About Iams
Iams is a Consumer company based in Mason (United States) founded in 1946, and was acquired by Mars in June 2014. It operates as a formulator and manufacturer of pet food catering to dogs and cats. Its website iams.com draws about 337 thousand monthly visits. Its focus areas include Consumer Goods, Pet Care Products and Food_OLD. Its competitors include Freshpet, I And Love And You, PawTree and Blue Buffalo; 3 of its 4 listed competitors have raised funding.
Company details
Iams was founded in 1946 by Paul Iams in Mason, United States, as a manufacturer of pet food targeted at dogs and cats. Animal-based protein was utilized in its flagship product, IAMS 999, launched in 1950. Product lines were expanded by 2000 to encompass canned foods, biscuits, veterinary formulas, and premium options. The company was acquired by Procter Gamble in 1999 and subsequently by Mars in 2014.
- InvestorsProcter & Gamble
& 1 more
- Acquired by
Investors in Iams
Iams has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Procter & Gamble and Mars.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of FMCG conglomerate products | 1837 | pg.com | United States | |
Grains, legumes, snacks, pet care, and confectionery products are produced. | 1911 | mars.com | Mclean, United States |
Investor details for Iams
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Timeline of Iams
3 dated milestones of Iams across 68 years, from founding to its latest funding, stage changes and deals.
- Founded Iams is founded.
- Exit Acquired by Procter & Gamble.
- Exit Acquired by Mars.
Competitors of Iams
Iams has 4 listed competitors in our database, 3 of them funded. They include Freshpet, I And Love And You, PawTree and Blue Buffalo, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| freshpet.com | 2006 | Secaucus, United States | $54M | 779 | Internet first brand offering refrigerated pet food | |
| iandloveandyou.com | 2012 | Boulder, United States | $63.43M | 34 | Premium dog and cat food is manufactured using natural ingredients. | |
| pawtree.com | 2012 | Southlake, United States | $31.05M | – | Multi-category pet care products are offered through an internet-first brand. | |
| bluebuffalo.com | 2002 | Wilton, United States | – | 1,551 | Manufacturer of natural pet food and treats for dogs and cats |
Detailed competitors of Iams
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Web traffic of Iams
The website of Iams (iams.com) receives about 337.4K visits a month and ranks #90,206 among all websites worldwide, #524 in Pet Food and Supplies.
- Monthly visits337.4K
▼ 53.9% vs previous month
- Unique visitors510.6K
per month
- Global rank#90,206
among all websites
- Category rank#524
Pets and Animals · Pet Food and Supplies
- Bounce rate64%
- Pages per visit1.5
- Average visit1 min 32 sec
- DevicesDesktop 5% · Mobile 95%
Websites whose visitors overlap most with Iams. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| purina.com | 100% | 3.2M | #19,585 | View details | |
| eukanuba.com | 90% | 157.9K | #178,134 | View details | |
purina.co.uk | purina.co.uk | 82% | – | #68,055 | – |
| pedigree.com | 77% | 431.4K | #189,423 | View details | |
| hillspet.com | 76% | – | #21,151 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Iams
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Top companies in Pet Care Products & Services
10 companies that operate in the same segment as Iams (Pet Care Products & Services), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category supplies for pets including cats and dogs are provided. | 2005 | Sao Paulo, Brazil | USD 212.61 M | – | – | |
Tailor-made dry dog food is freshly blended for individual needs. | 2013 | London, England, United Kingdom | USD 7.82 M | USD 118.2 M | 378 | |
Nutritious food products for dogs and cats are supplied. | 2009 | Bengaluru, Karnataka, India | USD 60 M | USD 84.66 M | 4,195 | |
Pet food products are provided through an internet-first brand. | 1894 | St. Louis, Missouri, United States | – | – | – | |
Birdbuddy is recognized for its AI-powered smart bird feeders. | 2002 | Wilmington, Delaware, United States | USD 30.97 M | – | – | |
Dog and cat food is manufactured and supplied worldwide. | 1968 | Aimargues, Gard, France | – | – | 97 | |
Pet products and accessories for dogs and cats are supplied. | 2008 | Gurugram, Haryana, India | USD 50 M | USD 248.35 K | 36 | |
Personalized dog food plans are provided via online subscriptions. | 2017 | Shrewsbury, Shropshire, United Kingdom | USD 21.57 M | – | 32 | |
Manufacturer and distributor of health and wellness products for dogs and cats | 2010 | Eagle, Idaho, United States | USD 2 M | USD 1.1 B | 1,933 | |
Native Pet, a pet food brand, was established in 2017. | 2017 | Saint Louis, Missouri, United States | USD 17.98 M | – | – |
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Related news about Iams
Complete news archive for Iams
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Frequently Asked Questions about Iams
Iams was founded in 1946.
Iams is headquartered in Mason, United States. It is registered at Mason, Ohio, United States.
Iams was founded in 1946 by Paul Iams in Mason, United States, as a manufacturer of pet food targeted at dogs and cats. Animal-based protein was utilized in its flagship product, IAMS 999, launched in 1950. Product lines were expanded by 2000 to encompass canned foods, biscuits, veterinary formulas, and premium options. The company was acquired by Procter Gamble in 1999 and subsequently by Mars in 2014.
Iams's top competitors include Freshpet, Blue Buffalo and PawTree.
Iams has 2 investors. Key investors include Procter & Gamble, and Mars.
Yes. Iams was acquired by Mars in June 2014.
The website of Iams receives about 337 thousand visits a month and ranks #90,206 among all websites worldwide.