About PawTree
PawTree is a Consumer company based in Southlake (United States) founded in 2012 by Roger Morgan. Multi-category pet care products are offered through an internet-first brand. PawTree has raised $31.05 million across 8 funding rounds. Its chief executive, as recorded, is Roger Morgan. Its website pawtree.com draws about 104 thousand monthly visits. PawTree offers products and services including Supplements, Treats, and Food. Its focus areas include Retail, Pet Tech, Pet Supplies Ecommerce and Horizontal. Its legal entity is pawTree, LLC. Its competitors include Vetreska, Zee.Dog and Nava Pets; 2 of its 3 listed competitors have raised funding.
Company details
PawTree was founded in 2012 and is headquartered in Southlake, United States. The company operates in the pet care sector, focusing on an online-first model. A range of products is provided, including food, toys, grooming items, health supplements, travel accessories, and fashion items for pets. All products are formulated without artificial ingredients, emphasizing natural components. Distribution occurs primarily via the companys domain, pawtree.com.
- Total Equity Funding$31.05M (USD)
in 8 rounds
- Latest Funding Round$1M (USD), Series B
Nov 2024
Products & Services of PawTree
PawTree offers a comprehensive portfolio of products and services, including Supplements, Treats, and Food.
Natural supplements to support pet health and wellness.
Healthy treats designed for pet enjoyment and nutrition.
Natural food options to promote pet longevity and vitality.
Apps and channels of PawTree
its YouTube channel pawTree has 1.19K subscribers and 30 videos.
Videos from PawTree
The most watched videos on PawTree's YouTube channel, pawTree (1.19K subscribers). Click a video to play it here.
More on pawTree.
Funding Insights of PawTree
PawTree has successfully raised a total of $31.05M across 8 strategic funding rounds. The most recent funding activity was a Series B round of $1 million completed in November 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $31.05M
- Total Rounds 8
- Last Round Series B — $1M
- First Round $3.5M
(Aug 2013)
All 8 funding rounds of PawTree with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2024 | $1M | Series B | – | – | – |
| Jun 2023 | $6.28M | Series B | – | – | – |
| Jun 2021 | $1M | Series B | – | – | – |
| Apr 2021 | $8M | Series B | – | – | – |
| Jun 2019 | $700,000 | Debt – Conventional | – | – | – |
| May 2017 | $7M | Series A | – | – | – |
| Oct 2015 | $4.27M | Series A | – | – | – |
| Aug 2013 | $3.5M | Seed | – | – | – |
People of PawTree
2 people are tracked at PawTree (2 in leadership).
| Name | Role | Group |
|---|---|---|
Roger Morgan | Founder & CEO | Leadership |
Kimberlie Harrell | Head Of National Sales | Leadership |
Complete people profiles for PawTree
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of PawTree
3 dated milestones of PawTree across 12 years, from founding to its latest funding, stage changes and deals.
- Founded PawTree is founded.
- Funding First funding round of $3.5M.
- Funding Latest funding round, Series B, of $1.0M.
Competitors of PawTree
PawTree has 3 listed competitors in our database, 2 of them funded. They include Vetreska, Zee.Dog and Nava Pets.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| vetreskanyc.com | 2015 | New York, United States | $76M | Internet-first brand offering pet care products | ||
| zeedog.com | 2009 | Raleigh, United States | $18.8M | Multi-category pet supplies are offered via an internet-first brand. | ||
| navapets.com | 2013 | Orlando, United States | Provides advice on selecting dog food and essential pet supplies. |
Detailed competitors of PawTree
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of PawTree
The website of PawTree (pawtree.com) receives about 103.9K visits a month and ranks #337,198 among all websites worldwide, #2,478 in Pet Food and Supplies.
- Monthly visits103.9K
▲ 8.7% vs previous month
- Unique visitors55.3K
per month
- Global rank#337,198
among all websites
- Category rank#2,478
Pets and Animals · Pet Food and Supplies
- Bounce rate45%
- Pages per visit3.1
- Average visit1 min 25 sec
- DevicesDesktop 14% · Mobile 86%
Websites whose visitors overlap most with PawTree. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
deafdogsrock.com | deafdogsrock.com | 100% | #1,905,828 | – | |
gwlittle.com | gwlittle.com | 84% | – | ||
| bluebuffalo.com | 84% | 784.1K | #101,289 | View details | |
| petmd.com | 84% | 5.9M | #14,311 | View details | |
| chewy.com | 67% | 46.5M | #671 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for PawTree
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Pet & Animal Care Platforms
3 companies that operate in the same segment as PawTree (Pet & Animal Care Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | |||
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | 686 | ||
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M |
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Related news about Pawtree
Complete news archive for PawTree
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- Older coverage
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Frequently Asked Questions about PawTree
PawTree was founded in 2012 and raised its 1st funding round 1 year after it was founded.
PawTree is headquartered in Southlake, United States. It is registered at Southlake, Texas, United States.
Roger Morgan is the CEO of PawTree, as recorded in our data. They have also founded this company.
PawTree is a funded company, having raised a total of $31.05M across 8 funding rounds to date. The company's 1st funding round was a Seed of $3.5M, raised on Aug 2013.
PawTree was founded in 2012 and is headquartered in Southlake, United States. The company operates in the pet care sector, focusing on an online-first model. A range of products is provided, including food, toys, grooming items, health supplements, travel accessories, and fashion items for pets. All products are formulated without artificial ingredients, emphasizing natural components. Distribution occurs primarily via the companys domain, pawtree.com.
PawTree offers Supplements, Treats, and Food.
PawTree operates through Pawtree, Llc.
The website of PawTree receives about 104 thousand visits a month and ranks #337,198 among all websites worldwide.