina is founded.
- Exit Acquired by Nestle.
- Acquisition Acquires Waggin' Train.
- Acquisition Acquires Zukes.
- Acquisition Acquires Tails.com.
- Acquisition Acquires Wamiz.
Web traffic of Purina
The website of Purina (purina.com) receives about 3.2M visits a month and ranks #19,585 among all websites worldwide, #70 in Pet Food and Supplies.
- Monthly visits3.2M
- Unique visitors2.1M
per month
- Global rank#19,585
among all websites
- Category rank#70
Pets and Animals · Pet Food and Supplies
- Bounce rate49%
- Pages per visit2.4
- Average visit1 min 24 sec
- DevicesDesktop 19% · Mobile 81%
Websites whose visitors overlap most with Purina. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| hillspet.com | 100% | – | #21,151 | View details | |
| petmd.com | 100% | 5.9M | #14,311 | View details | |
proplanvetdirect.com | proplanvetdirect.com | 98% | – | #193,632 | – |
| iams.com | 92% | 337.4K | #90,206 | View details | |
| petsmart.com | 86% | 14.1M | #2,733 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Purina
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Top companies in Retail Stores & Chains
10 companies that operate in the same segment as Purina (Retail Stores & Chains), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Home improvement products and services are retailed by Lowe's. | 1946 | Mooresville, North Carolina, United States | – | USD 86.29 B | 270,000 | |
Office supplies and business products are distributed online to companies. | 1986 | Framingham, Massachusetts, United States | – | – | 13,447 | |
Pet foods, products, and care services are provided by PetSmart. | 1987 | Phoenix, Arizona, United States | USD 23.3 M | – | – | |
Multi-format offline retail is operated in India. | 1997 | Mumbai, Maharashtra, India | USD 3.41 B | USD 280.87 K | 32 | |
Grocery products are retailed through a nationwide chain of stores. | 1883 | Cincinnati, Ohio, United States | – | – | – | |
Internet first brand of fashion apparel wear for men and women | 1975 | Arteixo, A Coruna, Spain | – | USD 308.1 M | 1,454 | |
Retailer offering wide array of perfumes | 1910 | Dusseldorf, North Rhine-westphalia, Germany | USD 259.43 M | – | – | |
Groceries, essentials, clothing, and electronics are retailed nationwide. | 1962 | Minneapolis, Minnesota, United States | – | USD 104.78 B | 440,000 | |
Hypermarkets and retail stores are operated globally by Carrefour. | 1959 | Massy, France | – | USD 98.74 B | 324,750 |
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Related news about Purina
Complete news archive for Purina
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Frequently Asked Questions about Purina
Purina was founded in 1894.
Purina is headquartered in St. Louis, United States. It is registered at St. Louis, Missouri, United States.
Joseph R Sivewright is the current CEO of Purina.
Purina is engaged in the production of high-quality pet food and care products for dogs and cats. A wide range of dry and wet food options, treats, and litter products are offered across various life stages and dietary needs. The company operates within the pet care sector, focusing on nutrition, health, and well-being. Innovative solutions and sustainability initiatives are integrated into their operations. Customized food recommendations are provided through tools like the Pet Food Finder. Partnerships and community-building efforts are emphasized to enhance pet and owner relationships.
Purina offers Purina Pro Plan Dog Food, Fancy Feast Cat Food, and Cat Litter Products.
Purina has made 4 acquisitions, including Tails.com, Waggin' Train, and Wamiz.
Purina has 1 investor. Key investors include Nestlé.
Purina operates through Nestlé Purina Petcare Company.
Yes. Purina was acquired by Nestle in January 2001.
Yes. Purina publishes myPurina – Pet Rewards & Care, with over 1 million downloads.
The website of Purina receives about 3.2 million visits a month and ranks #19,585 among all websites worldwide.